Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: windiewasher on October 08, 2013, 11:29:42 pm

Title: leaflets
Post by: windiewasher on October 08, 2013, 11:29:42 pm
whos got any ideas for a new leaflet to grab attention?
Title: Re: leaflets
Post by: kevinquinn on October 09, 2013, 01:01:42 am
im having an graphic designer make a 1950s style post card with a hypnotist on with the following words

Look into my eyes, you are being hypnotised. In five minutes time you will ring Super Bright Window Cleaning. they are the best Window Cleaners in the world..........Their number is 07456 007 653. They are on the web www.superbrightcleaning.co.uk
Title: Re: leaflets
Post by: andyM on October 09, 2013, 08:29:13 am
im having an graphic designer make a 1950s style post card with a hypnotist on with the following words

Look into my eyes, you are being hypnotised. In five minutes time you will ring Super Bright Window Cleaning. they are the best Window Cleaners in the world..........Their number is 07456 007 653. They are on the web www.superbrightcleaning.co.uk

 ;D ;D ;D
Title: Re: leaflets
Post by: windiewasher on October 09, 2013, 08:44:34 am
Like the idea.
Could have a postcard with a beach picture.then on the back advertise.
Might look into this
Title: Re: leaflets
Post by: David Kent @ KentKleen on October 09, 2013, 08:55:35 am
I would not only look into design but also the distribution tactics.
Leaflets work wonders if done right.
If I said the last 5000 leaflets I had printed and disributed correctly brought me in over £800 worth of extra work to be cleaned every 4 weeks would you believe me?
I will answer that for you. NO, as wouldnt the majority of posters on here.
Too many concentrate on leaflet design (which needs to be decent) and not enough on distribution.
Hope this helps.
By the way I have built all my business through leaflets. (door knocked for an hour at the very start)
Hope this helps.
Title: Re: leaflets
Post by: Ian101 on October 09, 2013, 09:24:43 am
I would not only look into design but also the distribution tactics.
Leaflets work wonders if done right.
If I said the last 5000 leaflets I had printed and disributed correctly brought me in over £800 worth of extra work to be cleaned every 4 weeks would you believe me?
I will answer that for you. NO, as wouldnt the majority of posters on here.
Too many concentrate on leaflet design (which needs to be decent) and not enough on distribution.
Hope this helps.
By the way I have built all my business through leaflets. (door knocked for an hour at the very start)
Hope this helps.

any tips u want to share regarding the distrubution ?
Title: Re: leaflets
Post by: Crystal-clear on October 09, 2013, 10:07:06 am
I would not only look into design but also the distribution tactics.
Leaflets work wonders if done right.
If I said the last 5000 leaflets I had printed and disributed correctly brought me in over £800 worth of extra work to be cleaned every 4 weeks would you believe me?
I will answer that for you. NO, as wouldnt the majority of posters on here.
Too many concentrate on leaflet design (which needs to be decent) and not enough on distribution.
Hope this helps.
By the way I have built all my business through leaflets. (door knocked for an hour at the very start)
Hope this helps.

any tips u want to share regarding the distrubution ?


+1 I'd eat my hat if you got £800 of easy going 4 weekly work out of a 5k dist
I had a 7k drop done and of the top of my head it was around £450 first clean that included a £110 job
2nd clean in 2 months was maybe £150
That was done by jogpost who do it properly

But hey if you do have £800 out of a 5k drop well done but you will be a millionaire mate drop 100k leaflets that means £16,000 a month of regular work according to your figures ;))

So please advise we all want to be part of the farari owners club with you!
Title: Re: leaflets
Post by: TomSE on October 09, 2013, 12:46:31 pm
I would say that £800 of regular work is very achievable from 5k leaflets if the properties he has targetted are very large. For example if the house were £40 4 weekly. He would only need 20 houses from 5k leaflets. That works out to just one customer in 250 leaflets.

If you have limited time to leaflet bare in mind that to get round 5k of these type properties would take you a very long time as distance between each house/long drives etc. Whereas leafletting an area of terraced houses would be a lot quicker.

