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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Roberto Smith on August 28, 2014, 10:07:12 pm

Title: Dropping flyers in winter
Post by: Roberto Smith on August 28, 2014, 10:07:12 pm
Anyone done a big flyer drop over the winter months say from October to March? Did you get a decent response?

 I feel like trying hard over winter to build my round up and don't feel like door knocking so wondered what flyer dropping is like in winter.

Thanks.
Title: Re: Dropping flyers in winter
Post by: richywilts on August 28, 2014, 10:18:08 pm
ive done quite a lot of dropping in the winter months couldnt tell u the success rate as cant remember but if it was raining etc id get staff to deliver them, maybe make it a more winter orientated leaflet reference to gutter clearing etc, internal cleaning, snow removal, hot water system
Title: Re: Dropping flyers in winter
Post by: Perfect Windows on August 28, 2014, 10:36:50 pm
Anyone done a big flyer drop over the winter months say from October to March? Did you get a decent response?

 I feel like trying hard over winter to build my round up and don't feel like door knocking so wondered what flyer dropping is like in winter.

Thanks.


Yes. Response rate about a third of the summer response rate.

Vin
Title: Re: Dropping flyers in winter
Post by: J.D on August 29, 2014, 07:28:57 am
I've got approx one thousand quality leaflets taking up space! I purchased them a few years ago before realising what a pointless exercise leaflet dropping actually was! I'll be sticking them in letterboxes as soon as I can just to get rid of them! I expect perhaps two responses if I'm really lucky!
Title: Re: Dropping flyers in winter
Post by: Scrimble on August 29, 2014, 08:24:18 am
I've got approx one thousand quality leaflets taking up space! I purchased them a few years ago before realising what a pointless exercise leaflet dropping actually was! I'll be sticking them in letterboxes as soon as I can just to get rid of them! I expect perhaps two responses if I'm really lucky!

you must have a really poor flyer,

my last leaflet drop of 6 flyers got me 2 new customers
Title: Re: Dropping flyers in winter
Post by: J.D on August 29, 2014, 09:00:49 am
No they are glossy well constructed flyers scrimble, you have either been very lucky or your cheap and cheerful.
Title: Re: Dropping flyers in winter
Post by: Perfect Windows on August 29, 2014, 09:21:43 am
No they are glossy well constructed flyers scrimble, you have either been very lucky or your cheap and cheerful.

I had twelve leaflets dropped a few days ago and gained twelve customers, so 100% return.

Unfortunately the other 2,288 dropped on the same day had a 0% return.

Vin
Title: Re: Dropping flyers in winter
Post by: SB Cleaning on August 29, 2014, 10:05:15 am
I've got approx one thousand quality leaflets taking up space! I purchased them a few years ago before realising what a pointless exercise leaflet dropping actually was! I'll be sticking them in letterboxes as soon as I can just to get rid of them! I expect perhaps two responses if I'm really lucky!
I agree leaflets are a waste of time.
Title: Re: Dropping flyers in winter
Post by: SeanK on August 29, 2014, 10:30:42 am
There are no rights or wrongs in flyers, in some areas they work and in some they don't.
I had the exact same experience with flyers as J.D. dropped thousands and never got a single reply.
But they don't cost an arm and a leg so you might as well give them a go, if they work then happy days
if they don't then its door knocking or the dole.
You can pick up work at any time of the year, summer is normally better as the days are brighter and longer
allowing customers to notice their dirty windows more.
Don't forget a lot of shiners give up over the winter months so that's more work up for grabs.
Be careful a few weeks before Christmas as you will be getting the once a year messers who will tell you a pack of
lies just to have their windows cleaned for the Christmas holidays.
Title: Re: Dropping flyers in winter
Post by: Scrimble on August 29, 2014, 12:12:57 pm
No they are glossy well constructed flyers scrimble, you have either been very lucky or your cheap and cheerful.

maybe thats going against you, mine are black and white basic, when I have a few thousand delivered my phone rings off the hook for days

all my prices are plus vat so I cant be that cheap
Title: Re: Dropping flyers in winter
Post by: groundhog on August 29, 2014, 12:17:19 pm
I've got approx one thousand quality leaflets taking up space! I purchased them a few years ago before realising what a pointless exercise leaflet dropping actually was! I'll be sticking them in letterboxes as soon as I can just to get rid of them! I expect perhaps two responses if I'm really lucky!

you must have a really poor flyer,

my last leaflet drop of 6 flyers got me 2 new customers
I once delivered 300 leaflets and got 100 customers on a new estate! If I delivered 1000 flyers I would expect to get at leat 50 + customers from it! I would change your flyers!
Title: Re: Dropping flyers in winter
Post by: Perfect Windows on August 29, 2014, 12:50:00 pm
I once delivered 300 leaflets and got 100 customers on a new estate! If I delivered 1000 flyers I would expect to get at leat 50 + customers from it! I would change your flyers!

