Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: H20cleaning on March 25, 2013, 08:07:38 pm

Title: i need some advice on leafletting
Post by: H20cleaning on March 25, 2013, 08:07:38 pm
i have 10,000 double sided leaflets to get rid of over this summer.
whats the best way?

i am nervous about door knocking as i can imagine you get some very rude people, however if it works alot better i will have to bite the bullet.

is there any laws on handing them out in local towns etc? like a charge if they were thrown onto the floor?.
Title: Re: i need some advice on leafletting
Post by: home6442 on March 25, 2013, 08:17:09 pm
Need to be careful, some towns require you to buy a licence if
handing them out in public.

Title: Re: i need some advice on leafletting
Post by: Dan French on March 25, 2013, 08:34:08 pm
Everytime you do a clean, leaflet 2 either side and 6 over the road
Title: Re: i need some advice on leafletting
Post by: ben M on March 25, 2013, 08:43:32 pm
Everytime you do a clean, leaflet 2 either side and 6 over the road
+1
Title: Re: i need some advice on leafletting
Post by: wpclean on March 25, 2013, 11:23:01 pm
Best results come from leafleting first, then calling back a few days later,  it is amazing when call back and people say they were going to ring but forgot !
Title: Re: i need some advice on leafletting
Post by: richard jagger on March 26, 2013, 08:15:40 am
AS above. with 10,000 put them through letter boxes. ASAP.
Title: Re: i need some advice on leafletting
Post by: George Gardner on March 26, 2013, 12:28:13 pm
Royal Mail offer a door to door service for leaflet distribution. Its probably about £750 per 10,000

Jog post offer distribution too, *as seen on dragons den*

Best bet - cheapest too do them yourself. Unless the areas you want to target are rural in that case Royal Mail is a good option. They are going to the door anyway!

orrrr

Easter Hols soon if you know some school kids or your own kids, bung them 25 quid for the day and if there trust worthy leave them too it if they arent walk up the road as they flyer the roads either side of you. Kids are fast trust me you will be blowing just walking to catch up with them!

Good luck whatever you decide - its a great time do drop leaflets.
Title: Re: i need some advice on leafletting
Post by: robertphil on March 26, 2013, 02:57:41 pm
wear comfy shoes or you will be back home within the hour
Title: Re: i need some advice on leafletting
Post by: Blast Away on March 26, 2013, 03:04:07 pm
We have show cards A6 size and stick them in the window seal on the driver doors of people cars on car parks.
Title: Re: i need some advice on leafletting
Post by: Ian Lancaster on March 26, 2013, 03:08:49 pm
We have show cards A6 size and stick them in the window seal on the driver doors of people cars on car parks.

Your local authority must be very lenient.  Most of your leaflets will end up being pulled out and dropped on the ground - the litterbugs contact details are all over the litter ;D

If we did that our council would pounce in a matter of hours and we'd be fined >:(
Title: Re: i need some advice on leafletting
Post by: Michael Peterson on March 26, 2013, 05:27:19 pm
being nervous about knocking on doors is in my opinion not a great start to creating your powerful empire ;-P if you wanna get big quick, knock
Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 26, 2013, 05:45:01 pm
being nervous about knocking on doors is in my opinion not a great start to creating your powerful empire ;-P if you wanna get big quick, knock


Top words, no one is gonna build a great business now day and age with soley leaflets and waiting for the phone to ring. Maybe 10/15 years ago it would have been good but now the only way to realy get going strong is to simply knock. Use those leaflets if homeowner isnt in.
Title: Re: i need some advice on leafletting
Post by: DG Cleaning on March 26, 2013, 09:32:00 pm
We've got one or two on here who seem to have built a great business leaflets only.
Seems there's more than one way to skin a cat ;D
Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 26, 2013, 10:04:42 pm
We've got one or two on here who seem to have built a great business leaflets only.
Seems there's more than one way to skin a cat ;D

True there are other ways if you want to die of old age before you have achieved your goal but fact of the matter is that newbies in todays climate would be far more successful and beneficial with building there own round by canvassing over delivering over 500000 leaflets to gain verey uncompact ity bity work! I have built up over 200 customers in 2.5 months via canvassing. Sorry but leafletting doesnt even come close. If your going to the door anyway what is stopping you from knocking??
Proof is in the pudding!.
Title: Re: i need some advice on leafletting
Post by: DG Cleaning on March 26, 2013, 10:16:33 pm
I agree Mick the fastest way to get work is canvassing.
But people have built good businesses through large scale leafleting.
Canvassing will be my first choice when I expand
Title: Re: i need some advice on leafletting
Post by: Mike #1 on March 27, 2013, 06:40:00 am
Canvassing is king i have always picked up more work door knocking .