Title: Re: leaflets
Post by: Crystal-clear on October 09, 2013, 01:17:29 pm
4 for a thousand ? You, ll be a millionaire
Title: Re: leaflets
Post by: Richard iSparkle on October 09, 2013, 01:24:36 pm
I would not only look into design but also the distribution tactics.
Leaflets work wonders if done right.
If I said the last 5000 leaflets I had printed and disributed correctly brought me in over £800 worth of extra work to be cleaned every 4 weeks would you believe me?
I will answer that for you. NO, as wouldnt the majority of posters on here.
Too many concentrate on leaflet design (which needs to be decent) and not enough on distribution.
Hope this helps.
By the way I have built all my business through leaflets. (door knocked for an hour at the very start)
Hope this helps.

i would love to know how you get towards these figures.

my return is nearer 1 new client per 1000 leaflets!
Title: Re: leaflets
Post by: paul ette on October 09, 2013, 02:23:39 pm
ive had about 7k leaflets delivered and picked up a couple of jobs, god knows why
Title: Re: leaflets
Post by: robbo333 on October 09, 2013, 05:45:21 pm
Windiewasher, where are you based?
Title: Re: leaflets
Post by: Smudger on October 09, 2013, 06:25:28 pm
They are on the web www.superbrightcleaning.co.uk

Hey kev what you doing with that tree ?  :P

Kentclean...
So are we going to be let into this little secret to leafleting  ???

Darran
Title: Re: leaflets
Post by: windiewasher on October 09, 2013, 06:30:14 pm
Windiewasher, where are you based?
Cleethorpes,lincolnshire coast m8
Title: Re: leaflets
Post by: Crystal-clear on October 09, 2013, 06:54:51 pm
4 per thousand mate just sounds unrealistic ! if its true you have an absolute road to glory
on a smaller scale for every £4,000 you could set a staff member up turning over £40k a year i wish it was this easy



25k print and drop £1900
100 new customers £15 average thats £1500 4 weekly £19.5k a year

x2

50k print and drop £3800
200 new customers £15 average thats £3000 4 weekly £39k a year

x2

100k print and drop £7600
400 new customers £15 average thats £6000 4 weekly £78k a year

x2

200k print and drop £15200
800 new customers £15 average thats £12000 4 weekly £15600 a year



please tell us how you are getting 4 per thousand :D
Title: Re: leaflets
Post by: TomSE on October 09, 2013, 07:09:05 pm
Crystal, 4 new customers worth £40 per month per thousand leaflets dropped was my explanation as to how I would imagine kentkleen could get £800 of work from 5k leaflets.

Am I right in thinking you thought I meant something different?

I meant as in by that maths he was getting 1 new regular customer for every 250 leaflets dropped. Obviously these are very large homes at the £40 value mark hence why I made the point to state that it would take a long long time to deliver 5k to these type properties.

Tom
Title: Re: leaflets
Post by: robbo333 on October 09, 2013, 08:45:13 pm
Windiewasher, where are you based?
Cleethorpes,lincolnshire coast m8


Email me your email address and I'll send you a few bits I'm working on. May be some help.
Title: Re: leaflets
Post by: windiewasher on October 09, 2013, 09:13:13 pm
Windiewasher, where are you based?
Cleethorpes,lincolnshire coast m8

Cheers matey
contact@cleanerbrighterwindowcleaners.co.uk

Email me your email address and I'll send you a few bits I'm working on. May be some help.
Title: Re: leaflets
Post by: David Kent @ KentKleen on October 09, 2013, 09:18:26 pm
My job price average is a little over £11 So no 'massive' properties
Where the 5000 leaflets delivered in one massive drop? NO
Some of the comments already posted are the reason why I keep tight lipped on leaflet posts.
Tip no.1
Personalise your leaflet!
 
Title: Re: leaflets
Post by: robertphil on October 09, 2013, 09:21:55 pm
Windiewasher, where are you based?
Cleethorpes,lincolnshire coast m8
lincolnshire firm was in felixstowe today,doin the Halifax ! now that is a long drive
Title: Re: leaflets
Post by: 8weekly on October 09, 2013, 09:26:05 pm
My job price average is a little over £11 So no 'massive' properties
Where the 5000 leaflets delivered in one massive drop? NO
Some of the comments already posted are the reason why I keep tight lipped on leaflet posts.
Tip no.1
Personalise your leaflet!
 
I agree. My business is built on leaflets. A very small bit of targeted knocking and I get much more than one per thousand.
Title: Re: leaflets
Post by: Crystal-clear on October 09, 2013, 09:29:15 pm
My job price average is a little over £11 So no 'massive' properties
Where the 5000 leaflets delivered in one massive drop? NO
Some of the comments already posted are the reason why I keep tight lipped on leaflet posts.
Tip no.1
Personalise your leaflet!
 

