Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: mark turton on April 09, 2013, 11:16:50 pm
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just wondered re carpet cleaning promoting
which priority you would put your marketing in - ie
leaflets
door knocking
magazine posh
magazine local
radio
also do you use a % of monthly or annual income to go to this or set a budget or just as and when?
any help appreciated.. :)
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All of the above and more. You can never have enough customers!
Radio and posh magazines. Not sure about those two though. Expensive and not sure if you would get a good return on investment.
A percentage of annual turnover should go towards advertising and promotions. I know chem dry have a formula for it, maybe someone else could shed some light. I think 10 - 15% is about average to remain the same, but if you wanted to expand and grow, I think you'd be looking at around 40+%.
Tony
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Win some sort of award from a recognised body (ie: magazine, newspaper or council) ...... I came out the directories in 2006 so just get new work from word of mouth or Google searches ........ that is where the bona fide source of awards comes in ;)
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You have missed off:
Website - aka the internet
Google Places
:)
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Inbound marketing is the direction we should all be thinking about, we can spend so much time and money on avenues that dont work whilst ignoring ones that do facebook ,linkedin, twitter etc.
Since we focused on creating a web presence our work has increased, and most of it is free
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Best producing....
1/ Direct mail salesletters (although Post Office greed has pretty much wiped this out now).
2/ Websites.
3/ Talking to people (one of my longest contracts, eight years now, was gained sat chatting on a beach following a windsurfing session).
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Facebook
Leaflets
Web
just sayin.
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Dorris Stokes or Derek Acorah :)
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Dorris Stokes or Derek Acorah :)
hahahahaha ;D ;D
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Repeats and recommendations are the key to succes. There is no point in getting ever more customers if you can't keep them and in order to keep them you need to provide first class service and fantastic quality so that your customers come to see you as 'their' carpet cleaner and never even think of looking elsewhere. Achieve that and you will always have a successful, thriving business.
Simon
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compiled an analysis for 2012-2013
1. Repeat customers 54%
2. referals 22%
3. Google- maps and ppc 16%
4. other - yell, yahoo etc 8%
cheers
reg
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Repeats and recommendations are the key to succes. There is no point in getting ever more customers if you can't keep them and in order to keep them you need to provide first class service and fantastic quality so that your customers come to see you as 'their' carpet cleaner and never even think of looking elsewhere. Achieve that and you will always have a successful, thriving business.
I agree Simon, that would have been no 1 on my list but I assumed that Mark meant new customers (as in a start up business).
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Garry and Simon have it spot on for me.
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Your GOB!
Be a know it all get yourself about.
Shaun
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excellent replies and thankyou for taking the time for feedback.
yes i i forgot the online mediums - although not being an avid user of my own facebook im in dark ages as to how facebook generates paying customers (not watchers, followers and likes etc)
my primary is window cleaning and carpet cleaning i started nearly 5 years ago as a small add on that has grown and i like doing it (most of the time) - its also a change of physical action (well a little) which helps with resting well used other muscle groups.
however ....
simon g mentioned existing clients (im use to this with window cleaning customers) but carpet cleaning i have no idea how you set up a pitch/proposal to a custy re a regular carpet clean? ive had repeat custom but i dont have a tructure or methodology to ensure it. - ideas welcome?.............. :)
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Mark,
That is where carpet cleaning is different to window cleaning, where people get their windows cleaned a lot more often than their carpets.
There isn't a structure for setting up regular cleans simplty because in most cases they aren't regular, but some CC'ers try and sell a yearly clean paid for on standing order.
So what you are left with is the hope that people will remember you - and for the right reasons. You can help this by staying in touch with emails etc so that when they want their carpet cleaned again, they call you.
But that will only happen if the quality and service of the job we did for them was first class. This is why it is important to set your business up from the outset with service and quality as an absolute priority, so that you begin to retain customers and build a reputation in your community from day one and not the day we wake up to the fact that skimping on service and quality in order to compete on a price level with your competitors is not going to help achieve our long term goal - a business with low overheads, high customer retention and high profits.
Simon
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To answer the original question (and no-one else near me is allowed to use it!)
Parish Magazines (and plenty of them)
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Why is no one near you allowed to use it?
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Why is no one near you allowed to use it?
guess
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Bribery? Blackmail? You are actually part of a sinister underground mob?
:o :)
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If you're near me, I won't stop you believing any / all of the above.