Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Jamie Lindsay on November 06, 2012, 06:03:23 pm
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Just wanted to know your expierince with this type of advertising guys
any info welcome
1 did you find this form of advertising effective?
2 what do you need to look out for with it ?
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Yes its effective.
Learn the differences between broad matches, phrase matches, and exact matches. Learn how to use negative keywords.
Create different ads with the relevant keywords depending who you want to target. Set your budget and target area accordingly.
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Adwords has become just as complex as SEO these days and you can really lose the shirt off your back if you don't know exactly what you are doing. I've spent the better part of 3 years learning this and been graded by WordStream.com as being 100% more effective than my competitors in my niche.
A few key tips. Visitors to your site are lazy, answer the following questions quickly for them by the way you design the landing page:
Am I in the correct place?
Is this what I expected from the ad?
Can I trust this site?
What do I do next?
I'm in NW London so don't bother asking for tips if you are working around me ;D but for anyone else warren.aldridge@gmail.com
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We have great success with Adwords. If you have time to teach yourself then you will save a fortune on PPC advertising spend by tweaking 'everything'. There is so much to learn it would be impossible to discuss it all here. I'd contact Google and they will appoint someone to talk through what you want and help you set up your initial campaign, then work through their online help files to teach yourself the finer points to improve quality score, advert position, A/B testing, cheap long tail keywords etc
As has been said it's easy to burn money if you get it wrong, so just keep an eye on it initially and go from there. Google do offer "Engage for Agency" and "Reseller" training. These are two courses they have where they teach you every last little detail so you are qualified (after taking an exam if you wish) to use their reseller badge. I've done the training but didn't bother with the exam because I'm just going to do my own.
The biggest tip I'd give (and Google won't tell you this) is try to be number 2 or 3 on the list, you do not want to be top. Then you will not suffer from what was described to me as "1st click bounce" IE the list of companies comes up and many people instinctively click the top one quite quickly, then as they land on the page they think "Ah, I didn't look at them all" and just hit their back button. Then they decide properly who's ad to click on based on content and click through. Now it may be they click through to yours again (which is brilliant as it means your ad content is working) but they may click someone else's without ever returning to your site, but you have already paid for the "1st click bounce".
Hope that helps.
Al.
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Being first can have its pro's and cons depending on who's answering the phone if they decide to call.
Also on the mobile network there is only space for 2 and the browser will probably click on your call extension in rank 1.
I find being number 1 you can convert the ones that are in a hurry or are suckers for a good sales pitch, others will most likely want to phone other people and then you just end up serving as an info board for them while you go through your spiel all the while paying top dollar for that position
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Allan, how are your keywords looking?
Are they still all 10's? I found out something so simple with regards to the transparency guideline that effected my QS
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I think some try and be too clever with AdWords and cut down the effective of the advert.
they target the search term 'Bigglesley carpet cleaner' by having that as the headline then have it as a keyword because the live in Biggersley & it is an exact search match so lowers the click price.
but the 2 other companies do the same so have a similar headline
but they could have any headline and they will still show as long as they have the term in their keywords the quality score will be lower and they will pay slightly more per click but as least they well have a more effective headline
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Is peel and stick still a good strategy? I did this quite some time back but don't know if that's redundant now.
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Ive a guy who does my adwords for me, whatever that means for £50 a month.
Ive noticed over the last month Ive been doing it that every time I search carpet cleaning belfast the same three companies come up. Me being usually third. I havent noticed any major increase in calls either.
Is adwords a north v south thing?
Mark
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Might be
I ran a campaign for a guy in Wales and it tanked
Might also be your site not converting
P.S 50 quid is a lot. I charge 20% of total spend
P.P.S If you are spending £50 a month for the clicks then you probably wont get far
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warren, surely a fixed fee would work better than a percentage of spend, your customer wants you to get there spend down lower so you doing your job extremely well would mean you getting paid less than if you did it rubbish.
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You would think so but the bigger the budgets the more work and so the more money to charge
If you don't do a top job and the customer doesn't get ROI you just get dropped... simple as that really
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I charge 20% of total spend
I'm going to send you an e-mail if that's what you charge, and you can do mine.
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Warren, is North Wales no good for adwords then
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South Wales wasn't great.
Give it go
No setup fee for carpet cleaning because I've got the infrastructure setup for my own business so its just a case of some adjustments rather than building from the ground up.
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Ive tried it a few times over the years with little success. I will have to dig the account out, whats yer number.
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I run them on my dedicated account.
