Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Paul H on December 30, 2013, 04:51:28 pm

Title: Marketting budget
Post by: Paul H on December 30, 2013, 04:51:28 pm

Say you had 1k to spend on marketting

How and where would you spend it

Me

I would probably re jig or create a new website with maybe an Adwords campaign

Interested to hear others ideas

Title: Re: Marketting budget
Post by: robbo333 on December 30, 2013, 05:35:23 pm

It really depends on: how long you've been going, how much business you have already and most importantly,
what you are trying to achieve.

I'm half full at the moment so my plan will be:
£1,000 = 20,000 leaflets printed and delivered to the good areas of my choice.
Current hit rate is 4 custys per 1,000 = 80 custys...ish.
Average house price say £19 = £1,520
Included in that would be 8 x full gutter cleans, soffits, facias, downpipes etc at £100 extra each = £800
Total initial turnover = £2,320
Probably lose a few so say 70 custys @ £19 = £1,330 per 8 weeks.

Title: Re: Marketting budget
Post by: Clever Forum Name on December 30, 2013, 05:35:53 pm

If you give me a grand i will consult on how to spend the money ;)

£200/£400 website

£200 leaflets

£200 sign written van

£free Shoe leather and get door knocking

Title: Re: Marketting budget
Post by: Michael Peterson on December 30, 2013, 05:37:02 pm

That's a really good reply robbo

Title: Re: Marketting budget
Post by: robbo333 on December 30, 2013, 05:53:21 pm

Quote from: Michael Peterson on December 30, 2013, 05:37:02 pm

That's a really good reply robbo

Thanks, hope it's helpful.