Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: derek west on May 31, 2011, 07:23:40 pm
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your thoughts on this vid guys, not too bothered whats said as long as its honest and constructive. it will be coming off youtube and i will be doing one with some up to date video clips but thought i'd see if you think its more professional than the earthy ones your used too from me.
http://www.youtube.com/watch?v=4WhqaKJ95Io
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Derick.,
Imho , I can see you have tried to show a vid that is slick and upbeat and to some extent it works, how ever I personaly find the music annoying, and the short clips continualy going back and forth a little to much to take in, as a cc i know what is gong on and the process you doing, to a prospective custy i feel a more informative and slower approach would be better.
Geoff
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It's a bit chaotic, Derek and monotonous too. You keep showing the same shots over and over and you just lose interested. Shorten it down and give it a sense of purpose and you've cracked it.
You did ask :(
Simon
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I wouldn't want to watch that with a few beers in me ;D
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Derek, firstly I have no idea how to film and upload a vid so this is not any form of professional critic but....
I stopped watching at 60 seconds because the constant flashing between scenes did my head in, and could possibly cause an epileptic fit for some people (who may be prone to it).
It was manic, have you been on the high suger drinks again ;)
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pepsi max only neil, on a diet. ;D
looks like a big fat no no then, hey ho, back to the drawing board, cheers guys.
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Derek,
I did a video marketing course about three years ago with a guy who worked on post production on the"Blair Witch Project".
He said, no matter how long or short, a video has to have a story line featuring a hero (you) and a villain (the dirt). He also said you needed a "story board" with each scene planned in advance.
You did that on your previous ones (especially the drive cleaning ones, which I liked) but do not seem to have a plan for this one.
It's easier to produce something if you have a story line or script first. I hope you don't think I'm hijacking this but I stuck pretty tightly to a plan for this one... http://www.youtube.com/watch?v=y2O21jeE3Iw . If you don't it can "wander" a bit.
Hope that helps,
Garry
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Hi Derek,
I applaud your efforts in what you have done, but it was like watching an episode of Deadliest Catch!(Fishing in the Bearing Sea in Alaska).
And I now fell a bit giddy, and sick and vertigo, and me 'ed is spinnin'
Apart from that, ITS GREAT! ;)
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At first i thought it was a new dance video. Rave on.... 8)
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yeah all right i get it, don't rub it in ;D kick a man while he's down why don't ya :'(
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Gary,
I lost interest in your video when the rotary scrubbing seemed to be having no effect at all, especially on the stain. I thought the carpet was the wrong colour to do a before and after and I don't think that having watched it anyone would be particularly impressed, but I could be wrong. ( I usually am ;D)
Simon
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Derek,
As said by others, it has to tell a story. You can do in a number of short frames for each process, eventually leading up to the finished result.
By short frame I mean like on TV ads, where they show a clip of no longer than one or two seconds. This is frustrating to view but leaves the viewer wanting more, it has been proved that any longer than that and they have seen too much and rapidly lose interest. So you are right with the quick clips, they just need organising better.
Dave.
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cheers dave
very constructive. i need some good new footage first so give us a while and as arnie would say, "i'll be back" with version 2, carpet cleaners revenge. allthough arnie dint say that last bit, obviously,
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ive turned the link off just in case anyones wondering where it is. i get the gist of the comments, its not good so its work in progress.
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Derek Thank you for wasting my time obviously you took it down while I was watching other vid
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Just see it in time then ;D
Although I haven't really done any myself from a viewing point it is a bit too jumpy from scene to scene, and too long overall.
But apart from that good ;D
Liked the design and the content, just too quick to see it!
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Derek Thank you for wasting my time obviously you took it down while I was watching other vid
ya snooze ya loose ian. ;D
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Think Derek has found a niche, he's marketing to people with Attention Deficit Disorder.
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All I can say is whenever I've shown videos to people, they give me very good reasons why one is better than another which seems to make sense. Then you release them and it's never the one they chose which gets the most response.
So my advice would be to do at least six videos, all different approaches and show a differnt one each time o your site or platform. After several hundred views and click throughs you will have your answer from the people who really matter. You then take your best video and new one and see if it does better or worse, rinse repeat.
