Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Bob Robertson on August 16, 2011, 08:39:44 pm

Title: Upside Down Ads
Post by: Bob Robertson on August 16, 2011, 08:39:44 pm

I was looking through a local business magazine today and there was an upside down ad in it. My first thought was the company would be wanting there money back for the mistake.

After a few moments of studying the upside down ad I realised it was done deliberate and had caught my attention. Good bit of marketing.


Bob

Title: Re: Upside Down Ads
Post by: markpowell on August 16, 2011, 08:41:40 pm

sounds like a good idea to me
Mark

Title: Re: Upside Down Ads
Post by: derek west on August 16, 2011, 08:44:22 pm

unless everyone in the mag has the same idea ;D

Title: Re: Upside Down Ads
Post by: Bob Robertson on August 16, 2011, 08:49:39 pm

True Derek  ;D  but if your the first in your local mag it would make it difficult for others to follow as they wouldn't want to be seen as copying you.

Here is a blog about it.

http://www.lonelymarketer.com/2007/04/09/upside-down-ad-is-going-in-right-direction/

Title: Re: Upside Down Ads
Post by: Dean Cudd on August 16, 2011, 08:56:18 pm

I did this about 6 years ago in my local free paper. It did not increase my work load, I just got sick of people telling me they have printed it the wrong way up. Dean

Title: Re: Upside Down Ads
Post by: Jim_77 on August 17, 2011, 01:04:00 am

I got my last lot of leaflets printed upside down.  Didn't make any difference to the number of calls I got.