Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Bill Robinson on October 22, 2005, 11:11:58 am

Title: Leaflets
Post by: Bill Robinson on October 22, 2005, 11:11:58 am
hi
what company do you recomend for printing me up some leaflets and how much does it cost can you just order them over the net
billman
Title: Re: Leaflets
Post by: daniel b on October 22, 2005, 12:17:06 pm
 Try www.trade-print-warehouse.co.uk i had 10k B+W for £68 to the door.
 i think there site is down so here is there number 01482 307760.

Good luck

Daniel
Title: Re: Leaflets
Post by: Bill Robinson on October 22, 2005, 12:33:16 pm
thanks but the link didnt work will try again later
Title: Re: Leaflets
Post by: daniel b on October 22, 2005, 12:44:24 pm
like i say i think there site is down
Title: Re: Leaflets
Post by: Mike Halliday on October 22, 2005, 01:41:15 pm
if you want to a printer who answers his phone upto 8.45pm and knows carpet cleaning like the back of his hand try Mark at DP Design

biz hours;01482 325919

home number;01482 376081

same priceds as Tradeprint

Mike
Title: Re: Leaflets
Post by: garyj on October 22, 2005, 02:11:43 pm
Welcome back Mike, did you win anything in Vegas?
Title: Re: Leaflets
Post by: ollie on October 22, 2005, 07:37:28 pm
My brother just got some leaflets done using digital printing from a company with outlets across the uk i believe. He was going to use tradeprint following my advice but got caught up in their recent staff dispute so jumped ship and from what ive seen they are fantastic and cheaper. hes on here as Ben (elite cleaning services) if you want to get more details.  ( I cant remember the printers name)
Title: Re: Leaflets
Post by: conallon on October 22, 2005, 08:35:19 pm
As Mike said, Mark at DP Design the dogs dangly bits for carpet cleaning printing,

Conrad

 
Title: Re: Leaflets
Post by: Mike Halliday on October 22, 2005, 09:28:26 pm
Gary I won 9$ but I had to put 20$ in the slots to win it :-[

Con, is that your un-biased opinion ;)

Mike
Title: Re: Leaflets
Post by: conallon on October 22, 2005, 10:00:40 pm
 :-X ;D
Title: Re: Leaflets
Post by: Ian Gourlay on October 23, 2005, 08:06:34 am
Whats this I thought Mike was Sales Director for Trade Print ;D ;D
Title: Re: Leaflets
Post by: cleaning co on October 23, 2005, 09:54:39 am
hi, leaflet pic
Title: Re: Leaflets
Post by: Bob Robertson on October 23, 2005, 10:23:03 am
What is the seal of excellance? and how do you obatain it.

Kind regards


tihson
Title: Re: Leaflets
Post by: cleaning co on October 23, 2005, 10:34:10 am
not telling secret !!  lol
gary
Title: Re: Leaflets
Post by: Bob Robertson on October 23, 2005, 01:31:33 pm
Can you design me one  ;)
Title: Re: Leaflets
Post by: jasonl on October 23, 2005, 01:57:25 pm
this one was designed for £50, by a student, still needs teaking , but very clear i think.
Title: Re: Leaflets
Post by: mark_roberts on October 23, 2005, 04:12:14 pm
Jason

I like the idea of your flyer.  What sort of results have you achieved with it.  Have you compared the results of your 'type' of advert to the more education based marketing ideas of Alltec and the like.

thanks
Mark
Title: Re: Leaflets
Post by: jasonl on October 23, 2005, 06:25:04 pm
ITS BASED MORE ON SELLING THE SIZZLE rather than the steak, previous similar ads have given great results,,,, have you seen the latest persil ads, no washing machines, no powder , just dirty clothes and good times
Title: Re: Leaflets
Post by: Mike Halliday on October 23, 2005, 07:30:55 pm
It can be dangerous to start  getting too clever with leaflets and start making comparrisons with FMCG. The aim of the Persil Ad is not to make you wash your clothes ( we already buy washing powder) but to change brand.

A leaflets role is to get the reader to have there carpets cleaned not change carpet cleaners.of course you should sell the sizzle (benefits) of clean carpets, but pretty picture won't acheive this.

I bet Cleaning Co leaflet is  a fifth of the cost of Jasons and will bring in more work ( although at a lower average price per job)

I've seen britains best  leaflets, 1 has been constanly reordered at 100,000 a time  for the last 5 years with very little changes and used used by a national company, the other is used by a single operator & ordered at 20,000 a time over the last 3 years with no changes. both are single colour on white.

Mike
Title: Re: Leaflets
Post by: cleaning co on October 24, 2005, 03:51:40 am
£96 per 10000 ,cheap as chips like my prices lol been using these for nearly 10 years   and can hon say would not had survied with out them
Title: Re: Leaflets
Post by: jasonl on October 24, 2005, 08:53:39 am
Britains most succesful leaflets................. surely they would be the ones coming from beverley, the company recently was  sold for £18 million........... not those ones printed  at tradeprint.
Title: Re: Leaflets
Post by: Mike Halliday on October 24, 2005, 02:40:44 pm
Sorry jason I can't see the logic in you statement, why does  chemdry being sold for £18m bear any relevence on  how successful a leaflet is?

Have you seen a leaflet suplied by Chemdry ( obviously, you had a C/D franchise) they are crap, being the worlds favourite airline..oops I mean carpet cleaners does'nt make them an expert on leaflets.

Tradeprint print 100,000 leaflets a month for this company, if you know of a company who deliver more than this then sorry  I'm wrong.

I use the amount delivered as an indication of success because the way i see it, only a fool would spend money on this amount of leaflets, if they did'nt bring in the work.

Mike

Ps Chemdry do use Tradeprint
Title: Re: Leaflets
Post by: jasonl on October 24, 2005, 02:45:55 pm
Well 600 franchises average 5000 only per month in leaflets = a lot more than 100000, plus 18 million =   a lot of success behind a brand, those guys know how to buils a cc brand, the proof is they did it .........made a great profit ........heavens best , have over 1000 outlets...thats success too in my book
Title: Re: Leaflets
Post by: Mike Halliday on October 24, 2005, 03:48:48 pm
you mean every chemdry  deliver 5k a month, then why do the 4 local to me not deliver any, are the only ones of the 600, seems a coincidence.

when i refer to 'success' I'm talking about the the success of the leaflets to bring in a responce, not how successful the company is, no one would argue that Both Chemdry & Heavens best are successfull companies.

Mike
Title: Re: Leaflets
Post by: cleaning co on October 24, 2005, 04:15:26 pm
hi, never ever seen chemdry leaflet and there must be 6 local to me
gary
Title: Re: Leaflets
Post by: ianharper on October 24, 2005, 04:17:57 pm
Hi Guys

Its all in the name "ChemDry"

What is the second most asked question after price? "How quick will it dry" This has great power and saying it in your name has greater power. you are giving the answer to the question before its asked and reminding prospects that it is the number one bad experance that prospects that have gone for cheap price and had a bad experance.

This and the fact that franchises are forced to promote brand awearness. If a franchise fails its sold again and the brand building carries on, if an one of us fails, who give's a !!!!? 

What we must do is have our offer (not Name) if front of a prospect when they have a use for our services. This is where leaflets help us, by doing this and comitting to dropping to a area that you can offord to do on a regular basis.

What you must do is become the big fish in your pond (town) and not try and match Chemdry.

On the subject of size etc I go for 1/3 a4 light card and change the colour and offer of the card each month. these can be used for your 5 arounds all you need to do is write the address on the other side and also can be used for any mail outs to old customers.

Respect

Ian Harper