Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: clearerview on February 27, 2006, 11:15:10 pm

Title: NEWSLETTERS
Post by: clearerview on February 27, 2006, 11:15:10 pm

Hi
can anyone give me an idea if sending out monthly or quarterly newsletters to existing customers generates more repeat business?And if so give me some idea what it should say or if you can buy them from somewhere?
Thankyou

Title: Re: NEWSLETTERS
Post by: John Rimmer Marshall & Rimmer Ltd on February 27, 2006, 11:45:09 pm

Alltec did them as part of the fast track scheme, and then they started
supplying them at so much per Month but i do not know if they still do.
Have never used them myself so cannot help you there. You could give
Alltec a phone and find out more on 0800 695 0222 Hope thats of some help.

                                          Take Care John

Title: Re: NEWSLETTERS
Post by: Ian Gourlay on February 28, 2006, 07:50:31 am

Ypucould produce them yourself as at first the cost looks high to buy them.

But think about it, The idea is busy Carpet Cleaners send them out as a way of keeping in touch.

They have a database of clients.


They earn £50 am hour plus.

I  have produced some  as a Local Councillor ,takes  hours.


Usually three of us working on it


So probably if you want to do it on a  montly basis it is best to find ready made ones for the British Market. 

Title: Re: NEWSLETTERS
Post by: Mike Halliday on February 28, 2006, 08:01:50 am

I can't see how anyone can do them themselves, they are not easy to put together and the time they take could be spent doing more productive marketing.

i know they bring in work but for the time it takes me to send out 250 newsletters I could send out a 1000 reminder cards, i know which would bring in more work.

Mike

Title: Re: NEWSLETTERS
Post by: fibresafe on February 28, 2006, 10:29:48 am

Newsletters, reminder cards, letters - they all work the same. As long as you keep in contact the phone will keep ringing.

Title: Re: NEWSLETTERS
Post by: paul bruce on February 28, 2006, 10:33:44 am

I send out a thank you for your custom letter also stating hope to be of service to you again,around about the time i reckon they would require another clean.
Like reminder cards, but a little more personal.
 
Paul

Title: Re: NEWSLETTERS
Post by: cornserv on February 28, 2006, 12:29:15 pm

Simply send out an A4 sheet with an update about your company, ie new equipment/techniques and how they can benefit. Then, on the back of the sheet, list a few special offers for that month. Finally, list your other services to remind them that you clean more than just carpets.

It's that simple, and it really does work.

As fibresafe says: "As long as you keep in contact the phone will keep ringing"

Title: Re: NEWSLETTERS
Post by: Ian Gourlay on February 28, 2006, 05:48:50 pm

Thinking about it you are right.

Why fiddle around with Columns, diffrent Headlines photos etc in correct location.

They are called Newletters not Newspapers or Magazines

Title: Re: NEWSLETTERS
Post by: Phil Marlor on February 28, 2006, 09:31:47 pm

Mike,

Do you do your own reminder cards and do you do this regularly?

One thing that I dont do enough is keep in touch with ex-customers, its criminal I know.

Any chance of seeing one of yours/

Rgds
Phil

Title: Re: NEWSLETTERS
Post by: Mike Halliday on February 28, 2006, 09:35:35 pm

Phil send me your addrress and I'll send you one

Mike

Title: Re: NEWSLETTERS
Post by: Phil Marlor on February 28, 2006, 09:44:44 pm

Cheers Mike, sending you an email.

Phil

Title: Re: NEWSLETTERS
Post by: Shaun_Ashmore on February 28, 2006, 09:56:11 pm

best thing about newsletters is that customers keep them, I make them so they are light hearted and a bit of a read. Many older customers comment on the content also I am subliminally putting thoughts into their heads.

I recently wrote in 1,

I love doing DIY around the house but one thing I hate is poor quality paint brushes, how can you get the finish you want with a brush that leaves a bad finish.

Read this sentence and look at what I am infering at.

Adds quality, therfore they won't go anywhere else.

I did a remeinder card before Xmas with a picture of my super dooper  machine and a before and after photo of a dirty carpet and the response was know where near as good.

I pay for them to be folded and inserted into envelopes but I always put on the labels as to quality check customers from database because some may have moved etc.

Shaun

Title: Re: NEWSLETTERS
Post by: andrew chrysler on March 04, 2006, 03:33:41 pm

In a previous business, (alarm systems) I sent christmas cards to existing customers. A few new customers were obtained, by people handing the card on......

If January is the quiet month, then why not send out a christmas card on the following lines..


Merry Christmas, Eat, Drink and be Merry.

Have a Happy New Year........ and we'll clean up after the party!

Enclose a voucher (maybe £5 off) that is valid January only...

Title: Re: NEWSLETTERS
Post by: clearerview on March 05, 2006, 12:38:17 am

MIKE-HALLIDAY
Hi mate,any chance of getting a copy of the reminder that you send to your customers?It would be greatly appreciated.I would understand if you would rather not.
My e-mail address is

clivedonnison0@aol.com.thankyou

Clive