Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: AshWhite on June 22, 2011, 02:31:47 pm
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I've had a phone call from a local indian restaurant offering advertising on their menus, full page for £500, half page for £350 or quarter page for £200, to be featured on the menus for 12 months. They reckon they'll go through 15-20,000 menus in that time, between the restaurant and delivered all within my target area. Has anyone tried something similar in the past, and if so what sort of results did you achieve?
Thanks,
Ash
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Ash first thing i would ask myself is how confident i am at getting curry stains out of carpets/fabrics and some are impossible.Regards Alan(swindon)
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There is that aspect, but I think I'm more interested in having my ad pinned to customers' walls/kept somewhere that they might see it every couple of weeks (as opposed to my own dedicated leaflet which largely ends up in the bin I'm sure!). 15000 of them for £200 doesn't seem like bad value I thought?
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The only time I look at an Indian menu is when I fancy a chilli chicken tikka and I couldn't tell you what's advertised on our menu... I could think of a better way of chucking money away.....
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Don't bother it won't work. All you are doing is funding their printing
costs.
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you think your leaflets will go in the bin but there 15,000 - 20,000 per year for just one restaurant some reason wont? and then enough of those people will want a carpet cleaner, and then chose you over the others on the rest of the page?
i doubt they'd want this option as it sounds like they want to fund their printing costs but maybe worth doing 2 cleans a year in their restaurant free instead and you can put something on it saying we're recommended by this restaurant?
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I would be the only carpet cleaner on there, a customer of mine gave them my number. I've arranged to meet the guy on friday so maybe I'll just see what he's got to say or if he's willing to do a deal.
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ah ok. suppose decide whether you think the price will be worth it. imo doing a deal and putting it down as a recommendation would be the best choice as then it'll only cost you a couple nights work
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Dont waste your money mate spend it on a leaflet drop or internet, the only way forward imo
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Maybe go with marks option mate and get a good web site up for that money..
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Hi Guys
A complete waste of money.
Stick to what really works, websites, leaflets, YP??, selling.
Cheers
Doug
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Forget it, they're just looking for a way to subsidise their leafleting!!
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I agree with the others but if you are determined, why not offer them 5% commission on any work generated instead of paying up front?
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no ! no ! no !
None of these type of things ever work,
I would either spend on leaflets, a website + seo or google adwords ( if you know what you're doing )
Regards
Steve
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I've had a phone call from a local indian restaurant offering advertising on their menus, Ash
First off, was it the restaurant that phoned you? Because there are enough scams going around where these advertising companies say they are x,y,z when infact they aren't.
If it is the restaurant then I would have a word with them and ask to see an example of what they have in mind and take it from there.
The general opinion though is that these don't work because if I was ordering food the last thing I would think of reading would be the adverts, although take away curry....carpets....might be something in it eventually.
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keep clear of advts on menus, estate agent glossy handouts, football/cricket/rugby fixture lists, cards in supermarkets and anything else similar. if you do feel inclined to waste money, send it me before you fund someone else's printing costs,
::)
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Correct me if I'm wrong, but I'm not sensing a lot of love for this scheme? :) cheers for the feedback guys
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Think a few if not many of us have done something in the same line and it just didnt pay off mate....
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keep clear of advts on menus, estate agent glossy handouts, football/cricket/rugby fixture lists, cards in supermarkets and anything else similar. if you do feel inclined to waste money, send it me before you fund someone else's printing costs,
::)
TAKE NOTE! DON'T DO IT, IT DOESN'T WORK!
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Hehe I think you have your answer, Ash :)
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I think its fair to say that its a resounding 'No!' Lol
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Ah Ha.
I got burnt for over a grand once, was a good few years ago so it would be more now.
Some daft wall planner which never got delivered, well they threw out a few. To be fair to myself, the guy was a pro closer.
He even got a lawyer to sign up ;D
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how is this menu laid out? is it folded A5, tri-folded or single sheet.
imagine if it is a single A5 sheet or A5 folded and you are on the back then if you had the full back you would be paying £500 for the equivalent of having 15k-20k leaflets delivered but firstly..... which is it? 15k or 20k... there is a 25% difference
20k leaflets printed and delivered would cost approx £600 but this is with your message of both sides so double the amount of advertising space.
on these figures then it does not look a good opportunity.
if your advert is not on the back then it definitely is a no go
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Getting a sense of deja-vu here. I fell for one of these things about 40 years ago (golf club menus) so its nothing new- they make out they are from whatever it is (when they are only an ad agency) and come over all smarmy, like they would like YOU to be their only (carpet cleaner, china shop, whatever)to advertise in their product - but they have NEVER HEARD of you! Your name is just the next one off the list! A firm I was associated with also fell for one of these wall planners (see previous post) and that was a complete fraud - cost over a grand and never delivered, etc. So I just add my voice to the rest - SAVE YOUR MONEY and develop a good website instead!
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did a similar thing with an ad placed around a back lit map on an estate agents wall, nice and visible, good location £700 not one call , nuff said