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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: David Kent @ KentKleen on October 09, 2013, 09:27:44 pm

Title: How do 'you' Leaflet!
Post by: David Kent @ KentKleen on October 09, 2013, 09:27:44 pm
How do you like yours! ;D
Spelling mistakes I know. This new mobile!!! :-\
Title: Re: How do 'you' Leaflet!
Post by: 8weekly on October 09, 2013, 09:30:48 pm
I pay someone to deliver leaflets for me. 5-10 hours a week. I have a constant stream of enquiries.

Obviously I am lying because leafleting does not work.  :)
Title: Re: How do 'you' Leaflet!
Post by: Shaun Gill on October 09, 2013, 10:08:43 pm
I tend to do them myself street by street. I write the price on the leaflet and find this works well. Picked up 114 customers on one estate from delivering around 600 leaflets back in April.

I know leaflets aren't everyone's cup of tea but they work well for me.
Title: Re: How do 'you' Leaflet!
Post by: dazmond on October 10, 2013, 08:23:32 am
i design them myself and post a few here and there either side of a new job in a new area.also i post leaflets in areas where i only have a few jobs.
Title: Re: How do 'you' Leaflet!
Post by: DG Cleaning on October 10, 2013, 09:27:54 am
I pay someone to deliver leaflets for me. 5-10 hours a week. I have a constant stream of enquiries.

Obviously I am lying because leafleting does not work.  :)

How many leaflets do you go through a week?
Title: Re: How do 'you' Leaflet!
Post by: Spruce on October 10, 2013, 09:29:19 am
How do you like yours! ;D
Spelling mistakes I know. This new mobile!!! :-\

Send your Dad out to knock on doors around the houses you are cleaning.  ;D
Title: Re: How do 'you' Leaflet!
Post by: Richard iSparkle on October 10, 2013, 09:38:17 am
none of the options above apply to me!

i get a company to deliver them, they use trackers and send me the routes walked.

i have identified streets for them to deliver to and those to miss out on street maps
Title: Re: How do 'you' Leaflet!
Post by: Richard iSparkle on October 10, 2013, 09:42:42 am
more interestingly though...  how do you get yours out kentkleen?  ;D

compared to the response I get, you are doing far better
Title: Re: How do 'you' Leaflet!
Post by: David Kent @ KentKleen on October 10, 2013, 10:03:00 am
I deliver them myself AT selected times.

Its a bit like door knocking. People door knock at certain times of the day because they know they will catch more people at home at that time.
Leaflets are all about catching the potential customers attention.

If you rush in from work or the school run, stressed from work,kids running around all over the last thing on your mind is reading a leaflet thats been freshly posted!
Someone will, maybe 1 in a 1000.
What about a Sunday morning????
Relaxed, joint of beef in the oven, veg simmering, Leaflet drops through the letter box, SUN is shining through the dirty windows! BINGO!

Can you see where I am coming from?

What about placing the leaflet into a envelope and popping the houe number on it? (this method requires preperation) AMAZING RESULTS!

Title: Re: How do 'you' Leaflet!
Post by: Richard iSparkle on October 10, 2013, 10:07:39 am
I deliver them myself AT selected times.

Its a bit like door knocking. People door knock at certain times of the day because they know they will catch more people at home at that time.
Leaflets are all about catching the potential customers attention.

If you rush in from work or the school run, stressed from work,kids running around all over the last thing on your mind is reading a leaflet thats been freshly posted!
Someone will, maybe 1 in a 1000.
What about a Sunday morning????
Relaxed, joint of beef in the oven, veg simmering, Leaflet drops through the letter box, SUN is shining through the dirty windows! BINGO!

Can you see where I am coming from?

What about placing the leaflet into a envelope and popping the houe number on it? (this method requires preperation) AMAZING RESULTS!



thanks!  very interesting
Title: Re: How do 'you' Leaflet!
Post by: David Kent @ KentKleen on October 10, 2013, 10:13:06 am
Paying a company will get volume out there and empty your pocket, results, maybe, maybe not.

Taking a bit more time to plan the distribution and method can bring amazing results.

