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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: niceandclean on February 23, 2006, 02:29:08 pm

Title: Advertising
Post by: niceandclean on February 23, 2006, 02:29:08 pm

Hi just wondering, does anybody put adverts in thier local papers,ie window cleaning, gutterclearing, fascia clening provided ect?? If so do you get any response??

Title: Re: Advertising
Post by: H h20 on February 23, 2006, 02:36:49 pm

It`s something i`ve been thinking of,i`ve got a new advert in yellow pages due out in March,i`ve been in yellow pages for 4 years and it`s ok,but first time adversting wfp,so i think if it`s a bit slow i may use my local paper,Gaz

Title: Re: Advertising
Post by: Simply Clean Windows on February 23, 2006, 03:26:08 pm

ive put adverts in the local boroughs magazine which goes out to the higher banded properties in my area,had a good return so far.

Title: Re: Advertising
Post by: Andrew McCann on February 23, 2006, 03:41:53 pm

Tried the large local paper...  useless!!!

Had very good responses from the local village newsletters, church mags etc. They are very cheap to advertise in and the ads actually get read!!

You also get a much better "concentrated" response as well.  Look at the local paper and you will probably see hundreds of ads for "home services" etc. Yours gets buried amongst them. In the local stuff far fewer ads and it also gives you a "local presence" appeal.

Hope this helps

Andrew

Title: Re: Advertising
Post by: pjulk on February 23, 2006, 04:01:51 pm

Tried the local papers and not a thing.

Got a paid add it yellow pages, Not really that good most of the calls i get are miles away.

Tried 118 247 got nothing in a year.

Tried leaflets got a lot but you have to put out thousands to get a good responce.

Get a few from the thomson local and thats a free 1 liner.

I used to have an add in a local parish magazine which came out monthly and would virtually guarentee i would get at least £100 worth of work each month from it.
It used to cost me £31 a month.

I had it going over a year but stopped it just before xmas as the work was all over the place.

Paul

Title: Re: Advertising
Post by: mark dew on February 23, 2006, 05:22:56 pm

I also advertise in a parish magazine at the cost of £10 a year.
75% of my work has come from this.
This is my only ad.
I advertised for a month when i started in the local newspaper (advertiser) but the quality of work was rubbish. People having a window cleaner for years who charged £2.50 when i'm quoting £7.
I won't take on town work now. Just countryside.
good luck

Title: Re: Advertising
Post by: Mike George on February 23, 2006, 06:15:16 pm

Quote from: Paul Griffin on February 23, 2006, 04:01:51 pm

Tried 118 247 got nothing in a year.

I just started this week as a window cleaner (will say hello properly in another post), after over 2 years as a courier. I advertised with 118 247 - got two calls the first week, then nothing (8 months and counting)!

I tried to put an ad in the local weekly this week, but they put it in the free paper instead.

I've been out with flyers every day, got 2 or 3 customers from every hundred.

I've used Google adwords successfully with other sites, but I wouldn't expect it to work well for window cleaning.

Title: Re: Advertising
Post by: niceandclean on February 23, 2006, 06:59:01 pm

Excellent thanks once again for all the advice.
Have now put an ad in 3 parish mags, and have already picked up one job from the organiser, ha ha!!!!   ad running for 13 weeks in local free paper.
Will let you all know how i get on!
Thanks again.