Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Hilton on September 26, 2012, 03:09:39 pm

Title: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Hilton on September 26, 2012, 03:09:39 pm
£26.00

Notice no mention of the stairs, perhaps this is the way to bump the price up, otherwise its £13.00 they earn for each booking.

Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: wynne jones on September 26, 2012, 03:19:42 pm
It's because those Rds don't do stairs. Like Darleks.    ;)
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Joe W Brown on September 26, 2012, 06:05:25 pm
I just had a campaign with groupon.

The tend to insist on 3 rooms for £29 as their standard deal for carpet clean and are not very willing to budge.

Obviously in this case they have made concessions and counted hall & landing as 1 room and cut the price.

Its less than £13. Its £11.60 per booking for £29 deal, even less for this £26 deal I imagine. Just about pays for petrol and chemicals.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Neil Jones on September 26, 2012, 08:26:58 pm
Do these people who use groupon hope to take a hit and gain a customer for their database? Surely the next time when they have their carpets cleaned and you tell them your real price they will just say 'no' I'm going back to groupon.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Shaun_Ashmore on September 26, 2012, 10:08:04 pm
From what I understand and have found out extracting info from customers they don't know who to choose as to clean their carpets so dip their toe in the pool and go cheap to see if they like if the cleaner does well and the customer likes then they may be open to more work done but it depends on the cleaner to sell more services there and then if the customer is aloud to go cold then they may forget the feel good factor and you have to start again with an offer price or they start a fresh with another groupon company.

Shaun
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Craigp on September 26, 2012, 10:18:46 pm
This is it, can you take a '£29 for two rooms' customer and move them up to £100 for two rooms next time, imo no way!!
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Shaun_Ashmore on September 26, 2012, 10:30:48 pm
They aren't quite one hit wonders but you only have a limited time on most of them then you are forgotten, that can be said for alot of customers but I'd prefer to get my full price first but it does depend on how much work you have on in the first place.

Shaun
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Russ Chadd on September 26, 2012, 11:25:37 pm
Groupon appeals to these types of people

1 EOT customer who is only interested in the invoice to show the agent
2 People who cant really afford to have their carpets cleaned

I watched a guy turn up to clean a neighbours 2 bed house the other day and he was booked through Groupon...
Took him all of 1 hour to do the whole lot and when i looked through the lounge window this morning the carpet looked dreadful!
Any decent carpet cleaner with any pride or self respect would never use Groupon....


Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: wynne jones on September 26, 2012, 11:46:58 pm

Any decent carpet cleaner with any pride or self respect would never use Groupon....



Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Joe W Brown on September 27, 2012, 12:35:57 am
Groupon appeals to these types of people

1 EOT customer who is only interested in the invoice to show the agent
2 People who cant really afford to have their carpets cleaned

I watched a guy turn up to clean a neighbours 2 bed house the other day and he was booked through Groupon...
Took him all of 1 hour to do the whole lot and when i looked through the lounge window this morning the carpet looked dreadful!
Any decent carpet cleaner with any pride or self respect would never use Groupon....



I recently started out carpet cleaning - have no client base whatsoever - and was adviced by someone very well established in the business that I offer free cleans to build word of mouth.

So off I went putting out leaflets. Lots of leaflets.

Groupon came along and offered to, in effect, advertise my 'free clean' to a good few thousand people + I would get expenses paid.

Who knows where it will lead in the long run, but out of my groupon deal so far (11 cleans completed) I've made a good few hundreds of pounds of sales.

My website got a boost in the search engine and just in the first day of being on groupon a few people phoned up, via my website and made bookings for multiple room cleans, bypassing the groupon offer completely.

Maybe for many cleaners on here a few hundred ££ isnt much, but if it wasnt for these sales I would have been sat on my bottom staring at an unused machine.

A good percentage of cleans (33%+) I succeed in upselling additional rooms too.

Already word of mouth has spread and friends of my groupon customers have contacted me and paid full price for cleans.

Many people have approached me when they saw my van and heard my storm outside houses. A few days ago I recieved 2 new bookings within 2 hours of being at someones house for a groupon. These 2 neighbours are now booked in, 1 for a full house clean.

