Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Joe W Brown on March 24, 2013, 04:01:02 pm
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am busy delivering these leaflets by hand (photo should be attached to post)
What sort of response rate should I be expecting?
I've put 800 out within the last 2 days. I'm giving it a shot in quite an expensive semi-detached and detached area. The problem is that with these sort of houses it's taking over 1 hour per hundred. That's half what I would aim for in built up area.
Is it likely to be feasible way of pulling more business in? Sadly I've had nothing in way of response yet from the 800. It's only been just over 24 hrs since I started delivering though.
https://www.dropbox.com/s/j0lyp46r495b3on/Photo%2019-03-2013%2012%2030%2015.jpg
This link should work
J
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Link does not work for me Joe.
I find as a general rule that i get between 3 - 4 jobs for every 1000 leaflets dropped, however saying that i have just finished dropping 5,000 which i delivered myself so i know that each and everyone got delivered and i had 1 job booked off it. Time of year maybe, leaflet overload in my area maybe, i don't know could just be a blip but i'm not going to give up, just try an older leaflet that worked for me last time.
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https://www.dropbox.com/s/j0lyp46r495b3on/Photo%2019-03-2013%2012%2030%2015.jpg
This link should work
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Link does not work for me Joe.
I find as a general rule that i get between 3 - 4 jobs for every 1000 leaflets dropped, however saying that i have just finished dropping 5,000 which i delivered myself so i know that each and everyone got delivered and i had 1 job booked off it. Time of year maybe, leaflet overload in my area maybe, i don't know could just be a blip but i'm not going to give up, just try an older leaflet that worked for me last time.
Thats a dramatic variation in results
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I think you need a bit of patience some people may think you will be closed on a weekend and will call tomorrow,
But you can't make a decision on just 800.
If I was starting I would hit the same houses in 2 weeks, this delivery will prick thier interest but if ts crap weather outside they might think...... 'I'll call when the bad weather is finished.' Another leaflet in 2 weeks might be the kick they need
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With respect you wont be able to Guage anything from just 800, the best response i have had is 4 calls from 1000 the worst 1 from 50,000 so you can expect anywhere between that, if you are doing them yourself the response will be better so draw your own conclusions from that, i did ::)roll
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Joe
Just my view, but it's possible the leaflets have too many words and not enough 'punch'. What I mean by that is I think it's necessary to get the message across before the reader looses interest. It's what they say about websites at any rate.
I could be wrong though.
Owen
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Jo
Ive been delivering leaflets for various causes all my life.
100 per hour is a reasonable rate. Yes in the Cities you may be able to run down a street of terraces with no gardens and I do realise in some places thet have dug large basement rooms etc but often rooms are small. I think you are being to generous with your discounts.
I would have considered £5 of £60 to be your starting point.
I do realise you are worried about this outfit at Diss but the idea of a leaflet is you create your own individual market . On the internet you are competing against them
I would also say with cold weather although I have been informed no snow in Norwich it is not a good time to expect a response from leaflets.
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I once stopped at a small village shop for a pie and put out 15 leaflets while I was there.... I got 2 calls, so that's a 33% response
In the following days I put out another 3000 and got nothing.
So did I get 2 jobs from 3015 leaflets which is 0.006% response or did I get 33% response on the first day and 0% response on the following days???
Or did I average over the 4 days of delivery a 8% response?
This why you cannot quantify leaflets on a small number
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Mike is right
Definition of "imponderable"
Leaflet success
It's incalculable you may get zero response then six months later your get a call from someone who kept the leaflet, too many imponderables come into effect, bottom line is leaflets do works but only if they go through the door
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The range between 3 days delivering or 800 delivered cant be enough, if you delivered say 200 000 like mike does in a year you could get the % you are looking for also you could work out the average job ticket, if you are getting 1 in 1000 at £80 a job I personally wouldn't bother.
Shaun
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if you are getting 1 in 1000 at £80 a job I personally wouldn't bother.
Shaun
Totally agree.
Whenever a cleaner comes on here saying they are quiet, everyone tells them to deliver some leaflets.
