Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mike Halliday on June 24, 2012, 01:08:03 pm
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this is an anonymous poll so please be truthful ;)
i'm top of google for all my search terms either as an organic listing or on google maps ( sometimes above the map listing as an organic position) but get maybe 1 job a week, I know my prices page will put off a lot of calls but i still think I should get more jobs
how are youi doing?
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I have 3 web sites and one ranks very highly in my area, i would say i get about 2 jobs a month out of it.
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the last time i spoke to Mark at DP design he was telling me of carpet cleaners who are getting all their work from their websites, interestedly they were in the south.
he surmised that it was a geographical problem and that the south has more technology based industry so consequently the population was more computer savvy
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I would agree with that. I speak to many local guys who say the same thing yet the guys i know further south seem to get some or most of their work from the net. I think its strange that it goes from one end of the scale to the other.
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sorry to be a pain in the jacksy but all though i can't say i'm stacked out with work, all mine does come from the internet.
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I'm ranking well for my nearest town but to be honest it is not producing great results. I don't currently have prices but am considering introducing them again as most web enquirers seem to be price shoppers. I also happen to be in the South, well north of London but South of North if you follow me ;D
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60% of my NEW business comes from the internet in one form or another
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For those of you who are getting a good response from your websites, do you have prices or special offers?
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Nearly all our new business comes from the web, producing on average 5-7 jobs a week.
When I ask specifically how people found us, ive found most click through on the google Adwords even tho we rank high on natural listings .
I would've of thought it would of been the other way round, but not so.
We're in the deep south :) & no prices on website,
Regards
Steve
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these are my stat according to google analytics for this month
Visits: 240
Unique Visitors: 192
Pageviews: 537
Pages / Visit: 2.24
Avg. Visit Duration: 00:02:25
Bounce Rate: 48.75%
% New Visits: 71.67%
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The main problem is if you don't live in a big town or city (or prepared to drive to one) you can't expect much response from sites purely ranked on carpet cleaner <yourtown>
If you do live in a high population area that's great but there will be much greater competition for rankings.
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I used to get loads of work from Huddersfield Site when it was top of Google but since the algorythim change its dissapeared.
Got top listings for Halifax and maybe get 2 jobs per week.
The 2 towns are next to each other so i can not understand why each area seems to work different.
Mark
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more stats...
47.1% go straight to the prices page after landing on my home page
52.9% of this 47.1% leave my website from this page ( so they find out the price then don't look at any other pages they just click away)
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So Mike what do those stats mean. That 240 odd people visit but only a few ring as that is a concern. Or something else.
Mark
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I wonder how many of those are your competitors Mike just checking out your prices
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Is there anyway of checking which area visitors to web sites live?
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more stats...
47.1% go straight to the prices page after landing on my home page
52.9% of this 47.1% leave my website from this page ( so they find out the price then don't look at any other pages they just click away)
I would replace the page with another one to see if it makes a difference. Instead of percific prices replace it with an offer then when they ring do your stuff to convert to a job. The key here is to "give them a reason to ring" rather than just leave the website.
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I'd hazard a guess and say that having a price page has stopped the enquiry from the customer they then enquire elsewhere not just to price shop but to get more information if they then get an answer from a live person selling their services they are more likely to book them, IMO I think price pages can take away the human element unless you get so many calls that you need to screen most out.
Shaun
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these are my stat according to google analytics for this month
Visits: 240
Unique Visitors: 192
Pageviews: 537
Pages / Visit: 2.24
Avg. Visit Duration: 00:02:25
Bounce Rate: 48.75%
% New Visits: 71.67%
Does it show how many click through via this forum or any other site or forum you may be on and have your site details on?
I used to have a free office live site and it showed referall sites in the stats. So when i started posting on here when i first came on i guess everyone was checking me out via my site as the hits / referrals from this site went through the roof..
While i try my best with SEO and try to rank as high as i can i dont really get hooked up on it... i see it as a point of reference for my customers via other forms of marketing..
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ian google analytic shows everything incuding the countries & town of who clicks, it also show the source, yes I do get clicks from ciu but not many.