Lots of people have my bottle of spotter staring them in the face, when they open the kitchen cupboard. A nurse took 20 of my cards the other day and offered to hand them out in A&E staff rooms.

Please can you explain how I am sacrificing my self respect? If you can present an easier way to market my new business I'd be very grateful.


Today I had a very happy groupon customer, who is a landlord and also owns a gym. His gym is in need of a clean.

Who knows where it will lead in the long run, but i've made enough money from groupon to invest in a heater for my storm and pay my van tax, so I am happy so far.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Joe W Brown on September 27, 2012, 12:52:33 am
A high percentage of my groupon cleans so far have been in the Norwich Golden Triangle, the nicest area of Norwich.

I've already cleaned for 2 people with Doctor before their name, one of whom owns a local dental practise and is on the comittee for the housing association in which he lives. He asked for 20 cards to hand out, just as I was leaving.



Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Joe W Brown on September 27, 2012, 12:53:42 am
I should probably point out - all this and i've only actually done 11 groupons so far!
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Susan Dean (1stclean) on September 27, 2012, 02:30:20 am
Groupon appeals to these types of people

1 EOT customer who is only interested in the invoice to show the agent
2 People who cant really afford to have their carpets cleaned

I watched a guy turn up to clean a neighbours 2 bed house the other day and he was booked through Groupon...
Took him all of 1 hour to do the whole lot and when i looked through the lounge window this morning the carpet looked dreadful!
Any decent carpet cleaner with any pride or self respect would never use Groupon....



I recently started out carpet cleaning - have no client base whatsoever - and was adviced by someone very well established in the business that I offer free cleans to build word of mouth.

So off I went putting out leaflets. Lots of leaflets.

Groupon came along and offered to, in effect, advertise my 'free clean' to a good few thousand people + I would get expenses paid.

Who knows where it will lead in the long run, but out of my groupon deal so far (11 cleans completed) I've made a good few hundreds of pounds of sales.

My website got a boost in the search engine and just in the first day of being on groupon a few people phoned up, via my website and made bookings for multiple room cleans, bypassing the groupon offer completely.

Maybe for many cleaners on here a few hundred ££ isnt much, but if it wasnt for these sales I would have been sat on my bottom staring at an unused machine.

A good percentage of cleans (33%+) I succeed in upselling additional rooms too.

Already word of mouth has spread and friends of my groupon customers have contacted me and paid full price for cleans.

Many people have approached me when they saw my van and heard my storm outside houses. A few days ago I recieved 2 new bookings within 2 hours of being at someones house for a groupon. These 2 neighbours are now booked in, 1 for a full house clean.

Lots of people have my bottle of spotter staring them in the face, when they open the kitchen cupboard. A nurse took 20 of my cards the other day and offered to hand them out in A&E staff rooms.

Please can you explain how I am sacrificing my self respect? If you can present an easier way to market my new business I'd be very grateful.


Today I had a very happy groupon customer, who is a landlord and also owns a gym. His gym is in need of a clean.

Who knows where it will lead in the long run, but i've made enough money from groupon to invest in a heater for my storm and pay my van tax, so I am happy so far.


joe my friend what you have got to understand on here is that if you dont comply to all the box ticking that 95% of people on here have been brain washed into then you wont fit in like me , so if your cheaper then they are , never done  training corse , dont pre vac the world befoure stepping out of the front door then you wont last five minutes and your nothing but a cowboy 


i could name three cleaners that have gone bump off here over the years. these people use to giveing it large about how much they were chargeing and how great they were , then one lost his house and the other two got full time jobs to feed they familys which isnt good but after the bad coments they use to give me i do grinabout it karma is a good thing

i even had one stood in my front room calling me a fool chargeing what i was chargeing now hes lost the lot and is working for somebody else ! bet his not laffing now haveing to use that crapy portable not good when your have been use to a tm for over 15years of well who the fool now

if it works for you then carry on with what your doing , as long as your paying the bills and makeing afew quid at the same time all your hard work will pay off ,
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Mike Halliday on September 27, 2012, 06:02:15 am
Joe the idea that you were going to offer a free room of cleaning to build up your client base so might as well use groupon as you will at least get some money is a slightly flawed idea,

a free room of cleaning marketing strategy is targeted, you aim it at the customers you want, but groupon is not targeted..... everyone gets the offer, you have no control

secondly the free room of cleaning strategy when done correctly involves giving the customer a full home survey while you are in the house, you would say to the customer......