Wow!  You're literally unbelievable.

Vin
Title: Re: Dropping flyers in winter
Post by: Mick Kent on August 29, 2014, 02:57:39 pm
Why doesnt that surprise me groundhog that your return is stupidly over the top amount compared to honest folk...
Is this another 1 of your windups???

Title: Re: Dropping flyers in winter
Post by: groundhog on August 29, 2014, 03:48:05 pm
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
Title: Re: Dropping flyers in winter
Post by: Perfect Windows on August 29, 2014, 03:56:04 pm
The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day.

Ah, "deliver X flyers" = "deliver X flyers (more than once, hence "followed each drop up" above?) and knock every single house as well".  

Not like you not to be crystal clear in your arguments, Groundhog.

Vin
Title: Re: Dropping flyers in winter
Post by: Rogue Trader on August 29, 2014, 04:03:43 pm
i delivered 50,000 and got around 120 customers. still trickling in though slowly.
Title: Re: Dropping flyers in winter
Post by: Mick Kent on August 29, 2014, 04:06:01 pm
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
This is what i mean! If your not having a windup then You are full of poo. it makes me laugh reading your posts so fairplay either way.
So you can get an easy 50 customers from a 1000 leaflets with your min charge of £25 a customer.. yet a few posts down your saying your fairly full??
Correct me if im wrong but how can you be fairly full if you gain customers so easy with minimal leaflets??  you can simply do 4 leaflet drops of 1000 and gain 200 £25 min charge customers from it giving you £5000 a month return?? Id be more than full if i was in your shoes gaining gold dust customers like that.
Title: Re: Dropping flyers in winter
Post by: groundhog on August 29, 2014, 04:55:16 pm
Ah, "deliver X flyers" = "deliver X flyers (more than once, hence "followed each drop up" above?) and knock every single house as well".  

Vin
That makes perfect sense (not)!!! ::)roll
Title: Re: Dropping flyers in winter
Post by: Mike #1 on August 29, 2014, 05:17:27 pm
Flyers should simply spell out what you provide and that is it , to many words and they get binned I had about a 5-6% response rate . Mike
Title: Re: Dropping flyers in winter
Post by: Frankybadboy on August 29, 2014, 07:03:20 pm
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
and all from a focus  ;D ;D ;D ;D ;D ;D ;D
Title: Re: Dropping flyers in winter
Post by: J.D on August 29, 2014, 07:08:23 pm
Love all the replies to this and the different outcomes. Not to mention the little quarrelsome bitching!  ;D
Title: Re: Dropping flyers in winter
Post by: groundhog on August 29, 2014, 07:28:27 pm
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
and all from a focus  ;D ;D ;D ;D ;D ;D ;D
What a pathetic little snidy comment, the paragraph above is actually great advice for anyone starting out in window cleaning, I really don't know why I bother with this forum sometimes!
Title: Re: Dropping flyers in winter
Post by: Frankybadboy on August 29, 2014, 07:45:55 pm
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
and all from a focus  ;D ;D ;D ;D ;D ;D ;D
What a pathetic little snidy comment, the paragraph above is actually great advice for anyone starting out in window cleaning, I really don't know why I bother with this forum sometimes!
on your wya out shut the door behind you bye bye  ;D ;D ;D ;D
Title: Re: Dropping flyers in winter
Post by: groundhog on August 29, 2014, 07:51:28 pm
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
and all from a focus  ;D ;D ;D ;D ;D ;D ;D
What a pathetic little snidy comment, the paragraph above is actually great advice for anyone starting out in window cleaning, I really don't know why I bother with this forum sometimes!
on your wya out shut the door behind you bye bye  ;D ;D ;D ;D
idiot!
Title: Re: Dropping flyers in winter
Post by: Frankybadboy on August 29, 2014, 08:00:41 pm

[/quote]idiot!

