Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: richywilts on February 22, 2012, 04:22:44 pm
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thinking of new concepts for leaflet to go out i know a lot on here have differing opinions of keep it simple etc to folded designs
what type of design have people had great success with this is the main method il be using from now on to pick up new customers cant be arsed with canvassing unless next door etc to our original customers
any one got any good example for me
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can't be arsed lol ?!
to be honest mate i have had simple postcard sized leaflets that i printed myself when i first started out black and white, and now we have professionally printed full colour ones with pictures that look the muts..... the difference is none whatsoever get exactly the same amount of customers 1% if your lucky, the only reason i chose to go with pro ones is because they give off a more professional image for myself and i can't print them as cheap as you can buy them
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ive had two very good designs meself both pretty similar that i designed myself and have had good results from just thinking outside the box for something a bit different
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ive had two very good designs meself both pretty similar that i designed myself and have had good results from just thinking outside the box for something a bit different
If you've had good results before, "don't fix it until it is broke"!!!! :)
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(http://www.cleanitup.co.uk/smf/1329928743_007.JPG)
Cheap, 4 to an a4 photocopy.
Picked up a sh*t load of customers from these bad boys. ;D
Keep it simple
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and you could get something like that printed £50 for 5000 and thicker glossy card to they go through the letterbox like a knife through butter
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and you could get something like that printed £50 for 5000 and thicker glossy card to they go through the letterbox like a knife through butter
Or not bother and save £50... like me ;D
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how are you printing your leaflets ? do you pay for the ink or do you pay for the photocopies, either way you would be very near the £50 my friend ;-p
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The best leaflet is the one you hand to the customer personally, canvassing them at the same time. I started 3 years ago; I printed 3000 leaflets; I canvassed for 3 months and have never knocked a door / delivered a leafet since. Total advertising spend aside from leaflets £10 + website (done in return for a clean and I now pay a twice yearly hosting charge of £70-ish). I've a great balance of custies, with a whole load more on the way now spring is round the corner (i've tended to grow the customer base by around 15% year on year just by word of mouth recommendation/website/seeing the van.
I've never dropped leaflets, nor would I. I think to myself what I do with junk mail - I bin it.
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how are you printing your leaflets ? do you pay for the ink or do you pay for the photocopies, either way you would be very near the £50 my friend ;-p
Back in the day when you could walk into the supermarket, and get a photocopy for 2p. Thats how I done it
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lol i wish that were still the case, i dont know how much it is now but i bet its a good 5-6 pence :-)
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5000 of the above style leaflet in a6 (1/4 A4)
£30.31 on your doorstep cut ready to post/ handout
1250 A4 photocopies = 5000 A6 @ £0.05p a copy
£62.50p plus time at copier then time slicing and dicing :o
or go full colour print both sides £36.64 ;D
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5000 of the above style leaflet in a6 (1/4 A4)
£30.31 on your doorstep cut ready to post/ handout
1250 A4 photocopies = 5000 A6 @ £0.05p a copy
£62.50p plus time at copier then time slicing and dicing :o
or go full colour print both sides £36.64 ;D
2p a photocopy back in the day = £25!! ;) ;D
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in answer to the question posted...... Mine ;)
100k of this years 200k will be arriving at my unit tomorrow.
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back in the day..... ahh the memories ;D
works tho! :D
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Up to 10p a copy these days.
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The best leaflets are the big brown ones with a picture of the queens head on...lots of them in your wallet.
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working on an idea i have at the moment could be really good got to decide what size to use first though can't decide between A6, A5 OR A5 FOLDED ;D ;D ;D
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in answer to the question posted...... Mine ;)
100k of this years 200k will be arriving at my unit tomorrow.
i was gonna email u today lee see if you wouldnt mind revealing this super dooper leaflet coz i was thinking of a bi folding leaflet or something
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share my leaflet!! sorry I just broke out in a sweat :o
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share my leaflet!! sorry I just broke out in a sweat :o
i wouldnt share my leaflets either. the funny thing is, is you're going to have 200 000 of them delivered all over Kent, and nobody on here can get hold of them! ironic :)
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thats wat i was thinking its going to fall into someones hands somewhere along the line with that many leaflets being distributed unless its top secret and and hes just gona stick them all on his bedroom walls
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mines a slip of paper ,folded,so theyv got to open it to see who has scribbled them a note. it works averagely in my opinion
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share my leaflet!! sorry I just broke out in a sweat :o
i wouldnt share my leaflets either. the funny thing is, is you're going to have 200 000 of them delivered all over Kent, and nobody on here can get hold of them! ironic :)
Hi Richard
I live in Kent- when one drops through my door, I'll post it up ;D ;D
Though I might get tempted by the franchise offer tho, so might keep it :P
Roy
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haha. its true they will go out in mass.
