Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: nick p on May 10, 2006, 03:38:32 pm

Title: mailing lists
Post by: nick p on May 10, 2006, 03:38:32 pm

hi

any one ever bought consumer mailing lists for direct mail purpose what price did you pay which company just something im looking into just waiting for one company to get back to me with prices

cheers nick

Title: Re: mailing lists
Post by: the red carpet on May 10, 2006, 08:16:11 pm

Do you get a list of a certain type of customer or somthing?
if all your gona get is names and adresses, why not use the electoral role?

Title: Re: mailing lists
Post by: nick p on May 10, 2006, 08:44:40 pm

hi

yes you can get specifics like credit card user loans people who use mail order wage groups ages familys people who respond to mail etc

cheers nick

Title: Re: mailing lists
Post by: Ian Gourlay on May 11, 2006, 07:57:31 am

Why would you think certain groups of people are more likely to buy carpet cleaning than any other.

What you need is a retiring cleaners list.

or a Joint promotion with another company

Title: Re: mailing lists
Post by: Mike Halliday on May 11, 2006, 08:00:39 am

Eg;
if you bought a mailing list of everyone who bought a baby magazine in the last 6months you could mail them about a healthy enviroment for new born children.

Mike

Title: Re: mailing lists
Post by: cleansmartsupplies on May 11, 2006, 08:17:31 am

Try:

http://www.marketingfile.com

Used a few times and they're pretty good.

Matt

Title: Re: mailing lists
Post by: cleansmartsupplies on May 11, 2006, 08:28:58 am

BTW, the best type of list to buy is usually one that looks like your own customer list.

Pick out all your best customers, look for things they have in common e.g. female, aged 40-60, high income, reads broadsheet newspaper etc. - then buy a list of people with the same characterisitcs.

It's expensive, but can be a good way to get into homes you can't reach with leaflets.

Matt