Most people these days get far to many leaflets through the door and just chuck them i am going door knocking this weekend and know if i target the right area .

The outcome will be far better than leaflets . Mike
Title: Re: i need some advice on leafletting
Post by: H20cleaning on March 27, 2013, 01:52:36 pm
Canvassing it is then I guess! Going to have to get my Comfy collecting trainers out lol
Title: Re: i need some advice on leafletting
Post by: George Gardner on March 27, 2013, 02:20:55 pm
Oh yeah nearly everyone will agree canvassing, in terms of customer gain, is fair better than leaflets.

Customer retention, thou, thats the key surely?!

IMO leafleting works better.

However, if you gained 100 custies from canvassing and after say 6 months you had 50% left -

compared to

100 custies gained from 20-30k leaflets? then only lost 10% after 6 months

Canvassing is     50
Leafleting is        90

And the canvassing took you 2-3 months compared to the leafleting which would trickle in over a year. Probably 30-40 initial calls, then which is better?  ??? ???

Digging deeper the cost of canvssing those custies -£10 per house - paying x2 cleans is £20 so times the intial 100 customers £2000


Leaflets being delivered by Royal Mail, cost of £3,000.

Lets say your canvasser will refund you half the cost of the lost custies thou.

So thats 25 customers @10 per clean times 2 refunded = £500  TOTAL COST £1500 for 50 Customers

TOTAL COST FOR LEAFLETS INC PRINT £4500 - 90 customers a month at a tenner is £900 COST PER CUSTOMER = 4500/900=£50

TOTAL COST PER CUSTOMER CANVASSING £500pm £1500/50 £30

Make your own conclusions, if my maths is right.

I mean ideally you want to leaflet and then canvass the area yourself. And so this shall be my findings sherlock

I will call this the "Gardner Two Pronged Approach" (us gardiners/gardners have got the game wrapped up  :P)



Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 27, 2013, 03:21:16 pm
Or you could use your brain and canvass yourself for free??. The reason canvassed work is low retention is due to who canvasses it
It baffles me why people asume that retention is always under 50 percent from canvassed work. Its all on the area the canvassing is done and weather canvassing for yourself or not. My ret rate is much hightler than 50% this year from the last 10 months canvassing. Gained 733 through canvassing and have kept 589 of them. Im verey happy with my retention. If was 589 customers from a 500000 leaflet camaign id be running about like a headless chicken as would be so uncompact. Seriously canvassing wins every time.
Title: Re: i need some advice on leafletting
Post by: Paddy Woods on March 27, 2013, 03:34:30 pm
But mick do not get any hassle from other windys for going over there area?? Up this area you get the tracksuit boys calling around,for muscling in near there work.....
Title: Re: i need some advice on leafletting
Post by: suds window service on March 27, 2013, 08:41:15 pm
Just don't do what you did with the herold and post. Lol.
Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 27, 2013, 08:48:16 pm
But mick do not get any hassle from other windys for going over there area?? Up this area you get the tracksuit boys calling around,for muscling in near there work.....
God no never get any trouble like that here. I caused ian wicks a bit of trouble before up he's way with his competition but never anything in my areas...
Title: Re: i need some advice on leafletting
Post by: PAUL ERITH on March 27, 2013, 08:52:55 pm
I Don't mined leafleting a hour or two a day soon adds up.

