Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Paul H Coulthard on January 12, 2017, 09:19:00 pm
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Hi all I'm going to give adwords a try out anything I should watch out for or look into before I do this ? Regards Paul
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Start narrow with exact match keywords ( so it would be [keyword]......). Make sure you have targeted your geographical area properly. Set a small daily budget so you don't risk losing too much to waste. I don't do my own anymore as I found a guy that specialises in sole traders who only charges a small monthly amount. If you're going to go broad you need to do a lot of reading - it's available if you search for official Google Adwords training. I didn't have the patience in the end, but it's well worth a read if you're going for it.
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@Michael H Jones u gave your addwords guy number just befor xmas never phone him yet do find that he is getting u results just was little bit put off how cheap he is for what he is doing
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Yes, great results from him, just let him get on with it. He asks that everything is paid by DD for efficiency and that after the first couple of months you need to email him rather than ring (because he's always busy) although he responds pretty quickly. I think he has a lot of cleaning clients so he can make changes quickly to lots of accounts. I certainly don't have any complaints and the account is way better than when I was running it. Hope that helps!
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Hi Michael can u send me his details and cost to email paulcoulthard50@gmail.com
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Same here Michael.....johndane1957@gmaill.com
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If you do them yourself make sure you select the setting for people searching for your service in your area rather than Google search default also make sure you have negative keywords in place.
I wouldn't use broad term search either. That said it is virtually a full time job doing ad words so worth looking at getting someone to do it for you imo
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Could you send he's details my way as well devito9292@gmail.com
thanks
joe
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Hi Michael
Hope you don't mind but would you be kind enough to send me this chaps details ? Please anytimecleaningservices@hotmail.co.uk
Regards
Ch
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Sorry
Chris
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you could try a guy callet pete jones, hes on the facebook forums, and knows his stuff............
if youd like his number contact me, timbohandley@gmail.com
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Many thanks to Micheal
Chris
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I'm constantly getting this type of email, might be worth looking around for it on google you could give Adwords a try for nothing
(http://www.cleanitup.co.uk/smf/1484384969_image.jpeg)
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You do get £75 of free credit when you first start a campaign
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I think the £75 credit is offered to all new customers - but you can't use it if your account is over 2 weeks old....
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Michael H Jones
What is this guy getting you on return on investment and how much does each customer cost? Not talking about click price, over the month how much do you spend on adwords for how many customers?
Are you high price end or budget price?
Respects
Ian Harper
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It now works out at around £2 per job - this has dropped from £3-4 two years ago. I'm at the high end for prices, although there is not a great deal of competition in my area so I can get away with this a bit easier. My individual click costs are around 40-50p although I notice occasionally much higher ones at £1.50.
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Mike , What search term is that 40-50p price for? carpet cleaning or oven cleaning?
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Oven cleaning - although obviously, I am aware it costs more in places with more competition. My quality scores are all now 9 or 10 (they used to be 6-7) so this helps to keep the cost down. That was one of the things I used to struggle with and why I enlisted help. I don't have the time to learn all the tricks and implement them and I found the more I learn, the more new questions I have - and my account stayed the same regardless. And Google kept changing the bloody format!
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Hi Guys,
Getting the right campaign definitely starts with understanding the keyword matching options, I suggest starting with "Exact Match" and utilising Negative Keywords. Please see below:
About keyword matching options
Keyword match types help control which searches can trigger your ad. For example, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.
This article explains the different match types that are available.
How they work
In general, the broader the keyword matching option, the more traffic potential that keyword has. Conversely, the narrower the keyword matching option, the more relevant that keyword will be to someone's search.
Understanding these differences can help you to choose the right options and improve your return on investment.
When choosing the appropriate match type for a keyword, we typically recommend starting with broad match to maximise your potential to show your ads on relevant searches. And you can use the search terms report to monitor which keyword variations triggered your ads.
Different match types
Each match type will trigger your ad to show for a customer's search in different ways. Next, learn a little bit more about each type.
Bear in mind
Keywords aren't case-sensitive, which means that they're matched without regard to upper-case or lower-case letters. For example, you don't need to enter "women's hats" and "Women's Hats" as keywords – just "women's hats" will cover both.