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I think the real danger with using video is the risk of losing the potential customers attention because we haven't given enough thought to what is important for the viewer, instead, we tell them what we think is important , a nice shiny machine, a before and after, a carpet being vacuumed, but what if none of these things speak to their real concerns? Is the company reliable? Will they try and double the price with extra services once they get into my property. Will I be safe with a strange man in my house? Will my carpet look as clean as the one in the video, or was that just a set up?
I think still pictures work far better because you are showing them something they can readily recognise as what they are looking for from a carpet cleaner.
Simon
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so excluding simon who doesn't like video's, what about this one?
for a ltd period only, here is the link, you have been warned mr gourlay ;D
http://www.youtube.com/watch?v=cVVCH_I75KM
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are you still cleaning those stairs... ;D ;D
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I think that is excellent , tells the story , maybe have your number constantly at the bottom of the screen in case the viewer gets bored , and introduce yourself ,speaking in the first person.
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Not a bad video, has all the right ingredients,
perhaps your voice could be a bit more enthusiastic so you sound really convinced you give the best clean etc
The music is a bit annoying and was a bit too loud near the end of the clip, drowning out your voice a bit.
Ive yet to come across a customer that was that interested in the type of machine we use, more interested in the end result, so think i would push that more and benefits of having regular carpet cleaning.
Maybe captions on the pictures as well as the voice over.
Regards
Steve
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good constructive comments there steve and J
number on the bottom i like and yes, my voice needs more enthusiasm.
i do get regular comments on the "impressive" machine i use so will beg to differ on that comment ;)
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When I had an Exel, the customer always made a positive comment, now I have an Alltec, I get the same comments...
Anything that isn't a Vax, impresses customers....
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What even a rug doctor colin
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What even a rug doctor colin
Well obviously some people ARE impressed with the looks of the RD, enough people hire them ... :o
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Where you say if we can clean carpets like this one, we can clean any carpet, why not make it personal
You have seen us clean this carpet, so imagine how clean we can make YOUR carpet....
or something along those lines
music was orible by the way.
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lincoln park
for men ;D
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I like linkin park derek going to see them at download soon ;D
Like the video derek and as i always have said thats why you do well as your trying new stuff all the time and your still only in your 3rd year? nice one..
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It's not bad is it, well done.
Only thing I really picked up on was 'wick back', what is that? You've introduced a problem I know nothing about and didn't even know existed!! ( from a custies point of view).
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i would think if you know nothing about it, then it can only be impressive ;D
not a clue on that one gary to be honest, could work for or against i suppose. all helpfull for my next masterpiece.
gonna rent me one of those ruggies and buy a 10 be 10 poly. watch this space ;D
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I've noticed with all the videos I've made is you need to go over the top with the enthusiasm if you talk & act normally you come across as a bit dull
you need to create excitement to grab the watcher attention
how about this video, I'm thinking of doing some thing similar
http://www.youtube.com/watch?v=T0q1i2mqMgs
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Derek,
It's not that I don't like videos, in fact we were using video marketing 20 years ago. We got a professional shot video with pro voice over that was aimed at the night club / pub market. (they were big back then) and it did well because it was aimed at that single market.
The problem with having a video on your website is that everyone thinks it is essential to show people how you're going to clean their carpet because they think that is what they want to see, which is true, but only to a point. Most videos I've seen show domestic carpet being cleaned, so what if your a commercial custome, or you're looking for your leather suite to be cleaned? To me, a good video shows the prospective customer all of the services you offer. I notice you do leather cleaning, hard floor cleaning, flood restoration, upholstery cleaning, but you only mention carpet cleaning.
If it is important to show potential carpet cleaning customers what they are going to get then why not potential upholstery, hard floor, flood restoration customers?
I'm no expert in these matters but doesn't it make sense to get as many people as possible interested in the full range of services you offer and have a video that achieves that?
You did ask.
Simon
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ive got a commercial video and ive got one that shows leather before and afters. working on the hard floor one and flood one will be avialable in the near future.