Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mike Halliday on March 17, 2015, 06:05:04 pm
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Let's talk about Adwords!!!
Who's doing it ? How much are you paying per click?
The way I see it is adwords is effective but has zero shelf life, your advert is showing only as long as your campaign is active, the moment you stop the marketing money you have spent on your campaign ceases to produce work.
But if it brings in a profit so what
Plus is it worth paying less for a click by using an exact Match headline so the quality score is higher but the term being generic or use a less relevent headline but pay more which might get more clicks.
Any thoughts.....?
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I tried ad words last year Mike, I ran the campaign for about five months, it payed for itself but that was all , think I would rather pay for more seo rather than £250-£350 a month on adwords because as you say as soon as you stop paying Google, your ad disappears
Stuart
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Adwords in my mind is becoming nonsensical. As above, far better to to focus on organic.
Be inspirational......... One of my web sited is based on something entirely different.
Google Ripped Body No one position and put some effort into your web site
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Without starting an adwords vs organic debate, i get a decent return from adwords.
The think is when you google something like carpet cleaning 'place' i see my whole phone screen is the top adwords, scroll down and its places/maps for another screens worth. Then organic!
Not saying its better, but your picking up the ones who cant be bothered to scroll. Adding an offer seems to work well too.
I have just signed up with a managment company to try and get my cpc down and hopefully more jobs for my money. a few days in and not showing my ads, when i edited my own ads tehy showed immediatly . Il give it a few weeks and bin them off if no good.
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I was hoping I would get some replies about how much people are paying per click, especailly the guys using carpet cleaners network who are using professionals to create their campaign , but I guess PPC costs are sensitive info ;)
But here's mine from January....
..(http://new.cleanitup.co.uk/smf/1426662521_image.jpg)
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Mike I was with CCN, all they promises were a lies, for me anyway.
If works for others fine.
They can not get lower ppc if others are bidding, it is not posdible.
They promised me 50c per click and I was paying over 2e, more and more instead of lower. They promised number 1 in google natural search and I wad 50th, after 2 months position did not change, no backligs generated etc etc.
In my opinion they are good marketers not a profesionals.
If anyone goes for them then ask for what they promise to be on the contract and if not done within some period of time money back.
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Mike, before signing up to a managment company last week -(still no calls)
My best performing keywords were costing around £2.27-£2.76 per click.
£200 budget gave me £1400 worth of work. Im pretty new start up so flr me im pleased
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Hi mike no luck with adwords so after asking a few guys about the carpet cleaning network and getting good feedback decided to try it after 2 months I only had 2 enquires . One guy now says he doesn't think it will work in my area but since then they have phoned and think they can sort it and I'm going to try one more month . I will keep you updated .
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Now Google have switched to just showing 3 local firms on the maps the organics are closer to the top.
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bennymon
I pay less for my own adwords with many ph calls then I paid for CCN with no results
I guess that ccn works for those who has no competition on adwords and their own adwords could be even cheaper.
Their website must not be good for customers, looks too simply, poor.
Do not waste your money, if it did not work it will not work.
As I said, many promises without any guarantee, no matter what results are you need to pay.
My today adwords cost me 9 euros including car valeting ads and did one emergency job today 70, booked another upholstery 100 and one small valet 50. But not sure if it was from adword clicks, google places or natural search. What I know I was quiet when with ccn and busy enough when I run ads myself.
Not sure as I am no expert but from what I can see you can not run ppc lower if not possible, want to be number 1 then you bet with your competitors and goes very high, but no need to be nr 1, nr to may cost 50c when nr 1 over 2pounds.
Also make sure that they will not look after your campaign every day, they just say it.
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CCN charge £300 plus VAT to 'build the site' - the site is the same for everyone so they don't build it.
Just the text is changed to match the specific company and to try to optimize it for that company. That's less than half an hours work - a big cost for that. The hosting for them will be peanuts.
They then charge £75 plus VAT to manage your adwords campaign - money for nothing and no work, running a local campaign for a carpet cleaner isn't rocket science and takes no management daily if you set your budget so you don't get nasty bills.
Then you have your adword account cost - the amounts you pay per click - thats the only cost you would have if you do it yourself. If you use them and give up after 2 months they are quids in any way because you paid upfront for the site!
So do yourself a favour, make sure you have a nice website of your own and do your own adwords - they have no secret formula - they just charge you for a template site and to 'manage your campaign' and of course you lose that site if you pull your payments - thats means any traffic to that site was pointless when if you do your own they are always going to your site and you keep feeling the benefit.
Google will take into account the time the website has been running so chopping and changing domains isnt any good.
Invest in your own site, not others or online directories.
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exactly
any good about them is if they get website to the top 1 of google and this is why i started with them, but this was a lie.