"while I'm here Mrs Smith could i do a full survey of all your carpets, Then we will have a record of your cleaning needs for the future, this will save time as when you call us for any further cleaning we will  have your sizes and type of carpet on record."

although this full survay should be offered when doing a groupon job.


I think an average groupon customer does not understand  the concept of working for free to build up a client base, they believe you are making a a profit on the £29 they are paying you. so when next time they ring you and say £100 they think you are  making an unacceptable  amount of profit..... they see the first price as what it really costs..... not a discounted price.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: *Hector* on September 27, 2012, 07:15:00 am
(http://www.cleanitup.co.uk/smf/1348726474_goodpost.gif)

And this is from someone who sold over 400 Groupons last year.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: james roffey on September 27, 2012, 08:39:17 am
I just want a good customer willing to pay a good fair price for what i consider an excellent job, takes a bit longer to build that kind of customer base but it filters out the ones you don't want and eventually you have a profitable business, i don't see the logic of free work, yes you will build a client base much quicker but how many of those customers did you find on price alone, when you up your prices to a realistic level a lot will find someone cheaper.

In my opinion it's a flawed business plan, you got yourself a top flite machine though for using excellent equipment alone you should charge more. You invested in the business by buying the best but you don't expect your customers to do the same !
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Russ Chadd on September 27, 2012, 09:24:27 am
The only winners here are groupon... and the carpet cleaner is putting money in their pockets!
From listening to many different stories involving carpet cleans booked through Groupon, i would say it would be near impossible
to up sell to these kind of customers, most of them are clever people who only want to spend lets say £29.00 as an example
So tell me, when your booked to clean lets say a 2 bedroom house and everything needs a proper deep clean using HWE, how
long do you take to carry out the job? bearing in mind you have the figure of £29.00 in the back of your head the minute you leave the house.
Is your heart and soul going to be put into that job? will the customer ask me back?... sure they will as long as the price isnt a penny over £29.99!
I bet 9/10 carpet cleaners who use Groupon throw their training book out the window and simply rush the job and move on to the next one... now im not saying this is what you are doing but its human nature to give less when the job isnt paying much.

Look at it another way... would you come and work for me for peanuts if  i told you i could increase traffic to your website and there's a good chance you could up sell your service on site.... i could dress it up anyway you want it as long as you think your the one who is going to benefit.

Times maybe difficult at the moment but Groupon are simply exploiting the fact that the public like to pay peanuts and they are using people like you... and it is damaging the industry by encouraging "have a go carpet cleaners" to spring up and ruin carpet cleaning as a skilled trade.



 
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Ian Gourlay on September 27, 2012, 09:35:57 am
Jo I did write something saying how can you use Groupon when you were complaining about £65 merchants last week. But  deleted it

I have  read your other posts and I have to agree with Susan how ever much it hurts ;D ;D
Well Done for trying different strategies perhaps when I am well and back in business we can meet up some time. Did a ma dash to Yarmouth Yesterday , ( not Carpet Cleaning) realized I need to get out more

But I do  have sympathy  for any carpet cleaner that looses his house that Susan mentioned , I have always thought the danger of Forums is that people take everything as Gospel and it will work for them. I remember a young man called Red who was on here , Leased truckmount, went on Fasttrack and hired  people to put out leaflets etc etc etc doing what could be said were the right things but he burnt out
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Jamie Lindsay on September 27, 2012, 09:42:25 am
Again said it before ill say it again ive done daily deals and trust me there are a pain nt just the cleaning bt wat ppl expect for 29 pounds is sick haha

Dont get sucked in by the no advertising fee i would say prob only 5% if tht would pay full price saw it on dragons den the other week ppl are going back to price

The groupon offer is not sustainable for a cc company imo

Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Craigp on September 27, 2012, 10:05:03 am
Could not agree more with Russ's post, very well put.