You would be better off knocking on doors commercially.
Giving a business card to everyone you meet.
Asking your newsagent to let you put leaflets in the papers that are to be delivered.
Leaflets are such a low numbers game and very hit and miss unless you are doing them month in, month out.
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There may be an obvious answer to this that I have missed due to having a bald moment, but does different types of marketing go with different seasons?
As in, leaflets in winter/ spring ( if spring ever arrives)Adwords in summer......etc etc ?
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Different season do yield different results also you have to get out there and make yourself known and build a relationship with people but whilst its quieter you need to get work in.
Shaun
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We do a lot of leaflets, and they work for us, if considered over a big enough sample (50,000+) and over a long enough time (say a month). People do keep them. You will get a better response delivering them by themselves - expect an average of about 3 jobs per thousand, then it's up to you to get the average job value up!
There doesn't look like anything wrong with your leaflet, but have I missed the reverse side? Seems a waste if it's left blank.
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There doesn't look like anything wrong with your leaflet, but have I missed the reverse side? Seems a waste if it's left blank.
Great comment. Why waste 50% of the leaflet?
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i agree leaflets dont really work very well for me as a 1st time profit maker, i get 2000 delivered at a time, at a cost of £50.00, they go out with 1 other leaflet, costs me £20.00 for the paper and print myself, which costs next to nothing, the last lot got me 1 call, 1 job at £240 so was happy with that, better priced job than normal which is normally about £175, so still worth it, but the key thing is the repeat business and recommends off off that 1st job, looking back over the last 5 years, and tracing back to the original source of income, it comes out about £500, so its a long term custy builder for me and keeps your name out there, summer seems better than winter for me
hope this helps
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Joe,
Good looking leaflet.
I'm glad you have gone your own way and not enter a price war with the guys on Adwords.
Simon
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Joe,
Good looking leaflet.
I'm glad you have gone your own way and not enter a price war with the guys on Adwords.
Simon
Thanks Simon. Ive taken on peoples advice with adwords. Gonna drop it for a while i think.
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There doesn't look like anything wrong with your leaflet, but have I missed the reverse side? Seems a waste if it's left blank.
Great comment. Why waste 50% of the leaflet?
Cost me £60 to have 5000 single sided colour a5s printed. Ive yet to find a deal this good with double sided.
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Who's that with?
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Double sided 5k £60
Best price in the world for this spec.
As long as your artwork is right
http://www.printcarrier.com/gb/product-1074/5.000-pieces--Flyer-DIN-A5-135gsm-gloss-paper-4-4-(full-colour)-double-sided-print-Finished-format-14.8-cm-x-21-cm-Artwork-format-15-cm-x-21.2-cm-The-Print-Carrier-Imprint%C2%A0on-your-artwork-may-look-like-THIS-.-Standard-Print-+-cost-of-shipping-inclusive.html
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135gsm too thin :P
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I have a thing with TNT where we deliver catalogues, samples etc. Get paid for it drop our leaflets in at the same time. I know some are going to say there's a good chance the leaflets will get filed in the bin with the junk mail we deliver but we do make sure the leaflets are posted seperately and not folded in side the others.
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Double sided 5k £60
Best price in the world for this spec.
As long as your artwork is right
http://www.printcarrier.com/gb/product-1074/5.000-pieces--Flyer-DIN-A5-135gsm-gloss-paper-4-4-(full-colour)-double-sided-print-Finished-format-14.8-cm-x-21-cm-Artwork-format-15-cm-x-21.2-cm-The-Print-Carrier-Imprint%C2%A0on-your-artwork-may-look-like-THIS-.-Standard-Print-+-cost-of-shipping-inclusive.html
Wow, thanks very much.
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The thing with leaflets is... I believe every thing you can say on an A5 leaflet can be said on a DL size leaflet (which is the same size as a compliment slip) but its 33% smaller so is cheaper, you can buy 10,000 for just £12 more than the cost of 5000 A5
They are easier to deliver as well, it's a bit hard to explain but you can carry 150 in your hand, as you walk betreen house you lap the next leaflet over one end of the stack, open the letterbox with one hand and push the stack through the letterbox then withdraw it, the lapped leaflet drops through landing perfectly on the floor with no creases.
