Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Deep Cleaning Solutions on August 07, 2015, 08:49:17 am
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I've been turning down Facebook jobs for the last 6 months because I was sick of dealing with complete nut jobs! Anyway yesterday I was asked on FB how much for 2 medium sized rugs. Because I like to think the best of people I thought I would give FB one more chance and give her a quote. She was only local so i said I would do it for £45. To be honest my minimum is now £60 but I made it a bit cheaper because of my experience that FB customers want the price as low as possible. I thought it was a cheap at that price and I was doing favour to be honest. I received a reply this morning that was rude to say the least basically asking me to justify the price and to give her a break down of my cost's !!!!! That's it now with FB I don't know why I replied to her anyway because I'm really busy. If I get anymore messages on FB i'm fully booked from now on lol!
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Its a joke is Fb
i wanted to test the demand for carpet cleaning as im just starting out so
i posted an add last week to about 40 groups, only 1 add advertising carpets cleaned for £20 per room,
i got 7 replys in a bout 2 hours.
the next day i posted same ad but at £40 per room, only 1 reply and she ended up changing her mind and cancelling
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I've had nothing but grief from the leads I've had from FaceBook - no one home when you call, cancelled appointments etc. I was starting to think that it was me. >:(
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I used to think FB would be big for me when I started out. But as time goes on its just a giant flea market and people selling super un classy items of s**t on there. Price shoppers, higher chance of a last minute cancellation if anyone books. Theres cleaners in my area asvertising 3 rooms for 45. Thats what FB is for.
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There is one lad on there who charges £10 a room and he will do just one room !!!
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Just started out in carpet cleaning and thought I would get a Lot of my work through facebook but so far I look to be wrong. All I get is people asking how much to clean my hall for example. I give them a price then nothing. They don't even give measurements or say hello lol.
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Its different if you do the paid for advertising not the free stuff....
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I've had similar experiences. Don't get me wrong, I have had some good work, and a few commercial jobs, but I have also had idiots wanting carpets cleaned for £5-£10 each...Had two people ask me to breakdown my price for £70 wool carpet to be cleaned.
My reply: my time, fuel, van tax, van insurance, van MOT, public liability insurance, my tax, my NI, safecontractor approved, and machine wear and tear, not forgetting the cleaning solutions.
I got the job after all that.
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Its different if you do the paid for advertising not the free stuff....
How do you do the free stuff?
I tested the water 2 weeks ago and paid £5 a day for 2 weeks to go out to around 3000 addresses a day.
Ive had 3 jobs so far and 2 referals from one of them so its been a good return.
When you say free stuff do you mean just getting as many "likes" as possible?
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Posting in all the local business and for sale groups..... most are just looking for as cheap deal as possible.
Normally with the paid for adverts you can target a demographic more and it appeals to more sensible people not just after a bargain.......
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I am in the middle of preparing something about facebook ads.
We ran some really successful tests recently and I will have a step by step guide going out to our email list.
If you arent on our list drop me a line and I will get it to you. Ift should be ready in the next 2 weeks.
jamie@cleaningsystemsuk.com
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Face book sounds great
NOT,,,,,,,,,
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Gotta say facebook is were all my work at moment is coming from. If your just posting in buy and sell pages etc then it don't work but if you spend money on boosting your posts in areas you choose and target audience then customers will come. I boost videos in action you can't get better as there seeing real time results and it pays for itself and builds my page up them referals will come. If I relied on phone calls I wouldn't have any work but facebook is working.
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So the paid adds defo work then?
i will have to try a proper campaign when i can afford it to try it for myself, i just use free groups
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For sale sites
FB you are trying to sell a service to people who have time to trawl groups for hours on end to save what little money they have .
TIME is not a expensive commodity to them they have all day .
Your trying to sell cashmere coats to the homeless ,they will buy it if it's cheap but holds no value to them
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this guys really busy on fb...but check his prices
https://www.facebook.com/BurtonandSons2013
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you might as well go do the local car boot sale they all like things cheap just like fb all you will be
getting price choppers and time wasters don't waste your time
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Saying facebook is a waste of time is a bit like saying the internet is a waste of time !
You just need to know how to use it ! - There is a ton of traffic on there, but like adwords you need the skill in harnessing it and making it work for you!
There is not just one demographic that use facebook, but each use it in a different way, if you post in the cheap for sale groups you will get price shoppers obviously.
If you spend a little money on a well targeted campaign and remarket to these ones then you can obtain some quite good paying customers.
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Saying facebook is a waste of time is a bit like saying the internet is a waste of time !
You just need to know how to use it ! - There is a ton of traffic on there, but like adwords you need the skill in harnessing it and making it work for you!
There is not just one demographic that use facebook, but each use it in a different way, if you post in the cheap for sale groups you will get price shoppers obviously.
If you spend a little money on a well targeted campaign and remarket to these ones then you can obtain some quite good paying customers.
Good post Steve. There are several ways to use facebook for advertising, each one suits different target markets. Research them all and find which one works for you instead of dismissing them all because one way didnt work for some bloke down the pub,
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How do they manage at those prices...especially u/h.
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Can we see some examples of Facebook advertising that brings in quality, high paying customer,
I often see replies to topics like this that basically say there is nothing wrong with Facebook, Adwords, Groupon, etc..etc its that we are not doing it right.
It's just like chemicals that are criticised .......it's not that they are crap its that we are not using them right........ But no one gives exact detailed details on how to do it right.
Can someone who is making Facebook work explain in detail what to say, & where to say it ?
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Mike
its like everything if you put effort into it ,it has a better chance of success, but going by your web page and face book presence,it shows that you arnt that bothered and if you can be bothered why would your customers .
