Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Ian Gourlay on February 25, 2004, 05:53:57 am

Title: Free Room Letter
Post by: Ian Gourlay on February 25, 2004, 05:53:57 am
Ok most of you know about it.

I got this on as a Free Statergy from Sombody Meyer, following up a posting on this site.

This is one where you do Free room if They have another room cleaned



He said I could use it as long as I change words.

Suggests sending to exsisting customers.

Has anyone tried this type of statergy to new customers.

As I know some of you already use this letter.

In the Book How to Out Sell Comp etc.

It says letters pull more leads , jobs than leaflets.

If you were using this letter as a leaflet drop would you put it in an envelope?

Discuss.

Has anyone bought Meyers complete Marketing Statergies, as price looks good.

I also now understand how bait and switch worked,

I wont say works.
Title: Re: Free Room Letter
Post by: squeaky on February 25, 2004, 08:19:26 am
I already put it on a postcard,It works for me but don't expect an immediate response,I find it takes a month or so for a response (try putting 'keep this card for the free offer') as they tend to stick it on the fridge door rather than throw it away.

mark ::)
Title: Re: Free Room Letter
Post by: Mark Betts on February 25, 2004, 06:53:33 pm
Ian

Yes I use it, great success but I have adapted it for my client base.

I tried it in envelope as is so to speak and dropped round local houses, ZILCH!!!!!

Used it on my existing customers - GOOD RESULT-


Mark

Title: Re: Free Room Letter
Post by: Ian Gourlay on February 26, 2004, 11:39:50 pm
Think I will try it without envelope,

Once snow haS GONE.