[/quote]about the only bit of truth you spoken all-day  ;D ;D ;D ;D ;D ;D ;D

thank you :P
Title: Re: Dropping flyers in winter
Post by: J.D on August 29, 2014, 08:21:31 pm
A bit of the greened eyed monster I fear!
Title: Re: Dropping flyers in winter
Post by: duncan h on August 29, 2014, 09:21:54 pm
It was a good tread till the child started. You always get 1 on forums, It spoils it. Grow up turd.
I deliver about 50 at a time. The most I got was 3 new customers. Normally 1, but sometimes 0. Don't want to pee people off knocking on doors. Some people really hate it (ME) Put my free add in Yell and got 1 local. Need web site now. Most people go on PC to search for anything
Title: Re: Dropping flyers in winter
Post by: Roberto Smith on August 29, 2014, 09:37:58 pm
Anyone done a big flyer drop over the winter months say from October to March? Did you get a decent response?

 I feel like trying hard over winter to build my round up and don't feel like door knocking so wondered what flyer dropping is like in winter.

Thanks.


Yes. Response rate about a third of the summer response rate.

Vin

Thank you.
Title: Re: Dropping flyers in winter
Post by: David Kent @ KentKleen on August 29, 2014, 11:23:28 pm
Leaflets are a complete and utter waste of time. Forget about ever dropping any, anywhere!!
Leave it for tesco, morrisons, asda, aldi, lidl, virgin, sky, ...... etc, etc, Oh yes, and me!!
Title: Re: Dropping flyers in winter
Post by: groundhog on August 30, 2014, 09:07:11 am
Correct me if im wrong but how can you be fairly full if you gain customers so easy with minimal leaflets??  you can simply do 4 leaflet drops of 1000 and gain 200 £25 min charge customers from it giving you £5000 a month return?? Id be more than full if i was in your shoes gaining gold dust customers like that.

We are singing from a different hymne sheet Mick! Your expectations of running your own business are very different to mine!!  ;)
Title: Re: Dropping flyers in winter
Post by: Clever Forum Name on August 30, 2014, 10:00:50 am
Sorry that my experience was different to yours!! I will lie in future to fit in with other comments!! Maybe rather than getting upset and trying to ridicule me, you should perhaps ask yourself why do I get better results from my flyers than you? For a start I only use really good quality flyers, I use small A5 ones and I laminate each one, the reason I do this is that it makes it harder to throw away.. they can't simply pick the leaflet up and screw it up and throw it in the bin, it almost forces them to look at it and read it. And as it is A5 size it is more convenient to keep for future reference. The time I got 100 customers from a 300 leaflet drop was on a brand new estate, and I followed each drop up with a door knock the following day. I rarely use leaflets these days as my round is fairly full, but I always carry plenty of business cards, and drop them through doors close to my existing customers a few times every year, and get a steady response from them
and all from a focus  ;D ;D ;D ;D ;D ;D ;D

I would love 160 customers at £25 a pop. Easy life.
Title: Re: Dropping flyers in winter
Post by: lee_dewing on August 30, 2014, 10:22:58 am
Robert.
Not meaning to sound sarcastic but winter starts 21 st december.

If you leaflet in September October your in autum.

You could argue that the customers you ger will be keepers.

Unlike tbe sunshine brigade you pick up spring and summer.

If you want a window cleaning service then I can't see what difference it makes what season it is.

As sean says look out for the Christmas clean brigade if you do do them charge at least 50% more
and tell them that next clean will be cheaper from then on for regular monthlies.

Good luck Robert.
Seems word is to leaflet then knock 2 days later.
Title: Re: Dropping flyers in winter
Post by: groundhog on August 30, 2014, 02:07:57 pm
Leaflets are a complete and utter waste of time. Forget about ever dropping any, anywhere!!
Leave it for tesco, morrisons, asda, aldi, lidl, virgin, sky, ...... etc, etc, Oh yes, and me!!

Especially if you live in the Hants/Surrey area, total waste of time!!  ;)
Title: Re: Dropping flyers in winter
Post by: Mick Kent on August 30, 2014, 06:05:29 pm
Correct me if im wrong but how can you be fairly full if you gain customers so easy with minimal leaflets??  you can simply do 4 leaflet drops of 1000 and gain 200 £25 min charge customers from it giving you £5000 a month return?? Id be more than full if i was in your shoes gaining gold dust customers like that.

