Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Bernard Hibbs on February 24, 2006, 05:11:37 pm
-
I am getting a leaflet printed, and want to know your opinions:
Should I publish a price per metre?
Should I publish a price per room?
Should I not publish any prices?
Interested to know what people think.
Thanks
-
i am having some printed putting on a room price guide and p meter price. right thing to do i don't know ! least people have a idea on cost i recon on £3 p meter about right again who know's some will think too cheap so won't use me other's will think too expencive
-
dont put your prices on leaflets
-
I wouldnt ever put prices anywhere....... Be carfull pricing per room as what happens when a room is 5 or 600 square feet? Let alone the big rooms...... Try to take each job as it comes, I know not for all but it works for me, best Dave.
-
I thimk itsonly worth putting prices on your leaflet if you have a very Competitive Offer.
I would imagine we have all been influenced by these half price offers.
Could be good for Cash Flow but will it give a one man band the income for Replacement Equipment, Vans and keep the wife happy.
I think at £3.00a Metre you need to convince people about your quality, that you dodo xxxx You have a degree in Cleaning, etc so its best not to put prices on Leaflets.
-
Mike Halliday used to put prices on his leaflet to stop price shoppers but found it too confusing for some customers or they used to add the price up and then not bother as they didn't want to pay that as they could get it done for £10 !! not really knowing the service he offers.
But clever Mike tested the water first and now goes on a onsite audit and with his silvery tongue talks them into opening their wallets and he uses his TM to suck the contents out.
Shaun
-
I did leaflets for 5yrs 4-5000 a week with prices on Eg:
livingroom 12x14 £45
through lounge £65
kitchen £35
so my prices are not the most expensive but are not on the cheap side.
I know use another leaflet without prices, there is no difference in response but now I have the hasssle of going out to quote, luckily I only work in a very small area so most quotes are done betreen jobs.
if I covered an area with an radius of over 8miles i would use a leaflet with prices on to cut out the timewasters.
I could charge £100 to clean a livingroom but it I'm spending an hour on an evening travelling to do the quote I might as well charge £50.
Mike
-
if i put them sort prices on a leaflet id never get a call
-
hi Ian
will be putting on prices for the very same reson mike has in past save time on going round pricing jobs so can spend more time making sure i am doing a quailty job any cheaper i may as well buy a knee kicker & stanley knife for £50 & lay the stuff
on domestic jobs
Tom
-
gary, how do you know?
these leaflets kept me working 6 days a week, here it is ( so you can see I'm not telling porkies ;) )
this is nearly a year old and my prices now are actually slightly higher
(http://img117.i.us/img117/3852/leaf6wg.jpg)
Mike
-
how do i know? becasue i hav tested thousands of diffrent ones over the years the best responce leaflet for me was and is no prices over £20 for any room ,
this is one test i done few months back , carpet price min £30 upto £40 10000 into villages and towns upto 5 miles from base responce 2 bookings total these were spread out over 10-12 weeks at the same time i did 10000 of the same leaflet but prices were max £20 room these never went to the same areas but close responce was 5-6 bookings per 1000 all areas that both went to were checked by myself by doorknocking this is just example of how i know
gary
mike this is the one i got 2 bookings of for 10000
-
Gary.
Please o not let this develop into a ding dong over your methods.
But given that you have been at it years Extemley Experienced and have top of the range Equipment. Which cuts out need to Pre Spray and aggitate
and you cut out the vac process.
I Cant see how you can make money at £20 a room unless you sell add ons.
Or do you not move funiture and just work roumd it.
-
This is one that is successful for me at the moment. Less is more.
Dave
-
Gary,
You have got it wrong,
I was asking you to reply but I did not want everyone jumpimg in and attacking you as has happened in the past,
I apoligise if I ofended you.
-
Hope I did not confuse you the only way I can look at Leaflets is to move it to another section
-
i have just started delivering a new leaflet, with a price indication on
have a look and let me know what you think you will have to click on the text under where the picture should be and select open for some reason
-
Red
When you put prices on, how long do they last for? We used to do this when our work was quiet thinking that it would generate work in the quiet times, but it did not. All people used to do was to keep them, and still expect the same price when the warmer weather comes along.
