Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: creighton foyle on August 01, 2014, 12:24:34 pm
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can anyone recommend an easy to read book on how to set up an adwords campaign.
i am also looking for a book on website building if anyone has any good recommendations.
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can anyone recommend an easy to read book on how to set up an adwords campaign.
i am also looking for a book on website building if anyone has any good recommendations.
The days of amateur websites and DIY adwords are long gone (in my opinion).
Unless you've already got a fair bit of IT knowledge I wouldn't bother as it's really not easy, very time consuming, and there are many expensive mistakes you are (highly) likely to make along the road to getting it all set up correctly.
A better question might be: 'Who can run my adwords and website for me?'.... If you choose this route, your next question should be 'how much should I budget for this (monthly)?'.
Be careful, this market is absolutely full of sharks.
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Couldn't disagree more with david. (sorry david)
Adwords is actually quite simple once you get your head round the basics and ask a few question.
try this book creighton. brilliant http://www.amazon.co.uk/Ultimate-Guide-Google-AdWords-Million-ebook/dp/B008FOSH8K/ref=sr_1_sc_1?ie=UTF8&qid=1406897400&sr=8-1-spell&keywords=adwords+perry+marshal
like i said on another thread, learn the basics then at least you know what your paying for if you do outsource it.
i made that mistake and hopefully you guys can learn from it.
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cheers Derek
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Couldn't disagree more with david. (sorry david)
Adwords is actually quite simple once you get your head round the basics and ask a few question.
It would be interesting to swap a few notes Derek - would you like to meet up sometime (you're only 30 mins from me)?
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The best people to ask about GOOGLE adwords are......... surprise surprise ,,,,,,,,, GOOGLE , we speak to them 3 or 4 times a week , they know our budget and expectations and we make them work for their money .
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Couldn't disagree more with david. (sorry david)
Adwords is actually quite simple once you get your head round the basics and ask a few question.
It would be interesting to swap a few notes Derek - would you like to meet up sometime (you're only 30 mins from me)?
Yeah be great to meet up Dave. i have offices in macclesfield and knutsford so we could meet there. just google costa or maccies for the addresses ;D
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The best people to ask about GOOGLE adwords are......... surprise surprise ,,,,,,,,, GOOGLE , we speak to them 3 or 4 times a week , they know our budget and expectations and we make them work for their money .
Blimey Jason. That's like letting R _ _ F H _ _ _ _ S look after some kids ;D
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The best people to ask about GOOGLE adwords are......... surprise surprise ,,,,,,,,, GOOGLE , we speak to them 3 or 4 times a week , they know our budget and expectations and we make them work for their money .
Blimey Jason. That's like letting R _ _ F H _ _ _ _ S look after some kids ;D
agreed ;D
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I wouldn't bother contacting google regarding anything. They are a butch of useless fuds. There reply to me asking if 5 clicks from 4 impressions was normal was met with silence. And no I didn't get a refund. They where equally useless with other help I was seeking.
Like Derek said, teach yourself it. These so called experts just stick to a script/blue print, money for old rope springs to mind don't get hussled.
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There is a magazine how to start a online business it will give you the basics for about a fiver
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Yeah you have just sort of made my point .
Get someone who knows what they are doing .
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The best people to ask about GOOGLE adwords are......... surprise surprise ,,,,,,,,, GOOGLE , we speak to them 3 or 4 times a week , they know our budget and expectations and we make them work for their money .
Blimey Jason. That's like letting R _ _ F H _ _ _ _ S look after some kids ;D
Yes because keeping 3 vans busy purely from repeat recommendation and adwords advised by google , really does not work for me , ill just go for a spin in my new merc paid for by ermmmmmm adwords shall I .
Also who would go to alltec, solution, prochem or any dealer for training ? Google are the experts , that is why I trust them to advise me on the best way to conduct a campaign , a bit like my customers trusting me on the best way to clean their carpets , yes money is involved , but yes I get a return . Some google expert that once worked at google for 6 weeks and writes a book is not going to be a better source than the supplier.
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And Matt Cutts does your SEO ;D
Seriously though, there's a lot of nonsense peddled about Adwords. Perry Marshall never worked for Google. http://en.wikipedia.org/wiki/Perry_Marshall
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Couldn't disagree more with david. (sorry david)
Adwords is actually quite simple once you get your head round the basics and ask a few question.
It would be interesting to swap a few notes Derek - would you like to meet up sometime (you're only 30 mins from me)?
