Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: heritagecleaning on July 11, 2014, 09:40:29 am
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Here's the flyer I had been using
(http://www.cleanitup.co.uk/smf/1405066890_HC_flyer-NEW.jpg)
poo isn't it?
When I got this together I thought it was pretty good, but I've since realised that it's bland and not very attention grabbing.
So on a new leaflet my plan would be to include an offer voucher, more text offers, pics of clean carpet, possibly pictorial reference to a local landmark (that's Mike Halliday's idea). Some people say include a pic of yourself, but does anyone really want to see a slightly overweight 40 year old staring back at them?
Has anyone got a good example they could email me? Or just any good suggestions really.
Many thanks
Owen ???
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Owen i dont think the MAGIC ROUNDABOUT in Swindon will pull in many new customers mate.........Alan
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Owen on a sensible note why not replace the van with a picture of you as its you not the van who will be in their homes.I think it shows a good level of honesty/transparency...............Alan
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(http://www.cleanitup.co.uk/smf/1405089866_leaflet 1.jpg)
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(http://www.cleanitup.co.uk/smf/1405089965_leaflet 2.jpg)
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(http://www.cleanitup.co.uk/smf/1405090010_leaflet 3.jpg)
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personaly I wouldt ring you .
as there is no reason to TRUST or LIKE YOU also No benefits listed
looks like a genral pikey leaflet for facias and guttering
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Owen do you not have a local number.
I find no one want's to call my 0800 number except for commercial work.
I think a leaflet or print in general looks better with a local number on.
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Fair point Neil - I can't see anything pikey about it mind you, just too boring and bland. Next you'll be having a go at the spelling and punctuation. Oh no, hang on...
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I was always told that if you had a freephone number that you would get more calls. Having said that I suppose everyone gets so many free minutes these days that it doesn't matter so much any more.
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Some mobiles charge for 0800 numbers.
And it doesn't look like a pikey flier and at least your spelling is correct hey Neil ?
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Fair point Neil - I can't see anything pikey about it mind you, just too boring and bland. Next you'll be having a go at the spelling and punctuation. Oh no, hang on...
No just that I told you over a year ago to put a land line on and your picture and your .
You ask what we think I've told u what's wrong with that . Would you rather I said its great carry on . There is no call to action reason .
Local discounts. Oap money off 3 rooms £99 . Dry clean removes stains and deoderises Stain protects and dry in under a hour.
I did well with leaflets deliverd on Sundays at 11:43am
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yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike ;D)
I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook icons. They don't mean anything.
2. Use more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.
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I'll give him one tomorrow when he pops round for his perfect heat :)
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Plenty of good advice there, much appreciated fellas.
Actually I'm going to be at Mike's house tomorrow so I'll see if he's got any leaflets handy :)
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Mike
Your example leaflets,can they be altered to suit ???
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yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike ;D)
I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook icons. They don't mean anything.
2. Use more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.
Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.
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Mike
Your example leaflets,can they be altered to suit ???
I don't think so, they are just in JPEG
They are an example of a designer in the USA who does carpet cleaning leaflets I bet he could alter the design to suit any company, he was touting his services on the USA truckmount forum
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Do you have his details mike ?
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Just found it.....
http://uvforless.com/product-category/carpet-cleaner-post-cards-flyers/
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Thanks mike ;D
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yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike ;D)
I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook icons. They don't mean anything.
2. Use more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.
Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.
Collecting your clients email address (once you have cleaned for them), then yes I agree with you.
But at the quoting/inquiry stage I would be more inclined in getting them to ring you so you can sell to them.
Surely everyone has had the emails that go something like "how much for carpet cleaning?", then you reply and never hear back from them.
Personally I don't want to distract them from making the call. An email is too easy for them to disappear.
That's the my experiences anyway.
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leaflets are selling so an offer is the main part. give someone a reason to have their carpets cleaned now and why you
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Yes .... Collecting emails fine but putting a email address on a flyer or your van is about as much use as a ashtray on a motorbike!
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yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike ;D)
I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook icons. They don't mean anything.
2. Use more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.
Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.
Totally agree you must have email , I also think you need you social media icons it's the way it's going.
Build up some likes and you will get business without anymore expense
John
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Yes .... Collecting emails fine but putting a email address on a flyer or your van is about as much use as a ashtray on a motorbike!
I must have misinterpreted this. You are selling web sites but do recommend having web addresses / email address on adverts? What is the thinking behind that?
I always look at a website (if I can find one) before picking up the phone.
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yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike ;D)
I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook icons. They don't mean anything.
2. Use more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.
Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.
Totally agree you must have email , I also think you need you social media icons it's the way it's going.
Build up some likes and you will get business without anymore expense
John
Yes your right, you'll get loads of people clicking on your Facebook page FROM YOU LEAFLET!!!! Which is made from paper last time I checked!
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Yes .... Collecting emails fine but putting a email address on a flyer or your van is about as much use as a ashtray on a motorbike!
I must have misinterpreted this. You are selling web sites but do recommend having web addresses / email address on adverts? What is the thinking behind that?
I always look at a website (if I can find one) before picking up the phone.
I don't think he mentioned not having a website address on the van or leaflet
Again, why would you bother promoting your email address? You want people to ring the telephone.
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I agree about the email address Tony but personally, would include a website URL.
I've also however, seen tests that back up your argument about telephone only contact. I think there was double the response for telephone number only as opposed to choice of telephone, fax (remember those?) and email.
It just goes to show that you have to test everything.