Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: tim handley on July 21, 2015, 08:29:55 pm
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can anybody point me in the direction of a good, no, make that great, company that can do my online marketing/website/seo etc etc etc........... heard there are some cow
boys out there, so any recommendations would be most helpfull!!!!
oh, and i suppose, anybody wanting to point out any companies to be avoided........
i thank you......
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avoid CCN
marketing is your job as you best to know what you need, what you can etc. get software like cleanersmate, bookitup etc.
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i think Tim is with CCN and was singing their praises not long ago ???
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i am with ccn and getting a fair bit of work with them, im always after more, dont want all my eggs in one basket!!
just wanted to see if anybody is using anybody else thats working well for them.....................
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tim, are you already on the top of google?
If not, you will be better investing in good seo which will cost you less then Ccn.
When I was doing adwords myself I use to ask customers how they found me, if the answer was google then I asked was it top result the sponsored ad or natural search result and mostly it was natural search, many said they dont click adwords as they a bit spammy.
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Thats just what im after, good seo, just dont know how to do do it, im after a company to sort it for me.........
ccn is still working, but i want to move up a few notches with my marketing and sales. Do folks still use leaflets?
are they effective? any ideas how i can kick my sales up the arse very welcome, im relying on ccn and yell online at the moment....
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I use CCN. I find it does very well in general. I do leaflets occasionally and this also works for me. Used to rely on parish/local town magazines but in the end the return just dwindled. I dont bother with FB as thats for a certain breed of customer that im not after. I takey time on jobs, chat well with the customers, leave thrm business cards and I get good recommendations this way.
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ive stopped doing anything on facebook, as you say, wrong type of client.............
im not doing any leafletting at all, am i missing a trick?
does leafletting still generate substantial amounts of work?
im mor than happy to plod the streets if it will work for me
(also could use the excersise)!!!!
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I used to work for a company who sent 25000 leaflets out a week. They probably do more now. It was theyre main source of advertising. I send out 5k now and then. I target the wealthier areas but it's hitting the right people at the right time in my experience. Ie, just had decorating done or.just about to move in/out.
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how do you get 5000 out??? you are obviously paying somebody, so it must be worth while doing???
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Yes I pay a local distribution conpany £35 per 1000. I used to donit myself. Too much effort these days...
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good return???
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I got a good bloke recommended who charged me £25 per 1000. Bargain.
Having said that response wasnt great, at the end of the day if you think about it you arent targeting people looking for carpets cleaned, its pot look with leaflets in my opinion. 2500 of the 5000 houses might not even have carpets.
Personally i would look elsewhere to bring in work mate.
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ive just started talking to a company who will do em for £30 a thousand, steve i dont think 1000 is enough, probably 5000 isnt enough, but i fancy trying 5000 a month for 3 or 4 months and seeing what return it brings me in......... i know some of the big players do up to 50000 at a time..........
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its pot look with leaflets in my opinion. 2500 of the 5000 houses might not even have carpets.
Personally i would look elsewhere to bring in work mate.
And the other 2500 don't have furniture and sit on the floor ;)
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good return???
Yes. Not amazing, but it works good.
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good return???
Yes. Not amazing, but it works good.
good, means different to everyone, how much ccn and adwords cost you together and how much do you have from it? Its quite busy month for carpets now so how much it gives you now, new ccn customers only.
re leaflets, if you all think that anyone/legal company can deliver 1000 leaflets for 25-35 pounds you are dreamers. You only supply fuel to someones fireplace :)
One person can deliver max around 1k a day, and to make it cost effective it has to be at least 3-4 leaflets delivered at once, so most of people will not even see them as they use to grab them all and straight to the bin, mostly if delivered with newspapers or the same day with other leafleters.
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Yes my leaflets get delivered with 3 others. Thats how the distribution company makes its own profit.
What do you find works best for you Radek?
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Shaun, after trying nearly everything I only invest in www and seo.
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I find online marketing just brings in enquiries from idiots, I do it as it helps my existing customer find me if they search google but as for new business its crap.
I believe it's the lazy mans marketing for people who can't be bothered to do anything that requires physical effort, so much easier to sit on a computer and press a Keyboard than get out the house :D
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just another showing of from person who pays few pounds an hour to distribute his leaflets while he is just seating in his sofa lol
online is a way to go from now, current new customers are growing up with ipads and google, yellow pages are dying, your old custys are going to disapper etc
something may work different for everyone else, but dont try, hire students for a few pounds and spam your local neighbours :) mike is a best one here for it, ask him fir advise, so busy and still looking for another add ons to his business after so many years, must be something good in doing leaflets.
:)
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Leaflets are a recognised form of advertising, but at £30'ish per thousand I'd suggest a very expensive one in comparison to online.