You don't get your fingers bitten off by dogs or scrape them on sharp letterboxes. This is remarkably quicker.
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Any chance of a YouTube tutorial of this technique?
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The thing with leaflets is... I believe every thing you can say on an A5 leaflet can be said on a DL size leaflet (which is the same size as a compliment slip) but its 33% smaller so is cheaper, you can buy 10,000 for just £12 more than the cost of 5000 A5
They are easier to deliver as well, it's a bit hard to explain but you can carry 150 in your hand, as you walk betreen house you lap the next leaflet over one end of the stack, open the letterbox with one hand and push the stack through the letterbox then withdraw it, the lapped leaflet drops through landing perfectly on the floor with no creases.
You don't get your fingers bitten off by dogs or scrape them on sharp letterboxes. This is remarkably quicker.
I can imagine having your finger bitten off slows things down slightly.
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To get back to your first post about not hearing anything after 800 leaflets.
We put out 5000 over the 4 day Easter weekend, solo.
We have booked 8 jobs yesterday & today, all new customers from leaflets, only 1 came from the weekend drop all the rest came from leaflets put out before.
On a side note the worst weather is behind us now, the sun is shining, work is flowing in....... Happy days are here again :D :D
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I use print carrier normally but try flyerzone at the minute, fantastic deals on and always a great service.
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To get back to your first post about not hearing anything after 800 leaflets.
We put out 5000 over the 4 day Easter weekend, solo.
We have booked 8 jobs yesterday & today, all new customers from leaflets, only 1 came from the weekend drop all the rest came from leaflets put out before.
On a side note the worst weather is behind us now, the sun is shining, work is flowing in....... Happy days are here again :D :D
so you tend to get a delayed response from your leaflets?
Flowing in for you maybe. I had vast majority of my business coming from adwords and now its not working!!
Actually I had an enquiry today. :)
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Hi there
I have dopped recently about 1000 leaflets (in my opinion well designed), and I am still waiting for any response. Maybe someone call me after winter.
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Hi there
I have dopped recently about 1000 leaflets (in my opinion well designed), and I am still waiting for any response. Maybe someone call me after winter.
i've dropped 1200 within the last couple of weeks and had 1 response (which converted)
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Hi there
I have dopped recently about 1000 leaflets (in my opinion well designed), and I am still waiting for any response. Maybe someone call me after winter.
i've dropped 1200 within the last couple of weeks and had 1 response (which converted)
I cant help but think we both need to be looking at a new design.
Maybe with prices on them as discussed on the 'leaflet design' thread.
The first leaflet I ever put out was black and white, designed by me, text only no graphics and converted way better than these high graphic pro designed ones im putting out at the moment. It had less info, distributed in a very poor area, but it was a price offer 'hall and lounge for £29'. Ok, its very cheap, but maybe 'hall and 2 rooms for £57" sort of thing would have a similar response.
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If that worked why not move price up gradually
So maybe £39 try half in poor area and half in mor afluent.
Then go to £49 £59 £69 £79
Buy doing it yourself and small print runs you can experiment more
Obviously depends on how much you need to make to pay the bills and if you can do that many jobs at price point
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If that worked why not move price up gradually
So maybe £39 try half in poor area and half in mor afluent.
Then go to £49 £59 £69 £79
Buy doing it yourself and small print runs you can experiment more
Obviously depends on how much you need to make to pay the bills and if you can do that many jobs at price point
Thanks Ian, I will likely try that.
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I think it's good idea to have two different leaflets and prices depends on area
If that worked why not move price up gradually
So maybe £39 try half in poor area and half in mor afluent.
Then go to £49 £59 £69 £79
Buy doing it yourself and small print runs you can experiment more
Obviously depends on how much you need to make to pay the bills and if you can do that many jobs at price point
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Remember you are probably aiming for £99 but you will be able to judge this as response rates drop off as you need to take into account time spent doing the task.
Also talk to people as you go try to engage. Get little helpers if you can