Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Blue Frog Systems on January 16, 2011, 03:55:02 pm

Title: Newsletters ?
Post by: Blue Frog Systems on January 16, 2011, 03:55:02 pm: Just wondered if anyone puts out newsletters to their customers ?

Do you print & deliver as your going round or get emails ?

Also has anyone got a copy i can take a look at and get some inspiration from ?
Title: Re: Newsletters ?
Post by: the bfg on January 16, 2011, 04:31:11 pm: newsletter ! what for ?
Title: Re: Newsletters ?
Post by: Kate2 on January 16, 2011, 05:32:48 pm: Hi BFG

There is benefits with newsletters, with regards to promo's, offers, news, services, community news even.

Its just another marketing tool and with everything going Internet based, just like setting yourself a page on Facebook, I suppose we just have exploit every avenue of opportunity.
Title: Re: Newsletters ?
Post by: Kate2 on January 16, 2011, 05:56:47 pm: Milkman, yes, cool loads of promo ideas there (if your independent, for example - we are now offering veg delivery (for older folk)

If he were independent sure.

The same couldnt be applied to Postmen or Bin men, but any independent business it can.
Title: Re: Newsletters ?
Post by: Clive McDonald on January 16, 2011, 06:17:06 pm: This has been explored and it's not a good route for us.
Title: Re: Newsletters ?
Post by: mlscontractcleaner on January 16, 2011, 06:19:36 pm: Why not; why are you different to other companies??

Just wondering!!
Title: Re: Newsletters ?
Post by: Kate2 on January 16, 2011, 06:20:02 pm: Ok Slump, be interested to know why not?
Title: Re: Newsletters ?
Post by: Clive McDonald on January 16, 2011, 06:39:00 pm: While it's true that the rules of marketing and advertising do still apply, there are also unique aspects.The main one being that wcing is loyalty based.Once you have a customer it's a good thing to hang on to them.WCING is a very small part of the customers overall world and whilst upselling is good, too much contact can lead them to dwelling on you too much.

The ones that phone you up a lot to say you are early,late,did a good job,etc, are also the ones most likely to cancel.A customer is a sleeping dog, let it lie.
Title: Re: Newsletters ?
Post by: Clive McDonald on January 16, 2011, 07:02:29 pm: I see that a few disagree.But they are mixing up issues.

One wants to get across that he will work in light rain, and trad downstairs if decembers snow reappears

Froggy wants to launch a cluster of linked products approach( a package deal).

Another wants to alert custies to his other services.

A short note would achieve this without alienating anyone.(very easy to do).But there are much better options.IMO
Title: Re: Newsletters ?
Post by: mci services on January 16, 2011, 07:28:00 pm: I agree with slumpy there is easier ways, a simple we also do on the back of your slips does for me. and it is on my van that often gets enquirys for the extra services,
Title: Re: Newsletters ?
Post by: formb on January 16, 2011, 07:35:23 pm: We do not have a newsletter as such, but we do regularly contact our customers via a letter.

You are at your customers house on a regular basis, if you have something to sell/communicate to them it seems a bit silly not to do it then.
Title: Re: Newsletters ?
Post by: Clive McDonald on January 16, 2011, 08:19:25 pm: Stu mac's right.Not ony that but if you are to do something, do it well.To do this right costs a couple of hundred.