Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Simon Gerrard on March 02, 2011, 03:32:36 pm
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How many jobs would you expect to get from 10,000 A5 double sided colour leaflets?
Simon
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9999 ;D
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I was always lead to believe 0.02%.... I can't remember who came up with that figure though, but it was on CIU...
I was shown a leaflet buy a new customer today which I posted when I was first starting up... 3 years ago.
I would say it's pretty difficult to get a definitive answer to that one Simon..... ???
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10
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between 5 - 10
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I have always leaflet dropped, and at the moment in an area I have never covered before my average is 4 per 1000.
This is slightly lower than the same time last year, but up on January.
Cost £120 for 10,000 pay distributors £25.00 per 1000 total cost £370
say a good average of 35 jobs at £60 average ticket = £2100 income minus £370
is a good healthy profit on the leaflets of £1730.
I know there are other costs as well, but this is the way I price the effectiveness of leaflets.
So to answer you Simon I would be happy with between 25 and 50 per 10,000.
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3 per 1000 on average
Mark
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Should get between 3 and 5 enquires for 10 000.
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for a one off drop over the next 4-6 months 10-12
we are doing our leaflets solus at the moment we get about 2 calls within the week from 3k leaflets but with experience i know we will get more from them in the future.
but we have targeted a new local area with about 12k over the last 4 months and only had 2 jobs, it is a hot spot for leaflet & charity bag delivery. so not everything is guarenteed
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Mmm, pretty much as expected.
Seems the average is between 3 - 5 per thousand
Simon
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hardly worth the effort ??? unless they are high paying jobs.
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I thought 1% was the average although it's hard to calculate scientifically.
Some days I'll put 100 out and get 3 calls, other days 300 and not a single call. Some calls come in within the hour of delivery, some keep hold of them for 2 years before calling.
Putting them out on the same day as the free newspaper is not a good idea and likewise trying not to pick the same day as the pizza/indian menu cards helps.
Sunday is considered the best but you've got to be tough skinned to be delivering on the day that people want to be left alone and not bothered by junk mail.
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does everyone else suffer from charity bags & pizza menus? I've noticed over the last year more & more homes having signs on the door saying no charity bags or menus..... some just say NO JUNK MAIL
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Quite a few say no junk mail, but as it is not junk, and it has no stamp on, it is not mail either. They get one through the door, only had 1 complaint and we beat that one with the ASA.
more and more pizza and indian leaflets, and most days the postie has a big handful of leaflets too.
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When I get called, or myself stopped for delivering free junk mail, I point to the corner of my leaflet and show them the tiny 1p, and say it's not free but costs 'em the 1p. That shuts 'em up!
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does everyone else suffer from charity bags & pizza menus?
Yeah we do,loads of them,am thinking of moving the recycling bin next to the front door.
I have had 1 job so far,from the 200 or so I have delivered recently,I have a 20% off offer though,so I find people hang on top them.
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3 jobs per thousand = 30 jobs.
Repetition of areas already leafleted will always yield better results than a one off drop.
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I,m visiting www.cheapleaflets.net tommorow discuss my next leaflet, got home this evening looked up address on web, couldnt believe it , I had just got back home from cleaning the carpets next door to them now theirs a coincidence, they even said " saw you working next door " when i rang them .
geoff
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I would say about 4-5 jobs per thousand roughly.
Now work this out, 4 jobs ive had in the last 2 weeks where they have recently recieved my leaflet, but when asked where they got my number from..........the internet!
Straight away you would think my leaflets crap, ineffective and getting binned straight away but i do ok out of leaflets.
The funniest thing ive found lately is a few people come running out of the house and making a show of throwing my leaflet in the recycle bin and slamming the lid down its hillarious.
Cant wait for the next person to twist they will be getting a lengthy lecture....would they rather me and my family be on benefits, state of the country etc etc
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Depends
If you have a low price on them you get better response.
