Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Ian101 on November 14, 2012, 05:47:57 pm
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Starting to look towards next year and planning our next steps.
Never put prices on leaflets before but I know a few on here do.
Wondering whats your thought on this ?
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I was wondering with this idea may attract more business.
But how does it work? If the price is wrong for that house because it has a conservatory on the back or something like that.. and you turn up at say oh sorry its going to be such and such amount more money doesn't really look very good does it?
So just wondering how they get around that
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I was wondering with this idea may attract more business.
But how does it work? If the price is wrong for that house because it has a conservatory on the back or something like that.. and you turn up at say oh sorry its going to be such and such amount more money doesn't really look very good does it?
So just wondering how they get around that
"subject too"
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I was wondering with this idea may attract more business.
But how does it work? If the price is wrong for that house because it has a conservatory on the back or something like that.. and you turn up at say oh sorry its going to be such and such amount more money doesn't really look very good does it?
So just wondering how they get around that
i put the price , and underneath it says allow about £5 extra if you have a conservatory..
I find that I have better results from leafleting with this method:)
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There are a couple on here that have nice pticing systems. In the longer term that would suit me.
Not now though because if I need toquote in villages that involve traveltime where the job is standalone I want flexibility to add a premium.
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We are not super markets. The next will be 3 for 2. Price on leaflet lowers the tone of your business I might explain why you only earn £ 5 for a conny. IMO I guess I am just lucky to get the prices I DO.
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On the back of my cards I have 'I can clean your windows for £.....' Price based on 4/8 wkly clean
If I can see the whole house, I.e I'm doing the neighbours or its a bog standard typical ten a penny new build, I'll put a price
If I can't see then I leave it blank
May be worth just putting a 'your quote' blank, empty, box on the leaflet and just fill in accordingly?
Cheers :)
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All my houses are straight up and down, no conservatories. I produced a cheap, photocopied leaflet and at the bottom it says the price for your property is ....
I just enter the price i want for the property. This has worked far better than the twin sided expensive colour leaflets which i had previously used.I started off stating every 7 weeks but dropped this to just quote a price.
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no no no no no ;)
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Putting prices on leaflets will attract price sensitive customers who will not pay for a quality job. This type of customer will kick you in the but when someone comes along with a cheaper price. Just the way they will kick out the window cleaner they use now. Marking is a long term strategy that will be difficult to undo at a later date when your book is fuller and you needing more cash. Maybe this is what you want.Lots of low paying customer quick.Good luck with you business.
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if you put your price it will give your competition the info ,they could undercut it, worth bearing in mind. might be worth you finding out the competitions pricing too
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no no no no no ;)
so your a no then ;D
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if you put your price it will give your competition the info ,they could undercut it, worth bearing in mind. might be worth you finding out the competitions pricing too
Why worry about your compeitition, use your energy in the right way and let them use thier energy worring about you.
Slumpy hit the nail on the head.
Price shoppers you will get if your trying to do it as cheap as possible.
I dont put my prices on there, because I want to speak to people not because I worry about the other guys around the areas I work.
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W W you are right if there is a price on the leaflet you are allowing your prospect to decide to hire or not with out you even having a heads up with you. Its also presuming all customers are interested in price and not quality.Most people are looking for a balance of both its called value for money.If price was the end all of a service try being 1 quid and doing nothing for it. You defo be the cheapest at 1 quid.
The trick with most marketing is to create need and motivation to call you this gets yourself an opportunity to sell your individual service which makes us all difference.
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Putting prices on leaflets will attract price sensitive customers who will not pay for a quality job. This type of customer will kick you in the but when someone comes along with a cheaper price. Just the way they will kick out the window cleaner they use now. Marking is a long term strategy that will be difficult to undo at a later date when your book is fuller and you needing more cash. Maybe this is what you want.Lots of low paying customer quick.Good luck with you business.
sorry...have to disagree....if a good price is put on leaflet, then why would this produce low paying customers?
I dont put prices that are low. I am not trying to lure in customers with a low price, I am just offering a service.....
I actually find that customers that take the time to phone after recieving my leaflet normally turn out to be good customers....
all methods work, if done correctly...
this method works for me , and I have been doing it for 20 yrs
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Think i have to agree with peter, if u do put a good price on them for a quality service then ur attracting a very good type of custy, with no price u could get a lot of messers ringing for quotes which could end in a lot of wasted journeys.
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I'd rather focus on the quality of my service rather than a price point. I'd rather be M&S than Lidl with the customers to match.
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I'd rather focus on the quality of my service rather than a price point. I'd rather be M&S than Lidl with the customers to match.
when your time is tied up actually cleaning windows, it's hard to get out canvassing and selling your service 1 to 1....