I had a good job of fb this week just from the page , a man saw a vid of a suite being cleaned and it was the same as his so felt that we knew what we were doing and contacted us .
you have to be in it to win it .
ps i dont advertise , but show a presence on fb for all the one that are no good just quote your regular price thats the last you hear
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Neil your 3 rooms for £99 offer is out of date, I know you are not really interested in your website but might be worth updating the offer considering it's on your homepage (unless it done on purpose for some cunning plan you might have)
Got to agree I don't really bother with my website ( God knows why it's on the 1st page of Google ::)roll )
do you think a cheap offer like yours on my home page would improve it?
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It's hard to keep up mike I've just got back from Spain and a week at St. Andrews then off to lakes , I'll do it when I get back lol
I didn't really mean your website but the link to a non excistant FB page .
As for the 3 for £99 it is a great plan . People phone and book , no selling no messing , I don't even take the calls they go to a different no ,
My needs are different low numbers , no stress . I'm working to live , not living to work , I have no ambition and I'm bone idle .
Got to go off to do some packing .
Ps it would be great to meet you at jw meet on the 12th if u can make it . I will give you some tips on FB ;D
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I am going :) it will be good to meet
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FB may work for CC's who charge say £50 for a through lounge,if you are in the £100 + bracket for that job then it wont.
Lots of guys would be happy to do 3 Through lounges a day at £50/60 each.
Horses for courses.
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Wayne
I've done both the £80 to £120 a lounge and the £25 like you say it's what's you find is best for you .
I don't like selling
I don't like visiting
I don't like large houses
I don't like jobs that take more than 2 hrs
I don't like advertising costs
I don't like getting FB jobs from targeted adverts
So I market so that I get what I like .
I'm a niche marketer be good at one thing stick to it keep pushing it , in gambling terms am doubling down as much as I can .
See u weds Mike
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What's JW ?
I've had a few jobs from fb from friends but I've had some 'friends' mainly through my wife's page that ask for a quote or even book a job then cancel at a moments notice but I don't look for fb work.
Neil I like your honesty lol but I enjoy the selling the home visits I find are hard to fit in but Mike shouldn't consider your upholstery cleaning prices to be cheap I'm quite surprised you get them in Barnsley.
Shaun
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Shaun this Wednesday Jason is having a evening get together
http://www.cleanitup.co.uk/smf/index.php?topic=197397.0
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Shaun
Re upholster I quote all about £150 to £190 , but might get 1 in 10 if I don't go out and quote if I want to convert more on the phone you would have to drop to £95 to 120
But upholstery is hard work , I do like it but only above £150 .
If you want high prices you have to come across as knowledgable and proffesional do pre planning and put a show on , I'm just not up to it , to much of repeating yourself everyday it drains me lol
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Just about all of my upholstery cleaning is for previous or recommended customers new enquiries need to be home visits to have a chance of getting the job but I must admit I do give a take it or leave it price just because I'm either too busy or not in the area.
I do try to vary the conversation with enquiries as it gets boring but through trial and error you know what works.
Shaun
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I am in the middle of preparing something about facebook ads.
We ran some really successful tests recently and I will have a step by step guide going out to our email list.
If you arent on our list drop me a line and I will get it to you. Ift should be ready in the next 2 weeks.
jamie@cleaningsystemsuk.com
Thanks to all who asked for the info.
You will have noticed I didn't send it. The reason why? I managed to go one better.
I managed to get hold of the man that taught me how to do it for a day so flew to Birmingham earlier this week for an interview.
His name is Thom Smith and some may know him if they have been members of a particular business growth organisation.
He has generated thousands of leads using Facebook over the last 5 years for a large cross section of businesses.
If you have 25mins and want to find out why your Facebook page and group posts get the "nutters" and how you should use Facebook please check the link below.
https://soundcloud.com/jamie-pearson-1/the-cleancast-episode-3-facebook-advertising-with-jamie-pearson-guest-thom-smith (https://soundcloud.com/jamie-pearson-1/the-cleancast-episode-3-facebook-advertising-with-jamie-pearson-guest-thom-smith)
For future episodes subscribe on Soundcloud or follow the page on Facebook www.facebook.com/thecleancast (http://www.facebook.com/thecleancast)
Anybody who wants to see a step by step video of how to set it up let me know on jamie@cleaningsystemsuk.com as I am meeting Thom again end of this month where we will build one from scratch.
In fact we could even use someone from here this time around and see how it works for their area/business.
Somebody that has had particularly bad experience using Facebook would be good.
Especially if they already flyer/adwords or other marketing/networks trader sites etc. and track their spend/return.
I cant make any promises it will make you thousands but think it could be a useful study for all.
Let me know, by email, why we should chose you if you want to be included but please be prepared to share the results.
You will need to pay for the ads and we can agree the budget before hand.
I make absolutely nothing from doing this and neither does Thom.
Just trying to help.
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Great post I will get onto this tomorrow. I hav'nt touched my FB page in 2 months so might test this.
Thanks.
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Its not about your Facebook page as you will hear. The one I used had no content and only 1 like (me)
Its about getting your prospects away from Facebook where you can sell to them.
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Guys
what's your views on education based marketing? sounds like to me that facebook prospects think your just a cleaner and not a business?
Respects
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Your probably right there Ian but the cheapskates don't care if your a ftse 100 company, they still only have the same two pennies to rub together.
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I find educating doesnt really matter. No one asks me how I go about it or what the benefits are. They just want their carpets cleaned. I used to put a bit of effort into this. Referrals is where its at for me now.
Plus there are different types of customers and it took me a while to realise that people are happy to fork out more money and that not everyone is after a low price. I provide a good service and they are happy when ive finished.