Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Simon Gerrard on November 03, 2011, 06:12:43 pm

Title: Local Life Magazine
Post by: Simon Gerrard on November 03, 2011, 06:12:43 pm

Got a call from someone selling the Local Life Magazine which has quite a number of local advertisers in it (surprise - surprise)
Anyone use this. Sounded quite expenses so wondered if it was any good.

Simon

Title: Re: Local Life Magazine
Post by: wayne zabel on November 03, 2011, 06:35:50 pm

We have a "Your Local Magazine"round here - could it be the same I think its a franchise thing and operates in various locations.I do quite well from it.

Title: Re: Local Life Magazine
Post by: Simon Gerrard on November 03, 2011, 07:30:04 pm

Hi Wayne,
What size advert do you have and how much does it cost, if you don't mind me asking? Reason I ask, these guys were asking for £1200 per year, which I thought was a lot for a small publication.

Simon

Title: Re: Local Life Magazine
Post by: wayne zabel on November 03, 2011, 07:35:23 pm

I have a quarter page ad in full colour in the A5 magazine.It costs £70 a month inc VAT,I reckon I get about 4 to 5 jobs a month.Problem is therte are 2 other CC in it too although one is a Chem Dry and I can compete against his prices.

The mag has a good circulation of over 10000

Title: Re: Local Life Magazine
Post by: Steve Barnett (Carpet Care Plus) on November 03, 2011, 07:45:48 pm

I advertise in a local mag. It only goes out to 5000 homes in my own postcode area.

£88 per month for a full A5 page.

I've been in it every month for 2 years. Now that I've finally finished putting all my clients into cleaners mate, I can see that this advert has brought in £20,000 worth of work in those 2 years.

Very pleased with that sort of return  ;D