Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: MAX Carpets on January 05, 2011, 11:37:17 am

Title: Slow start
Post by: MAX Carpets on January 05, 2011, 11:37:17 am
Well we cant blame the snow (yet) Normally January is a good month for us, done a big mail shot and usual offers etc, but very slow? Think we are being hit with VAT increase etc etc etc .............and Enterprise maybe? How are you all finding Jan so far?
Title: Re: Slow start
Post by: Matt Seymour on January 05, 2011, 12:03:02 pm
Haven't had a single call in Jan.

VAT increase, generally bad economic climate and Enterprise doesn't really do anyone any favours.

Can't see things getting any better anytime soon either.

Title: Re: Slow start
Post by: seamus campbell on January 05, 2011, 12:07:41 pm
Happy New Year,

think its to soon to start worrying about January, let people get over the hols, And im pretty sure the v.a.t rise wil have no impact on carpet cleaning  extra £2.50 on a £100 spend , Dont think it will put to many of if they need the job done .
Title: Re: Slow start
Post by: Matt Seymour on January 05, 2011, 12:33:15 pm
I agree that the VAT increase in real terms doesn't make all that much difference to carpet cleaning, but it's the psychological effect it has.

At the moment it's all doom and gloom and stories of financial woe. VAT increase, public spending cuts, redundancies, dead housing market, fuel price increases and only today it is being reported that Christmas high street sales figures are well down on last year.

All in all it just makes people nervous and less inclined to spend money.
Title: Re: Slow start
Post by: from edge2edge on January 05, 2011, 01:02:14 pm
Guys I think the problem with the 20 per cent rate of vat is that its a no brainer for customers to work out that if one guy says £100 no vat then the other guy says £100 plus vat then its a fifth extra so if you charge vat the customers can easily work out how much extra they give you for the same value job to them.Regards Alan(not vat registerd)
Title: Re: Slow start
Post by: The Carpet Cleaning Pro on January 05, 2011, 01:12:50 pm
Took 5 bookings this morning for Jan and 4 of them asked if the VAT was included. This VAT rise is hot topic at the moment but will dye down. Something else will takes its place as the hot topic... like the Royal wedding or something. Patience dear fellows... thats all we need
Title: Re: Slow start
Post by: The Great One on January 05, 2011, 01:21:00 pm
Took 5 bookings this morning for Jan and 4 of them asked if the VAT was included. This VAT rise is hot topic at the moment but will dye down. Something else will takes its place as the hot topic... like the Royal wedding or something. Patience dear fellows... thats all we need

What colour will it dye down too  ;D
Title: Re: Slow start
Post by: Colin Day on January 05, 2011, 01:21:26 pm
For those who don't need to charge VAT, this can work in your favour if you advertise the fact.... Just don't get too busy and crash through the VAT threshold though  ;D
Title: Re: Slow start
Post by: JandS on January 05, 2011, 01:25:02 pm
Would imagine VAT increase does make a difference between
getting a job and not getting.
Get 2 quotes for a job and both quote £100 but one is + VAT
why would you choose to pay £120.
The bigger the price as well the bigger the difference.

John
Title: Re: Slow start
Post by: derek west on January 05, 2011, 01:29:18 pm
always look on the bright side of life,

do do, doo do do do do  do.
 ;D

this is my third january and i'm positive i won't be busy, never have been, never will be, but i bet by the end of the year ive beaten last years total.

Title: Re: Slow start
Post by: JandS on January 05, 2011, 01:31:26 pm
Probably been asked less than 10 times in the last
3 years if I charge VAT.
Might be a bit more now though.
Good idea by the way Colin.

John
Title: Re: Slow start
Post by: wynne jones on January 05, 2011, 01:36:31 pm
Whatever seasonal or other excuse we come up with, generally the trend for carpet cleaning is lessening year on year for domestic.

Getting into CC is not as cheap as people think and the expected returns could take years to materialise. Although I love it, I wouldn't start in CC now. Most people have just invested too much time, money and energy to admit it's a declining industry.

The good news is, those that are most flexible will still be around when the rest have all given up.
Title: Re: Slow start
Post by: M.Acorn on January 05, 2011, 01:38:45 pm
What`s the V.A.T Threshold ? Are you allowed to earn 65k before you need to register
Title: Re: Slow start
Post by: jasonl on January 05, 2011, 01:44:09 pm
I have beaten last years turnover in total already with water damage jobs started , will take until March to complete them all.