For the money I spend I could have already pro website I could use for adwords.
Plus the contact with they accountant is horrible. Paid the set up charge in december and deal was that invoice should be dated for January. Still dont have this. No invoices or any proof of payments done for the adwords that could be used for accounting.
The person who contact/deal with you on the startis just a good marketer and a lier.
You ask for the things to be changed on the website they do 30% of it, you ask again they do another 20% of it, then you give up.
Not recommend nit at all, unless they improve customer service, contracts with the money back guarantee, and or no set up charge charged.
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Just had my bill from Google...... its outrages!!
How do the get away with such daylight robbery ? 27 clicks and the want me to pay........
(http://new.cleanitup.co.uk/smf/1426778470_image.jpg)
Look out for my new ebook titled ' how to pay pennies for your clicks' priced £800....... or pay early to my offshore account at the great price of £250 :D
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a one day course on add words/seo etc would be a good idea i reckon......... ???
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Heres a very rough outline of what will be taught at the tacca day.
PPC Seminar
1) Introducing myself and what I am here for today.
2) Brief Introduction to Adwords and SEO, attendees what I will be discussing and when.
3) Informing them what level the seminar will be tailored for –maybe Beginners to Interim level.
4) Type of Paid Search, but informing which one I will be focusing on i.e. Google Adwords
5) What is Google Adwords
6) How it works
7) Setting up your PPC account
a. What to preparation is required
i. Your Location
ii. Your Products and Services
iii. Landing Pages
iv. Budget control
b. How to set up your first account
i. Type of account to setup (Display, Search Only etc). Lets focus on Search Only today.
ii. Creating your campaign
iii. What Keywords are
1. How to Research them
2. Working out initial price
iv. What Ads are
v. Ad Extensions
vi. Billing details
vii. £75 Coupons!
8) Measuring account performance
a. Google Analytics
b. Google Adwords Conversions
c. Implementing the above two
d. Setup Goals
e. Creating reports
9) Optimising your account
a. Match types
b. Negative Keywords
c. Geographical Location
d. How to write great Ad copy
e. Understanding Quality Score
f. Call To Action’s
g. Mobile devises
h. Scheduling
10) Closing points
a. Other types of campaigns (Display, Remarketing, Call Only)
b. Where to get help from
c. Tools available like Google Adwords Editor, WordStream
11) Questions & Answers
SEO Seminar
1) What is SEO
2) Difference between SEO and Paid Search
3) Advantages and Disadvantages about SEO
4) General Intro about how SEO works
a. Onpage Optimisation
i. Meta tags
ii. Title tags
iii. Other Tags
iv. Content & Content Strategy
v. Optimisation of Images
vi. Sitemap
vii. Integration of Google Webmaster Tools
viii. Integration of Google Analytics/conversions
b. Off Page factors
i. Inbound Links
ii. Content
iii. Social Media Signals
5) Outsource? To a so called SEO agency?
a. Why people outsource?
b. How do find an SEO Agency
c. How to Vet the agency
i. Due Diligence
1. References
2. Review’s
3. Sounds too good to be true?
ii. Specialisation
iii. Check Portfolio
iv. Local or doesn’t matter?
v. Ask to see an example of a site they may have optimised and its rankings
vi. Contractual Period. 12 months I hear?
vii. Their costs
1. Setup
2. Ongoing
3. Charging VAT?
4. How can I measure my ROI against what they charge?
viii. What Strategy they use?
ix. Country where all work is conducted from? UK? India? Tim-Buk-Too?
x. Reporting
1. Frequency
2. Sample Report
3. What to look out for – Hits? Keyword?
xi. Tools they use
1. Which tools ? And Why?
xii. Hidden Costs
a. Development / Changes to website
b. Graphics
c. Copywriting
d. Do I really need to outsource?
6) Questions & Answers
..................................................................
May not be all of the above but will be tailored to give everyone a good understanding of adwords and SEO so those who are struggling can at least, make a decision on who to hire or at the very most, encourage them/you to find out more and do it all yourself. Hopefully my wife will get chance to attend this one as we are more and more taking control of our online marketing.
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Just had my bill from Google...... its outrages!!
How do the get away with such daylight robbery ? 27 clicks and the want me to pay........
(http://new.cleanitup.co.uk/smf/1426778470_image.jpg)
Look out for my new ebook titled ' how to pay pennies for your clicks' priced £800....... or pay early to my offshore account at the great price of £250 :D
Shut up and take my money!!
are these less common search terms? The only cheap keywords i had were low search volume
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Plenty of people unhappy with ccn, but there are a couple who are very happy.
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Blimey Derek, how many days is the TACCA day, its going to take a while to go through that lot, who is taking / teaching it?