I have seen aspects of my leaflet copied by other window cleaners in my area. Its a compliment really but I still dont like it.
Mine are being delivered in surrey and sussex only. I am sitting here waiting for the first 100k to turn up now.
My delivery starts this sunday when 12,000 will be going out. then its 8-12,000 a week for the next 15 - 20 weeks!
Got our new uniforms yesterday and new poles from gardiners turning up today. Im really buzzing about work at the moment. We have a target of 700 new customers this year. Thats alot of first cleans!
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Are you delivering them Lee? or are you paying another company to deliver?
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lol. I wish I could deliver 12,000 in one day myself. The print and delivery of the 100k is costing me £10,000 -£4k for print and £6k for delivery
I am using Jogpost Ltd. I tried them out last year with 1 drop of 12,000 and had the best return ever. That drop was done on the 11 sep last year and I even got a new customer from it last week. Fantastic and worth every penny.
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Lee who have you used to print them? I'm after some new ones as I now offer different services than when I first started up so I want them all put on my new leaflet. I also want the a5 size foldable ones as I like the look of them, did your company you used design them as well as print them?
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I designed them myself. Before window cleaning I came from a sales and marketing background, so its what I do if you know what I mean.
The company I used is based 2 min from my office and is called Gamut media solutions. The owner is a friend of mine and I cant fault what hes done or the price. top service.
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Lee I didn't mean on your own lol, I meant employing people yourself to leaflet. ;D
I did a leafleting campaign a couple of years ago and it put me right off as I paid to get 20,000 printed and delivered. I only got one or two phone calls from them which led me to believe that a lot of, if not most of them went in the bin.
I bought the leaflets and had them at home for a while. I then dropped them off with this company who distributed them and the company said they would bill me per thousand that were delivered. Alarm bells rang in the end when I got a bill for about 4000 leaflets being delivered and my wife pointed out I hadn't had all the leaflets delivered because she had put the ones I'd been delivering in the cupboard behind the kitchen door because I'd left them in her way!
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I designed them myself. Before window cleaning I came from a sales and marketing background, so its what I do if you know what I mean.
The company I used is based 2 min from my office and is called Gamut media solutions. The owner is a friend of mine and I cant fault what hes done or the price. top service.
Ok cheers mate. I'll keep searching the net till I find someone that will do the full lot for me. I have a good idea of what I want but the pro,s always make them look that bit more Proffesional than we can.
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haha. its true they will go out in mass.
I have seen aspects of my leaflet copied by other window cleaners in my area. Its a compliment really but I still dont like it.
Mine are being delivered in surrey and sussex only. I am sitting here waiting for the first 100k to turn up now.
My delivery starts this sunday when 12,000 will be going out. then its 8-12,000 a week for the next 15 - 20 weeks!
Got our new uniforms yesterday and new poles from gardiners turning up today. Im really buzzing about work at the moment. We have a target of 700 new customers this year. Thats alot of first cleans!
hey lee,
i;m 100% in agreement. i wouldn't give anyone a leaflet whos a WC. they take so much work to pout together and are so expensive too. anyhow, all your hard work is what your franchisees are going to be buying off you
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share my leaflet!! sorry I just broke out in a sweat :o
i wouldnt share my leaflets either. the funny thing is, is you're going to have 200 000 of them delivered all over Kent, and nobody on here can get hold of them! ironic :)
Hi Richard
I live in Kent- when one drops through my door, I'll post it up ;D ;D
Though I might get tempted by the franchise offer tho, so might keep it :P
Roy
cheers mate! ;)
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Lee I didn't mean on your own lol, I meant employing people yourself to leaflet. ;D
I did a leafleting campaign a couple of years ago and it put me right off as I paid to get 20,000 printed and delivered. I only got one or two phone calls from them which led me to believe that a lot of, if not most of them went in the bin.
I bought the leaflets and had them at home for a while. I then dropped them off with this company who distributed them and the company said they would bill me per thousand that were delivered. Alarm bells rang in the end when I got a bill for about 4000 leaflets being delivered and my wife pointed out I hadn't had all the leaflets delivered because she had put the ones I'd been delivering in the cupboard behind the kitchen door because I'd left them in her way!
