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UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Jason Hedges on May 05, 2006, 10:01:42 pm

Title: Phone book directory
Post by: Jason Hedges on May 05, 2006, 10:01:42 pm

Hi all,

Had the rep call today from the BT phone book about advertising in the directory section.

Has anyone advertised in it? What return have you had, is it woth it and is there a best way to knock them down on the price?

Any comments greatly appreciated.

Kind regards,
Jason.

Title: Re: Phone book directory
Post by: John Rimmer Marshall & Rimmer Ltd on May 06, 2006, 12:32:07 am

My advice would be not to touch it. I went in it over 2 yrs ago, they made a mess of the add witch was over £600 after i told them i would not pay, the price was halfed. Hardly got any work out of it, the only directory adds i have now are the FREE one liners they put in. Sorry for being negative others may have fared better, just telling you my exp with it.

                                           Take Care John

Title: Re: Phone book directory
Post by: Ralph on May 06, 2006, 12:57:29 am

Spent £3000 over 17 books, response 5 calls, only advertise what you would look in for numbers or tradesmen as a rule of thumb. Best performers YP & Thomson although others may disagree, leaflets, local rags.

Title: Re: Phone book directory
Post by: Alan Brooker. Aqualink Carpet Care on May 06, 2006, 08:17:47 am

I seem to find that it's the older generation that will usually refer to the BT phone book. Not many jobs out of it during the year but the older generation are good payers. At least enough to cover the cost of advertising for the past two years since BT revamped the book. It's not a money spinner yet but it's all about market recognition.....

Alan

Title: Re: Phone book directory
Post by: Terry_Burrows on May 06, 2006, 09:46:19 am

we are in the BT book had 2 jobs from it,not paid for its self,we are in th yp book,one response :P

Title: Re: Phone book directory
Post by: Dennis on May 06, 2006, 07:47:10 pm

Barge pole.  ;D

Title: Re: Phone book directory
Post by: Jason Hedges on May 06, 2006, 07:59:56 pm

Thanks all,

Fairly unanimous verdict then!

Barge pole it is ;D

Kind regards,
Jason.