Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: the red carpet on March 28, 2006, 04:09:56 pm
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What do you reckon?
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You've overwet that rug a bit havent you :o
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or this one?
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looks good to me - get them out there.
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Red
The second one is the better, with the bullet points and ticked boxes. Can i make a suggestion?
When we used to print our own leaflets, we used to limit the number of photos to save us on ink charges, but if like s, you are having them professionally made, i would suggest more pictures instead of lots of writing.
The trouble with customers is that they are lazy, and can't be bothered to read them, but will have a quick glance at pictures. A good picture as they say, paints a thousand words.
Dave
ps How many are you intending putting out a week, or can manage to put out a week?
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Red,
First leaflet says ''Carpets dry in a matter of hours''
Second leaflet says we leave your Carpets ''virtually dry''
So.....How wet is dry? Or how dry is wet? :-\ :-\ ;D
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These are the last two designs iv put out 5000 of each, its now time for me to get some more printed so i am thinking of changing design again.
I like to change design slightly, every so often and monitor the response. (to find what works best)
I may use some bits of each design this time.
So what bits do you all like and what do you reckon could be scrapped?
The first design is getting less response than any leaflet iv ever put out but im thinking that could be down to the price guide, good thing is though virtually all enquiries turn into jobs and it can usually be done over the phone.
Second one got a good response (best yet) and resulted in lots of face to face quotes, but a lot more wasted time doing quotes and not booking the jobs.
Martin,
The idea with the dry in hours or virtually dry bit, is just because so many people expect them to be left soaking and they wont be able to walk on them.
Dave,
I just do what i can myself in my spare time really, and iv got a small distribution firm doing some for me but they are so slow
ideally i would want about 4-5000 a week going out but cant find a reliable firm.
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I can't see the back of either leaflet.
Mike
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left click on blue text under bottom box and select open.
Ones based on one of yours Mike, please let me know what you think as i know your interested in marketing.
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have you done this yourself? we are carpet cleaners not leaflet designers even I can't do them better than a professional they need a professional's touch to give they a bit of 'flair', the contents good but it needs laying out better.
£200 will scare people don't put a full house price just a room indication.
don't tie people down to having a price only on a given day. it might not be convenient.
Say we are cleaning carpet & upholstery on numerous occasion in this area during the next 7 days, we could at your convenience call as we are passing and give you a free no obligation quote ( and as a special gift a free bottle of our advanced spot remover) or something like that
Mike
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sorry dont like the leaflets :-\ the pic, in my opinion looks like the room is on fire ;)
seriously i think a far better pic could get the message across better, and do custys really want to think they are going to have a room full of steam, like a sauna "I dont think so"
Geoff
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Daniel,
I would not comment on the wording, but suggest you to change the picture.
The water around the wand contradicts your statement about virtually dry carpets. The photograph shows a lot of action, but does not show the result. I would suggest to show is the result. You could take a photo of how you use Extracta scrubba tool, which would show how dirty carpets become clean when you use your equipment. Extracta scrubba brush should give better impression then a wand.
I like photographs, which boshravie (http://www.cleanitup.co.uk/smf/index.php?action=profile;u=7183) has posted here, as they are about how carpet getting better and better as you clean it - this is exactly what you would like to say/show to your potential customer.
Good luck,
Regards,
Arthur
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I thought the term steam cleaning was not the correct name in this Country.
I would be concerned abpot that much steam on my wool carpet.
I thought you used a Scruba,
Claim that you have cleaned 1000s of carpets.
If Trading Standards contacted you have you the evidence.
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Claim that you have cleaned 1000s of carpets.
If Trading Standards contacted you have you the evidence.
Ian, the claim about 1000s of carpets does not affect the quality of Daniel's job, so Trading Standards would not bother to request his explanation for this particular reason.
Regards,
Arthur
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I think, steam cleaning is WRONG...we dont steam clean carpets, as the steam temterature is way too high....Try extraction cleaning...unless you do use a steamer...in which case, i hope you're insured!
