Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: paul ette on August 18, 2013, 06:24:18 pm
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I've recently bought 10'000 leaflets a6 size at a very reasonable 67£ . Found a local company that will deliver them for 22£ per 1000 , so in total leaflets printed and delivered will cost less than 300£
I'm hoping for between 50 and 100 new customers out the leaflet drops , maybe will take few months as I know people call you later on when they remember.
Hopefully the customers I gain will be reliable people who want a window cleaner (else they wouldn't ring) rather than messers.
What's your thoughts on these projections? Are they about right?
Never done a massive leaflet drop before so looking forward to see the outcome
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From what others say on here id guess 25-50 customers at a max.
If i was you id canvass and use the leaflets for the people who aren't in, whats the point in 25 customers all scattared about between 10000 houses??? By canvassing you would easily gain 25 from 500 houses making it much more compact to work with meaning a better return for minimal driving between jobs.
I havnt any jobs where i have to pull up and only do 1 as have constantly canvassed between and around all my existing work.
Leaflets work and get interested Customers yes but they fail with compactivity and speed..
25 customers is a single nights canvass in a half decent area with 2 lads, leafletting would take months to bring in 25 new calls unless all 10000 went out at the same time.
Good luck though i hope you get the return you wish for.
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All depends on how many window cleaners there are already working in the area if Its saturated then
you could get nothing.
If you get poor results after the drop then canvass the same area you will be surprised how many don't
read or trust leaflets.
I got nothing from leaflets even offering freebees that I didn't offer when canvassing.
I know a lot have built their businesses up from leaflets but you need to be able to canvass if this fails.
Best of luck.
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All depends on how many window cleaners there are already working in the area if Its saturated then
you could get nothing.
If you get poor results after the drop then canvass the same area you will be surprised how many don't
read or trust leaflets.
I got nothing from leaflets even offering freebees that I didn't offer when canvassing.
I know a lot have built their businesses up from leaflets but you need to be able to canvass if this fails.
Best of luck.
Agreed especialy with the amount of cleaners there are now its near impossible to build a round solely from leaflets and like i said on post above even if you do to it to extremes with 500 000 leaflets plus for a full round(maybe lol)the round would be so saturated and not worth while doing as so much traveling and putting out and packing away will have to be done would waste so much time. Would be working like a blue arse fly.
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Way to optimistic in my opinion your more likely to get around the 20 to 30 mark
An a6 leaflet is too small and at £22 per thousand you will be a multidrop leaflet 3 or 4 others (at best) then you have to hope the leafleter just does not dump them because he/she is being paid a pittance to deliver them.
If you need customers quick. You can't beat canvassing
Darran
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I agree canvassing defo best, just after a few hours work I can't get motivated to do it, was considering getting a canvasser but two times the clean and then lose loads of time wasters doesn't really interest me. I thought hit rate was 1 percent roughly on leaflets ?so thought maybe 50 to 100. Thought if I spent 300 pound and get around 500£ worth of regular work(50 customers) would be a good deal, I know they will be spread out but as time goes by you always pick up neighbours or people over the road or even canvass the area around the ones that call.
V
I am worried about sum tw@t throwing them in the bin tho :'(
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I've just paid someone to print and deliver 5000 leaflets for me, I'm too busy to canvass at the moment and just want a few new jobs flowing in every now and again to replace any I lose. I'd be happy to get 10 new regulars out of 5000.
I think your being a bit optimistice in getting 50-100 but you never know so good luck mate.
But yes, if you don't have much work you really need to get out and canvass which is what i've been doing for the last year or so, really brings in the numbers.
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if i was you id follow whoevers leaflettin , undercover so they dont see you. after the first 3 hours many will skive or sit in a cafe playin with their phone . you dont want your leaflets dumped in a bin do you
anybody who tells you they will do 5 hours a day leafletting is likely untrustworthy,if they say 6 or 7 hours at a time no problem theyll cheat i promise you
youv got a quote of £22 per 1000, a leafletter will be lucky to shove out 500 in a day in my experience ,think about it whose gonna do say 10 hours work for 22 quid ,nobody mate
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They multi drop, say drop 4 different leaflets at the same time from different companies so its more like 88£ per 1000.
Think ill give it a go see what happens. Trial and error and all that
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They multi drop, say drop 4 different leaflets at the same time from different companies so its more like 88£ per 1000.
Think ill give it a go see what happens. Trial and error and all that
You will be lucky to get 5-10 new customers multi drops are a waste of time ;)
Paul
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that bad? does it really make a difference single leafleting?
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Find someone local via gum tree
We do solo drops 1k per week and pay £60 on self employed basis plus £5 per lead that converts to a job
We get great coverage and response this way
Darran
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Iv droped about 1200 in the last 4 weeks, between 5-7 pm,
Aswell as posting the leaflets you bump into people going in/out of ther houses at this time so the leaflet is abit of an ice breaker.
Iv picked up 10 new customers out of the 1200 iv posted, but i look at it that its took me 10 hours posting, so 1 customer per hour , which isnt to bad.
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that bad? does it really make a difference single leafleting?
Put it this way when I get home from work and there's a pile of leaflets i put them straight in the bin if there is just one leaflet i will look at it before putting it in the bin or i'll keep it.
Plus if your leaflet is going with others your small a6 leaflet will be inside the larger a4 folded kebab menus that will certainly go straight in the bin with your leaflet inside.
Paul
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Canvasing is the best way. You never can tell which roads are going to give best results. Just systematically work your way though roads and estates and your round will grow. Think of it like this, while your pushing the leaflet through the door you may as well bang on the door. make a note of all the ones that arnt in, if there's lots, do the road again. It will work. Be persistant.
