Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mike Halliday on January 19, 2014, 11:13:31 am

Title: Email marketing
Post by: Mike Halliday on January 19, 2014, 11:13:31 am
Over the last week 3 of us have been surfing google collecting email address we now have 250, I want to mass email them all what's the best way to do it?

I have a mail chimp account but when I try and load them into it I get a 'syntax error' message.

I know this is spamming but I thought I would give it a test
Title: Re: Email marketing
Post by: qginsburg on January 19, 2014, 06:51:55 pm
Lol well done Mike go for it !
Title: Re: Email marketing
Post by: Ian Gourlay on January 19, 2014, 07:36:11 pm
You have never been afraid of trying new Marketing Ideas
Title: Re: Email marketing
Post by: John Kelly on January 20, 2014, 03:28:11 pm
Beware, one of our customers lost a domain name address because of this. Thats all I can say on the matter.
Title: Re: Email marketing
Post by: davep on January 20, 2014, 04:42:55 pm
I had someone telephoning commercial businesses for 8 hrs.  That should yield better results than emailing  ???

I got one invitation to quote.  :-[

Title: Re: Email marketing
Post by: Mike Halliday on January 20, 2014, 05:04:42 pm
Was it Becci? Who advertises on here?

Just done 8 hrs for me 3 'quotes' none require carpets cleaning now but want to know for future reference. 6 request for further information

Not as good as I was expecting :-[
Title: Re: Email marketing
Post by: John Kelly on January 20, 2014, 05:17:52 pm
Probably not the best time for contacting commercial clients. A lot are quiet at the start of the year and not in a spending mood. Springs probably best time as the light increases showing up the dirt more (its not called spring cleaning for nothing :)), artificial lighting does tend to hide it. Also a lot of budgets running out at the end of march before the new tax year. I am lead to believe that you have to hit a commercial customer 7 times before getting a response.
Title: Re: Email marketing
Post by: davep on January 20, 2014, 05:23:15 pm
I've tried hitting them but it didn't work  ::)roll
Title: Re: Email marketing
Post by: Mike Halliday on January 20, 2014, 05:34:13 pm
This is the email I'm going to send.....

Hi,
we did a mail-shot in December with some information about the free stain removal service we are offering during January ( we will remove any stain you have on your carpet free of charge )

We had a great response and it has helped us build up our customer base but it comes to an end in a couple of weeks, WOULD YOU LIKE TO TAKE ADVANTAGE OF THIS OFFER.?

It's a genuine free service which we give to new clients. This gives us the opportunity to introduce ourselves and showcase our cleaning company.

Please feel free to check out our website www.henryhalliday.co.uk 

Why not inspect your carpets and if you find any annoying stains spoiling your professional appearance please give us a call on 01482 805118

Henry Halliday

Ps: we also offer this free service on office chairs or upholstery
PPs: we also are giving 20% off our cleaning prices during the January/February slow season, please contact us for further details

Title: Re: Email marketing
Post by: garry22 on January 20, 2014, 06:07:56 pm
"STOP WORDS"

Here's a list of stop words that I was given a while ago. By stop words, I mean those that can trigger spam filters.

 After all, you don't want to fail at the first hurdle...

