Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Alan Brooker. Aqualink Carpet Care on March 03, 2006, 10:29:52 am
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Hi all,
I spend around £10,000+ a year on Directory Advertising, 118 advertising and a website. Ocassionally I'll deliver a hundred or so 'free room letters' myself but I've never tried a large scale leaflet drop.
I would not be advertising prices but am in two minds wether or not to feature my accreditation logo's.
Your comments please.
Regards
Alan
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I am puzzled why you would not want to show your acreditation logos.
Youve done the time declare the crime ;D ;D ;D ;D
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Purely because I personally think that leaflets are more attractive to price shoppers and I dont want to immediately appear PRICEY :o
Alan
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Appear to pricey, they won't call you
More chance of hooking them in during a phone call from them or a personal visit from you if you price in person.
You need to be like Kenny Crane! ;)
Look into my eyes, the eyes, not around the eyes, 3,2,1, you're gone, when you come to, you will believe i am the best carpet cleaner in the world, and the £1000 i charged you for your lounge was good value for money.
If you don't know, hes a character off little Britain, a stage hypnotist. ::) ::)
Dave
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alan just saw your acreiditations, blimey, you like courses or what?? ;D
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;D Think I got a bit carried away ;D
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Alan,
You are becoming a big hitter on this forum , why do you not show your Croydon address, Website and email info in your profile.
Your input is undoubted- hopefully most on the web site believe that we learn and co-operate with all others
regards
Eddie
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I find leaflets waste of time.
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Eddie
Been using an osteopath for years! Now using a chiropractor what swung it was the DR in front of his name. If one looks a lot deeper and questions, the truth will be known! >:(
Ps a wanbe tm has the van for it ;D
To all
Leaflets do work it boils down to what you are offing and if potential customer wants it now!
Len
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on wednesday I had a leaflet from our local ford dealership, how much is a top of the range ford car?
if they can market £25k car with leaflets I'm sure i can market £100 worth of carpet cleaning.
leaflets work on all sectors of the market and not just price shoppers, but you need to put across the right message.
Mike
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Ever Bright
why do you think there a waste of time and compared to what ??? ???
Thanks
James
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Sign written van, by far the best.
Secvond hand Berlingo, 50,000 miles, perfect condition. £2200. Vinyl lettering, and make it eye-catching, £150.
Total cost of advert, £2350: that's less than a year in Yellow Pages. And you can't drive a phone book. And the van lasts more than a year. And a van is a lot bigger than even a full page advert.
Keep the van sparkling clean, wash and properly wax polish every week. That takes an hour. Always park it in visible areas, don't hide it up someone's drive, leave it on the road and carry the equipment up the drive. Always, always, when you park, leave a few flyers under the wipers. They'll be gone when you get back.
Don't forget to sign-write the back doors, that way any driver behind you reads your advert for ages. (And don't "flick the V" out of a sign written van!)
Keeping the van pristine says that you are concerned about cleanliness.
If you are not working, don't leave the van on the drive at home. Park on the high street, outside the likes of Debenhams. Park at the supermarket, in the most visible end slot near the doors.
I regularly have my lunch in the cafe at my local Tesco, leaving the van in a prominent position with flyers under the wipers. In the hour I spend with a magazine and a coffee, 50% of the time my mobile will ring "just saw your van........."
After all, open Yellow Pages and there's loads of carpet cleaners. Go to Tesco, and there isn't.
But maybe, after reading this, the Tesco cafe will be full of carpet cleaners next week! If so, get together lads, and work out a rota!!!!
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Is it not also about what type of leaflet is delivered to what type of property?!
Will the same leaflet appeal in the same way to:
A: The person, unemployed on low income, who lives in a council terrace with Car on bricks in front garden. :'(
B: The person, middle income, 3 or 4 bed Semi or Detached on private estate, with Mondeo parked on drive. :)
C: The person, high income, large village property with land, and BMW in Double Garage. ;)
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andrew, very good post, it made me think about my van that doesn't get cleaned enough!! i drive home through my busy town at the end of the day to be seen by potentials rather than the quicker by-pass route home, my one doubt is, what is lunch time?, i am too busy to sit in tescos for an hour drinking coffee!!
colin
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Hi Colin
I'm glad that you don't have time to sit in Tesco............ of course, that means you have enough work already!
I need my regular injection of caffeine..... without it I am tired and irritable, with caffeine I am wide awake and irritable.
;D
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Is it not also about what type of leaflet is delivered to what type of property?!
Will the same leaflet appeal in the same way to:
A: The person, unemployed on low income, who lives in a council terrace with Car on bricks in front garden. :'(
B: The person, middle income, 3 or 4 bed Semi or Detached on private estate, with Mondeo parked on drive. :)
C: The person, high income, large village property with land, and BMW in Double Garage ;)
Probably not, because "the person, high income, large village property with land, and BMW in Double Garage" is the local Carpet Cleaner so he does his own carpet, "the person, unemployed on low income, who lives in a council terrace with Car on bricks in front garden" likes his carpets nice and sticky, and "the person, middle income, 3 or 4 bed Semi or Detached on private estate, with Mondeo parked on drive" bought laminate flooring from IKEA. ;D
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My thoughts are
Council estates; i don't leaflet them, but whn works comes from there, they usually give you a tip. Have you ever wondered why mobile vans target the estates selling food and fAgs, but don't do the private estates.
Some people are not careful with their money, the money people often are.
James (Pile Profile) u must be busy as u keeping a low profile lately on tms
Dave
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Andrew how did you know that was me?
"the person, high income, large village property with land, and BMW in Double Garage"
and anyone who knows me will tell you the same.
Shaun