Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Graeme@Access on October 03, 2005, 03:55:34 pm
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I noticed that you can get a hold of this programme pretty cheaply (£20) but was wondering if it was even worth that?
Is it just some American dude harping on about the 1000 things you could do to make your company better? or is it actually quite useful?
I know Alltech based the fast track programme on it (meaning it must have some kind of relevance to our industry) but is it actually useful or just a tea coaster?
Any advice much appreciated
Graeme
ACS
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If a legit copy costs £695, is £20 a lot.
Of course you could use any of the material in any advert.
Dave
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You would probably find some of the stratergies etc,
But if you read the blurb it is a copy.
I do not think its the full kit unless there is a new one on Ebay
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Well yeah i guess that you cant go wrong for £20... even if they are multi coloured tea coasters 8)
Ebay has 14 for sale atm @ £20.
It does state its a copy, but i guess some strategic rewording of the material could allow me to use the stuff in adverts etc.
Cheers guys
Graeme
ACS
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Why not think of the customers you want to attract.
Either go and ask them what would attact them to your business.
Or do what everybody else does and just Guess !!!!
Dave
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I'm sure I only paid £15 for it a couple of weks ago.........
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Piranha Marketing is really on-going marketing training. You will not really make much of just buying the initial package and think that it will transform your business for you. You need to keep yourself up to date and keep learning through attending boot camps, subscribing to the newsletter, working the genius network programme etc, etc. Of course this will incurr further investment but you will learn direct response marketing. And if you think education is expensive,then try ignorance.
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Hi Fintan_coll
Do you use Joe polish stuff?
I love it, Its showing its age a bit now,
The reason is that as he has moved on to other neich markets the focus has gone. But the ideas he still comes up with still work anywhere.
I am just about to get his stuff sent over from the USA as I am not ready to join Fast Track at the moment, plus Robert (respect) acts as a filter to it all.
What I would like to see is some knid of link with our friends in The USA not only in marketing but on the tech side as well. It strange that with the internet everyone still is so country focused. Cleaning carpets over there is the same as here, just like the people. for that fact the same the world over.
We all have lots to offer each other shame to keep to ourselves!
Respect
Ian Harper
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Ian, I have used Joe Polish for a good number of years now. People may say what they like about him but I do not regret investing in his programme as I have got the price back many times .I have often said it before, just learning the type of advertising to avoid has more than paid for it. Before I was put wise to marketing by Joe I had wasted a lot of money on useless advertising. I see people in this business wasting their hard earned money every day but they still think Joe Polish is a rip off.
I agree with your thoughts on US carpet cleaners and I have always advocated greater contact between cleaners on both sides of the Atlantic .
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I have noticed from time to time US cleaners appear on the boards and then disapair,
I am guilty , in the oposite direction.
I do not find the US boards so easy to follow as the British .
But maybee its because I like the style and layout of the 3 main Forums that we have the benifit to be able to use.
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Hi Guys
What are the better US forums?
Respect
Ian Harper
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Cleanfax is the only one which I log on to. They used to send me their magazine free but then they began looking for something like three times the cost of the postage to send it to me. But I still look in on their web site quite often.
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Hi Guys
Why do you think that no one in the Uk has linked up with Cleanfax and marketed "Cleanfax UK" this would be so easy to do, as most of what they wright in the US would be relevant over here. Then all that would be needed would be some UK info to anglicise it.
Respect
Ian Harper
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Jeff Cross ,
The Editor sends me cleaning tips on a reglar basis.
Promoting his courses.
I also got an offer to join The Cleaning Management Institute CMI for $200.
THey have loads of publications and resources that I could draw on.
Has anyone listened to the regular Joe Polish phones inns that are taking place at the moment.
They seem to take place at 6pm Eastern but I am not sure what time that is in our money.
Regarding getting Joe Polish material from the States, I was under the impression you could only get it from Alltec
Unless you buy on Ebay. last time I looked there is an old boot camp not sure if it was CD or DVD complete set.
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Hi Guys
With regards the US and piranha marketing is Joes baby and ALLtec is roberts its only a joint venture not everything get though. just think about the call in days, robert has his with all the UK guys and joe will have his. its a mater of numbers you are going to get many more ideas from the US call than the UK one.
You know what its like you are at a training meeting and some one there like you gives you a great idea that makes you as much money as an idea that you get from the meeting. both great ideas but if you are not there and someone else passes on what they got from the meeting to you you are missing half of the profit that you would have made be being ther yourself. Robert is that filter. it would be best to a member of both groups.
I will give one example "bests clean or its free" USP does not come from joe it comes from one of his members. just look how many people use it. thats one that got though what about all the ideas that dont get though?
Then you have the service issue. who give better service to their members?
Plus you have to remember that Joe now serve many differant services so that will give more ideas to you. what do you think the check your advert for free idea is about? he gets to see the new idea before anyone else so he then pushes them to you, he will give credit to the person, but you will be paying him for the idea.
Please dont get me wrong I love what joe and robert are doing, its that we as a group dont relise what can do as a group just by sharing info.
Respect
Ian Harper
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A friend bought this £20.00 disk and has told me it is a rip off, just guys talking !!