I actually agree that canvassing and selling 1to 1 is the best way! but the topic of the thread is whether or not to put prices on a flyer.
m@s use many different types of selling as do lidl's.
all I am saying is that putting a good price on leaflets work....
this is just window cleaning afteral......all methosds of marketing work to some degree...
in my experience...20 yrs... I have found that canvassing is the best and leafleting 2nd followed by referal......and puting a good price on flyers attracts non messers, and voids time wasted going out to quote.
there is no right and wrong way here ....it is just personal preference...
however ! I will agree that putting low prices on flyers to attract new buisness is asking for problems
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There is not magic formula for marketing.If your happy putting prices on your leaflet go ahead and do it. It is your business . After all we do have different goals and businesses.For me price on a leaflet is a no no.
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Putting prices on leaflets will attract price sensitive customers who will not pay for a quality job. This type of customer will kick you in the but when someone comes along with a cheaper price. Just the way they will kick out the window cleaner they use now. Marking is a long term strategy that will be difficult to undo at a later date when your book is fuller and you needing more cash. Maybe this is what you want.Lots of low paying customer quick.Good luck with you business.
;D ;D ;D
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Think i have to agree with peter, if u do put a good price on them for a quality service then ur attracting a very good type of custy, with no price u could get a lot of messers ringing for quotes which could end in a lot of wasted journeys.
i will 3rd that.
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There is not magic formula for marketing.If your happy putting prices on your leaflet go ahead and do it. It is your business . After all we do have different goals and businesses.For me price on a leaflet is a no no.
I don't put a price on every card I drop
I put a price which is fair and current and doesn't undercut or is cheap
I believe that there are many potential customers that will always ask "how much do you charge?" As soon as you knock, or as soon as they see you
I'm convinced that some folk will pick a card/leaflet up, see a price and decide wether they can afford it, without the awkward/potentially embarrassing conversation of having to ask how much it will be
Can't hurt to cover a few bases surely?
Like you say tho, everyone is different :)
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W W you are right if there is a price on the leaflet you are allowing your prospect to decide to hire or not with out you even having a heads up with you. Its also presuming all customers are interested in price and not quality.Most people are looking for a balance of both its called value for money.If price was the end all of a service try being 1 quid and doing nothing for it. You defo be the cheapest at 1 quid.
The trick with most marketing is to create need and motivation to call you this gets yourself an opportunity to sell your individual service which makes us all difference.
nice post
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No !
95% of my business had been canvassing and talking to custys. I allways price on the high side and negotiate down if needed.
If you can sense that they have money stick to your guns if not try to haggle.
How can you haggle with prices on a leaflet. If people like you and your quote is not greedy you will get a very large % of jobs. Had loads of custys say if i hadnt of met you would never had called you.
I have 2 identical houses in the same road.(not near each other) I charge one £40 the other £30 because thats what the customers could afford and I was happy to be paid. Prices on leaflets would never work for me
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No !
95% of my business had been canvassing and talking to custys. I allways price on the high side and negotiate down if needed.
If you can sense that they have money stick to your guns if not try to haggle.
How can you haggle with prices on a leaflet. If people like you and your quote is not greedy you will get a very large % of jobs. Had loads of custys say if i hadnt of met you would never had called you.
I have 2 identical houses in the same road.(not near each other) I charge one £40 the other £30 because thats what the customers could afford and I was happy to be paid. Prices on leaflets would never work for me
ugh? if I put a high price on a leaflet and they ring...they dont haggle! thats the point...the price is there...end of!
when I canvass I get people haggling all the time....and sometimes I lower my price!
you are missing the point!
I canvass and leaflet with prices.... both are effective!
tony edwards? have you tried pricing on leaflets? how do you know it wont work?
and if so why does it work so well for me?
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No !
95% of my business had been canvassing and talking to custys. I allways price on the high side and negotiate down if needed.
If you can sense that they have money stick to your guns if not try to haggle.
How can you haggle with prices on a leaflet. If people like you and your quote is not greedy you will get a very large % of jobs. Had loads of custys say if i hadnt of met you would never had called you.
I have 2 identical houses in the same road.(not near each other) I charge one £40 the other £30 because thats what the customers could afford and I was happy to be paid. Prices on leaflets would never work for me
ugh? if I put a high price on a leaflet and they ring...they dont haggle! thats the point...the price is there...end of!
when I canvass I get people haggling all the time....and sometimes I lower my price!
you are missing the point!
I canvass and leaflet with prices.... both are effective!
tony edwards? have you tried pricing on leaflets? how do you know it wont work?
and if so why does it work so well for me?
If it works so well why come on here and ask the question in the first place !!
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Errrrr he didn't - it was me
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Errrrr he didn't - it was me
;D
anyway I agree with peter put a price on, it doesn't have to be cheap, that way the house owner just needs to decide, 1. do I need a window cleaner, 2. how much will he charge, 3. will I phone him
compared to do I need a window cleaner, how much will he charge, then I need to be in when he quotes, and then I will feel bad if I can't afford it, bugger it to much hassle next time we see a window cleaner we can just ask
stick a price on and the decision is easier
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Errrrr he didn't - it was me
;D
anyway I agree with peter put a price on, it doesn't have to be cheap, that way the house owner just needs to decide, 1. do I need a window cleaner, 2. how much will he charge, 3. will I phone him
compared to do I need a window cleaner, how much will he charge, then I need to be in when he quotes, and then I will feel bad if I can't afford it, bugger it to much hassle next time we see a window cleaner we can just ask
stick a price on and the decision is easier
good argument are these price you put on fixed and that's what they pay ?