Oh sorry WD is a waste of time for an  independent operator ;D ;D ;D
Title: Re: Slow start
Post by: absolutecleaning on January 05, 2011, 02:17:39 pm
What`s the V.A.T Threshold ? Are you allowed to earn 65k before you need to register

70k now Mark
Title: Re: Slow start
Post by: M.Acorn on January 05, 2011, 02:21:39 pm
Won`t need to worry about that for a bit then.
Title: Re: Slow start
Post by: seamus campbell on January 05, 2011, 02:45:12 pm
Gentlemen,  I think we are getting confused between paying vat and the vat increase, Its an extra £2.50 on a £100  if your vat registered, of course your prices will be cheaper if your not charging vat, but you also cant claim back vat on petrol, chemicals, equiptment , and any other business expences, The same way i would bet that no-one saw a big upturn in business when vat was reduced to 15% last year, Either swallow the rise or charge it on, But dont its somthing that going to effect yours sales,
Title: Re: Slow start
Post by: MAX Carpets on January 05, 2011, 03:10:58 pm
Mark

VAT threshold is based on turnover not profit
Title: Re: Slow start
Post by: clinton on January 05, 2011, 07:21:29 pm
Should pick up for everyone when the month gets into gear..lets hope the newbies do get work too.
Title: Re: Slow start
Post by: Ian Rochester on January 05, 2011, 07:49:03 pm
I did a 120 leaflet drop yesterday on my way back from Restormate, it was just in one estate ...... it's already turned into £960 worth of work. :D

If you're not getting people calling you, get out there and look for it, people don't naturally think "I need a carpet cleaner", or "I need a window cleaner" you need to remind them that they need you!

Asa for VAT, we've just increased our window cleaning prices by between 10-20% across the board to cover VAT rises and fuel costs.  So far nobody's complained, and why should they, every other ligitimate business is doing the same, our diesels gone up from £1.179 to £1.329 over Christmas and people are still driving around and filling up.
Title: Re: Slow start
Post by: Linds Russell on January 05, 2011, 08:07:21 pm
I did a 120 leaflet drop yesterday on my way back from Restormate, it was just in one estate ...... it's already turned into £960 worth of work. :D

If you're not getting people calling you, get out there and look for it, people don't naturally think "I need a carpet cleaner", or "I need a window cleaner" you need to remind them that they need you!


Well said.

I have 9 jobs this week and have dropped leaflets after every single one so far - even if it has only been 20 or so, we've still been doing it and there will be more tomorrow, Friday and Saturday.

Quiet spell? No chance!
Title: Re: Slow start
Post by: richy27 on January 05, 2011, 08:17:53 pm
come on guys its onl the 5 th of jan .
Title: Re: Slow start
Post by: peter maybury on January 05, 2011, 08:32:33 pm
Toomany people are obsesesed with price it is not the major factor. The customers that want the cheapest are not the customers you want. You cannot invest in equipment, buy good chemicals and run a business on being the cheapest you need to get away from the bottom end of the market. Think quality look for customers who take pride in their home and possesions and are not just looking for the cheapest price. If you have got it stuck in your head you will get nowhere people will pay for quality. quiksave went out of bussiness but waitrose is still going strong.

Peter
www.carpetcleanercardiff.com
Title: Re: Slow start
Post by: wynne jones on January 05, 2011, 08:44:01 pm
I did a 120 leaflet drop yesterday on my way back from Restormate, it was just in one estate ...... it's already turned into £960 worth of work. :D



I don't think this is helpful as it is totally atypical. Anyone in their right mind would be out leafleting all day long if this was the case. In fact they wouldn't be because if they delivered 1000 leaflets they would have enough work for the month.

Lets get real. If you sit on your ass don't expect anything. Leafleting is an option but 2-3 jobs per thou is probably a sensible average. Go out and TALK TO PEOPLE. Give your knowledge generously and if something doesn't work tweak it or ditch it and try something else. But don't sit on your ass hoping.
Title: Re: Slow start
Post by: Neil Williams on January 05, 2011, 08:50:54 pm
On the grand scale of things it's just swings and roundabouts.
I remember January last year and wondering what I was doing wrong, you lot were all flat out and yet I was doing nothing. I couldn't get the phone to ring even if I called it myself.
I'm not flat out by any means but better than this time last year so I guess everything evens out over a given period of time.
Title: Re: Slow start
Post by: seamus campbell on January 05, 2011, 09:39:44 pm
Thankfully. some positive,proactive approaches, Forget about the economy,vat.diesel,and what your competition is doing. There is absolutly nothing we can do about those, concentrate on the things you can influence, and even if is only 20 leaflets here and there its still doing somthing  proactive, It all helps to keep the attitude rpositive
Title: Re: Slow start
Post by: craig melvin on January 05, 2011, 11:17:38 pm
I like that last comment about not being able to influence vat, fuel ect.. but to remain positive!
Do a few leaflets here and there ! theres nothing to loose. What i have found is that people hang onto your leaflet if its a good one and may call you later-on in the year. Or they may pass it on to someone they know!

what is upsetting though and i saw it on saturday! its when i was walking back up a street i had just done and saw my leaflet going in the bin with the rest of her junk mail - that hurt! but hey chin up!