At the moment i am averaging 5 customers per 1000 leaflets

I also get work from other internet based avenues, the best thing is once they are set up they just need updating every now and then and the work constantly flows in  ;)

Paul
Title: Re: i need some advice on leafletting
Post by: Tom White on March 27, 2013, 08:57:11 pm
We did 1500 leaflets a few weeks ago.  This converted into three jobs and one one-off (well priced) gutter clean!  :'(
Title: Re: i need some advice on leafletting
Post by: Perfect Windows on March 27, 2013, 09:11:14 pm
We've got one or two on here who seem to have built a great business leaflets only.
Seems there's more than one way to skin a cat ;D

True there are other ways if you want to die of old age before you have achieved your goal but fact of the matter is that newbies in todays climate would be far more successful and beneficial with building there own round by canvassing over delivering over 500000 leaflets to gain verey uncompact ity bity work! I have built up over 200 customers in 2.5 months via canvassing. Sorry but leafletting doesnt even come close. If your going to the door anyway what is stopping you from knocking??
Proof is in the pudding!.

Mick, you bang on and on about this; I've ignored it plenty of times in the past but I have to tell you that I disagree totally.

Canvassing is simply NOT the only way to build rounds.  Neither is leafletting.  They both have strengths and they both have weaknesses.  Your standard response is something like that above which leaves no room for any other way of doing it.  I have a very nice round of very well priced work, thanks, all gained from leafletting.

Your comment above about 500,000 leaflets is a bit odd.  That would get about 2,000 - 2,500 customers, which I would suggest is more than a round.  If you're going to pluck numbers out of the air, do give them some thought.

And the thing you're forgetting, the thing that everyone forgets, is that once you have leafletting set up properly, it goes on while you clean.  You don't have to give up your day job or your evenings to gain customers.

Let's be clear, I'm not saying canvassing doesn't work.  What I am saying is that leafletting is not quite the dead duck you make it out to be.

Vin
Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 27, 2013, 09:27:46 pm
We've got one or two on here who seem to have built a great business leaflets only.
Seems there's more than one way to skin a cat ;D

True there are other ways if you want to die of old age before you have achieved your goal but fact of the matter is that newbies in todays climate would be far more successful and beneficial with building there own round by canvassing over delivering over 500000 leaflets to gain verey uncompact ity bity work! I have built up over 200 customers in 2.5 months via canvassing. Sorry but leafletting doesnt even come close. If your going to the door anyway what is stopping you from knocking??
Proof is in the pudding!.

Mick, you bang on and on about this; I've ignored it plenty of times in the past but I have to tell you that I disagree totally.

Canvassing is simply NOT the only way to build rounds.  Neither is leafletting.  They both have strengths and they both have weaknesses.  Your standard response is something like that above which leaves no room for any other way of doing it.  I have a very nice round of very well priced work, thanks, all gained from leafletting.

Your comment above about 500,000 leaflets is a bit odd.  That would get about 2,000 - 2,500 customers, which I would suggest is more than a round.  If you're going to pluck numbers out of the air, do give them some thought.

And the thing you're forgetting, the thing that everyone forgets, is that once you have leafletting set up properly, it goes on while you clean.  You don't have to give up your day job or your evenings to gain customers.

Let's be clear, I'm not saying canvassing doesn't work.  What I am saying is that leafletting is not quite the dead duck you make it out to be.

Vin

I was taking the p with the number of leaflets, meaning it takes thousands to gain a decent customer base and even then wont be so compact.
I dont say leafletting is a dead duck but gaining 1 in 250 leaflets isnt my idea of alive and kicking.
Sorry but canvassing gains more customers than leaflets fact. Its not that i keep banging on about it to annoy you i actualy enjoy reading peoples success stories which keeps me motivated and i like to motivate others by saying about mine, i have helped  a lot of newbies and people simply expanding there rounds that have tried and failed with leaflets, i gave them some advice on best ways to hit the doors which always includes to leaflet if no answere at the door and every one has thanked me and saying they are bringing the customers in thicker and faster than before.
you are like me vin verey opinionated on topics you are interested in, i love a good old debate also.
Erith said averages 5 for every 1000 leaflets. Tosh said 3 for 1500 leaflets. In my eyes that is terrible results but only my opinion on the subject.
I love the chase aspect of gaining work, the way my mindset works is that new work wont come to me i need to go and grab it unless word of mouth or being seen working.