Seriously thou 4 per thousand is hard to believe if its true then you are onto a winner look at the multiples £11 isn't that far off £15

I'm guessing you doorknocked after a small drop?
If you are talking pure leaflet cold calling you right?

Title: Re: leaflets
Post by: windiewasher on October 09, 2013, 09:33:27 pm
Windiewasher, where are you based?
Cleethorpes,lincolnshire coast m8
lincolnshire firm was in felixstowe today,doin the Halifax ! now that is a long drive
Just a bit mate,which company was it?
Title: Re: leaflets
Post by: 8weekly on October 09, 2013, 09:34:42 pm
Why do people think that because they delivered 5000 leaflets and only got a few customers that therefore leafleting diesn't work? If I canvassed in an area that is flooded with windies and only picked up 2 jobs, would that mean that canvassing doesn't work?

There is no easy way to say this, but some people on here are very blinkered and in some cases very thick.
Title: Re: leaflets
Post by: Darren Spreadbury on October 09, 2013, 09:39:41 pm
4 per 1k is possible , all depends what area your in. I would say 2-3 per 1k on my patch :)
Title: Re: leaflets
Post by: David Kent @ KentKleen on October 09, 2013, 09:43:02 pm
I am trying to get this point across=
It DOES NOT MATTER HOW MANY leaflets you post (within reason) Its
HOW
HOW
HOW
HOW
HOW

and

WHEN
WHEN
WHEN
WHEN
YOU DELIVER THEM!
 ;D
Hope this helps :-*
Title: Re: leaflets
Post by: HampshireWindowCleaning on October 09, 2013, 09:54:49 pm
Why do people think that because they delivered 5000 leaflets and only got a few customers that therefore leafleting diesn't work? If I canvassed in an area that is flooded with windies and only picked up 2 jobs, would that mean that canvassing doesn't work?

There is no easy way to say this, but some people on here are very blinkered and in some cases very thick.
Leafleting does get you customers but it's an incredibly slow way to build a round. I built my last round with leaflets and it took about 5 years to get a decent bit of work together.
I sold that round last year and moved to a new county.
In the year since I moved I have canvassed a great round together and am now earning more money than I was after 5 years of leafleting.
Title: Re: leaflets
Post by: 8weekly on October 09, 2013, 09:56:46 pm
I am trying to get this point across=
It DOES NOT MATTER HOW MANY leaflets you post (within reason) Its
HOW
HOW
HOW
HOW
HOW

and

WHEN
WHEN
WHEN
WHEN
YOU DELIVER THEM!
 ;D
Hope this helps :-*
No it isn't. You may have delivered 5000 at a particular time and left them sticking out of the letterbox and got £800 worth of work, but you can't be sure that if you tried exactly the same in the same place 6 months later that it would work again. It may be that the previous windy died three months before and so there was a captive market.
Title: Re: leaflets
Post by: 8weekly on October 09, 2013, 09:59:02 pm
Why do people think that because they delivered 5000 leaflets and only got a few customers that therefore leafleting diesn't work? If I canvassed in an area that is flooded with windies and only picked up 2 jobs, would that mean that canvassing doesn't work?

There is no easy way to say this, but some people on here are very blinkered and in some cases very thick.
Leafleting does get you customers but it's an incredibly slow way to build a round. I built my last round with leaflets and it took about 5 years to get a decent bit of work together.
I sold that round last year and moved to a new county.
In the year since I moved I have canvassed a great round together and am now earning more money than I was after 5 years of leafleting.

How many leaflets did you deliver? I am three years in and have a fantastic round.
Title: Re: leaflets
Post by: David Kent @ KentKleen on October 09, 2013, 10:03:02 pm
I always post the leaflets right the way through!!! ;D
I Dont deliver 5000 in the same week it may take a month.
The same area may get 5 leaflets in the space of a month.

Is anyone catching on yet?

Title: Re: leaflets
Post by: David Kent @ KentKleen on October 09, 2013, 10:04:25 pm
TIP 2!
Leaflets should match your van and uniform! BRANDING! ;D
Title: Re: leaflets
Post by: roundbuilder on October 09, 2013, 10:08:39 pm
Tip 3... Canvass instead....  ;D
Sorry couldnt resist..
Title: Re: leaflets
Post by: David Kent @ KentKleen on October 09, 2013, 10:09:37 pm
I have been waiting!  ;D