I speak more from my knowledge of The Blind Trade ;D ;D ;D
As a well known trainer says Forums are The Blind Leading The Blind
But he was selling a £3000 coaching programme
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As a well known trainer says Forums are The Blind Leading The Blind
But he was selling a £3000 coaching programme
Exactly!! the forums are the salesmen worst enemy ( & best friend) whern you're selling a £3000 programme the last thing you want is your target market communicating with each other
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Best response i have achieved was 4 enquires from 1000 leaflets the, worst 0 enquires from 5000 :(
Leaflets they baffle me, i have 30,000 sitting in my office
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One thing for certain Jim, if they are in your office you wont get any calls....... ;D
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Do they baffle you 'cos there sitting in
your office ;D
John
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Must admit they do my head in
But when I was Selling Windows and Encyclopedia I was told it was the slow way . Why should Carpet Cleaning be different.
They only work if your system is automated
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I don't get a great response but I can get 5,000 postcards from Dp Printers for around £57 and if I post a few after every job and then on the odd days or half days when I'm not booked then I will go out and deliver 250 or 500, work trickles in from them and it beats sitting around on your ar@e waiting for calls to come in! ;D.
I get around 0.2% to 0.3% return from them but that is over a 6 month period, if you look at it in the short term then one lot of 5000 might bring in nothing and the next 0.5% but it evens out over time.
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One thing for certain Jim, if they are in your office you wont get any calls....... ;D
Too true, but when 5000 go out at great expense and you get absolutely zilch, you begin to think of spending it elsewhere, to me the first rule of any marketing is it must at least pay for itself. my other marketing is working so i invest in what works for me at any given time and spend a small percentage on new areas.
That 5000 went out ten months ago in a very specific area, i ask every new enquiry how they found me i have had noone from that leaflet drop ever phone me, the results i have had on more recent drop have been about 1/ 2 calls per 3000 there are better ways to sell your services than leaflets, certainly more economical.
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That is very true, but maybe if you put some out yourself around jobs when you finish, at least they may be working for you rather than gathering dust.
Just a thougt.
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Just what Hector said, put them out when you are in a road where you are working, people will have seen the van, been curios as to what their neighbour was haveing done. Very often they know the original custy and want to keep up with them.
Dont forget we are in whats called a 'stress business'.
Stress business are where people are very often unsure of whats going to happen, will it go wrong, are they expensive, strangers in their house etc.
Filling up a car is stressful yeh I know price etc but think of it forecourts are now covered you dont get wet takes the stress out of it. Pay at the pump takes the stress out of it. Going to the Bank, thers a queue, you get wound up, then you hate banks, now they have people comong round and taking cheques off you, put them in an envelope instead of queuing takes the stress out of it.
If you go to the same shop all the time there is no stress you know where everything is. We are a threat in peoples homes, they want comfort and assurance. Thats why it pays to keep in touch with previous customers they know you, what you charge, pat the dog and ask about there kids. NO STRESS.
Leaflets usually only work if you send multiples out, not 1 big hit. James you have 30k there. Send out 3 hits in the same area of 10k each. You have a better
chance of success, thats what they teach you in marketing. They certainly dont work on the office floor apart from stress you out. You bought those leaflets wondering if they will work, you get stressed out, will they, wont they, you probably wont buy any again, because its a stress product.
There you are, send them out and you wont be stressed!Ha.
One of my busiest periods was when I had an operative and made him do the leaflets and cards when we loaded the van, 20 30 plus a time. Until he got the idea and bought his machine and van, but thats another story.
Adwords has been criticised for being lazy advertising, but it works, just. What do you do after you finish work, do leaflets or go down to the caff? we should do a poll on it. You dont get any work in the caff but its warm and comfortable, you know you should be out doing leaflets, which is a pain and boring but will bring work in and its stress which is what you dont want.
Ian Harper is the one to discuss marketing with, thats his forte. Well good luck and get those leaflets out.
Murky