Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Steven Butler on October 05, 2015, 04:17:12 pm
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Who uses adwords and what budget do you set? Also what kind of profit is it generating.
Seriously looking into it so appreciate any info.
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Just a word on the side.
If you on the top of google for natural search, would be good to run adwords for different looking website with different ph number. Only then you would know if your campaign works.
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I've asked many times about Adwords budgets and CPC but people are very unwilling to give details, (especially people who use carpet cleaners network for some reason)
I think people think thier competitors will see their bid amount and CPCand use it to out bid them , I will do a screen shot of my results and post it......
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(http://www.cleanitup.co.uk/smf/1444110214_image.jpg)
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This is one months trail with a budget of £7 a day, never went over that mostly about £5. The result was ok but not as good as other marketing I do,
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Cheers Mike. What other marketing do you find works better than adwords mate?
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Hi guys
Real data its old but give you an idea
http://www.cleanonomics.cleaning-carpet.co.uk/cost-of-a-customer/
http://www.cleanonomics.cleaning-carpet.co.uk/carpet-cleaning-roi/
http://www.cleanonomics.cleaning-carpet.co.uk/adwords-for-carpet-cleaning/
remember that these numbers are not profit just return on investment. each business has different running costs. next adwords requires you to have a large sum in its account to cover the flow of days, weeks and months, when you spend a lot and get little in return to days when its the other way around.
I am no expert just do my best to learn how to understand these questions
its really about finding the marketing cost number and then you can work out costs and profit. (what you can charge) I am of the view that price should flow with the market. market conditions change all the time. like all markets its supply and demand. we do our numbers each month and its up and down. cost of customer and a balance sheet are great tools
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Cheers Mike. What other marketing do you find works better than adwords mate?
I'll tell you Direct Mail....he's probably sick to death of saying it ;D
DM though is still the best form of marketing, not me saying that its a fact.
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Adwords was'nt bad but for the same money I would rather put out 2k leaflets which would cost the same.
But Adwords has its benefits ...it requires very little effort and does return a profit
My ad....
(http://www.cleanitup.co.uk/smf/1444146403_image.jpg)
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Was you spending much on adwords Mike?
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I posted above the cost it was about £100 a month but this included a campaign for pressure washing which was half the cost.
it brought in 2-3jobs a week not too bad for £25. I did get a really big pressure washing job that made me £950, so kept it running through the summer just in case another big job came in from it.
I wouldn't like to think adwords was all I had to rely on for work.
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Sorry Mike, yes you did.
I know nobody can rely on 1 form of marketing but if you had to which would you personally opt for.
Leaflets are much more effort than adwords.
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The problem with Adword is it has aero life span, turn your advert off and the response stops dead, no one will ever see it again so spend £100 and it is gone.
Leaflets have a much longer lifespan they are kept on noticeboards and in kitchen drawers, you can put a leaflet out today and get a call in 3 months. They are much more targeted you just put them out to homes you would like to work in. Adwords are seen by everyone even the dregs of society who want to hire a machine so type in 'carpet cleaners' into Google
But Adwords requires almost zero effort, once your campaign is running you just pay the bill. Leaflets on the other hand require a massive amount of effort.
Given the choice I would use leaflets.
A quick Adwords tip....
You can have different ads for different times of day and days of the week. Don't just use the same ad all the time .
Have a....
8am to 5:30pm advert
A 5: 30pm to 8pm advert ( saying open evening until 8pm)
A weekend advert ( saying open weekends until 8pm)
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Adwords was'nt bad but for the same money I would rather put out 2k leaflets which would cost the same.
But Adwords has its benefits ...it requires very little effort and does return a profit
My ad....
(http://www.cleanitup.co.uk/smf/1444146403_image.jpg)
whats your quality score for that search phrase mike? can't be good surely,
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Of course it's not good, it does'nt match the search phrase and the landing page is not optimised for it either, but quality score is a double edged sword, I bet the second advert has a higher score than mine because his advert headline is the same as the search term..... but who would you call? he is using a generic 'made for Adwords' headline but does it speak to the person searching for a carpet cleaner?
My advert has a benefit in the headline which is better marketing. it might cost a few pennies more but the response will be higher.
If you want any more free tips on Adwords please ask, it might save you the money of attending your TACCA course :D
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lol
Sometimes you just want what you searched for mike.
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Leaflets have a much longer lifespan they are kept on noticeboards and in kitchen drawers, you can put a leaflet out today and get a call in 3 months. They are much more targeted you just put them out to homes you would like to work in. Adwords are seen by everyone even the dregs of society who want to hire a machine so type in 'carpet cleaners' into Google
You need to look in to negative keywords feature in your adwords dashboard Mike. You can remove words like "hire", "carpet cleaning machine", other DIY search terms, searches for other local companies etc
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I have. hire , cheap etc are put as negative words but I still get calls asking for hire machine or wanting a cheap price.