Email your website
Area's to target
And then we'll talk budget and take it from there
My mobile gets crap reception so call 02033970981
and email warren.aldridge@gmail.com
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Will get intouch in the morning, cheers
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Warren, would you mind me sending you an email tomorrow because you seem very clued up on Adwords. I'm ok with most things online but I'm going to start an Adwords campaign soon and need to know a few things.
Cheers
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New career coming on Warren :)
In my area there only seems to ever be 3 or 4 companies doing adwords. The same guy is always at the top. I would assume most people type carpet cleaning belfast to find a cleaner. So up I pop, at least every time I try the search.
My site is ok but their sites IMO arnt much better.
But in the few months I tried adwords I never notice much extra calls. Those extra calls I do get are usually how much to clean a room mate, type callers.
Im in a city of 600,000 people. So what am I doing wrong with adwords. Or is adwords just not worth doing?
I reckon I do better with Yellow Pages :o
Mark
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I wouldnt say its a new career... I think if you ask any SEO guy there's no money in pay per click. I just enjoy it a lot and help out a few people.
I've got campaigns running for a handmade soap business, a B&B, photographer, online learning website, garden services, Virtual office services.
I don't bother talking about it to carpet cleaners because frankly I don't want the extra competition. ;D
But you know... unless you spend 3k a month there is plenty of room for every one.
The other thing is there are so many aspects that need to gel for you to convert browsers into buyers. If your website isn't great you may be wasting your money.
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Hi Warren
Our Quality score has dropped on a few, only a few are 10/10 now, but most weren't 10/10 anyway, that's the holy grail. The unique links for the Ad extensions made a difference to the CPC, it went down for some of the more common search terms.
I agree about the mobile listings, sorry I should have made it clear I just meant 'normal' listings. Number one is best on mobile, because as you say they tend to call rather than browse and if you can convert that call then job done and nobody else gets a look in. We're just putting in place mobile specific targeted campaigns, which will then feed through to mobile friendlier pages we've been working on.
Wynne, I've never heard of 'Peel and Stick'? Am I missing a trick?
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What site are you using Allan?
I'll take a look for the aspect that changed everything for me. I'm running at all 10's for 299 KW's
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Wynne, I've never heard of 'Peel and Stick'? Am I missing a trick?
It's a few years since I personally was doing adwords so I don't know for sure but I presume the principle is still the same. You see how a group of keywords perform over a period then those that are not performig are removed and new keyword perms are added.
I would use shortcuts in excel to generate 1000's of perms easily which is essential when I was doing CPA arbitrage. Those were the days. ;D
http://www.dailymotion.com/video/x9jgzm_google-adwords-peel-and-stick_lifestyle
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How do you track if the caller is from google search, adwords, link etc.
Thanks
Mark
PS. dont say ask them as they all say google search. :D
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Funny isn't it?
A page that is highly optimised for Adwords will in theory, get pated in organic search for being over optimised. I wonder how they deal with that?
Wynne, I've never heard of 'Peel and Stick'? Am I missing a trick?
I would have thought it was still just as relavent now (unless you are using single keyword adgroups).
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How do you track if the caller is from google search, adwords, link etc.
Thanks
Mark
PS. dont say ask them as they all say google search. :D
Google analytics or Get Clicky.
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That Get Clicky is remarkable. I love it
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Paul, Neil... you fella's, send me just your adwords account ID's in the top right corner. I can view it through the client centre.
Go@cleancast.co.uk
giz us a squiz ;D
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Warren I'll do it tomo, cheers pal. I'll await the bad news :(
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I've split out well performing keywords into their own but I never knew it was called peel and stick Wynne. I need to broaden my learning away from 'traditional' sources by the looks of it :-) and open up my blinkers. There's some other great material following through from the link you posted, thanks.
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I wouldnt say its a new career... I think if you ask any SEO guy there's no money in pay per click. I just enjoy it a lot and help out a few people.
e-mail sent
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Okay I've done Neil Williams' - It was a bit of a dog show whoever put it together... lets see how it gets on with the changes
Free once off overhauls pending are
David at Zap Clean
Dave at Buckclean
Paul Moss
Only another 2 spots available for free otherwise I'll get done by the mods for advertising ;D but that might be too late
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Warren info sent ;)
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Okay guys
I'm full up now with another 2 on board. Kitchens closed for Free work :-*
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Okay guys
I'm full up now with another 2 on board. Kitchens closed for Free work :-*
Kitchen closed, love it ;D
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Warren, thanks for your hard work on my site. Its on top now ;D
I can say that ifyou want this doing then get in touch with this guy, spot on. ;) he does what he says he can do. :)