Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: John Kelly on April 16, 2013, 10:43:50 am
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Right this is interesting. A local franchise had a meeting with all their franchisees. A number of them were saying they couldn't get the prices in their particular areas.
So to prove them wrong the director took their next calls.
Guess what he got the price on every call.
Its how you sell it guys.
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I do agree with you John, but i don't think you can take anything from just one or 2 calls, now if he'd had a day of calls that would be different
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John
Does this mean you are going to start doubling prices ? Lol
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What are the chances these said customers call back to cancel!
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What were the franchises charging and how much did the director increase it buy?
If it was only by a few pennies per square foot then yes i should imagine it would be easy, but to go from say 0.35p per square foot to 0.45p per square foot would be a harder sell i should imagine. Then the whole factor of volume discount comes in, did he price any whole houses at the higher rate or did he offer a volume discount?
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For the love of God...
WHAT DID HE SAY!!!!!!!!!!!!!!
;D
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One thing for sure...
he will have asked for the business..... :o :o
So many people do not actually ask for the business, and sometimes the customer doesn't know what to do next, so says the immortal words "let me think about it"...
Or "I'll get back to you".
;D
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It is interesting;
Many years ago a guy I knew in Sarth London could not mentally say the price he wanted to say so for instance if the price he wanted was £100.00 he just could not bring himself to say it so always went under that price.
This went on for ages in the end I told him to 'employ some to say the price'. In other words he could do the quote measure up etc then go away and give the price to this lady.The important thing is she had no emotional tie to the business, did not understand carpet cleaning or anything about machines chemicals etc so had no barriers in her mind to the price that was put before her.
She would call the customer up and inform them that based on the measurements taken, the time and work involved the price would be................whatever £100- £200-£300 and guess what, he got prices he wanted nearly every time.
Once this had been established he was comfortable to do it himself,, it's very strange how our minds work.
Incidentally there is no reason why you can not do low priced work either so long as the 'conditions' are right.
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What sort of prices are we talking here?
Simon
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What sort of prices are we talking here?
Simon
no need to worry Simon... ::)roll ::)roll
nowhere near as high as yours are ;D ;D
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One thing for sure...
he will have asked for the business..... :o :o
So many people do not actually ask for the business, and sometimes the customer doesn't know what to do next, so says the immortal words "let me think about it"...
Or "I'll get back to you".
;D
Exactly!
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One thing that the director had was he had nothing to lose or more to the point he can't be seen to lose it still focuses the mind.
Shaun
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There lies the problem a lot of these franchise guys bought into the "you can make this much" but don't as they are not good salesmen hence they reason for buying a franchise for most.
As already mentioned most don't/cannot sell their service and they have bills to pay one being their franchise fee as long as that's paid not many franchises are bothered.
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I'd say cd are the most switched on of all the franchises, rainbow and sm all have work given to them from insurance perhaps they are more geared up towards insurance but putting all your eggs in one basket and that may be why the insurance companies are driving the price of work down as they have them over a barrel.
Shaun
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Just ignore John as he has retired from the real world of work :D he just sits in the office now and watches Lynn do all the work :)
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Still remember my first quote i measured up got the calculator out pressed equal and thought OMG that's a lot of money then i heard someone say "the total is" the customer said fine i know this will sound silly but the calculator decides how much its going to cost i just repeat what it tells me. This is how i got over the i cant charge that syndrome.
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I'd say John is a clever man.
Shaun
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There is only one thing better than having a woman do your work for you ........ two women doing it ::)roll ;D
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Still remember my first quote i measured up got the calculator out pressed equal and thought OMG that's a lot of money then i heard someone say "the total is" the customer said fine i know this will sound silly but the calculator decides how much its going to cost i just repeat what it tells me. This is how i got over the i cant charge that syndrome.
...and that's why it's important to have a sq ft or sq m rate. Transformed our business.
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Still remember my first quote i measured up got the calculator out pressed equal and thought OMG that's a lot of money then i heard someone say "the total is" the customer said fine i know this will sound silly but the calculator decides how much its going to cost i just repeat what it tells me. This is how i got over the i cant charge that syndrome.
...and that's why it's important to have a sq ft or sq m rate. Transformed our business.
Snap. The price per room is not the way to go, just my advice.