I will change my prices page but to be truthfull I'm busy without getting calls from the internet.
I really only like my website doing so well on google rankings because it winds up my competitors and makes them waste money on Adwords ;D ;D
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Visits: 146
Unique Visitors: 109
Pageviews: 805
Pages / Visit: 5.51
Avg. Visit Duration: 00:02:40
Bounce Rate: 16.44%
% New Visits: 64.38%
Thats my stats, get prob 2 calls a week - even with prices page they're not all converted to jobs.
20.24% of visitors to prices page leave from there
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Ok, not everyone is going to agree with this BUT .............. get rid of your prices pages !!
You are taking away your prospective customers one remaining reason to phone you !
Try it and see if your response rate improves - what have you got to lose ?
I would rather use my skills at selling to close a sale rather than rely on my website to do it for me. Your website is a shopfront, don't rely on it to do the whole deal for you.
Think I'm talking nonsense ? One of my sites alone brings in excess of £20k per year !
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Steve are you still going for gold on the seo of your sites?
Shaun
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Yes mate, phase 2 is about to start, lots more writing to do :(
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Think I'm talking nonsense ? One of my sites alone brings in excess of £20k per year !
Steve is that your porn site ;D
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Think I'm talking nonsense ? One of my sites alone brings in excess of £20k per year !
Steve is that your porn site ;D
That's the one, you should see the length of my hose :D
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;D
No its not your hose mate, its the seventies porn star mussie :D
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Whats the seo doing?
If you are top you can't go any higher.
Shaun
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I was already top for certain search terms so it's more than that.
Longevity, Saturation, Multiple Areas, Multiple Services - to name a few ;)
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I'm going to change my prices page, I've designed a new page.
anyone know how to change a MS publisher document to a Jpeg so i can post it here?
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Press 'print screen' button, and paste it into paint?
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how does that work? tried pressing print screen.... nowt happens
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Pressing print screen take a screen shot and copies it to clipboard. Press it on the screen you want, open paint, then click 'paste'. You might want to crop the image so we can't see the paraplegic midget porn you're watching.
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Pressing print screen take a screen shot and copies it to clipboard. Press it on the screen you want, open paint, then click 'paste'. You might want to crop the image so we can't see the paraplegic midget porn you're watching.
Lol
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done it..... what do you think of the layout and idea of '££ special'
(http://www.cleanitup.co.uk/smf/1340655617_new website page.jpg)
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Too many options, don't like the word art - its a bit 90s.
A special offers page I think is worthwhile (I've got one as well as a proces page - and am also considering losing the prices page).
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its meant to look a bit retro..... i want it to look exciting and different
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done it..... what do you think of the layout and idea of '££ special'
The 1st thing that struck me was WHAT YOU DO ALL THAT FOR £60 and that's how others will read it. Then thinking about it (and only because we're in the trade) I realised that means any one of the 6 options for £60, but will others see it that way, because you could be having a few arguements down the phone line with potential customers over that.
Word art. Might look ok on school posters but not giving out the right signals to the adult base you are selling to.
I noticed when I did a prices page that it was the most popular page, which seemed like a good idea at the time but it stops customers ringing because they had something to compare against other carpet cleaners without the need for a phone call. I then dropped that idea in the hope that people would look at other pages which I can't say really happened. What I might try is resurrecting the 'Prices Page' but just fill it with something catchy enough to make them call.
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its meant to look a bit retro..... i want it to look exciting and different
then leave on the midget porn ;D
whats with the you tell me what you want for 97.72 mike? how does that work?
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Just thinking out loud but it would be surprising what you could do for £97.72 in an allotted time scale you could be onto something.
Shaun
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this page is just random thoughts put onto paper its not an actual page I would use, its just like an ideas wheel to encourage creative thought
I'll do lots of these pages until i have enough ideas then will pick the best bit of each page to create the finished item.
the £97.67p idea will make people call, anything that isn't mentioned or any multiple rooms will be suggested eg,,,, "i have 3 bedrooms and a chair will you clean that for £97.67p?" then they are open to negotiation