Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: davep on May 09, 2011, 06:39:09 pm
-
Thought would get some feedback on this before it goes to print, be kind ;)
-
i like it, its bright & simplistic.... some flyers tie themselves up in nots with blah! blah! blah! meself, if an article or a flyer has to much info, i'll end up not reading it.... simple & to the point, showing clearly what you about, you better brace yourself for an influx of work...... ;D regards Charlie.
-
I see a flyer as a statement of what you do and more importantly the qulaity of your work, Mike H is the daddy when it comes to leaflet knowledge but to me it looks very cartoony standard also if you are paying for paper (the most expensive bit) why no reverse side?
Proof in the pudding is how much it will pull when it gets out there and what quality of inquiries you get, but if you do nowt you'll get nowt!!
Shaun
-
I would guess you would want me to honest rather than kind.... so to be truthful I think its crap
but if you are like everyone else who put up their leaflet and ask for opinions you don't want to hear the truth you want to be told how clever you are for designing such an eye-catching leaflet and how you need to brace your self for the influx of work it will bring in ::) ::)
but trust me start again and don't try and reinvent the wheel, ok it will bring in some work if you put out 10000000s...... but a piece of bogroll with your number would also bring in work if you put out millions
if you are paying for printing & delivery then give your self the best chance possible of getting a response by using a decent leaflet
-
Shall I put a giraffe on it? ;D
-
Shall I put a giraffe on it? ;D
;D
-
Its just an idea. Trying to swerve away from the stock pics of the guy with chinos etc
-
i bet your glad you asked now dave, it looks like the bogroll is the way to go! :D i still like it....
-
Dave don't forget you are not designing the leaflet for yourself or us but for a person who has never seen a leaflet for carpet cleaning before ( or if the have they probably don't remember)
so where we are sick of seeing the bloke in chinos cleaning a carpet..... for the customers its totally new.
-
I never designed it, got a mate to give it a go.
Think with the amounts of leaflets out now from charity shops, pizza places etc you need one that is a biy quirky so it gets put on notice board.
Maybe it needs an offer on it?
-
In my humble opinion its devoid of any information,
No info on what you do,
how you do it,
no headline,
no call to action,
no special offer / discount, ( accept for free spotter )
no deadline to work to,
no usp,
99% of people have no idea what truckmounted cleaning is ,
As has been mentioned imagine you are a customer reading the leaflet and imagine what would tempt
you to read a bit more and pick up the phone.
In my expereince a leaflet without a real big offer on it is a waste of time and money,
Regards
Steve
-
An offer is a call to action but if you are leafleting a set area day in day out is it worth it? then you could look at the upsell or bigger job ticket of 3 for 2 etc I think it depends on what you are looking for if it's for immediate jobs then you need a big 'BUY NOW'
Shaun
PS I've just done some leaflets around my wife's shop, she advertises on one side me on the other, I pay for printing and I pay for delivery (something wrong there me thinks) the pink flyer is having a renaissance.
-
dave
go for it mate
leafletting is a lottery not a science
if it lands on a carpet that needs cleaning they'll give you a bell.
all this blx spouted about call to action, special offers etc..etc... aint gonna force someone to have there carpets cleaned.
its all about luck, if its a service theyve been thinking about and your card comes through the door, they'll ring you. simple as that.
ive had 10 jobs per 1000 and then ive had no jobs per 1000. and guess what, yep you guessed it, same fkn leaflet.
don't pee about mate, get em printed and get the fkrs through the god damn mo fo letter boxes. you go girl ;D
-
Erm ok Derek
Going to add "ask about this weeks special offer"
-
yeah special offer, oooo and don't forget the call to action, then theres the explanation of the truckmount. don't forget the chino's. and that picture of wine spilling on the carpet,
come on dave, seriously.
you liked that leaflet and thats why you put it on here. it was all ready for print.
stick with the plan.
the leaflets fine mate, it simply says, "would you like your carpets upholstery or leather cleaning? then give us a call"
as nike would say, just do it.
-
A straight forward leaflet would work if you were the only carpet cleaner in Liverpool but unfortunately theres probably loads so you need something to stand out from the others, and in this cash strapped period of time people will go for the best offer.
I can only speak from experience,
Ive tried both ways and a leaflet with an offer with a two week deadline has always brought the most calls.
If you dont have a deadline then theres no urgency in the mind of the customer to call even if they intend to.
If you go to the trouble of designing, printing and delivering the leaflets why miss of any info that just might increase the interest, even if its just a fraction.
Its a no brainer really
Steve
-
It's a nice looking leaflet and screams out 'quality'.... :)
Agree with the dead-line sentiments...
-
Just did a targeted leaflet drop promoting our floor restoration services.
Some nice pics, list of surfaces worked on and services for them.
The only call to action was Find us on Facebook, Watch us on YouTube and visit us at address/url.
Enquiries after 2 hours of drop beginning and significant increase in Facebook visits/likes.
Shame our website is baws.