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all that will be condensed into a 2 to 3 hour seminar split into 2 sessions. its not so much to teach you everything but more to give you an understanding of whats involved so you can get interested in it and learn more at a later date or it will give you enough info to hire your own company without getting ripped off like i did. either way (outsource or DIY) it will be designed to put you in control of your internet marketing. and coupled with Allan simmons database marketing it should be a really good day.
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Mike
Is that using longtail keywords and did you convert any ?
And if so what where they ?
Cheers
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Sorry Neil that post was meant to be a joke ( obviously not funny) I'm not sure what that charge was for I did'nt really get 27 clicks for 46p
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Hi Guys
Only had a very brief experiment with add words as luckily enough not to need them.
I think some cleaners end up virtually working for Google.
As for CNN my antennae were alerted by the hype with which it is marketed, in my experience more hype less results.
No doubt it is possible to makeAdwords cost effective if you put in the time.
Cheers
doug
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My experiments with adwords have been total expensive failures. My organic listings work much better. When i search for something on Google, I never click on the sponsored sites, always on organics and I know that many people do the same.
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Been dabbling a little more with carpet cleaning ads for Facebook. I think I now have the right image, ad copy and market sussed. Next onto the actual landing page to get it to convert better along with the tracking phone number again to monitor the calls.
We dont do domestic carpet cleaning so I have been sending them to another carpet cleaners website that is pretty poor. Built by Yell and nowhere on Google. They gave him a page 1 ranking for the most ridiculous long tail keyword and because he has always used yellow pages he trusted them to do a good job for him. He now struggles for business as he is nowhere online and repeat customers always used to get his number from yellow pages which he can no longer afford.
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keywords went out a long time ago - they wont get you top of google
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Hi I really can't get to grips with the internet try as I may it just keeps baffling me . Paid out loads on google and people to sort it the last one I tried was carpet cleaning network and didn't get a single job . Also a company called doodle adds done me a cartoon Facebook campaign also resulting in no jobs . Now totally run out of funds . Any tips that may help me before I sink cheers del
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benny the secret of the adwords is a website, if the website is a poope then you pay for clicks only, customer is not calling you as does not like your website. Competition in your area is huge from what I can see on google.
Would invest in seperate website and pay someone for adwords only, pay cheap to set up and cheaper to kerp an eye on it.
If you like the option which marcus sell in other thread then go on as its good if no money for your own website.
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Thanks radek I can't find the other thread
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Thanks radek I can't find the other thread
"mobile friendly website" thread
do you get actually any jobs from google? asking as you are in top of google and on google places.
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Thanks radek I don't get anything on google and alto I am there if you bring up the map I don't seem to have aright up on the map section ? I know my web sight needs plenty of work but surely something should come in now and then . There is also a lot of £15 to £25 a room companies around me .
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no, sorry you are not on places, my mistake i dont know how did i see you there :)
why not to open google plus page for business, many people look after cleaners on the map, whoever is close they call him,
its free, you will be on g places then
dont you have a son, friend or anyone else to help you with it?
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cant make tacca day unfortunately, but if any other course/workshop on addwords/seo, internet marketing in general crops up, ill be number one on the list of attendees......
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Had CCN on the phone the other day. To setup my PPC adwords account, it would be £250 + Vat to analyse my local market then £75 per month to administer it on top of my projected budget of £100 per month for Adwords itself. Abosolute money for nothing. It was a no from me...
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Do you ever think they analyse your market and then say no, I don't think so.
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analyze your market? thats a new one - they did my report for free like everyone elses
i think you mean £250 for the website 'build' (ie - copy of the others!)
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analyze? ha ha, they told me I will pay 50c per click while I was paying around and over 2 euros. Even I told them i am running adwords already and they could have a look to see what could be done, it could give them good idea of cost per click
inside 250 you have first month credits for your advords which are adwords vouchers so they dont pay for it probably.
no point to pay someone 100pounds a month and spending only another 100 on adwords, as even if you run it yourself making mistakes you will not break the extra 100 which doesnt go to your campaign.
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Just started up Adwords myself after 8 months off as I seemed to be busy enough. I had Yell do it for me for 6 months and that was a pile of poo. Now that I have stated it up again I have had an email from Google saying I can phone them and they will give me tips on key words and changing the text of my ad. Will phone them this week and give you a run down on what they said. Its stright from the horse's mouth...
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CNN are just a lead harvesting company, kind of like car salesmen to be treated with caution and skepticism.
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I thought Adwords was all about you 'quality score' have a poor one and Google fine you a lot if you score just 1 on the other hand have a decent one and you pay 50% less than normal.
So keep on top of your keywords and you pay less let it slide and watch those costs rocket.