Susan, you revel in someone losing their house  :(


I remember Red he spent out to much, it needs to be built up. Personally I did it by earning it first then buying kit with that money so I slowly built up, walking before running, borrowing lots of money for all the latest and best kit before you know what you can/are going to, earn is risky. Plus you don't even know if your like the job!

But in certain areas like Susans who knows cheap (not daft cheap) may work best, making money by higher volume, but then your need to get that higher volume. But as Russ says standards do drop when people work cheap so the customer always get what they pay for.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Simon Gerrard on September 27, 2012, 10:37:49 am
I think the people least likely to make a groupon scheme work are the new start ups. The temptation for them is a steady flow of work, but if they have all of the usual overheads, insurance, vehicle costs, wages, machine and material costs etc then the £12 they get from doing the average groupon deal doesn't cover it, let alone make a profit and without profit how can they generate sufficient funds to start more main stream advertising that brings in much higher priced work?
The notion that you can build a database of customers from these schemes is flawed, as in my experience you can never get away from a low price, add to that these people didn't even choose you, they came to you via groupon, purely because it was a cheap deal, which isn't ideal as they are never your customer, they are groupon customers.

Far better to set yourself up as a professional carpet cleaner and deliver superb quality, that is the way to build a successful business.

Simon
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Phillip Mold on September 27, 2012, 12:26:24 pm
The only winners here are groupon... and the carpet cleaner is putting money in their pockets!

Is your heart and soul going to be put into that job? will the customer ask me back?... sure they will as long as the price isnt a penny over £29.99!
I bet 9/10 carpet cleaners who use Groupon throw their training book out the window and simply rush the job and move on to the next one... now im not saying this is what you are doing but its human nature to give less when the job isnt paying much.

Look at it another way... would you come and work for me for peanuts if  i told you i could increase traffic to your website and there's a good chance you could up sell your service on site.... i could dress it up anyway you want it as long as you think your the one who is going to benefit.


Times maybe difficult at the moment but Groupon are simply exploiting the fact that the public like to pay peanuts and they are using people like you... and it is damaging the industry by encouraging "have a go carpet cleaners" to spring up and ruin carpet cleaning as a skilled trade.


Spot on, could not agree more.

 
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Joe W Brown on September 27, 2012, 01:16:18 pm
Joe the idea that you were going to offer a free room of cleaning to build up your client base so might as well use groupon as you will at least get some money is a slightly flawed idea,

a free room of cleaning marketing strategy is targeted, you aim it at the customers you want, but groupon is not targeted..... everyone gets the offer, you have no control

secondly the free room of cleaning strategy when done correctly involves giving the customer a full home survey while you are in the house, you would say to the customer......

"while I'm here Mrs Smith could i do a full survey of all your carpets, Then we will have a record of your cleaning needs for the future, this will save time as when you call us for any further cleaning we will  have your sizes and type of carpet on record."

although this full survay should be offered when doing a groupon job.


I think an average groupon customer does not understand  the concept of working for free to build up a client base, they believe you are making a a profit on the £29 they are paying you. so when next time they ring you and say £100 they think you are  making an unacceptable  amount of profit..... they see the first price as what it really costs..... not a discounted price.

I tend to throw into conversation that I do not earn a penny from groupon cleans and explain why. Sometimes I feel guilty doing this though, as I think people feel obliged to give large tips. Someone gave me £65 worth of tobacco the other day as a tip :-x


Baring in mind Norwich is, in general, a very friendly city.  And quite a rich one, compared to some.mMaybe this is one reason why I appear to be getting better results than a lot of people claim to be.

As I mentioned in the post above, my upsale rate is massive.




Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Simon Gerrard on September 27, 2012, 01:44:59 pm
Joe,
If Norwich is such an affluent city, why are you aiming your services at the cheap end of the market? As you say you make nothing from Groupon deals, surely it makes sense to aim for those more affluent customers who are more likely to pay a good price for top quality work.

Simon
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Hilton on September 27, 2012, 01:52:21 pm
I think, if I read his posts right, that he is and just using Groupon to get his foot in the door.

