Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: ianharper on February 13, 2011, 10:57:03 am

Title: Video Marketing
Post by: ianharper on February 13, 2011, 10:57:03 am: Guys

Just wanted to publish my stats for the past year on videos, and incourage others to use videos

(http://i476.photobucket.com/albums/rr123/ianharper11/videostats.png)
Title: Re: Video Marketing
Post by: Mike Halliday on February 13, 2011, 11:34:36 am: Ian do you consider your videos to be 'marketing' or 'sales tools'

do they actually bring in enquiries or views to your website or do they help sell your services once people are already on your website

I think videos would be good at converting website views into calls but they don't create the initial contact onto my website. ( apart from how they help SEO)
Title: Re: Video Marketing
Post by: Ian Gourlay on February 13, 2011, 11:52:18 am: Ian As you know I am impressed by your videos

and I hope they help to establish you as the local or national expert

As Mike says do they turn into money, the reason I ask is in one I noticed you were offering to clean a room in Colchester for I think £20 I think you may have taken it down now
Title: Re: Video Marketing
Post by: The Carpet Cleaning Pro on February 13, 2011, 12:41:33 pm: Over 1800 plays and 0 likes. So how many jobs did these videos get. I have watched some of them myself and Ok they are quite good but the as others have said "Do these videos actually create business for you?"
Title: Re: Video Marketing
Post by: Mike Halliday on February 13, 2011, 12:47:17 pm: Monty
he may have disable comments on the videos so people can't comment or vote
Title: Re: Video Marketing
Post by: Nigel_W on February 13, 2011, 12:57:16 pm: I wonder what the figures would be if you removed all visits by other carpet cleaners and non revenue generating visitors?

Nigel
Title: Re: Video Marketing
Post by: ianharper on February 13, 2011, 03:23:54 pm: Guys

i posted a list of social sites some time ago by having content in this case video on these types of sites will bring people into your sites. its the soft sell. JP's positioning as Ian has pointed out. some google search results bring up video results on the main page given that its easier to watch than read for some this has to improve anyones positioning.

Plus you canlink back and forth from info sites to hard sell sites.

Its just another tool in marketing and Mike is not selling. Mind you I do think you have to tell people that you can do the job if they dont want.

As I have said info has to be infomrative or fun on social networks.

And the easy part is that most of these videos are made by other people. I would like to see many more from people selling to us on the benfits of their machines and products. then it would just be a case of plugging their videos into our sites. after all its in their interest to produce them.

Just look at any product line and you will many products that many cleaners dont market this way and in not doing might be missing out on work. odour control is just one area. stain removers another, eco products, etc

here are two great examples

http://vimeo.com/14715819
http://vimeo.com/14715579

The world recond custard pie fight is another great example

Respect

Ian Harper
Title: Re: Video Marketing
Post by: stuart_clark on February 13, 2011, 05:11:56 pm: Nigel

I noticed on your website that you have the Woolsafe Approaved Logo! are you a Certified Woolsafe Opperater ? because if not you shouldnt be using the Logo!
Title: Re: Video Marketing
Post by: Nigel_W on February 13, 2011, 05:19:34 pm: Quote from: stuart_clark on February 13, 2011, 05:11:56 pm
Nigel

I noticed on your website that you have the Woolsafe Approaved Logo! are you a Certified Woolsafe Opperater ? because if not you shouldnt be using the Logo!

Stuart

If you go to www.Woolsafe.org you will be able to check if I am a Woolsafe approved operator and then you can decide if you need to report me to the authorities ??? I find your post a bit insulting :)

Nigel
Title: Re: Video Marketing
Post by: stuart_clark on February 13, 2011, 11:34:04 pm: Nigel
Iam sorry if you felt insulted by my comment, but there were a few guys in my area using the logo willy nilly, withought 1st having the training or paying the yearly subscription!
Its just after i had undergone my woolsafe training just over ten years ago and paying my yearly subscription i was known as a woolsafe certified opperater and that what it said in the woolsafe logo! but as i said i diddnt mean to offend i was merely asking you if you were a member ?
Title: Re: Video Marketing
Post by: derek west on February 14, 2011, 08:42:13 am: took me 10 seconds to find nigel on the woolsafe website.
Title: Re: Video Marketing
Post by: Steve Barnett (Carpet Care Plus) on February 14, 2011, 08:56:02 am: amazed that anyone would even question Nigel's integrity
Title: Re: Video Marketing
Post by: Helen on February 14, 2011, 02:29:58 pm: Quote from: stuart_clark on February 13, 2011, 05:11:56 pm
Nigel

I noticed on your website that you have the Woolsafe Approaved Logo! are you a Certified Woolsafe Opperater ? because if not you shouldnt be using the Logo!

there are certain ways of putting things and this wasn't one of them, maybe you should have checked out first? :)
Title: Re: Video Marketing
Post by: stuart_clark on February 15, 2011, 05:13:05 pm: Its just that when I was a member of the woolsafe acosiation the artwork listed us as woolsafe Certified Tecnicions and nigels ad just says woolsafe approaved
some folk are very touchy
Title: Re: Video Marketing
Post by: Jamie Pearson on February 17, 2011, 10:12:19 pm: Ian - what are you using in place of Aquamix these days?