This is exactly why I will now only use jog post. they have methods of monitoring the drop so that you know they have been done. There is no doubt when you see them working for yourself. that and the phone going mad.
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If you don't mind me asking. How much would you say you pay per customer?
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If you don't mind me asking. How much would you say you pay per customer?
From leaflets it works out at £20.00 a customer
I have a woman that door knocks for me, and one of my staff doors knocks for me they get paid £10.00 per customer.
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Just out of interest Lee, how much would it have cost to employ someone like George(super canvasser) for say 14 weeks?
As I understand it ,his hit rate is about 10 per day(give or take) so at 50 per week etc...
Not trying to say your method isnt suitable ,but interested to know if you had considered this in your planning?
Best of luck for your expansion , sounds daunting and exciting in equal measures :D
Roy
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Just out of interest Lee, how much would it have cost to employ someone like George(super canvasser) for say 14 weeks?
As I understand it ,his hit rate is about 10 per day(give or take) so at 50 per week etc...
Not trying to say your method isnt suitable ,but interested to know if you had considered this in your planning?
Best of luck for your expansion , sounds daunting and exciting in equal measures :D
Roy
I would not do that because a customer that has seen a price and decided to come to you of their own accord is twice as strong than one canvassed. What im doing is also cheaper per customer. We do a little door knocking as I said but not much.
I made a little video on the i phone today of the leaflets and all our new poles ect ect. I will try to post it later.
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Yes I would like to see that Lee
What prompted you to go down the franchise route?
I know that Ian Lancaster has been very successful doing this so did you use his experience as a template for your business model?
As an aside , without knowing your company size etc... but did you ever consider directly employing a canvasser - the only reason I say this is is in response to your
earlier reply.A direct employee would surely have greater resonance with prospective customers?
My apologies for the avalanche of questions :D
Roy
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lee do the prices on your leaflet/website include vat??????
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lee do the prices on your leaflet/website include vat??????
yes
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(http://www.cleanitup.co.uk/smf/1329928743_007.JPG)
Cheap, 4 to an a4 photocopy.
Picked up a sh*t load of customers from these bad boys. ;D
Keep it simple
Thats absolutely 100% right. Keep it simple, keep it cheap. I am totally convinced that leaflets like this work better than expensive glossy ones
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there is no such thing as 100% right. different things work best for different people. Years ago I did things leaflets like that and for me they did not do as well.
Customers tell me all the time that they get loads of window cleaning flyers but they went with us because they had never seen such a proffesional one. It says to them if a company has bothered to take the time and spend the money to produce that they are probably going to turn up on time every time and do a good job.
People are fickle these days. They want to see just what there getting and how much it cost. The main advantage to me is I dont have to do quotes 90% of the time anymore. When someone calls they have already decided to use us. I dont want to spend my time going round 5 houses all over the place and maybe getting 3 out of 5.
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Lee I think your 100% right with you statement about people wanting a professional company. I found this a lot too in the past. I think if you have a home made leaflet then turned up uniformed in a signwritten van with all the latest equipment to give them a quote it kind of puts them off as they are expecting the guy with the baseball cap with a galvanized bucket with a brass squeegee. So as soon as they see all this professionalism before you've quoted they're thinking. 'This guys going to cost a fortune!'
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"this guy is going to cost a fortune"
spot on. thats exactly what I want them to think. buy the time they have read my leaflet they are expecting to not afford it. then they see the price right there and its affordable. our prices are average for the area we are in. I know alot of other guys here and they charge about the same. Of course there is always someone cheaper or more expensive than us.
Dont forget we never undercut, we cant. they pay the price they see and thats that
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"this guy is going to cost a fortune"
spot on. thats exactly what I want them to think. buy the time they have read my leaflet they are expecting to not afford it. then they see the price right there and its affordable. our prices are average for the area we are in. I know alot of other guys here and they charge about the same. Of course there is always someone cheaper or more expensive than us.
Dont forget we never undercut, we cant. they pay the price they see and thats that
Thats what I mean with your advertising the customer knows exactly what they are looking at before they even pick up the phone. If your leaflet looks cheap and cheerful but then you turn up looking ultra professional its going to make the customer uneasy. As you said in the other thread you can loose out giving your prices beforehand but I'm sure if you don't spend hours quoting everyday the extra work will more than pay for what you'd loose by underquoting by a pound here and there.