Wife
Unsubscribe
Amazing
All new
Name brand
Act Now!
Make $
Double your income
Priority mail
Call free
Message contains
Homebased business
4U
Order / Order Now / Order Status
Stock disclaimer statement
Here
Call
Apply Online
Accept Credit Cards
Risk free
Free info
Cheap
Financially independent
Congratulations
Additional Income
Insurance
Phone
Money
Potential earnings
Click / Click Here /
US dollars
Free membership
Increase sales
Opportunity
Marketing solutions
Please read
Claims
Financial freedom
Prices
Profits
Compare rates
Dig up dirt on friends
Increase your sales
Special promotion
Home based
Ad
Do it today
Never
Get it now
Free installation
Work at home
Month trial offer
Apply now
Real thing
Cash bonus
Eliminate debt
Web traffic
Performance
Bargain
Form
Collect child support
See for yourself
Can't live without
Affordable
Dear friend
Free gift
Solution
Thousands
Free grant money
Credit
Investment decision
No investment
Marketing
Cents on the dollar
Online marketing
Compete for your business
Free preview
Weight loss
Satisfaction guaranteed
Search engine listings / search engines
Free investment
Free website
All natural
Leave
Info you requested
Free and FREE
Pre-approved
Success
Fast cash
Investment / No investment
Free leads
Giving it away
Offer
Serious cash
Free
Check
Auto email removal
Extra income
Lose
No hidden Costs
Obligation
Increase traffic
No gimmicks
Remove / Removal
No-obligation
Sales
100% Satisfied
 #1
Amazing stuff
Income from home
Unsolicited
Stop snoring
Guarantee
Orders shipped by
Legal
Buy direct
Hidden
Best price
Email marketing
Full refund
Win
Cost / No cost
Reverses aging
For free
Information you requested
Credit bureaus
Card Accepted
$$$
Internet market
'Hidden' assets
Earn extra cash
Winner
Promise you
Mortgage Rates
Print out and fax
Billing address
100% free
Billion
Incredible deal
F r e e
Save $
The following form
Now
Explode your business
Urgent
One time / one-time
Earn $
Click below
Multi level marketing
Refinance
Free offer
Click to remove
Limited time offer
Title: Re: Email marketing
Post by: Carpet Dawg on January 20, 2014, 06:11:31 pm
Garry, at that rate you might as not bother sending anything   ;D
p.s. you missed out thingy enlargement and Viagra. lol

Mike, how did the service from Becci go? was she calling these same businesses?
Title: Re: Email marketing
Post by: Mike Halliday on January 20, 2014, 06:13:27 pm
Garry, great minds think alike,

 what you can' t see in my post is the actual title of the email which combines. 2 of the example that you give :)
Title: Re: Email marketing
Post by: Steve Chapman on January 20, 2014, 06:15:57 pm
I wouldn't put remove any stain free of charge, which leaves you wide open if you can't remove it, maybe treating stains ?

Steve
Title: Re: Email marketing
Post by: garry22 on January 20, 2014, 06:18:00 pm
To be honest Mike, it's pretty difficult not to use them. The list is for general internet marketing but there are a few surprises in there.
Title: Re: Email marketing
Post by: Mike Halliday on January 20, 2014, 06:21:14 pm
Garry, great minds think alike,

 what you can' t see in my post is the actual title of the email which combines. 2 of the example that you give :)

Actually these are stop words so what you are saying is don't use them, might have to rethink the title :-\

Steve, you could be right I might add a small disclaimer about not  being 100% successful.

Dawg....

Stats from her 8hr service...

Overview:
3 appts in green
5 info requests in yellow
1 future callback in blue
39 not interested in grey
Title: Re: Email marketing
Post by: Carpet Dawg on January 20, 2014, 06:48:12 pm
thanks Mike.
Title: Re: Email marketing
Post by: Carpet Dawg on January 20, 2014, 07:09:49 pm
yeah, beat not to have the title and subject of the email to sales like.
Title: Re: Email marketing
Post by: Ian Gourlay on January 21, 2014, 12:04:25 pm
I have just had an email from Thompson local offering 50 Free Ideal Customer Contact details .
I am not taking it up as I do not want to spend hours going through their Sales Pitch.

Title: Re: Email marketing
Post by: ian harper on January 28, 2014, 04:22:27 pm
Mike

here is my reply

https://plus.google.com/101557752785793986239/posts/CEDcMsr4n7E
Title: Re: Email marketing
Post by: wynne jones on January 28, 2014, 09:43:24 pm
Mike

here is my reply

https://plus.google.com/101557752785793986239/posts/CEDcMsr4n7E

Welcome back again Ian.
Title: Re: Email marketing
Post by: Mike Halliday on January 29, 2014, 07:40:18 pm
Just a follow up on our emails;

It took 9 man hours to collect and individual send nearly 800 emails (but now we have 800 emails of local companies so next time will be quicker) but aprox 50 were returned as undeliverable due to non existent address.

We had 2 replies asking to be unsubscribed

We had only 1 enquiry for a quote which turned into a £180 job.

But this was the first send I will resend in 2 weeks reminding them the offer  has only 24hrs left
Title: Re: Email marketing
Post by: Carpet Dawg on January 29, 2014, 08:03:18 pm
Thanks for sharing Mike.