-
i think its good eye catching and quirky.....better than a takeaway menu....maybe not on a Saturday neet though ;D
No expert but if i had top notch truckmount gear i'd be damn sure i was selling it...
also agree deadline special offer to grab attention and get the customer to action..
but graphics layout design etc... i like......
-
I think thats the worst flyer Ive ever seen. It looks cheap and nasty.
Theres tons of info out there about even the basics of flyer design. Read and then try again.
Having said that if it pulls well send me one and I'll eat it.
Mark
-
Cheap and nasty :-X
Have you had a bad day :D
-
A few harsh comments but I think it looks alright. Maybe a wee special offer and more catchy headline.
Maybe add the words "cleaning" after the services provided. i.e. upholstery cleaning, carpet cleaning, leather cleaning.
-
I would advise against the word cleaning wherever possible.
Cleaning = cheap
Carpet care rather than carpet cleaning in my opinion sounds like there is a little more to the process.
Leather conditioning and restoration rather than leather cleaning.
The housewife can clean her own leather using baby wipes. Yeah I know not ideal but anyone can clean. (they think)
For example I can cut hair. I ain't a stylist tho.
-
I would advise against the word cleaning wherever possible.
Cleaning = cheap
Carpet care rather than carpet cleaning in my opinion sounds like there is a little more to the process.
Leather conditioning and restoration rather than leather cleaning.
The housewife can clean her own leather using baby wipes. Yeah I know not ideal but anyone can clean. (they think)
For example I can cut hair. I ain't a stylist tho.
But in terms of carpet cleaning, that's what we do, clean carpets!
-
Did you cut Dereks hair?
Shaun
-
The only Fantastic offer you guys come up with is 3 for two because IT WAS ONE OF THE OFFERS Mr H put it on his famous Green leaflets IN 1652
How can carpet cleaners have offers when customer does not know what the price is,
-
here is a novel idea then............................
put prices on the leaflets......
Then you can introduce offers.... ;D
-
I would advise against the word cleaning wherever possible.
Cleaning = cheap
Carpet care rather than carpet cleaning in my opinion sounds like there is a little more to the process.
Leather conditioning and restoration rather than leather cleaning.
The housewife can clean her own leather using baby wipes. Yeah I know not ideal but anyone can clean. (they think)
For example I can cut hair. I ain't a stylist tho.
But in terms of carpet cleaning, that's what we do, clean carpets!
Surely you do more than just clean them. Its part of the process.
For example check out these guys http://www.polishedbliss.co.uk/ (http://www.polishedbliss.co.uk/) they just clean cars.
At £3000 plus a time.
-
Did you cut Dereks hair?
Shaun
Havent done it since I got a recall for not napping it correctly.
-
If this is the first time you've read this whole thread then you'll be laughing like I am.
The only person to get anywhere near the true answer was Derek because the leaflet does have to drop through the letterbox literally at the time that person is thinking about getting something cleaned.
Mr H gets a good response because he bombards the same houses every few weeks so at some point he's bound to get that property.
I've tried DIY off the printer leaflets which have had the same response as double sided glossy professionally produced/printed stuff.
I've tried ...... pink .... 3 for 2 .... 2 for 1.... free this .... free that ... and possibly the biggest failure was ..... half price for next Thurday & Friday only .... with an absolute zero response.
I must get at least 2 pizza leaflets every week and they all go in the bin EXCEPT for the one that falls on the day that I'm thinking we'll have a pizza this weekend.
So Mike is correct with constant bombarding and Derek is right with timing because you can make your leaflet a master piece of art but it will never be looked at in detail unless that was what they wanted anyway.
-
80% of leaflets response is about dropping through the letterbox as they need a carpet cleaner, but this does not explain the jobs i do where they show me a leaflet thats years old...... were they have stuck it in the draw and forgot about it.
some people do plan ahead, they might be decorating next month or having a wedding or family visiting in the summer holidays or moving out of a rental property and have to have the carpets cleaner..... so they will keep the leaflet, if it looks professional as they may receive 3 or 4 leaflet between keeping your leaflet and actually being ready to call you. if your leaflet is crap they will keep the next leaflet.
-
Mike, the things you wrote about leaflets dropping just at the right time is in part true, but there is IMO another side to it.
Because we are in the profession the condition of somebodys carpet or upholstery seems of prime importance but to the potential customer it is just part of the overall picture of their home As the soiling of carpet or upholstery is a slow process it often goes unnoticed until it is so dirty that it almost screams at them.
This does not always happen but does often enough that I think it is part of the leaflets job to get them to actually look at their furnishings properly.
Plus I always have printed on my leaflets ädvice to save the leaflet because even if they don't need our service today they certainly will in the future.
Harvey
-
This is where proactive marketing scores over the web. Something is brought to your attention you previously were either unaware of or procrastinating over and nudged into action.
-
This is my first post, great forum - I've read loads of good advice on here so far :)
To the OP:
Your flyer should emphasize the benefits and not the features of your service. So for example instead of 'truck mounted cleaning' (feature) you could put something like 'deepest cleaning available' (benefit).
IME I've generally found relatively straightforward leaflets get the best response.