Stu
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I have hit 1% on leaflets I've dropped over the past few months - but the sample isn't large enough to give accurate results. It may well be that a much larger sample would be around 0.5% or less.
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So around 50 per 10,000 , that's 0.5 isn't it?
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Starting 2007, I built my round on 10,000 leaflets. 6000 posted by me and the rest by monthly local mag, but not inside it. I was the only leaflet. Maybe you do only get 50 custys, at least 100 I would think with good leaflets, but among them will be at least 4 or 5 serial introducers. One good one will get you five or so of his friends, then you will pick up a few neighbours etc etc. It will become like a snowball rolling down a hill, getting bigger all the time. I have a small £20 ad in local monthly magazine, I pick up maybe 20 jobs a year from it directly plus neighbours, friends etc of new custys After a year you will have plenty of custys. Whenever I have canvassed in the past, I have found the custys don't last that long. My leaflets were all A5, very good quality, colour, with landline tel and address.
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So around 50 per 10,000 , that's 0.5 isn't it?
That is the best case scenario in my experience !
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Definitely give it a go. I pay £250 for 5,000 A5 printed and delivered. Out of that I would expect about 20 new custys and a couple of nice big facia jobs as well. ;D ;D
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So is a6 too small? If they were in need of a window cleaner then all they need to see is the words window cleaner to get there attention wouldn't they?
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I would say a6 is too small unless all you are going to put on the flyer "window cleaner call 01234 xxxxxx" Otherwise its all a bit small and fiddley looking. A6 always seemed harder to get through the letterbox without getting 'crushed'
Darran
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Definitely give it a go. I pay £250 for 5,000 A5 printed and delivered. Out of that I would expect about 20 new custys and a couple of nice big facia jobs as well. ;D ;D
is that a company local to you or a national one?
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Definitely give it a go. I pay £250 for 5,000 A5 printed and delivered. Out of that I would expect about 20 new custys and a couple of nice big facia jobs as well. ;D ;D
is that a company local to you or a national one?
It's a local one i'm afraid.
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(http://www.cleanitup.co.uk/smf/1377352354_IMAG0531.jpg)
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(http://www.cleanitup.co.uk/smf/1377352419_IMAG0532.jpg)
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that's our leaflet its a6 350gsm card works fairly well as services strait to the point
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Waste of time the multi drop leaflet distribution, I've just paid someone £195 to do 5000 for me and not had a call yet >:(
Not sure how many he's done yet but started last week so must have put quite a few out, most I suspect have gone straight in the bin.
If you do go for leaflets just get them printed and deliver them yourself, better still just stick to canvassing, been out today for a couple of hours and picked up a £20 job and a £25 job.
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Gonna start canvassing next week again, once I get in the flow ill be ok
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You might as well mate, I don't enjoy it but there's no better way of finding new customers.
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Are the school holidays not a risky time to be leafletting? If they are not away they are up to their backsides in dealing with Kids… Would have thought they would be less interested that normal in the bumph that comes through the door..
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you need to have ways of checking to make sure leafletting is done right. i make sure im cleaning windows in the same area so they see me and i see them .
meetup with them at lunchtime ,if they are doing it properly they will have a few stories to tell of things that have happened such as chatting to a weirdo . count accurately how many leaflets you give them ,if you give them 300 they should run out of them erly and be ringing you for more but if you give them a 1000 there should be many left over at the days end . if not any in the bag they are chucking them away somewhere
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you need to have ways of checking to make sure leafletting is done right. i make sure im cleaning windows in the same area so they see me and i see them .
meetup with them at lunchtime ,if they are doing it properly they will have a few stories to tell of things that have happened such as chatting to a weirdo . count accurately how many leaflets you give them ,if you give them 300 they should run out of them erly and be ringing you for more but if you give them a 1000 there should be many left over at the days end . if not any in the bag they are chucking them away somewhere
Trusting chap.
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Ditch the leaflets and go and canvass for custom, save yourself time and money and choose your own customers instead of waiting for the phone to ring not knowing what sort of job it will be and still having to go there to quote and maybe not even get the job in the first place!.
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iv built up a big round on leaflets so i know it works-but ONLY if you make sure its done right. you got to be ready to give a quote over the phone soon as they call , no time to go and have a look . However you can always backpeddle once you get there if its got an extra floor or summat .
i did doorknocking when i first started and got a headstart that way but personally prefer leaflets
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iv built up a big round on leaflets so i know it works-but ONLY if you make sure its done right. you got to be ready to give a quote over the phone soon as they call , no time to go and have a look . However you can always backpeddle once you get there if its got an extra floor or summat .
i did doorknocking when i first started and got a headstart that way but personally prefer leaflets
We was out 2 hours yesturday and picked up 9 new 4 weekly customers in 2 roads. £140 total. With leaflets you simply can not do that which is why i choose to canvass!. No messing about and straight new custom as and when i want it.
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iv built up a big round on leaflets so i know it works-but ONLY if you make sure its done right. you got to be ready to give a quote over the phone soon as they call , no time to go and have a look . However you can always backpeddle once you get there if its got an extra floor or summat .
i did doorknocking when i first started and got a headstart that way but personally prefer leaflets
We was out 2 hours yesturday and picked up 9 new 4 weekly customers in 2 roads. £140 total. With leaflets you simply can not do that which is why i choose to canvass!. No messing about and straight new custom as and when i want it.
Agreed - we only leaflet because of high workloads - brings in a steady stream of customers but canvassing wins hands down every time
Darran