Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Paul H Coulthard on December 29, 2015, 01:33:07 pm
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Hi all I currently don't use adwords Going to give it a go what would u say would be the best amount for Google ads for the month.
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Suspect that everybody's spend is different - factors such as amount of competition, your ad quality and determination to be top of the pile.
You could easily spend hundreds for very little return. Getting a good return from as little spend as possible is the art of it. Not an expert myself.
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Trying it for the first time myself...started at the end of November mate...
£150 a month plus management fees
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Thanks Steven what are u returns on this mate
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Expect to burn a lot of cash in the early days as there is a lot of testing involved...........
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Paul
Your question is the wrong way around at looking at Adwords. Adwords is so different to other types of media. it can be tracked and then you cost per prospect, cost per sale can be worked out. below is a link to a page of mine that will give real cost per customer numbers from adwords
http://www.cleanonomics.cleaning-carpet.co.uk/cost-of-a-customer/
so the next question is how many do you want to buy?
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Nobody likes to say what they spend, its a closely guarded secret :D
Here is my November figures.
(http://www.cleanitup.co.uk/smf/1451480330_image.jpeg)
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im spending aroung the £450 mark on addwords per month........
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For how many clicks?
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let me look into it.......
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on my last report cpc is averaging out at around £1.30...... quite higher in some of the less performing areas.....
better in others.......... no idea if that is too high, no doubt somebody can tell me??? i tend not to go by cpc per month,
rather, i look at how much turnover they bring me each month............
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I don't do adwords.. Maybe I should.
But that seems like a lot of money unless you are getting a very good return from it.
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Tim , does the £450 pm include your management fee to CCN ?
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no....!
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Nobody likes to say what they spend, its a closely guarded secret :D
Here is my November figures.
(http://www.cleanitup.co.uk/smf/1451480330_image.jpeg)
Why do you need adwords in november after so many years in business?
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I just never paused it, the cost was nominal and in November I still had spaces available. So i just let it run.
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I just never paused it, the cost was nominal and in November I still had spaces available. So i just let it run.
you must have to much money, give me some :)
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on my last report cpc is averaging out at around £1.30...... quite higher in some of the less performing areas.....
better in others.......... no idea if that is too high, no doubt somebody can tell me??? i tend not to go by cpc per month,
rather, i look at how much turnover they bring me each month............
Hi
Tim did you check you ROI on this . The 450 figure is very high for an independent operator. Mikes 150 figure is more the bench mark area, it's similar to mine.
The trick is to monitor who is coming in on what keywords and use the cheaper ones. And avoid the 1.30 clicks like the plaque. They might get you top in your area but if it costs 100 clicks to get one job it's poor ROI and false economy.
John
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The exspensive click will always be the most popular and well use search terms, that's why the are expensive, everybody bids for them
I find......... *town* carpet cleaners or *town* carpet cleaning ( **** being the name of your local town) is the most well searched term, so cost the most ( £1.90 in my case) cheaper search terms are cheap for a reason..... they are rarely searched so no one bids On them.
I could delete popular search term from my campaign and half my cost but why delete the biggest search term? it would be counter-productive.
In the end it's all about the maths, my monthly cost are slightly more than my average job value so one job a month nearly pays for my Adwords campaign, 2 jobs means I break Even on all my costs, over 2 jobs and I'm in profit from the campaign. Unless I am so busy that I cannot fit in2 extra jobs a month then I might as well do Adwords ( unless the cost of Adwords is an amount that could be spent on other marketing that would bring in more than 2 jobs......but that's thoughts for another topic)
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I sacked my adwords manager/company when i discovered how to check what customers typed in to find me and then clicked me. enough was enough when one search phrase they typed in said "rug doctor carpet cleaner in cheshire" . and i paid £1.70 for the privilege. After doing all the checks i worked out my £400 a month bill should of been around what Mike is paying. Plus his management fee, disgraceful.
Not a single negative and this was a self proclaimed expert, be careful out there, theres cowboys in every profession.
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i do seem to pay a fair bit for my on line presence, but at the end of the day, when i look at what it brings in, its well worth it.
Ive said before, i dont have the time or the knowledge to do it myself, i would be very keen to learn how to do it for myself, and i aim to look into it this year........... are there any courses anybody can recommend???
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When i advertised on Adwords for my own carpet cleaning business i use to budget for around £150 per month and this brought me in a fair amount of leads and work. It takes at least a month to optimise a new account and you will have ups and downs but in the long term i found it by the far the most cost effective and number one source of new customers for my site. Depending on location keywords can vary considerably, from my experience you can expect to pay anywhere from £1.30 to £5 a click, on average around £2 i would say is a good ballpark figure to base your budget on and then optimise from there. I have helped several carpet cleaners since i retired from carpet cleaning last year with adwords after becoming Google Adwords Certified.
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I don't use Adwords for carpet cleaning it was costing lots of money and nearly every call seemed to just be people asking if I could clean a carpet cheaper than the others on google most of which are 50% cheaper than me . It can cost £6 to £8 pounds per click around this area but even when it was £2.50 per click it just didn't pay for itself .