Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mike Halliday on April 27, 2012, 03:32:06 pm
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been wearing this utility vest for a while and the interest in protector has shot up.... I would say 80% of people ask about it,
its a nice passive way to sell more protector, might be worth thinking about if you want to push protection sales
(http://www.cleanitup.co.uk/smf/1335536924_logo 001.JPG)
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Cracking vest Mike.
Must say I do try to sell protector but this is a great way of getting the customers to ask you.
Fran
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The size on your back Mike, looks like your selling protection Ronnie & Reggie style!
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I use a protector logo on my jumpers and shirts I like yours better though.
Shaun
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I prefer this way .. using my ;D.. that way 100% of my customers know about it and its benefits.. why wait for them to ask?
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hi guys advice please is stain guard one of the best value also with actigard with the benfits it as to offer ? i never offer protector but was going to start so thanks mike , many thanks 4 any advice given albert.
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The size on your back Mike, looks like your selling protection Ronnie & Reggie style!
Careful there Mike, sounds like Ash is coming on to you!!!!!!!!!!!
;D
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Mike your starting to go grey ;D
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Paul, I'm gray, nearly bald and arthritic :'( :'(
Albert, 'stain-guard' is a generic term for protector, at the moment I'm using chemspec concentrate
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Great idea 8)
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Yep, very good idea. Did you get it made up yourself Mike?
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peter i pencil drew the design of the words and umbrella logo, then got my graphic designer mate to create the actual design.
I then got my local embroidery guy to put it on my utility jacket and 2 other jackets
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I know it's old ground but asking your client "would you like your carpets protecting?" the easy answer for them to say is NO! getting them to ask you is a far easier sale, it's the same as door knocking for carpet cleaning or getting some pre prepared to call you ready to buy.
Shaun
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I hate to be a stick in the mud....but what happens when Mrs Smith calls back 6 months later and says; I have a poo load of stains in my carpet...but you protected it?
I'v often been to new custys who say tha last cleaner applied protection, but there are stains.
A possible way not to retain would be regular customers and future reccomendations.
I never upsell protection and if they ask, I tell it how it is
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I know it's old ground but asking your client "would you like your carpets protecting?" the easy answer for them to say is NO! getting them to ask you is a far easier sale, it's the same as door knocking for carpet cleaning or getting some pre prepared to call you ready to buy.
Shaun
that because its a closed question ...
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I hate to be a stick in the mud....but what happens when Mrs Smith calls back 6 months later and says; I have a poo load of stains in my carpet...but you protected it?
I'v often been to new custys who say tha last cleaner applied protection, but there are stains.
A possible way not to retain would be regular customers and future reccomendations.
I never upsell protection and if they ask, I tell it how it is
I tend to undersell it, I'll tell them exactly what to expect,...... the protector will make the removal of stains easier, it does not stop the carpet becoming dirty.
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I hate to be a stick in the mud....but what happens when Mrs Smith calls back 6 months later and says; I have a poo load of stains in my carpet...but you protected it?
I'v often been to new custys who say tha last cleaner applied protection, but there are stains.
A possible way not to retain would be regular customers and future reccomendations.
I never upsell protection and if they ask, I tell it how it is
I tend to undersell it, I'll tell them exactly what to expect,...... the protector will make the removal of stains easier, it does not stop the carpet becoming dirty.
Well said Mike...like everything else in this world it isn't bullet proof,,,, so long as you are honest the custy appreciates that... but seeing as protection is a multi million pound industry i'm going to plug it for my cut..
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You do have to believe in it and providing you prepare the fibres and apply it properly then there is a great benefit to it, I cleaned and protected my daughters nylon bedroom carpet only last week and she spilled orange juice on it I wasn't there when she 'did nothing to it!!!' but the next day it extracted out with plain water.
Shaun
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I tend to undersell it, I'll tell them exactly what to expect,...... the protector will make the removal of stains easier, it does not stop the carpet becoming dirty.
I would agree with that Mike....but not the context of you first post ''Selling more protector''
To sell it, you have to make a customer believe in it.
If you'v had a regular customer for years and then you turn up with the ''T'' shirt and umberella logo and she says ....hey I want my carpet protecting.
You then say ok, its an extra ££ to have the carpet protected....however it will give you extra time to blot the spill and there is less chance of permanent staining and thats about it. If you tell them the truth....you will also tell them that if you spill a fresh cup of boiling hot tea on your wool carpet, it will permanently stain whether you have protection or not. And if the kids spill drinks on the carpet while your not there....it's gunna stain.
If you tell the customer the truth then they will probably not pay the extra and you will retain the customer.
The only way to sell it, is to lie or make them believe it is bullet proof...then they will pay for it.
It doesn't happen often...but occasionally I get a new custy saying the previous company protected my carpet, but it's stained.
I wouldn't like it to be one of my previous custys. Not only would I have lost them, but my reputation with recomendations.
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On Mikes next design he is going to put a subliminal cup of coffee on there as well.
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Milk no suger LOL
Shaun
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2 cc's near me are offering free stainguard on all carpet cleans.I wonder if they are really putting the stuff down or using it as a gimmick?
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You could always start of with " want to know how to keep you carpets cleaner for longer ?" but I think you could be diluting the message.
Shaun
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Dear carpet guy, just because someone has told a client they have protected their carpet, what protector did they use, did they apply enough and did they do it properly, or have they watered it down. If you use a good protector, and there are some good ones out there than there is never a problem. If you spill a boiling hot tea or coffee on the carpet tell the client to boil the kettle and poor the water on the stain. it will come out, no problem. then all you have to do is re-protect at your minimum charge. I have sold it for many years now and have never had a problem. the client sometimes doesn't want to pay the extra but that's their choice. If you use a good product that you have confidence in then some clients will buy it and that can make all the difference to some jobs. I use flooraseal from prochem or alltec protector both are very reliable, give them a go and then maybe you might change you mind I hope.