Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Hilton on April 06, 2011, 09:02:22 am
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http://www.oxifresh.com/
This the fastest growing cleaning franchise in the US and came out 3rd overall as the fastest growing franchise in America.
Brilliant marketing and what an achievement in the current economic climate.
Look at their 'WE ARE TAKING OVER CARPET CLEANING' section.
I bet it wont be long before it arrives over here.
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There are several US Franchises
Is Heavens Best still going/
I think unless they invest in Call Centres , getting contracts , etc they will struggle to keep their Franchise Operator
The only reason to invest is
Known Brand which this is not.
Customer Supply
and proven marketing system
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Heavens best have 2 franchises in the North east still going , Chem dry , one of the other American franchises is still going. I think? ;D
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Lot easier to set up a franchise operation in the states due to much larger population and higher percentage of people who have regular cleaning. Couldn't find much info off there site but looks similar to chem dry with low pressure and creating ozone rather than carbon dioxide. Again just a really good marketing operation which at the end of the day is what a carpet cleaning business needs to be.
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As john says they are selling the marketing like chem dry did in the early days with carbonated water..Selling the sizzle ;)
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why worry ??? franchises are here already nothing new
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i don't see what they're doing that is so good? sounds to me like they are normal green steam carpet cleaners that use products that require less steam then others. i've only done a quick read so could be wrong
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i don't see what they're doing that is so good? sounds to me like they are normal green steam carpet cleaners that use products that require less steam then others. i've only done a quick read so could be wrong
I expect you are :-X
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me too but i can't see see what the fuss is about
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If I was to get a carpet cleaner in to do my flat I would want one that uses extra bubbles and not normal common water like you do.
We all know that oxygen is very corrosive and even eats steel using the rust mites that live in it. This extra oxygen means all stains instantly vanish so no need for any chemicals any more. Also as the bubbles rise up through the pile it stretches the fibre making it longer, so no need for a grooming rake either.
We're staring the future of carpet cleaning in the face, suggest you add a Soda Stream to your machine a bit quick.
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Us vs. Steam Cleaning
Steam cleaned carpets can take 24 hours or longer to dry. This annoyingly long dry time is a result of the large amounts of water and chemicals used to clean the carpet rather than brush agitation. And when carpets are that saturated for so long, mold and mildew can become a problem. Another problem that arises with Steam Cleaning is that the dirty, oily water left in the carpet after a cleaning sinks down to the bottom of the carpet pad. Then, over time, the oils begin moving back up into the carpet, causing stains to reappear. This process is called wick back, and it’s never fun to deal with.
Oxi Fresh avoids these problems with its carpet cleaning services by using the power of oxygen to clean, rather than tons of water and chemicals. This means that you avoid over-saturation that can lead to mold and mildew, and instead have a fast, one hour dry time. Plus, our cleaning system doesn’t create dirty, oily water, instead it breaks up dirt and oils and makes them easy to scrub out of the carpet. This not only means that you don’t have to worry about wick back, but that you also get a thorough cleaning with amazing stain removal results.
You have to admit, its good marketing!
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meh. that's the bit i was reading but it wasn't 100% clear what they do differently. they must use water as the carpets are left wet, but just dry within an hour. i leave some dry in less time then that and they probably have some clause saying could be dry up to 24 hours somewhere on their site. our cleaning systems breaks up dirt and oil making them easy to scrub out of the carpets aswell don't they?
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I think that's the idea we were sold on, now you need extra 'O'.
What they do is add an extra bucket of 'O' in the mix when they make their water at the water making plant. It's all clever stuff.
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Us vs. Steam Cleaning
mold and mildew can become a problem.
Excuse me gary, but what have phil and I done to upset you???? :P
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LOL, good spot. I suppose what that should read is "Mold and Mildew are always a problem." ;D.
So when are you adding fizzy water to your outfit?
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Yep, pretty good marketing!!
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Just wondering if they have an Ozone machine injecting into the solution line. Think Amtech did a machine like this a while ago.
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LOL, good spot. I suppose what that should read is "Mold and Mildew are always a problem." ;D.
So when are you adding fizzy water to your outfit?
As soon as I can work out how to get a straw into the pad without snapping???
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Just wondering if they have an Ozone machine injecting into the solution line. Think Amtech did a machine like this a while ago.
I believe they use Pile Lifters to get deep down cleaning, aparantly they only use about 2 gallons of water for an average sized carpet.
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Guess the less water used is going to appeal to a lot..
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Guess the less water used is going to appeal to a lot..
It already does, it's called low moisture and comes in the form of pad cleaning.
Don't beat yourselves up over this, their just re-inventing the wheel.
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Its an homage, basicly a re-write of Chem-Dry copy - all the scare stuff about mould and mildew - ohhh Im so scared - and just think of the 10 carpets I left clean and damp last week that have all gone mouldy and mildewy - those people must be so upset - they will be callling me soon - oh hang on - actually I'VE NEVER HAD A CALL BACK FOR MOULD AND MILDEW RIDDEN CARPETS
Strangely enough it is rare that US companies see overseas markets as being ripe - they have such a huge domestic market they can play with they often figure what the hell, why bother - for them overseas is Puerto Rico or Canada! In fact they are very insular people and ina way quite complacent (or ignorant about the rest of the world) it takes a big leap of imagination for them to go overseas (really overseas) to look for business - there are some glowing exceptions but the phrase Export or Die means nothing to them - they'd rather just die!
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encapsulation ?
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Its encapsulation using a contra rotating brush system. Carpets are sprayed then brushed. Simples but these guys have been on hundreds of tv stations pushing their message.
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At a training course from cleansmart in feb, The trainer Mr Bolton.
Mentioned when chemdry started there marketing in the uk it was one of the best things that happened to the industry. In that it brought carpet cleaning into peoples minds And chemdrys prices led to other carpet cleaners could up there prices. ;D And still be more competative.I think chemdry offer 3 rooms for £120. Think we could all do that in 1 to 2 hours. And get £80-£90. Depending on usual factors.
Paul
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This all begs the question why a British supplier hasn't developed an Oxygen based system to sell to all and sundry just like all the other differing systems on the market. If the system were available to anyone then it woud take away a lot of the franchises 'uniqueness' in that they only offer that system.
Simon
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It is not the system that makes these companies a success, it is the marketing.
Chem dry have made 4 fundamental changes in their system of cleaning , and many primary chemical changes in the last 20 years.
The corporate image and marketing has kept up with the times and stayed fresh ,
the method of cleaning is not in the top 5 factors in the success of franchissees.
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What jasonl said.
Massive marketing Throwing big cash at it. In the right areas
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Just wondering if they have an Ozone machine injecting into the solution line. Think Amtech did a machine like this a while ago.
Yes you are right. Its still an option on the cascade walk behind machines for deodorising.