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Arthur,
I cant see any pictures from bosh on the link you posted it just takes me to his profile
i think i may use this one on my next design anyway.
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Ian,
the picture is not one of my own i just thought it looked good, i do use scrubba
Ian, Scott,
allthough steam cleaning may not be the correct term, the whole purpose of a leaflet is to market your services
and marketing is all about giving people what they want, and in my experience people either want steam cleaning or chem dry as its all they know.
nobody knows about or from my experience is interested in hot water extraction, or l/m method, host ect.
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Arthur,
I cant see any pictures from bosh on the link you posted it just takes me to his profile
i think i may use this one on my next design anyway.
Daniel,
One of his photos can be found here:
http://www.cleanitup.co.uk/smf/index.php?topic=18038.0
Regards,
Arthur
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Second one is better, but i also would recommend you change the picture.
The first bullet point could read,Professional carpet and upholstery cleaning specialists, no need to mention steam clean as your average customer just wants a good carpet clean and most are not aware of the different type of trade cleaning methods so why confuse them.
Why the need to mention insurance? this will put negative thoughts in customers mind thinking something is going to go wrong.
On the rear of leaflet just in case you miss it the word professional is spelt wrong only one f required.
The basis of your logo is good but i think it needs modifying professionally, it would be well worth it as company profile and image are most important.
My thoughts only
regards
Paul
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Some spelling mistakes that jump out:
"technichians" should read "technicians" (front of 1st Leaflet)
"there" should read "their" (Free Gift)
"your" should read "you're" (Guarantee)
There are a few other grammatical errors too but you might think I'm being a bit too fusy ;D However, I have to be honest and say that anyone sending such a leaflet through my door, with 'sloppy' errors, wouldn't get any work from me. Hope I don't come across as a dragon 'cos I'm not. I would just hate to think that the hard work you've put into the leaflets is resulting in them being dismissed for these very reasons.
Lynn Kelly (wife of John and Proof-Reader in former life ;))
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too fusy
fusy should be fussy
;D ;D ;D
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;D You know, I did actually read through my message before I sent it. First rule of proof-reading....get someone else to check your own work! ;D ;D
Cheers
Lynn
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I have downloaded Google Toolbar and always use it to check my spelling ;) I know I need it
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I thought the term steam cleaning was not the correct name in this Country.
I would be concerned abpot that much steam on my wool carpet.
I thought you used a Scruba,
How many times have customers phoned anyone up asking for hot water extraction cleaning?
Not many i bet,the average customer doesnt know any more than they want their carpet cleaning, they dont know the terms used or indeed the methods, all they want is a clean carpet without any fuss or work on their part.
Claim that you have cleaned 1000s of carpets.
If Trading Standards contacted you have you the evidence.
When you have national companies advertising the quality of their products as their company motto/tag line,ie "Everest, fit the best" and Autoglass "clearly a safer view ahead" why would trading standards be worried if someones cleaned thousands of carpets or not, can everest prove their glazing is the best, can autoglass prove that a windscreen fitted by them is safer than one fitted by any other firm,just the first 2 companies that spring to mind,ive seen 1 ad for a carpet cleaning company stating they've been cleaning carpets around London for 80 years using hwe ???
What about when a small business is brought out by a national company and they change the name on all the advertising but forget to remove the "trading since.........." bit,ive noticed this on several occasions, not to mention the firms that state "trading since...." when they haven't, all advertising is open to abuse,, when did you hear anybody say they were happy with the 3 litre car they just brought because it returned the 45mpg that it stated on the advert?
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John
the term "your" as in Guarantee is correct..."you're is short for "you are"....comon..get it right ;D
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Hmmmm...."your" is a possessive form of "you" and is used as a modifier before a noun (i.e your desk; your book or, indeed, your guarantee ;D). IMHO, it should be written "We offer a full 100% guarantee. If you are not satisfied with the work you won't pay a penny". Therefore the contraction of "you are" should be "you're".
At this rate, Red Carpet will have the most proof-read leaflet ever produced. ;D
Cheers
Lynn
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yeh...maybe he should be sent an invoice ;D