Yeah be great to meet up Dave. i have offices in macclesfield and knutsford so we could meet there. just google costa or maccies for the addresses ;D
Cheers Derek, I'll get back to you on this sometime soon - I'm having a really busy time at the mo. My Adwords campaign is working too well... :-)
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The best people to ask about GOOGLE adwords are......... surprise surprise ,,,,,,,,, GOOGLE , we speak to them 3 or 4 times a week , they know our budget and expectations and we make them work for their money .
Blimey Jason. That's like letting R _ _ F H _ _ _ _ S look after some kids ;D
Yes because keeping 3 vans busy purely from repeat recommendation and adwords advised by google , really does not work for me , ill just go for a spin in my new merc paid for by ermmmmmm adwords shall I .
Also who would go to alltec, solution, prochem or any dealer for training ? Google are the experts , that is why I trust them to advise me on the best way to conduct a campaign , a bit like my customers trusting me on the best way to clean their carpets , yes money is involved , but yes I get a return . Some google expert that once worked at google for 6 weeks and writes a book is not going to be a better source than the supplier.
Jason, whilst Google is undoubtedly helping you achieve your sales which is great, Google only has one interest and that is making money, it doesn't care about you, me or Joe Blogs down the road and it is not going to tell you how to achieve the same results for less money, as its not in their interests. Where a Google marketing company might help you out is by achieve the same results as you are currently getting but saving you money, or you could do it yourself by learning it from an online course or book, Perry Marshal is highly regarded as a guru in this field but there are other options also available.
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If you are getting a good return on a system , and it's running along nicely . Why would you want to change it ?
I might run another campaign along side to measure the results , but if it's not broke why fix it .
It's like paying a pound on the bus to town to buy 4 tins of beans because they have 2p off beans .
Find out what works and keep doing it and doing it and doing it
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The best people to ask about GOOGLE adwords are......... surprise surprise ,,,,,,,,, GOOGLE , we speak to them 3 or 4 times a week , they know our budget and expectations and we make them work for their money .
Blimey Jason. That's like letting R _ _ F H _ _ _ _ S look after some kids ;D
Yes because keeping 3 vans busy purely from repeat recommendation and adwords advised by google , really does not work for me , ill just go for a spin in my new merc paid for by ermmmmmm adwords shall I .
Also who would go to alltec, solution, prochem or any dealer for training ? Google are the experts , that is why I trust them to advise me on the best way to conduct a campaign , a bit like my customers trusting me on the best way to clean their carpets , yes money is involved , but yes I get a return . Some google expert that once worked at google for 6 weeks and writes a book is not going to be a better source than the supplier.
Jason, whilst Google is undoubtedly helping you achieve your sales which is great, Google only has one interest and that is making money, it doesn't care about you, me or Joe Blogs down the road and it is not going to tell you how to achieve the same results for less money, as its not in their interests. Where a Google marketing company might help you out is by achieve the same results as you are currently getting but saving you money, or you could do it yourself by learning it from an online course or book, Perry Marshal is highly regarded as a guru in this field but there are other options also available.
Its a good job our customers do not think like you. I pay google , we talk regularly , I am constantly getting credits , promotions and tweaks carried out by them . The returns I get are fabulous compared to my ads 20 years ago. I am much more productive in other areas so adwords is outsourced to the people who know it best and have the authority and clout to get my sites seen .
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lol
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After last nights chat with Google Adwords team and a lot of tweaking my ad I have to concur with JasonL.....took me through things I had no idea about and was very patient.
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my ad
One ad?
Serious question, how many ad groups are you running and how many ads per ad group are they split testing?
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my ad
One ad?
Serious question, how many ad groups are you running and how many ads per ad group are they split testing?
Why bother will all that twaddle ::)roll ::)roll
Jason's adwords keeps 3 van going and has just bought him a new merc......... Just copy his advert.... it must work :D
But joking aside, from what I can see from people who rely heavily on Adwords it's about single keywords phrase campaigns landing on pages that feature those words in abundance. so if you live in hull...
Headline: hull carpet cleaning
Single campaign with Keywords: hull carpet cleaning
Landing on a page with hull carpet cleaning mentioned or even the title of the page is hull carpet cleaning.
Then set up a separate campaign for all variations and search keywords
Set you geographical area at 20miles, with the advert showing between the hours of 9am & 8pm 7 days a week or if it's a commercial advert only showing business hours mon- fri
There yea go that's the limit of my limited knowledge :)
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Mike point taken :D.
I'm trying to establish how far Google goes with it's free service. Maybe Jason could have six vans and two new Mercs? ;D
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Well I don't recall anyone saying that they placed a yellow pages ad years ago without speaking to yellow pages . Scoff all you like ;D
To expand further I'd need a manager which is a step too far .
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Adwords brings very low quality enquiries, you'll need to be in the price war game, will work well for you if you clean carpet £20 a room.