Sometimes it is better to ride out the quiet times if possible instead of selling your sevices too cheap.
We sent out 500 commercial letters recently and had work back from here. Have you tried this avenue for getting work. Other than that, have you tried physically walking into places like public houses and offering them a price in person.
Dave
-
these are my normal standard prices that i have charged for the last 5 months and will continue to charge for a good while yet
to be honest im just concentrating on domestic at the minute
done a couple pubs but its allways night work and that dont really apeal to me
and with commercial i find you have to go out and quote and if somone comes along £2 cheaper they get the job, there in buisness to make money so there main concern is usually price
and then it can only be done certain times usually out of hours else theres loads of people about, limited hot water, waiting for your money, twice as dirty as domestics.
to much agro for me
i can do a couple jobs 2-3 a day domestic, most of them are not even dirty to start with my average ticket price is £94 so thats £200-£300 a day the only thing im not happy with is my advertising costs to generate that work as they are high because i am a newcomer.
but as time passes these costs will drop and i will be left with the bulk of that to myself
-
To The Red Carpet..........on your middle row at the bottom of the info, there should be spelled, their......... no difference to me but me mum wouldnt have you just because of the spelling mistake, best, Dave.
-
Thanks Dave
-
Red,
Are you really going to clean all your customers Carpets for free in 6 months time!! :o
-
Welcome, I cant spell to save me life and I bet me mum would turn in her grave if she could see my spelling, best, Dave.
-
Red
I also wondered about cleaning their carpets again in six months, or do you have conditions to be met by the customer for them to have tis done.
At this price come down to Wales and clean my carpets, i'll book you in now.
Remember what happened with Hoover and their free flights?
What happens when you are busy with new customers and then find all the old ones want their carpets cleaned.
Dave
-
...Remember what happened with Hoover and their free flights?...
What happened with the Hoovers?
Did they all fly away?
;D ;D ;D
Kind regards,
Arthur
-
Yes Arthur, along with the senior managements jobs, who were responsible for dreaming up that hair brained scheme. ::) ::) ::)
Dave
-
yeah i will clean again in six months free
the conditions are
1 its only a highlight clean, just a freshen up basically
spots, spills and main traffic areas - no furniture moved - and edges and around furniture not cleaned with hand tool
2 the customer rings me in six months any time in that given month and i book it in at a time to suit me
this garantee's that customer has to keep your number for at least the next six months so chances are they are gonna put it somwere safe like a address book and once its there its there to stay
every customer i have done this for so far has recommended me to other people
also this attracts quality customers that want there carpets cleaned often if there just after cheap price and dont want them done regulaly they will choose the free room deal
its working for me
i wont do it forever but its a good way to build up quality customers
Daniel
-
Red
A better solution could be to have stickers made so they will put on their hoovers. Have you tried this?
Do you give a load of leaflets to your customer for giving to friends? That works for me.
If you will not be doing this method for ever, the question i would like to ask is what you intend doing differently in the future and if it is working why the need to change? Everybody analises their advertising at some point.
Dave
-
just as an idea we thought of doing scotch guard for free,as a bring the punters in add,what do you guys tink on that? :-\
-
Hi
What about 3 rooms for the price of 2, Have your Upholstery cleaned and get a free room of carpet cleaning. Have your carpets cleaned and get the protector free.
All different and work on the leaflets. dont put prices on though.
Regards
Neil
-
allready do the stickers
and the spotter bottles
and send a letter with a few cards asking for referalls for wich i pay £10 each
have also just designed a postcard to send to all past customers every few months, on one side my normal leaflet and on the other side space for there name address and stamp, and a short message just saying hello and reminding them of my services and also asking for referals
once i get my foot in the door with a new customer i plan to keep them as regulars
i work to a high standard and dont give them a chance to forget me
Dave
what i will do differently in the future is slowly stop the offers as there aimed at getting new customers
this means my jobs will be more profitable