As you'll learn in next sections, symbols have special meanings in AdWords, so you should generally avoid using them. Also, keywords can't contain any non-standard characters like: ! @ % , *
You can use keyword match types with campaigns that show ads on the Search Network. On the Display Network, keywords are treated as broad match.
Broad match (example)
Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations.
Example keyword: women's hats
Example search: buy ladies hats
Broad match modifier (example)
Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order.
Symbol: +keyword
Example keyword: +women's +hats
Example search: hats for women
Phrase match (example)
Ads may show on searches that are a phrase, and close variations of that phrase.
Symbol: "keyword"
Example keyword: "women's hats"
Example search: buy women's hats
Find out more about phrase match.
Exact match (example) - This is a great way to start a campaign and use your spend well.
Ads may show on searches that are an exact term and close variations of that exact term.
Symbol: [keyword]
Example keyword: [women's hats]
Example search: women's hats
Negative match (example)
Ads may show on searches without the term.
Symbol: -keyword
Example keyword: -women
Example search: baseball hats
Hope this helps a little.......
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@michael h jones
Could I please have your mans contact details too?
Crtrjas@me.com
Many thanks
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The reason I ask about the cost per job is you should be able to scale now. buying jobs. thats what good marketing is about right? find a way to market that works then scale. and then test that you cant better the advert with A B testing.
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Adwords can work well if you can put up with all the low quality leads as well.
Carpet cleaning Bristol
www.cleanpros.co.uk
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Yes, great results from him, just let him get on with it. He asks that everything is paid by DD for efficiency and that after the first couple of months you need to email him rather than ring (because he's always busy) although he responds pretty quickly. I think he has a lot of cleaning clients so he can make changes quickly to lots of accounts. I certainly don't have any complaints and the account is way better than when I was running it. Hope that helps!
Hi Micheal ,
Can you also forward your Adwords guys details to me jetvaccleaning@hotmail.co.uk
Thanks
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So can you scale his success?
if you spend double will he get same cost per customer?
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Scaling doesn't work with a something like this for 2 very obvious reasons. Number one: we all tend to be in relatively low internet traffic businesses- so you can't just double your spend to get double the work - if it doesn't exist, you can't get it. Number two: having a very optimised account means spending double doesn't lead to doubling customers - it means lower quality traffic. If you're already getting the best traffic at the best price, why bother chasing the lower end of clicks that are more ambiguous and cost a lot more per job overall.......you need to consider your own circumstances before blindly applying marketing principles to things.
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Hi Michael
Please would you send me his email this guy is going to be busy lol craig@moorecleaningservices.co.uk
Many thanks
Craig
Oven cleaning - although obviously, I am aware it costs more in places with more competition. My quality scores are all now 9 or 10 (they used to be 6-7) so this helps to keep the cost down. That was one of the things I used to struggle with and why I enlisted help. I don't have the time to learn all the tricks and implement them and I found the more I learn, the more new questions I have - and my account stayed the same regardless. And Google kept changing the bloody format!
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Hi Michael.
You mentioned to me that you use this guy for adwords in the hard floor section a few weeks ago. Do you use him for hard floor enquiries too? If so how do find the returns are for hard floors using adwords.
Thanks David.
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mmmmm. The adword guy you keep recommending on different posts is called Michael too! :o
I hope it's just coincidence ::)roll
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I do oven cleaning and I'm also involved in a family food business but don't use Adwords for that as it's more appropriate to do direct selling (which I'm rubbish at!). He seems to concentrate on sole traders who provide services as he wasn't interested in my friend's party products business at all.
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There's quite a few of us! I also recommend Quickbooks, and there's probably a few staff there called Michael. The point of a forum is to help people out with their problems. I'm happy to recommend people or services that I have found to be effective - is that a problem?
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''is that a problem'' .....
.... No it's not and don't be so touchy. Perhaps I should have put a smiley at the end so you realised it was tongue in cheek!
I'll give you erm I mean him a call ;D <----- That's a smiley to differentiate from a serious comment.
Thanks for the heads up and hopefully it works for me as I don't have the time to do my own adwords anymore.
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Sorry fella, just having a stressful day!
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No problem
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Guys
I feel like a junkie hocked on seo and adwords!
For me this year is about selling carpet cleaning. The market is not exactly on fire,