Title: Re: i need some advice on leafletting
Post by: Pro-Poler on March 27, 2013, 09:46:03 pm
Every time I have leafleted the results have been awfull, not worth the risk of getting your fingers bitten off, if you do get a few they tend to be scattered and I don't trust people to post them for me might take my son out in the summer and send him across the roads while I am working as long as I haven't got to post the damn things. 
Title: Re: i need some advice on leafletting
Post by: Perfect Windows on March 27, 2013, 10:04:55 pm

I was taking the p with the number of leaflets, meaning it takes thousands to gain a decent customer base and even then wont be so compact.
I dont say leafletting is a dead duck but gaining 1 in 250 leaflets isnt my idea of alive and kicking.
Sorry but canvassing gains more customers than leaflets fact. Its not that i keep banging on about it to annoy you i actualy enjoy reading peoples success stories which keeps me motivated and i like to motivate others by saying about mine, i have helped  a lot of newbies and people simply expanding there rounds that have tried and failed with leaflets, i gave them some advice on best ways to hit the doors which always includes to leaflet if no answere at the door and every one has thanked me and saying they are bringing the customers in thicker and faster than before.
you are like me vin verey opinionated on topics you are interested in, i love a good old debate also.
Erith said averages 5 for every 1000 leaflets. Tosh said 3 for 1500 leaflets. In my eyes that is terrible results but only my opinion on the subject.
I love the chase aspect of gaining work, the way my mindset works is that new work wont come to me i need to go and grab it unless word of mouth or being seen working.



"Sorry but canvassing gains more customers than leaflets fact."

Sorry, but that statement just doesn't mean anything, so it certainly isn't a "fact".

You canvass all day tomorrow and I'll have 20,000 leaflets delivered.  We'll see who has more customers at the end of the day.  Then I can say "Sorry but leaflets gain more customers than canvassing fact."

Terrible results 5 from 1000 might sound initially but if someone's having them delivered by someone else for a total of, say, 5p a leaflet, then they are getting five customers for a tenner each.  Sounds like great value to me.  Especially considering that the windy hasn't spent any of his time doing it.

I just see grey here rather than black or white.  They both work.

Vin

Title: Re: i need some advice on leafletting
Post by: WGB on March 27, 2013, 10:07:40 pm
I think canvassing is great for someone starting out and when you get semi busy (where i am now) employ leafleter to put them out at a steady consistent rate for steady flow of new custys, persistence will pay of what ever way you chose.
Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 28, 2013, 08:42:30 am

I was taking the p with the number of leaflets, meaning it takes thousands to gain a decent customer base and even then wont be so compact.
I dont say leafletting is a dead duck but gaining 1 in 250 leaflets isnt my idea of alive and kicking.
Sorry but canvassing gains more customers than leaflets fact. Its not that i keep banging on about it to annoy you i actualy enjoy reading peoples success stories which keeps me motivated and i like to motivate others by saying about mine, i have helped  a lot of newbies and people simply expanding there rounds that have tried and failed with leaflets, i gave them some advice on best ways to hit the doors which always includes to leaflet if no answere at the door and every one has thanked me and saying they are bringing the customers in thicker and faster than before.
you are like me vin verey opinionated on topics you are interested in, i love a good old debate also.
Erith said averages 5 for every 1000 leaflets. Tosh said 3 for 1500 leaflets. In my eyes that is terrible results but only my opinion on the subject.
I love the chase aspect of gaining work, the way my mindset works is that new work wont come to me i need to go and grab it unless word of mouth or being seen working.



"Sorry but canvassing gains more customers than leaflets fact."

Sorry, but that statement just doesn't mean anything, so it certainly isn't a "fact".

You canvass all day tomorrow and I'll have 20,000 leaflets delivered.  We'll see who has more customers at the end of the day.  Then I can say "Sorry but leaflets gain more customers than canvassing fact."

Terrible results 5 from 1000 might sound initially but if someone's having them delivered by someone else for a total of, say, 5p a leaflet, then they are getting five customers for a tenner each.  Sounds like great value to me.  Especially considering that the windy hasn't spent any of his time doing it.