It's a pity the geographical location could not be more precise then I could just remove the poor areas put my post code covers an area of a10 mole radius
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Mike cheap is a relevant term, you might be twice my price but still cheap. and you have silly cheap, or value for money which is more but you get much more value for money -)
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To do adwords properly is almost a full time job in itself.......
If you dont learn it and spend a lot of time on it then you will waste a lot of money...
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To do adwords properly is almost a full time job in itself.......
If you dont learn it and spend a lot of time on it then you will waste a lot of money...
I don't agree, that's what all the Adwords companies want you to think but ( to put a figure to it) 10hrs researching and reading articles will give you all the knowledge you need to run a successful campaign , 2 learning hours would stop you making expensive mistakes.
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In my experience there's a lot more to it than that, and I've been doing it since 2007 and is now my main source of new enquiries.
But I guess a successful campaign means something different to different people.
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Can you explain why it is nearly a full time job, which bit of it are you finding difficult ?
What does a successful campaign mean to you?
To me it's a campaign that brings in quality calls at a competitive cost.
I paid £1.09p a click can you do a screen shot of your figures so we can compare
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I don't find it difficult, but it's not a set & forget thing as some may think, you need to constantly be split testing ads, trying different keywords, excluding keywords, adding more landing pages, tweaking landing pages, learning new features that google introduces, learning different tricks to get your ctr up and ppc down etc
The full time job was a bit of a hyperbole but I was making the point there's more to it than just a couple of hours here and there.
I've paid upwards of £10.00 per click and as little as .30p...... just depends what your competing for......
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I think any type of online marketing can almost become a full time job. It just depends on scale and with all due respect Mike is only playing at it with a £100pm budget. Fair play, his returns seem reasonable though and I need to get off my back side and try and make adwords work because I have tried it in the past with either me or an "expert" doing the campaign and the results have always been poor for me. Tried adwords express too and that was an even bigger waste of time :(
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whats exciting about Adwords is its can teach you what people are looking for. if you are always trying to beat your best your always going to have productive adverts and campaigns.
Steve its time to get off the van and pay someone else. sounds like your ready to make the next step up.
if your doing it right its not a cost its a investment
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Have done now for a few years, franchised the business & spend all my time marketing. . ... like I said it's almost a full time job cause it is my full time job. :)
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i like what you've put mike. think it's better than, as you say, designed for adwords title.
the thing that shocks me though is your budget at £7 per day. That's about 2 clicks for me. Carpet cleaning adwords is expensive and one i've tried many times and stopped as when i see £200 spend with 2 enquirers (and my site i'm more than happy with), i quickly stop it and try else where.
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Respects to you Steve and well done
Adam. with respect your viewing it wrong. first you need to make an investment in your education on how to use adwords this is the more expensive part, but work though it and you have a media that give you as many numbers as you can handle. what other media does that?
look at it this way, whatever the cost of a client be it £2 or £25 its a customer and as a business man you price accordingly. thats markets saying how much you are going to pay for a customer limits what you can earn, and i sure you dont want to do that?
Adwords is a great refection of the market you have people that have a need, and people with the answer. as the market flow up and down so will the cost of a customer.
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Mike you're also targeting Beverley, try targeting Manchester or similar. That's when knowledge comes into its own.
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How do you know where I'm setting my geographical limits? I have various campaigns running targeting at its biggest East Yorkshire
Can you explain the actual knowledge that is required to target Manchester or other big city and how it would differ from targeting a small town like Beverley.
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How do you know where I'm setting my geographical limits? I have various campaigns running targeting at its biggest East Yorkshire
Can you explain the actual knowledge that is required to target Manchester or other big city and how it would differ from targeting a small town like Beverley.
More competition Mike. More expensive click etc
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Mike geo in adwords works strange. you have to set up 2 different campaigns as some people in your area will just type in "carpet Cleaning" and others "carpet cleaning town" if you have carpet cleaning set so everyone outside gets your advert thats expensive, but you want to get outsiders to find "carpet cleaning town"
best way is use the adwords preview tool and change the town and county and your see what i am on about. dont forget people in your town might have a ip that miles away and i am sure that how it works. as I used to have an ipswich ip when i lived in chelmsford
I have towns close to be that have to use post codes. also if you cover a county you need to make sure you tell google its UK
if you set up a second use different copy on advert as it gets confusing