Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Jamie Lindsay on March 25, 2011, 03:27:58 pm
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does anyone no how this company go about there marketing?
just curious because they say to have 90 staff haha.... its obv not ran on word of mouth lol
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Where do we start???
not a lot that has not been said already about these cowboys (sorry to give cowboys a bad name here).
They leaflet and have telesales, marketing, ( I was actually working in a house when they called once).
They lie and cheat, and yes they probably do have 90 employees, for a "small family run business" as they describe themselves...... :-X
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wonder what there return on flyers are?
i saw there flyer there and it does look the part cant believe ppl are falling for this
the guy says "get there foot in the door" but just how are they doing it in such a massive scale
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They dont actually leaflet at all guys its all telesales.
They have about 90 staff over 5 branches. I know coz I have a source inside.
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if its all telesales then how do they get a 8.99 flyer ?
so are you saying its canvasers that bring in the work ?
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They get a lot of work as people like to think there getting a bargain and a job done on the cheap.
Trouble is they arent buying a can of cheap soup etc and will end up prob unhappy with the results of the clean ::)
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totally understand that ppl buy into there sales but what marketing are they using ?
is it 100% canvassing, flyers, cold calling ?
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Do they bother about Telephone Preference Service?
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It is just as you suggest Jamie, all cold canvassing of 1 sort or another, they can NEVER go back to a customer, as they bait and switch, so once been never to return.
Don't think they do Ian, by the time anyone gets to them, the list of other complaints is larger, remember Trading Standards have about a warehouse sized file on these "artists" at the moment, but somehow they keep working.
~Where are you Jamie? as they have probably moved from the south coast area now, they were getting well known down here.
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I'm in glasgow... dont fear them tho take my hat of there marketing
I don't operate in this manner they are hunting down diff type of business from me
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Well they have changed their area of work a bit then.
I was in Andover when they called the customer I was working for.
I too do not fear them, once they have ripped through an area, the people they have ripped off are ready for a proper clean again. ;D
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The problem is once they've "ripped through an area" ,
That means loads of people put off carpet cleaning
altogether.
Many peoples attitude is that we are all the same, and
you'll never have contact with them, to be able to
educate them properly.
A company i subbed to years ago worked in a similar
manner. Not dirt cheap, but cheap and then upsell to
increase your commision. Hit a target sales %, and the
commision rate rises. I used to get 70% of what i sold.
Best ever result £25 lounge, left with 7 cheques totalling £349.
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Did you not see these scumbags on Watchdog, i work in th Portsmouth area where they were shown on watchdog, they have been very quiet of late and not seen there vans, but i beleive they have recently started calling people again.
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Thats what i think to ajb and as you say it does put u in a bad light.
This type of set up will have prob gone quiet till the dust settles and then come out again..
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Hi
Going back a few weeks ago I had a call off a guy saying that he was looking for advice, he had an interview with these sh**s in Bristol and after googling them he saw the watchdog program on them. So he decided to call another carpet cleaner in Bristol , my advice was not to bother and he agreed. He then gave me their phone number so I called them pretending that I was looking for a job. They offered me an interview for the next day, I then said to enterprise would I be required to sell, his reply was yes and when I told him that I only wanted to clean carpets is reply was f***off then and he slammed the phone down on me lol
Paul
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so if it is the carpet cleaner that sells the service when there in the house... how do they generate so many leads
even if they do offer 8.99 on flyer how many ppl per 1000 are gna reply employees x 6 jobs per day = 540 clients per day ???
if someone can shed light then plz do
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I live a few hundred metres from their head office ...
They have about 10 girls on the phone all day cold calling people offering a carpet clean at 8.99 , once someone agrees the job is allocated to a self employed"carpet cleaner" who gets 5-6 of these a day , he then visits the customer , and persuades them that they need a higher spec clean at a much higher price.
The cleaner gets a van and a low powered porty , and hands over 60 % of the job value to the company , they have over 50 vans , I have been past the office and seen up to 20 parked outside at any one time .
I do not let them bother me , as the type of person who falls for this is not the type I want to work for.
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10 girls must be generating alot of leads... do they have canvassers ??
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Not door to door canvassers , just telecanvassers.
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how have people still not learned with cold calling... brainless country
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People want to save money , people want a deal , people are greedy .
Enterprise can call hundreds of people an hour , even a 1% success rate will be very profitable.
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very true jason
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There model imo has no morals. But for there business plan obviously works. Can see how it must be frustrating if they operate in your area but I think constantly concerning yourself with what someone else is upto can have a detrimental effect on your own business. Continually highlighting this company surely gives some new comers to the trade ideas about going down this route. Which would be even worse for more concerned companys like this seem to peak in area and obviously do not succeed in repeat business so eventually move on. Into other areas or services. Surely efforts directed in promoting your services and standards of practice are a more practical approach
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True , I do not concern myself with them , I have to go past them to get to places , I have seem companies like them come and go many times.
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We all want to save money, we all want
a deal and we're all greedy including most
people on this site, it's the norm.
Why do people moan about it, we all ring
round for the best price, we'd be fools not to,
yet we knock it on here if it us they're ringing
for a price.
John
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10 girls must be generating alot of leads... do they have canvassers ??
yes they have, there are called tele sale canvassers !
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I have heard that their business has dropped by 40% since the TV program but they are setting up another operation in Wales
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lol I would love to see their end off year profit... :P
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Tell you what Jamie, I wish my end of year profit was 1p behind theirs.
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haha also. as the saying goes theres a sucker for every seat... really funny thing is tho that we get back to people moaning about enterprises way with there cold calling and cleaners on here are talking about getting ripped off in cold calling scams themselves... In my opinion i find this funny haha