I just see grey here rather than black or white.  They both work.

Vin


Like i said i agree that there are more ways to skin a cat and that leaflets have there place(in the bin.......joke).
bottom line is im just helping a newbie wanting to gain customers. If its so wrong of me telling him the easiest and cheapest way to gain maximum compact customers out of the methods that can be used nowdays why are you the ONLY person making a big thing out of my advice?.
Why would someone want 1 in 250 when they could knock and get 1 in 10???. Its a no brainer which method works the best. Get out of your hole vin and lighten up I want to see the lad in question on this thread do well.
Title: Re: i need some advice on leafletting
Post by: Perfect Windows on March 28, 2013, 11:05:05 am
I'm not making a big thing about your advice at all.  All I've said (repeatedly) is that it's not an open and shut case and that other views may be valid.   All I'm saying is that yours may not be the only valid view.  If you truly see it as a "no brainer" and you see that as my being "in a hole" (whatever that means) then so be it.  As usual, debate ends up as attacks on the person rather than what they are saying on here.

You seem pretty aggressive about defending your point of view, while I've bent over backwards trying not to be confrontational while still putting forward a different viewpoint so I'll leave it now, thanks.

Vin
Title: Re: i need some advice on leafletting
Post by: George Gardner on March 28, 2013, 12:06:43 pm
Guys, guys, guys relax. This is a forum where members express views, people have different views, if we all thought the same, there would be no forum  8) 8) 8)

I mean there is one way we can find out with is better, canvassing or flyering, (harry hill voice)

FIIIIIIIIIIIIIIIIIIGHT!!  ;D ;D ;D

Title: Re: i need some advice on leafletting
Post by: roundbuilder on March 28, 2013, 01:03:40 pm
I'm not making a big thing about your advice at all.  All I've said (repeatedly) is that it's not an open and shut case and that other views may be valid.   All I'm saying is that yours may not be the only valid view.  If you truly see it as a "no brainer" and you see that as my being "in a hole" (whatever that means) then so be it.  As usual, debate ends up as attacks on the person rather than what they are saying on here.

You seem pretty aggressive about defending your point of view, while I've bent over backwards trying not to be confrontational while still putting forward a different viewpoint so I'll leave it now, thanks.

Vin
So whats the problem if we both say and think the same thing??.
Only difference is i prefere canvassing and you prefere leafleting. Thats end of in my books is it not???.
Title: Re: i need some advice on leafletting
Post by: Michael Peterson on March 28, 2013, 01:24:21 pm
canvassings faster better and free
Title: Re: i need some advice on leafletting
Post by: Rogue Trader on March 28, 2013, 10:39:13 pm
one man canvassing for a day vs 20,000 leaflets delivered in a day is not a fair comparison , how many men would it take to deliver 20,000 eafllets in a day? A few more than 1 i think. Do it yourself or pay a company to do it , it is your choice. My experience is canvassing all the way , leaflet those who are not in and get a good canvassing team who charge commision only and your investment is safe.
Title: Re: i need some advice on leafletting
Post by: PAUL ERITH on March 29, 2013, 08:17:26 am
Canvassing is good for getting work fast even though you will get a lot of time wasters but at some point your business will grow to a certain size where it would make no sense to go out your self canvassing that means relying on sales people to do the job not idea.

Sending leaflets out with a company like jog post the customers won't feel obliged to say yes to having their windows cleaned so you will have less one offs.

For now i will be using leaflets my daughter starts working next month for a few hours a week just need to send off the  employment permit and get the correct insurance.

Paul
Title: Re: i need some advice on leafletting
Post by: Mike #1 on March 29, 2013, 09:07:12 am
I think it could depend on were you are based in the country leaflets have never really worked for me i had 5000 leaflets delivered last year and got 1 phone call .

Yet their is custys out their with filthy windows and some defo want a window cleaner but just dont call if i was to go knock on their door they get to see me and judge me  their and then and are likely to get me to clean the windows .

Going out canvassing  today for the first time in over year getting nervous but its got to be done more window cleaners are cropping up all the time so need to get the work before them .