I can sort of understand the logic, better to gain experience and hopefully customers who understand the deal is a one off, plus he appears to be pretty good at upselling which will hold him in good stead.

One way to look at it I suppose is your getting paid at least something to learn the business.He's absolutely right when he says better than sitting at home looking at his gleaming unused equipment (so to speak  ;D ) .
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Simon Gerrard on September 27, 2012, 05:10:47 pm
I think, if I read his posts right, that he is and just using Groupon to get his foot in the door.

I can sort of understand the logic, better to gain experience and hopefully customers who understand the deal is a one off, plus he appears to be pretty good at upselling which will hold him in good stead.

One way to look at it I suppose is your getting paid at least something to learn the business.He's absolutely right when he says better than sitting at home looking at his gleaming unused equipment (so to speak  ;D ) .

True, but all the time you spend time working for customers that aren't your target customer, you aren't actually building the business you want. Rather than sitting at home looking at your unused equipment you'd be better off going out leafleting into your target market and do less jobs than you have to do for groupon but earn the same money and have time to develop other customers.

Simon
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Mike Halliday on September 27, 2012, 05:44:17 pm
for all yout  treckies out there.... an old  ferengi saying...

a pocket full of promises is still an empty pocket

to do work on the promise or hope that further work will be  forecoming is not wise.

I agree with simon it would be better to work on creating high paying jobs rather than do zero profit jobs.

i know that if I spent 6hrs delivering leaflets i would get 2 jobs paying on average £100 each so would make £200. i could do a groupon promotion and get paid £13 for 3 rooms which would take me about an 2hrs inc travel time, so to earn the same £200 I would need to do 17 jobs which would take me 34hrs, this compares to the 10hrs  it would take me to earn the same when i create work by leafleting.

 only 2 down sides the groupon creates 17 new customers, leafleting only 2 .......but with leaflets i have 24 spare hours to leaflet more and find more high paying customers.

and secondly leafleting requires effort groupon does not
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Susan Dean (1stclean) on September 27, 2012, 05:58:34 pm
Jo I did write something saying how can you use Groupon when you were complaining about £65 merchants last week. But  deleted it

I have  read your other posts and I have to agree with Susan how ever much it hurts ;D ;D
Well Done for trying different strategies perhaps when I am well and back in business we can meet up some time. Did a ma dash to Yarmouth Yesterday , ( not Carpet Cleaning) realized I need to get out more

But I do  have sympathy  for any carpet cleaner that looses his house that Susan mentioned , I have always thought the danger of Forums is that people take everything as Gospel and it will work for them. I remember a young man called Red who was on here , Leased truckmount, went on Fasttrack and hired  people to put out leaflets etc etc etc doing what could be said were the right things but he burnt out


red was a great guy what ever happened to him ? hope hes doing something else and earning loads ?????
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Simon Gerrard on September 27, 2012, 06:06:02 pm
Another way of doing it if you want to use a lower price to build a database is to use Adwords and advertise a special introductory clean at £x, a rate that is higher than the silly groupon prices but low enough to act as a lure. The advantage is that they are YOUR customers and providing you do a top job are far more likely to use you again, know that your first job was at an introductory rate. What a lot of newbies don't understand is that people are looking for someone to trust with their furnishings (having been disappointed in the past) and when they find that person they tend to stick with them, whatever the price and not because the price is super low.

Simon
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Susan Dean (1stclean) on September 27, 2012, 06:17:31 pm
 guys guys guys its ok for you big hitters to tell him to go after the top work but if your not earning northing at all wears the cash comeing from for the new leaftlets ??? and the fuel money to put them out ??

its ok for people like use that have a few quid and couldnt careless weather we make any money or not but i can remeber the time i had northing ......

most new cleaners spend all there money on there gear and that daft tranning wear there brain washed into buying even more gear they dont need then after ther marketing there left with very little in there pocket

two weeks with out work and there pooping it ! no cash no work no food , put yourself in someone elses shoes and see how there feeling

 maybe because i am a woman i see the danger more as men dont seem to see how much strain women go thought to help with the mans dreams of being his own boss ! let alone wear the next meals comeing from

most woman work hard and say northing and try and hold the family together whlie hes sitting on fourms like this reading mosty man banging on the chest like silver backs say how good life is  very funny at times but its not easy starting up these days and most do want they can
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Simon Gerrard on September 27, 2012, 06:36:19 pm
Susan,
I think the important point is not that the 'big hitters' making a point, it is how the big hitters got to be big hitters in the first place. We all started out somewhere, most of us with next to nothing and built what we have today from the ground up. We've all done whatever it takes to stay afloat and made many mistakes along the way. Today there are forums where newbies can share their ideas with far more experienced people and that is a fantastic resource for them, provided they take the advice given in good faith.