My leaflets are the same colour and design as our van's signwriting and uniforms.
People recognise our company and I try and capitalise on that.

We deliver leaflets the day (or evening ;D) before we are working on an estate. People read the leaflet then see the van's! Guaranteed to bring in new customers in areas you are already working.

Thats just a few ideas people may want to try.





Title: Re: How do 'you' Leaflet!
Post by: David Kent @ KentKleen on October 10, 2013, 10:14:13 am
Have you heard of kleeneze and Avon?
Title: Re: How do 'you' Leaflet!
Post by: Richard iSparkle on October 10, 2013, 10:15:16 am
could i give you a call kentkleen for a chat so i can pick your brains?

it sounds like you're got leafleting nailed!

if you drop me your mobile to my email richard.speech@gmail.com i will give you a call
Title: Re: How do 'you' Leaflet!
Post by: David Kent @ KentKleen on October 10, 2013, 10:23:32 am
email sent Richard.

Kleeneze and Avon (with years of experience direct selling through letter box delivering of catalogues) do NOT expect a customer to buy from there catalogues until at least they have had 3 posted and collected.

Title: Re: How do 'you' Leaflet!
Post by: Spruce on October 10, 2013, 10:36:39 am
email sent Richard.

Kleeneze and Avon (with years of experience direct selling through letter box delivering of catalogues) do NOT expect a customer to buy from there catalogues until at least they have had 3 posted and collected.



Agree with that. But they also go back for their catalogue and the customer/potential customer has to leave it outside the front door for collection. If the homeowner forgets to leave it, they knock. So the customer is inadvertantly getting involved with the product.
Title: Re: How do 'you' Leaflet!
Post by: 8weekly on October 10, 2013, 01:02:40 pm
more interestingly though...  how do you get yours out kentkleen?  ;D

compared to the response I get, you are doing far better
Iif all you are getting is 1/1000 on largish volumes, something is amiss. Hire your own leafleter.
Title: Re: How do 'you' Leaflet!
Post by: Richard iSparkle on October 10, 2013, 01:18:08 pm
more interestingly though...  how do you get yours out kentkleen?  ;D

compared to the response I get, you are doing far better
Iif all you are getting is 1/1000 on largish volumes, something is amiss. Hire your own leafleter.

i think 1/1000 is pretty much where it's at nowadays with leaflets.  that's one client per 1000, not one call.

these stats are consistent whether i hire and track my own, do it myself, or with a good company.  they dropped when i trialled royal mail, and when i used other companies
Title: Re: How do 'you' Leaflet!
Post by: 8weekly on October 10, 2013, 03:41:02 pm
more interestingly though...  how do you get yours out kentkleen?  ;D

compared to the response I get, you are doing far better
Iif all you are getting is 1/1000 on largish volumes, something is amiss. Hire your own leafleter.

i think 1/1000 is pretty much where it's at nowadays with leaflets.  that's one client per 1000, not one call.

these stats are consistent whether i hire and track my own, do it myself, or with a good company.  they dropped when i trialled royal mail, and when i used other companies
I get far better than that, but I don't keep a record. Initially I was getting around 8 calls per thousand, but it isn't as good as that now. I average 5 or 6 new customers a week and I have around 1,000 delivered a week. One or two of those 5 or 6 will be recommendations, picked up on the street etc, but I must be getting at least 3 x the return that you do.

Are the company delivering solus? To me it looks as though something is amiss. What does Vin at Pefect Windows get or Lee Pryor, both if whom are much more scientific than me in their implementation.
Title: Re: How do 'you' Leaflet!
Post by: Ian101 on October 10, 2013, 06:40:03 pm
im getting 3 million double sided leaflets printed to look like a ten quid note on one side and on other will  be £10 off your first clean (double charge) and gonna drop em all over Richards, bobs and Gav's "patches" by light aircraft

 ;D
Title: Re: How do 'you' Leaflet!
Post by: CLEANCARE WC on October 10, 2013, 11:14:15 pm
How do you like yours! ;D
Spelling mistakes I know. This new mobile!!! :-\

Send your Dad out to knock on doors around the houses you are cleaning.  ;D

 ;D