Need someone like Mick Kent to to show me the way of the Jedi  ;D ;D . Mike
Title: Re: i need some advice on leafletting
Post by: PAUL ERITH on March 29, 2013, 09:19:45 am
I think it could depend on were you are based in the country leaflets have never really worked for me i had 5000 leaflets delivered last year and got 1 phone call .

Yet their is custys out their with filthy windows and some defo want a window cleaner but just dont call if i was to go knock on their door they get to see me and judge me  their and then and are likely to get me to clean the windows .

Going out canvassing  today for the first time in over year getting nervous but its got to be done more window cleaners are cropping up all the time so need to get the work before them .

Need someone like Mick Kent to to show me the way of the Jedi  ;D ;D . Mike

Good luck hope you do well.

Its all down to the individual and how they want to take their business forward.

Internet works      Fact
Canvassing works Fact
Leaflets work        Fact


Paul
Title: Re: i need some advice on leafletting
Post by: robertphil on March 29, 2013, 09:23:17 am
i struck lucky with a gold strike leafletting day  5 yrs back when i first started , these days things are tighter and leaflettin results less but leafletting allowed me to build a decent round of gentlefolk , now      employing 4 workers plus me and i always leaflet in springtime,early summer .

worth bearing in mind this last winter has caused a few half hearted onec man band  windies to shut up shop, these houses are going begging right now.
Title: Re: i need some advice on leafletting
Post by: Mike #1 on March 29, 2013, 09:23:56 am
Thanks Paul  . Mike
Title: Re: i need some advice on leafletting
Post by: Mike #1 on March 29, 2013, 09:25:45 am
i struck lucky with a gold strike leafletting day  5 yrs back when i first started , these days things are tighter and leaflettin results less but leafletting allowed me to build a decent round of gentlefolk , now      employing 4 workers plus me and i always leaflet in springtime,early summer .

worth bearing in mind this last winter has caused a few half hearted windies to shut up shop, these houses are going begging right now.

Good point do use basic leaflets ie blue paper black ink or flashier leaflets tried both over the years but thinking of getting some basic ones done . Mike
Title: Re: i need some advice on leafletting
Post by: robertphil on March 29, 2013, 09:16:50 pm
i use basic leaflets. i have 2 different styles, ones in black ink and the other red n yellow ink. i jumble them up.   the main thing is you must have a decent leafletter to dish em out ,someone who loves walking, right now iv got one of these,wom in her mid 40s who hates standing still,shes an absolute gem  and a rare catch
Title: Re: i need some advice on leafletting
Post by: Mike #1 on March 30, 2013, 05:59:54 am
Thanks for that mate i still think leafleting has its place was going to get some done for gutter and fascia cleans and chuck in  a free window clean good marketing really as always have to clean windows after doing gutters with wfp.

I have a guy who delivers leaflets for TNT he did a 5000 leaflet drop for me while doing his other leaflets total trust him to get job done which is a big thing and he only charges £10 for every 1000 delivered . Mike
Title: Re: i need some advice on leafletting
Post by: robertphil on March 30, 2013, 08:32:55 am
sounds like youve got a good leafletting guy then MandM .£10 for 1000 is a truly great price.     what iv learnt is that you must keep at it, dont give up if 1 leaflettin session brings bad results.  GO UP A GEAR , plough on and surely you will strike gold .  
 its a bit like buying scratch cards,buy just 1 and its likely to be a dud.  buy a years stash and guaranteed there will be a winner in there , and the diffrence is these winners will last for life ,an eternal income .

  
  
Title: Re: i need some advice on leafletting
Post by: Pro-Poler on March 30, 2013, 11:05:39 am
I think it could depend on were you are based in the country leaflets have never really worked for me i had 5000 leaflets delivered last year and got 1 phone call .

Yet their is custys out their with filthy windows and some defo want a window cleaner but just dont call if i was to go knock on their door they get to see me and judge me  their and then and are likely to get me to clean the windows .

Going out canvassing  today for the first time in over year getting nervous but its got to be done more window cleaners are cropping up all the time so need to get the work before them .

Need someone like Mick Kent to to show me the way of the Jedi  ;D ;D . Mike
1 in 5000, that is shocking