Simon
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Mike Halliday on September 27, 2012, 06:45:28 pm
guys guys guys its ok for you big hitters to tell him to go after the top work but if your not earning northing at all wears the cash comeing from for the new leaftlets ??? and the fuel money to put them out ??

if you have'nt got £75 for 5000 leaflets then pack it in now and get down the dole office, and my shoes don't use fuel so i can walk out my frontdoor  and start leafleting.... if i'm really clever i walk in a big circle so end up at home when i'ver finished
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Ferenc G. on September 27, 2012, 06:57:53 pm
guys guys guys its ok for you big hitters to tell him to go after the top work but if your not earning northing at all wears the cash comeing from for the new leaftlets ??? and the fuel money to put them out ??

if you have'nt got £75 for 5000 leaflets then pack it in now and get down the dole office, and my shoes don't use fuel so i can walk out my frontdoor  and start leafleting.... if i'm really clever i walk in a big circle so end up at home when i'ver finished
Agree, I buy them for £58, but its only £48 if one side only. 130gsm full colour a5 with free delivery

http://www.ebay.co.uk/itm/Full-Colour-130gm-Gloss-Flyers-Leaflets-FROM-30-/330716743647?pt=LH_DefaultDomain_3&var&hash=item4d004107df&_uhb=1#ht_1983wt_1190

I would rather drop leaflets for 3 days a week and work 2 full days at full price than Groupon. You can get 20k leaflets for less than £200, that should be enough for a while.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: The Great One on September 28, 2012, 08:47:49 pm
I feel a lot of us look at carpets from a carpet cleaners point of view, not the customers.

A lot of customers are not concerned with your training, affiliations, equipment and how amazing you are.

they just want the carpet doing, a good job and most as cheap as possible with as little inconvenience as possible.

If the groupon guys are earning money to cover costs, are upselling, getting experience of cleaning and customer service, and getting exposure to other potential jobs, basically earning while they are learning then more the power to them.

A lot of carpet cleaner seem to think that cheaper = a bad job, maybe the person still does a good job but cheaper or for a myrid of other reasons and why shouldn't they give groupon a try, it's their business and their choice.

I for one say, well done!

Martin 8)
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Russ Chadd on September 28, 2012, 10:41:25 pm
Some interesting points made there Martin and you are right regarding how the customer sees things compared to how us carpet cleaners see things...
Groupon maybe a good idea for restaurants and shops to promote a product or to attract people through the door, but i just dont see it working  the same way when service is involved.
Take two identical 2 bedroom houses and get the same carpet cleaner to clean both, pay him £30 for one and £130 for the other, will both jobs take the same time and will the method and results be the same?


Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: The Great One on September 28, 2012, 11:15:03 pm
Hi Russ

I guess it depends if the customer will pay the £130.00?

But it's not £30 for a whole house though, just a couple of rooms, some can charge over a hundred for two rooms, some will lose the job for a cheaper quote, it's happened to us all, we've all. Done jobs for hundreds also, sadly it's not every job.

Martin 8)
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Jim_77 on September 29, 2012, 02:10:36 am
Quote from: Mike Halliday
I agree with simon

Screenshot taken, saved for all eternity as one of those things you never thought would happen in your lifetime ;D
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Jim_77 on September 29, 2012, 02:13:39 am
Martin you can flog the cheap price argument till you're blue in the face but any carpet cleaner who can produce truly GREAT results is not going to sell themselves down the river for slave wages.

A man who accepts a cheap price for a job knows he has not done it well.  Some might be able to sleep easy in their beds at night knowing they didn't do a great job but not all of us.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: The Great One on September 29, 2012, 08:27:13 am
Hi Neal

not flogging any argument at all, i agree with both sides.

