Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: J M Herbert on January 22, 2016, 09:46:42 am

Title: Go Cardless - getting customers onboard
Post by: J M Herbert on January 22, 2016, 09:46:42 am
I have set this up this week and got 1 customer signed up yesterday. I was interested to know if anyone had done a leaflet/email to explain how this works for the customer?
The person I spoke to seemed at first put off by the idea of Direct Debit. After some explaining about how it will only happen after a clean and they would be emailed before payment is debited they were fine with it.
The problem is I don't see 80% of my customers and its going to take an age if I have to explain to each one!
Title: Re: Go Cardless - getting customers onboard
Post by: Smudger on January 22, 2016, 04:09:24 pm
Do a short note explaining how gocardless works - put in a link for them as well

95% of our new customers sign up to go cardless without a second thought.

Established customers were a little more stubborn but  by offering go cardless payments in leu of a price increase ( for 12 months ) - we did this last March,  and approx 30% of customers signed up.

You don't have to offer that, perhaps a half price clean, or a discount on a gutter clear service etc... Whatever it is an incentive works well

Darran
Title: Re: Go Cardless - getting customers onboard
Post by: 8weekly on January 22, 2016, 04:51:54 pm
Do a short note explaining how gocardless works - put in a link for them as well

95% of our new customers sign up to go cardless without a second thought.

Established customers were a little more stubborn but  by offering go cardless payments in leu of a price increase ( for 12 months ) - we did this last March,  and approx 30% of customers signed up.

You don't have to offer that, perhaps a half price clean, or a discount on a gutter clear service etc... Whatever it is an incentive works well

Darran
I must admit I don't get it. You offer a discount in order to get them to sign up to a service that you get charged when they use it. I have about 10 customers whose lateness in payment annoys me. Out of 800. So if I signed all 800 up I would be paying an absolute fortune (being hyperbolic) to get a handful of customers to pay on time. I'd be better off dropping the 10 customers.
Title: Re: Go Cardless - getting customers onboard
Post by: Smudger on January 22, 2016, 05:04:19 pm
Yes, because for us it's absolutely the easiest way to bring in payments.

We have no banks within 12 miles, if I bank them via the post office I might see them processed and in the account 7 to 10 days later ( that's after waiting 3 to 7 days for them to arrive by post )

Collecting in the evenings stopped years ago, I'd rather waste my time talking to the like of seank  ;D
( just kidding )

Cash is always good of course, but I'd say less than 25% are in to pay this way

It's all about trying to run as smoothly as possible and go cardless fits the bill

Darran