Clean It Up

UK General Cleaning Forum => General Cleaning Forum => Topic started by: paul bruce on February 10, 2006, 09:37:55 am

Title: Advertising
Post by: paul bruce on February 10, 2006, 09:37:55 am

I can never understand why so many companies highlight the fully insured bit on their leaflet and newspaper adverts, as a potential customer this would put the negative notion in my head maybe something could go wrong and put me off, far better using the space with something positive rather than dont worry if we wreck your house we are fully insured.
Just my opinion maybe i am wrong.

Paul

Title: Re: Advertising
Post by: John Kelly on February 10, 2006, 09:49:23 am

I think you are spot on.

Title: Re: Advertising
Post by: Tim Downer on February 10, 2006, 11:11:18 am

Yes, and to be honest, you would be insured anyway, and have insurance documents in your presentation / tender pack for the customer to see. I agree that the line or space would be better used for some other benefit you have to offer....

Having said that, i am guilty of putting this on fliers etc....!!!!

Tim