We all get price shoppers and they will go with the cheapest everytime, you also get customers who'll pay top dollar, that's part of the business same as any business, you get macdonalds and you get 5 star resturants.

Martin 8)
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: robert meldrum on September 29, 2012, 08:54:33 am
AHHHHHHHHHHHHHH......Nothing like MARKETING issues to get the mud flying around.

I've watched with interest the changes many have made to their business models over the past three or four years with some amusement.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: robert meldrum on September 29, 2012, 08:58:45 am
AHHHHHHHHHHHHHH......Nothing like MARKETING issues to get the mud flying around.

I've watched with interest the changes many have made to their business models over the past three or four years with some amusement.

There's worse around than Groupon...............I just had a look through Gumtree where carpet cleaners are working for even less than the Groupon deal would give them.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Joe W Brown on September 29, 2012, 08:58:50 am
Some interesting points made there Martin and you are right regarding how the customer sees things compared to how us carpet cleaners see things...
Groupon maybe a good idea for restaurants and shops to promote a product or to attract people through the door, but i just dont see it working  the same way when service is involved.
Take two identical 2 bedroom houses and get the same carpet cleaner to clean both, pay him £30 for one and £130 for the other, will both jobs take the same time and will the method and results be the same?



It depends on the carpet cleaner and his mindset. I could clean a 2 bedroom house immaculately for 50p if I wanted too. Give me £200 and I could clean it in 5 minutes.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: *Hector* on September 29, 2012, 09:02:10 am
All of you who say that cleaners who do groupon would not do a good job because of the price... DO NOT JUDGE OTHERS BY YOUR OWN STANDARDS..........

Who the hell are you to say who would do what, unless it is about yourself.....??

Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Simon Gerrard on September 29, 2012, 09:23:09 am
I've seen Hector and Mrs Hector in action on a Groupon job and they did a really thorough job, in fact I was quite impressed, not only with the Hectors but the LM system they were using.

Simon
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: robert meldrum on September 29, 2012, 09:31:56 am
I considered a Groupon type deal to launch a specific deal I had in mind which I believe would result in almost every job being profitable but I need to have medical matters resolved first.

When it comes to marketing there's no place for snobbery or selfrighteousness . You market your business to gain buyers and make profits. If you get too involved in trying to appear Honest John or feel the need to wave bits of paper around to Prove what training you've done you are wasting time and effort.

People who will buy your service have a NEED and that is someone to get their carpets LOOKING CLEAN at reasonable COST with minimal FUSS and DRY IN THE SHORTEST POSSIBLE TIME.

They don't care about how big or powerful your machine is or what organisation you belong to. They want CLEAN CARPETS and if you can give them what they want without fuss, at reasonable cost and with very quick drying times you are IN THE DOOR.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Doug Holloway on September 29, 2012, 09:54:33 am
Hi guys

There are a wide range of customers for a wide range of carpet cleaners, it is up to the individual where they position themselves.

Cheers

Doug
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: robert meldrum on September 29, 2012, 10:20:56 am
In theory your comment is correct Doug................but the world has moved on somewhat over the past few years and what had been the status quo for decades is no longer the case.

For example ..............I was a regular's house recently and the Groupon issue was raised. This is the home of an English Championship Manager who is not exactly paid peanuts but his wife was telling me her friends all use ITSON which is similar to Groupon and illustrates the mindset of today's buyers.

The people who only bought the " best " are becoming scarcer and their offspring are not following in their footsteps so finding people who are happy to pay high prices is getting harder.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Doug Holloway on September 29, 2012, 11:53:32 am
Hi Rob

I want customerrs who realise the value of the quality of the service I offer and there still seems to be plenty.

Quality is king, I rarely eat in a cheap restaurant because I can afford not too, when I was younger and had much less money I did.