What you need is a mix of advertising, leaflets, online, local magazine, canvassing, emailing and the most of all, repeats recommendations. If you get the last ones right and you'll only get that through fabulous quality and great service and build yourself a reputation, then over time you should need less of the others, which is where the profit is in carpet cleaning.
Simon
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just another showing of from person who pays few pounds an hour to distribute his leaflets while he is just seating in his sofa lol
online is a way to go from now, current new customers are growing up with ipads and google, yellow pages are dying, your old custys are going to disapper etc
something may work different for everyone else, but dont try, hire students for a few pounds and spam your local neighbours :) mike is a best one here for it, ask him fir advise, so busy and still looking for another add ons to his business after so many years, must be something good in doing leaflets.
:)
Damn you've got me sussed :D no fooling you!
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Websites
We are on one we communicate .
All my customers come from google are they stupid last 3 were a surgeon , dr, and history teacher .
So I don't think so , am I idle you bet I am .
It works 24/7 costs less than £35 a year to run .
I'm sick of telling cc how to rank then a year later they still haven't implemented any suggestions if you don't do the work it won't work you have to do it yourself .
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just another showing of from person who pays few pounds an hour to distribute his leaflets while he is just seating in his sofa lol
online is a way to go from now, current new customers are growing up with ipads and google, yellow pages are dying, your old custys are going to disapper etc
something may work different for everyone else, but dont try, hire students for a few pounds and spam your local neighbours :) mike is a best one here for it, ask him fir advise, so busy and still looking for another add ons to his business after so many years, must be something good in doing leaflets.
:)
Damn you've got me sussed :D no fooling you!
damn mike, very dissapointed, was expecting a better answer from ya, come on you can do it :) or you just dont want to waste your time on some f...g wheel cleaner a$$@
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Leaflets are a recognised form of advertising, but at £30'ish per thousand I'd suggest a very expensive one in comparison to online.
What you need is a mix of advertising, leaflets, online, local magazine, canvassing, emailing and the most of all, repeats recommendations. If you get the last ones right and you'll only get that through fabulous quality and great service and build yourself a reputation, then over time you should need less of the others, which is where the profit is in carpet cleaning.
Simon
As much as I hate agreeing with him ;D
Simon is spot on
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The best marketing is the marketing that gets done & brings in the type of ciustomer you are aiming for.
Groupon with bring in a steady stream of customers, so is Groupon good marketing? For some maybe but for most not......but it will keep you busy!
People will alway champion the marketing that works for them, I always speak up for leafleting as it works for me and brings In the type of customer I want. (Will leafleting work for everybody maybe not) others will swear by the Internet..... because it works for them.
What we all need to remember is ' whatever advice we take look at the business model giving it'. if it is not the business we want to emulate then don't take their advice...... I would not take the advice of an obese person on how to run a marathon but if I was wanted to win the world cake eating contest then I would.
It's the same with most of running a business. if someones homepage is offering 'rooms from £20 ' or '3 rooms for £75' and you have a minimum charge of £80 then you would be daft to take their advice On internet marketing .
It's often said that having a mentor is helpful but you would chose a mentor who has reached the goal you want to achieve . The same with marketing
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Think of marketing like a bicycle wheel. It has many spokes, all feeding into a central hub.
In business you have a marketing wheel, the spokes are individual marketing types, leaflets, website, Adwords, local magazines, local papers, telephone directories, (online and paper versions), repeat business and recommendations and those individual spokes feed into the central hub, which equals sales.
When you first start out you need more spokes in your marketing wheel because you have no repeat or recommendations feeding your business with free sales. The marketing cost to your business at this stage is quite high, but if you have the quality and service levels right you should almost immediately start to generate sales through recommendations and later by repeat sales coming through.
You might think that repeats and recommendations are not marketing strategies, but they most certainly are and is something you should be targeting from day one. R &R sales cost your business nothing, but they don’t just happen, they are earned.
If you look at it from the marketing perspective that every job is an advert, then that brings in an often overlooked element in marketing your business – you! Because you are the advert, everything you do and say, how you go about dealing with your customers and the quality of the work you deliver in exchange for their hard earn money, speaks to them, not just about your business, but about you.
Your ultimate objective whether you have been in this business for 20 years or twenty minutes is to try and put your customers in a position where they don’t believe they can get what you do anywhere else and so come to see you as ‘their carpet cleaner’.
This is reputation building and building a reputation for high quality, great service and personal integrity will result in very high R&R levels and very low marketing costs and with it high profits.
Over a period of time your marketing costs should be dramatically reducing to almost insignificant levels, when you achieve that, then you are in the money printing business (almost)
Simon