We are singing from a different hymne sheet Mick! Your expectations of running your own business are very different to mine!!  ;)
Defo different sheets. Thankfully otherwise ill be living in a dreamworld too.
Title: Re: Dropping flyers in winter
Post by: robbo333 on September 01, 2014, 04:57:25 pm
You can drop flyers in the winter but your response will be far less compared to springtime.
If you're serious about a business then do a 'test drop'. Pick a good area and just do 5,000, see how you get on. (not December or January).
I find Google Adwords quite good in the winter. IMO
And as much as you don't like canvassing, learn it, deal with it, get on with it!
Don't think of it as canvassing, think of it as 'just having a quick chat'  ;D
Title: Re: Dropping flyers in winter
Post by: Ernest House on September 23, 2014, 12:27:36 pm
I Have Had 5000 Leaflets For Number Of Years , I Did Go Out And Delivered Some By Hand & Got No Responce
But I Only Delivered 200 . So I Thought Put Them In The Office & Leave Them . I Am Now Re Thinking This .
Title: Re: Dropping flyers in winter
Post by: SeanK on September 23, 2014, 12:45:07 pm
I Have Had 5000 Leaflets For Number Of Years , I Did Go Out And Delivered Some By Hand & Got No Responce
But I Only Delivered 200 . So I Thought Put Them In The Office & Leave Them . I Am Now Re Thinking This .

You might as well deliver them what have you got to lose, go in the evening and you might get chatting to
a few people/customers.
Plus its a nice way of keeping fit.
Title: Re: Dropping flyers in winter
Post by: 8weekly on September 23, 2014, 12:49:01 pm
Waste of time leaflets.
Title: Re: Dropping flyers in winter
Post by: Mick Kent on September 23, 2014, 02:04:30 pm
I wouldnt say they are a total waste of time! Could be handy if your ever cought short with no toilet paper to hand!
Title: Re: Dropping flyers in winter
Post by: DG Cleaning on September 23, 2014, 02:29:01 pm
Robert.
Not meaning to sound sarcastic but winter starts 21 st december.

If you leaflet in September October your in autum.

You could argue that the customers you ger will be keepers.

Unlike tbe sunshine brigade you pick up spring and summer.

If you want a window cleaning service then I can't see what difference it makes what season it is.

As sean says look out for the Christmas clean brigade if you do do them charge at least 50% more
and tell them that next clean will be cheaper from then on for regular monthlies.

Good luck Robert.
Seems word is to leaflet then knock 2 days later.

Winter starts 21st December?
Try selling that one to the custies ;D
Title: Re: Dropping flyers in winter
Post by: Jack Harris on September 23, 2014, 03:37:37 pm
Use leaflets round my existing work and picked a fair few customers up this year from them, It all depends how its designed.
Title: Re: Dropping flyers in winter
Post by: 8weekly on September 23, 2014, 03:49:23 pm
I wouldnt say they are a total waste of time! Could be handy if your ever cought short with no toilet paper to hand!
Not terribly absorbent though.
Title: Re: Dropping flyers in winter
Post by: Mick Kent on September 23, 2014, 03:53:18 pm
I wouldnt say they are a total waste of time! Could be handy if your ever cought short with no toilet paper to hand!
Not terribly absorbent though.

As long as not a runny 1 its fine.  :-X
Title: Re: Dropping flyers in winter
Post by: slap bash on September 23, 2014, 09:15:50 pm
I find its better to door knock as a customer has time to suss you out. If can chat for more than 1/2 minutes I will invariably get them. The image of  us widow cleaner in the minds of customer is that good. May that be Right or wrong. They want to connect with you to see if you have the same values as they do. That`s my opinion e anyway.
Title: Re: Dropping flyers in winter
Post by: Danny F on September 24, 2014, 06:56:37 pm
Leaflets simply don't work. Or don't work any where near peoples expectations. Knocking doors when you can , chatting to them, explain what you're about, let them know what sort of areas you're in, have a laugh with them and ask them if you can take them on as a regular customer.

Leaflet drops will get ignored. well the majority anyway....

even that fella that dropped 50,000 and got 120. if you knocked 50,000 doors i would certainly expect to get a decent amount more than 120... (not a personal dig, just an example)