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UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: idealrob on February 10, 2011, 03:01:53 pm

Title: Adwords fraud help
Post by: idealrob on February 10, 2011, 03:01:53 pm
Remember about 6 to 8 weeks ago, a program about $25 am month that helps with adwords fraud, tried looking through post but couldnt find it.  Please could you give me the link. Thanks

idealrob
Title: Re: Adwords fraud help
Post by: garry22 on February 10, 2011, 04:54:59 pm
Rob,

I think it was Ian Harper who was talking about it. I hope that helps a bit.
Title: Re: Adwords fraud help
Post by: Neil Williams on February 10, 2011, 05:20:32 pm
I think it's this one
http://www.whosclickingwho.com/index.html
Title: Re: Adwords fraud help
Post by: idealrob on February 11, 2011, 10:50:26 pm
Thanks for your help, i signed up but couldnt remember the website name, thanks guys

idealrob
Title: Re: Adwords fraud help
Post by: ianharper on February 12, 2011, 06:11:33 am
remember its not perfect. but its a great tool. banned two today  ;D
Title: Re: Adwords fraud help
Post by: ianharper on February 17, 2011, 01:33:00 pm
Guys

Just read something really interesting about adwords.

The price of your bid is related to the CTR which is "click though rate" so in thory if your first and your getting twice as many clicks as number two you could be paying  half what they are.

Google does not want crap adverts and is only interested in ones that pay. so every time a compeittor clicks your advert they are making it cheaper for you. how great is that  ;D

dont you love this stuff

Respect

Ian Harper
Title: Re: Adwords fraud help
Post by: garry22 on February 17, 2011, 03:05:29 pm
Bid price  x  Click through rate  x  Quality score of ad = position on page.

I actually managed a couple of 10/10 quality scores a while back (must have been a fluke). I've never done it since.

What sort of scores (out of ten) do people on here get?
Title: Re: Adwords fraud help
Post by: derek west on February 17, 2011, 03:08:05 pm
how do you find out your score?
Title: Re: Adwords fraud help
Post by: garry22 on February 17, 2011, 05:22:47 pm
Derek,

Go into your campaigns in Adwords.

Look for the list of keywords in each ad group.

Look for the column called "Status"

there should be a little "cartoon speech bubble" on the left of the column.

Hover the mouse over it and it will give you the quality score for that keyword for the particular page it is linking to.

I can't take a screenshot as I have to hold the mouse over it to show it.

Garry
Title: Re: Adwords fraud help
Post by: derek west on February 17, 2011, 05:40:41 pm
cheers gary, i know my score now

whats a good ish score?
Title: Re: Adwords fraud help
Post by: The Carpet Cleaning Pro on February 17, 2011, 09:28:10 pm
http://www.cliktrak.co.uk/index.php only £25 a year and unlimited
Title: Re: Adwords fraud help
Post by: The Carpet Cleaning Pro on February 17, 2011, 09:44:38 pm
If your adword campaign runs on the networks it is well worth doing this.

Updated Procedures for Blocking Parked Domains in Google Adwords
While we still spend about an hour per week scouting through our Google AdWords report for fake clicks, eliminating parked domains has removed the vast majority of the fraud that we had been encountering earlier.  So taking these steps is definitely worthwhile.

In your Google Adwords account, choose “Reports” from the Reporting tab.

Create a Placement Performance Report as specified here.

Follow all the instructions as listed in the BGTheory.com page above, except that under the new Adwords interface, the navigation has changed.

The New Navigation

Opportunities
1.The BGTheory.com post above refers to a “Tools” tab in AdWords navigation. This tab no longer exists.
2.Now, users should navigate to the “Opportunities” tab. (Sound much more “market-ese” than “tools,” doesn’t it?)
3.On the Opportunities page, look for the Tools block in the left column
4.Click the “More tools” link to navigate to the Tools page
5.On the Tools page, choose “Site and Category Exclusion”
6.On the site and category exclusion page, choose your Campaign. (You should repeat this for all your campaigns).
7.After choosing your campaign, click the “Page Types” tab
8.Under “Page Types” tick the boxes for “Parked Domains” and “Error Pages”


The Final Steps
9.Then save all changes, and you are done.