A lot do 50% discount.
I have a plan, 80% discount, what they gonna do then!?
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I had a call today from the internet.
The guy wanted two bedrooms, lounge and hall way (albeit very small flat, I know the area) and a two seater sofa and armchair cleaned. I gave him my price and he said "wow, thats a bit more than I wanted to pay... I spoke to another guy that was going to to it for £55!!!". Then he asked if I could do it for £75 as he didn't want to pay anymore ;D
Thing is, if he had been offered such a cheap price (and thats what he was looking for), why the hell did he keep on phoning round for even cheaper?
Luckily that was a free inquiry!
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Guys
Google style customers service get your user to help each other and keep your cost down -)
https://www.en.adwords-community.com/
Adwords set up well will give you the ability to "Buy Customers" By know the price of a customer you can adjust everything from your price to overheads to fit that cost.
I downloaded this from internet and will make changes to fit carpet cleaning and then post on http://www.cleanonomics.cleaning-carpet.co.uk/
(http://www.cleaning-carpet.co.uk/wp-content/uploads/2014/08/Carpet-cleaning-roi.png)
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Jason, I'm not scoffing at you. I'm pleased you are doing well. This is where I'm coming from.
The last time I got involved with Adwords was a copywriting job for a telecom company.
Google had set it up and it was a mess. It was hemorrhaging money.
The main keyphrase was just under twenty five POUNDS per click (very competitive market). Many others were in excess of fifteen pounds. I had to build twenty odd specific landing pages, three of which got the perfect 10/10 score. If I did it now I would probably have two to three times that amount.
We ended up with twenty plus Adgroups. Each group always had at least three adverts running at a time (split testing). As soon as one lagged behind the others, it was withdrawn, I wrote another in it's place and ran it against the current best performers.
Over the time I wrote in excess of one hundred and twenty different ads (short copy is the hardest type to do well). The results were eye openers.
Some ads pulled up to three times more than others. Some got click through rates of 80 - 100% (others completely bombed, but that's the beauty of testing).
One ad got more response at position 10 (the bottom) than it did at four (I guess it was more visible). I also learned that you could often half a bid price and still have the ad stay in the same position.
One advantage I had in that job was a high volume of clicks so the testing was easier as the samples were larger.
Somewhere down the line, there has to be a conflict of interest with Google. Any agency offering Adwords services should be doing all of the above testing. If Google are doing this for you then great. You've got a fantastic deal.
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I can't believe no knows someone who can run an Adwords campaign rhat is trusted and known!!
I don't want to call google, I don't want to learn about it, I just want someone to do it for a reasonable fee.
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Its not that hard to learn to be honest, infact its pretty straight forward. And only takes a few minutes to tweak/monitor over the week.
The times I have phoned google I got rubbish, scripted advice. You can tell they where not interested in "streamlining" my budget.
The thing that annoys me about it is that there doesn't seem to be anything stopping people going nuts and clicking your ads with bad intentions.
The amount of times I got 10 clicks a day and not one call. Or 6 impressions and 5 clicks, which ran out my budget for that day before 10.30am (no calls funnily enough!), and google didn't not give two poos.
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Jason, I'm not scoffing at you. I'm pleased you are doing well. This is where I'm coming from.
The last time I got involved with Adwords was a copywriting job for a telecom company.
Google had set it up and it was a mess. It was hemorrhaging money.
The main keyphrase was just under twenty five POUNDS per click (very competitive market). Many others were in excess of fifteen pounds. I had to build twenty odd specific landing pages, three of which got the perfect 10/10 score. If I did it now I would probably have two to three times that amount.
We ended up with twenty plus Adgroups. Each group always had at least three adverts running at a time (split testing). As soon as one lagged behind the others, it was withdrawn, I wrote another in it's place and ran it against the current best performers.
Over the time I wrote in excess of one hundred and twenty different ads (short copy is the hardest type to do well). The results were eye openers.
Some ads pulled up to three times more than others. Some got click through rates of 80 - 100% (others completely bombed, but that's the beauty of testing).
One ad got more response at position 10 (the bottom) than it did at four (I guess it was more visible). I also learned that you could often half a bid price and still have the ad stay in the same position.
One advantage I had in that job was a high volume of clicks so the testing was easier as the samples were larger.
Somewhere down the line, there has to be a conflict of interest with Google. Any agency offering Adwords services should be doing all of the above testing. If Google are doing this for you then great. You've got a fantastic deal.
Yes, it was much easier back then to make money with google adsense publishing.
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I don't know them, can't say if they are any good;
http://www.savvyfish.co.uk/index.php