If anybody want the FULL BLOWN Fastrak package now that I am retiring from C/C make me a sensible offer includes all Cd's and work books, please remember the toatol cost was £3600.00 so I will NOT be letting it go for £2.50.
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John,
I thought you were selling it as part of your truckmount deal?
Cheers,
Doug
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The one that fell through yet again, I only wish there were genuine people who read these board and not just tyre kickers !!
I am now going to spilt it up, I cannot work it anymore and need the cash!!
Watch the Equipment FOR SALE Section, unless you are a tyre kicker.
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Hi Guys
Who uses joe's Recommendation reward idea?
Respect
Ian Harper
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Just guys talking!!!! What would you expect from an audio cd ??? ::)
I bought one for 15 quid and thought it was pretty good, its got over 6 hours of material on it, its just a case of having the discipline to sit and actually listen to it. There are a few ideas that could easily be implemented which will cover the cost, and some.
I've got loads of marketing material, and it all covers the same thing. There was a Chris Cardell marketing workshop advertised on here a few weeks back for about £12 per month, the first tele seminar was just an hour advert to sign up for something else that cost £295 per month. Never been to a Joe Polish talk or joined Fast Track, but it appears that if you were to follow everything in it, you would make serious money, the problem is that most people only decide to do a few of the ideas and never get the full benefit.
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Hi Garyj
The question you should be asking is why did you start your business? was it to be selfemployed? or was it to have a carpet cleaning business with others doing the work? most earn loads with the first and dont want the problems with the second. Depending on your experance with managing people and problems will depend on how you see things,
You might just need two or three of joes ideas to make the money you want, or you might want to become a sudent, this should guide you to how much money you should spend on getting outside help.
The way I look at things is that every pound i spend i want it back in return from an idea or marketing item. this is called "return on investment" (ROI) .
I run a maid service and the way i see it is that my clients pay my bills for me, as long as i look after them with great customer service.
Dont look at expence as you spend the money go out and find some prospect and turn them into customers and get them to pay it.
Respect
Ian Harper
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Hi Ian, I agree with what you are saying, its still an issue for a lot of us justifying that sort of money, even when we are repeatedly told that some people are making a bucket load of money every day from it.
I fell into carpet cleaning by chance, I own a commercial cleaning company and couldn't believe what I had to pay an outside company to clean my clients carpets, when the customers saw the bill they really thought I was having a laugh, one guy charged over £100 and was there less than an hour. I made sure I had a fair bit of work and bought myself an Alltec Pro Plus and have been doing it as and when I can, sometimes I do get someone to help me, and I think this is the way to make a decent living from it. I wouldn't say I'm lazy but I always price a job as if someone else was doing the work anyway. I normally charge around £40 per hour carpet cleaning, I think thats pretty good money by anyones standards, commercial cleaning I'm lucky to get £12-14 per hour. The best thing though is I really enjoy carpet cleaning and sometimes its good to be out on your own away from the staff and daily hassle of running a cleaning co. Also the job satisfaction is immense!!
Like I said, I'm not knocking Joe or the people who follow his way of doing things, if it was cheaper I might well go along, but I really do believe that I can find the same ideas and principles at a fraction of the price. I said in an earlier post I have loads of marketing stuff from all over the world and they all say pretty much the same thing, even those that were written over 50 years ago.
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Gary Why not Make John Flyn an offer on his Marketing stuff.
Then you got the system without the hype.
However you do miss the traing courses, but maybee you have done them already.,
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After listening to about half of the material i bought off ebay, I think the concepts behind the marketing programme are sound. However, its a little to "Americanised" for my tastes. I mean the ELF and HALF descriptions are typical examples of their jargonised podeuim style more suited to the altar.
I was half expecting to be sold a bible at some point and seriously question my moral values on abortion. Im glad to say that hasnt happened yet.
More seriously, and thier irritating presentation style aside, they have identified some key areas where our (ACS) marketing strategy need to be improved. I would at least recommend that people give it a listen, even if its just to laugh at them.
Cheers
Graeme
ACS
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Hi Guys
Gary, with regards price, customers always think that will get an expensive service at a cheap price because you are chraging them £12 - £14 per hr . They forget that that is a price for a contact on a daily basis. when you clean carpets if you are lucky its once a year and your marketing costs are much higher.
I would say that you can get more per hr for your carpet cleaning, I was much much less that that earlier this year and when someone said to me put my price up to £50 per hour i though i did not have the convendance to get that, but the first time I tried the prospect did not bat an eye lid.
You sound very much like me I have a maid service and it runs very well so well that I could sit on my backside all day, But as you say its great job satisfaction. Their is a guy that Joe polish uses on his boot camps that has a very very big contract business and he still goes out and works.
There is a point when you dont have to work but dont have the money to enjoy the time. And plus you never know when the next problem is coming along that requires your input.
As you say the ideas that Joe uses are used on many onther services thats why he has branched out into others. The one thing that you cant get is the contact with people within the groups that have great ideas. The only way you are ever going to speak to "The King Of Clean" Jim wolverton is at a boot camp on on a call. Its these people that are the brains that turn idea from other areas into working ideas for carpet cleaning. Thats the part I miss.
Have you used ay ideas for people outside cleaning in your business?
Respect
Ian Harper