Cheers

Doug
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: *Hector* on September 29, 2012, 11:58:34 am
But some cheap restaurants provide excellent food quite often better quality food than the expensive restaurants....  :P

 ;D ;D



Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Ian Gourlay on September 29, 2012, 11:59:46 am
Robert

I am not against low prices and Rip Off Britain tells us to shop around  but looking at some of the prices quoted I do not think Carpet Cleaning Prices have moved on much in the last 12 or even 20 years and that cannot be good for this industry or suppliers
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Ian Gourlay on September 29, 2012, 12:02:52 pm
But some cheap restaurants provide excellent food quite often better quality food than the expensive restaurants....  :P

 ;D ;D





I agree I have eaten at some of the most expensive places in this area and you often need  magnifying glass to ind the food .

And The Soup. One had a Gordon Ramsey makeover but still closed shortly afterwards

Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Doctor Carpet (Ret'd) on September 29, 2012, 12:06:55 pm
As Doug  Oscar Wilde said "A man who knows the price of everything and the value of nothing"

There are still many people out there who can distinguish the difference-or as somebody once said “Good judgment comes from experience, and experience comes from bad judgment.”

Rog
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Doctor Carpet (Ret'd) on September 29, 2012, 12:09:45 pm
Robert

I am not against low prices and Rip Off Britain tells us to shop around  but looking at some of the prices quoted I do not think Carpet Cleaning Prices have moved on much in the last 12 or even 20 years and that cannot be good for this industry or suppliers

Ian

If you were to review your prices over that time, then allowing for inflation would your prices now be ahead, the same, or behind what you were charging 12 or 20 years ago?

And depending upon your answer what would you put it down to?

Rog
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Ian Gourlay on September 29, 2012, 01:27:50 pm
To be honest Rog I have always been around 30p per foot  for last 8 years so I have not moved forward and allowing for inflation I have gone backwards.
20  years ago 15p to 20p

I put it down too having too many distractions and although it suits me it is not the way forward, but what I am also saying is that people still jib at paying 20p a foot and many Carpet Cleaners Market at 15p still 

It also why I am now considering my options  when  or if I return.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Craigp on September 29, 2012, 07:21:42 pm
Remember that book that Alltec and Extracta used to sell, a guide to running a carpet cleaning business?

The guy that wrote it was operating in the early 80s around Reading way I think. He used to charge about £35 a lounge back then, so doing 2 rooms for £11 in 2012 surly you would need to be a sandwich short of a picnic.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: *Hector* on September 29, 2012, 08:13:33 pm
People do things for different reasons.....

Who are you to say who is "a sandwich short of a picnic??"

Just asking in case you are the great overseer of life...
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: The Great One on September 29, 2012, 08:44:21 pm
Remember that book that Alltec and Extracta used to sell, a guide to running a carpet cleaning business?

The guy that wrote it was operating in the early 80s around Reading way I think. He used to charge about £35 a lounge back then, so doing 2 rooms for £11 in 2012 surly you would need to be a sandwich short of a picnic.

Depends on the sandwich ;)
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Shaun_Ashmore on September 29, 2012, 08:50:42 pm
Another part of the equation is that with experience and the cleaning products and equipment we have carpet cleaning is better/faster than years ago.

Shaun
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Carpet Dawg on September 29, 2012, 09:02:27 pm
People do things for different reasons.....

Who are you to say who is "a sandwich short of a picnic??"

Just asking in case you are the great overseer of life...


 ;D LMAO!! Yes there are a few on here  ;)
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: robert meldrum on September 29, 2012, 09:27:32 pm
Good point Shaun and the only reason I'm looking at the " groupon type " marketers is simply that I reckon there's a niche market which could be nurtured via the modern marketing styles of groupon etc.
Something we did many years ago could be worked effectively with that approach as we would expect to at least double the sale values.

I was charging more 25years ago than many are currently offering.
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: Shaun_Ashmore on September 29, 2012, 11:35:33 pm
The trouble with offering a per room rate is that not all rooms are the same size trying to get this to transfer to the customer is another thing although I had an idea for groupon and up selling without selling I'm not planning to use the idea but my mind started racing one night as Im not a good sleeper IMO its all about presentation, preparation and t&c s.

Shaun
Title: Re: Groupon Ad' 2 x room of carpets+ Hall & Landing
Post by: robert meldrum on September 30, 2012, 12:17:19 am
DITTO