Thing is emails are too easy to send. Anything that's easy usually falls in the "too good to be true bracket". From my experience emails are good if the receive knows the sender.

The time of year is also impacts on conversion rates.
Title: Re: Email marketing
Post by: davep on January 30, 2014, 05:40:43 pm
Did you use mailchimp? That way you can see how many where opened
Title: Re: Email marketing
Post by: Mike Halliday on January 31, 2014, 06:52:11 am
I could'nt export the list into mail chimp, they said they had syntax errows  so just used a plain text.

Like you say half might have been deleted and not even opened.
Title: Re: Email marketing
Post by: Deep Cleaning Solutions on June 06, 2014, 09:10:48 pm
I know this is an old post but I would really like to know if you sent any more emails since your first 800 and if you have had any joy from it Mike as it's something I'm thinking about.
Title: Re: Email marketing
Post by: Mike Halliday on June 07, 2014, 07:31:02 am
In the end we only got the one direct job but up to know we have cleaned the receptionist and one other person from the office we cleaned so made £430 from the whole email campaign.

We still have the list of email address so now can resend at any time. I  haven't done it as we are busy anyhow so don't need to to.
Title: Re: Email marketing
Post by: feldon on June 07, 2014, 08:40:59 am
we have cleaned the receptionist and one other person

Is this a new side line cleaning people Mike ;D Sounds like fun!
Title: Re: Email marketing
Post by: Deep Cleaning Solutions on June 07, 2014, 09:31:46 am
I bet he cleaned the receptionist because she was really dirty! pnarr pnarr pnarr  :P
Or maybe just my dirty mind!

I think I will give it a go. I do all the marketing and I have 2 operators, one doing the domestic and one on the commercial when we get some so I have plenty of time to do it. I think it's just a case of building up the data base first and then it will become easier. Does anyone know a good program that will bulk send emails but also tell you if they have opened the email or if it's gone to spam. That is what's putting me off doing it. I don't want to spend ages sorting a email campaign out for them all to go to spam without me knowing.
Title: Re: Email marketing
Post by: Doctor Carpet (Ret'd) on June 07, 2014, 10:40:24 pm
Hi Deep cleaning Solutions

This may be of interest to you. It is so much more sophisticated than the simple thing that Outlook offers you of asking the recipient of an email to acknowledge receipt of an email

I had on an old computer but never got round to downloading onto my new computer this programme : mailinfo.

Here is the link to the website http://www.mailinfo.com/web/

I believe there is a free version and the paid version.

I was really pleased with it as it did tell you when and how many times somebody had looked at your email so if you then spoke to them on the phone you knew if they were being economical with the truth if they said they had never read it/got it.

It wasn't infallible but certainly very useful. i believe there could sometimes be a conflict between it and other software which might impact upon the running of your computer.

Below is a summary of what it can do.

Rog
   

 Know that your outgoing email is viewed - as it happens.
    Real-time alerts appear directly on your desktop once your email is viewed.
    Make sure important emails were received and not blocked as spam.
    Real-time tracking tools show you which emails have arrived, and when.
    Find unconfirmed emails that require follow-up or emails that appear lost.
    Reminders help you keep track of critical communications that haven't been read.
    Keep using your Microsoft Outlook ® or Outlook Express ® as you always have.
    Mailinfo is seamlessly integrated into your Microsoft Outlook ® or Outlook Express ® so you can simply continue sending emails as usual.
    Your emails remain private.
    The content of your emails remains between you and the recipients. We don't redirect your emails, they don't go through our servers, and we do not have access to them.
    Know the impact of your emails.
    Find out when and where your email is viewed, know of renewed interest in your emails, and see the reach of your emails.
Title: Re: Email marketing
Post by: adrian marsh on June 08, 2014, 07:18:45 am
Do you like receiving spam? I hate spam. Sick and tired of spam and always report it. Why is spam acceptable when you're sending it, but not when you receive it? Spam IS illegal. Heavy fines for those who consistantly send spam. What's wrong with keeping things legal? If you want lists of email addresses there are loads of paid for lists available. I get offers for them all the time; all sent by spam emails. Is business so bad you need to spam people to find new work? ;D
Title: Re: Email marketing
Post by: ian harper on June 10, 2014, 05:29:08 am
Mike

Use text messages, lots of services that will make it easier.

respects

Ian harper