The reason I have not put a price on is:
I want them to speak to me, I try to tap into their emotion which is either pain or pleasure i then provide the solution to that emotion, then i price the job I don't second quess a price it gives off bad signals when the price is wrong, so i disagree
But he runs his business the way he wants as do I, each to their own we are all different.
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putting a price on a leaflet is a no no for me,i prefer to quote on site iget to see
the whole property and if there is any access issues extras on the back etc,a lot of
the times i reckon i end up charging more than i would if i was putting a price on a card
and posting through letterbox from the initial look at a property.
this would mean me losing out so defo a big no
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putting a price on a leaflet is a no no for me,i prefer to quote on site iget to see
the whole property and if there is any access issues extras on the back etc,a lot of
the times i reckon i end up charging more than i would if i was putting a price on a card
and posting through letterbox from the initial look at a property.
this would mean me losing out so defo a big no
+ 1
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Some customers want to know the price before they call. I find it annoying when leaflets come through my door with no price on them. A plasterer put one through the other day, if he'd put a rate per square meter and perhaps a caveat for awkward work then I would have called him. I just can't be bothered with someone coming round trying to dream up a price they think they can get away with.
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I just cant stand a fellow coming around trying to guess the size of the job and have no idea how big the job is price which will go up once his through the door and doing a half job just because his under priced and trying to do me as a result of his guess-en. NO NO NO.It make me loose faith in that industry.
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I just cant stand a fellow coming around trying to guess the size of the job and have no idea how big the job is price which will go up once his through the door and doing a half job just because his under priced and trying to do me as a result of his guess-en. NO NO NO.It make me loose faith in that industry.
I agree with most proffesions this would be the case......but we are talking about window cleaning.....
with most properties where I live, it is easy to work out a price and put it on a leaflet.
I have a line underneath the price that says allow £5 extra if they have a cony.
I always put good prices on my leaflet which means tat even if the cony is a ,ittle bigger, or there are a few more windies than expected I am still covered....
also remember ....time is money, and going out to a property to price takes time that can be spent elswhere
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i have never used leaflets.......so dont know
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its a good basic guide line of how much you charge for a semi. bigger houses. are more but you would think these gits will figure it out for themselves ya cant have a 5 bed detaches for a £10.theres a waterfed price and a trad prices. 8)
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its a good basic guide line of how much you charge for a semi. bigger houses. are more but you would think these gits will figure it out for themselves ya cant have a 5 bed detaches for a £10.theres a waterfed price and a trad prices. 8)
read an be more expensive or cheaper really depends on a load of different things.
I don't put prices on but I do use people's leaflets that do against them :)
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On my leaflets i just put "Window Cleaning From £10" stops the time wasters who say well the old guy was only £6
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I just cant stand a fellow coming around trying to guess the size of the job and have no idea how big the job is price which will go up once his through the door and doing a half job just because his under priced and trying to do me as a result of his guess-en. NO NO NO.It make me loose faith in that industry.
I agree with most proffesions this would be the case......but we are talking about window cleaning.....
with most properties where I live, it is easy to work out a price and put it on a leaflet.
I have a line underneath the price that says allow £5 extra if they have a cony.
I always put good prices on my leaflet which means tat even if the cony is a ,ittle bigger, or there are a few more windies than expected I am still covered....
also remember ....time is money, and going out to a property to price takes time that can be spent elswhere
yep time is money...thats why i would rather individually quote at property so i get exactly
the price i want.
each to their own though :)
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Window cleaning is very easy to price up because its a very simple thing we do. I think consumers are increasingly savvy regarding sales techniques. As it happens a double glazing firm knocked on the door yesterday and I need the front of the house doing. Guess what? They couldn't measure up there and then and give me a price, I've got to wait for their sales manager to call round no doubt to give me the hard sell. So they aren't going to get my business or even the chance to quote. Had they put a leaflet through with a ballpark price they'd be in with a shot. So I think there are a fair few customers out there who like me want prices up front. Canvassing or prices on leaflets is the way to go imo
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can I just add this ....as I get what you guys mean that dont like putting prices on leaflets...
I target specific houses with my leaflets...they have to be easy access. easy parking etc...and normally in areas where I have an established round....
I have tried both methods of flyers....those without, and those with prices....thats why I am all for puting prices on.....
for me personally, if I had more time , I would door knock and talk to people....
the only reason I opt for flyers with prices at the moment is because of the time factor....
maybe in the future if I am lucky enough to be off the tools I will go back to door knocking...
there is no right or wrong way...it's what we as individuals feel comfortable with, and also I would guess that different areas may require different methods!
I have enjoyed this thread ;D
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agree peter, you need to use a bit common sense if putting on prices, I only do it estates where I know exactly the type of house, on some older estates where every house is different I don't bother