Craig (Coventry)
Title: Re: Slow start
Post by: seamus campbell on January 05, 2011, 11:56:07 pm
Yep its tough when they bin it when your watchin, But sure even they might just remember the name, I constantly throw the argos and lidl flyers straight in the bin witin minutes of getting it, but i always have a quick glance. Leaflets may not be the best marketing and can be hit and miss, But it is much better than sitting around doing nothing.
Title: Re: Slow start
Post by: derek west on January 05, 2011, 11:57:06 pm
7 jobs, none from advertising. is that good or bad? i can't decide.
Title: Re: Slow start
Post by: seamus campbell on January 06, 2011, 12:19:48 am
Its very good, and hope it long continues. But what would you do if no work was coming in ? blame the economy,vat, diesel, etc or do somthing,anything about it. thats the point , is doing somthing always better than doing nothing. even if its only phycological
Title: Re: Slow start
Post by: MAX Carpets on January 06, 2011, 07:12:06 am
I dd say that I have done things about it. I have a data base of over 3500 custys which I am working very hard, plus a Jan sale advert going out to over 50k homes and sale on website. However, apart from last Jan which was wrecked by the Snow, January has always been a good month, booked in advance, this year it is for what ever reason slow starting.....
Title: Re: Slow start
Post by: Matt Lindus on January 06, 2011, 03:16:33 pm
Listen guys, I hope all you poor rechid folk make it through the winter.

Please check out the link, these people will help you all.

http://www.shelter.org.uk/get_advice/
Title: Re: Slow start
Post by: Colin Day on January 06, 2011, 03:20:36 pm
Listen guys, I hope all you poor rechid folk make it through the winter.

Please check out the link, these people will help you all.

http://www.shelter.org.uk/get_advice/

... And here's a website that may be of interest to you, Matthew...

http://www.bpdworld.org/
 ;D
Title: Re: Slow start
Post by: Jamie Lindsay on January 06, 2011, 03:58:02 pm
got to say as a newbie leaflets dont work... think the way forward is the old fashioned knock on the door if your putting them out
Title: Re: Slow start
Post by: Matt Seymour on January 06, 2011, 04:11:34 pm
Leaflets do work, but it depends on a couple of things.

1, whether the leaflet is any good.

2, where and when you deliver them.

You could put 20,000 leaflets out, but if they are poor quality unprofessional looking rubbish you won't get anything fom them.

I personally stopped delivering leaflets during the day as well as I got a much better response from leaflets delivered during the evening.
Title: Re: Slow start
Post by: Jamie Lindsay on January 06, 2011, 04:16:40 pm
must say i have put out near 1000 in the last 2 days and nothing... might try it in the evening tho
Title: Re: Slow start
Post by: wayne zabel on January 06, 2011, 04:54:09 pm
James dont expect instant replies especially at this time of year.I have done the same as you in the last 2 days and dont expect instant replies,I just hope a proportion of the cards Ive dropped will be kept and hopefully when the weather improves some might call.

I have had replies from cards I put out 6 months previously.
Title: Re: Slow start
Post by: Matt Lindus on January 06, 2011, 04:55:07 pm
Listen guys, I hope all you poor rechid folk make it through the winter.

Please check out the link, these people will help you all.

http://www.shelter.org.uk/get_advice/

... And here's a website that may be of interest to you, Matthew...

http://www.bpdworld.org/
 ;D


Thanks Colin, I'll put the guitar string and stool back where I found them. ;D
Title: Re: Slow start
Post by: M.Acorn on January 06, 2011, 05:17:31 pm
Pretty slow here,although it`s been ok as not had a vehicle to get to jobs anyway ! Had to postpone the 1 booking i had earlier this  week ,so got that on Wed,got a £250 job tomorrow,so it`s going to be a stroke of luck that get`s me in the van in time to get to them,as i am not picking it up until lunchtime
Title: Re: Slow start
Post by: Matt Seymour on January 06, 2011, 05:23:26 pm
must say i have put out near 1000 in the last 2 days and nothing... might try it in the evening tho

You will see a very marked difference between leaflets delivered the day and during the evening Jamie.

As has been said already, don't expect too many instant responses either, but they will come.
Title: Re: Slow start
Post by: Helen on January 06, 2011, 05:48:20 pm
Leaflets do work, but it depends on a couple of things.

1, whether the leaflet is any good.

2, where and when you deliver them.

You could put 20,000 leaflets out, but if they are poor quality unprofessional looking rubbish you won't get anything fom them.

I personally stopped delivering leaflets during the day as well as I got a much better response from leaflets delivered during the evening.

Just adding a number 3 to the list:
If a leaflet falls through a letterbox of someone that is considering having their carpets cleaned, you probably will get a response. Just got to work out who behind all those letterboxes is considering it ;D
Title: Re: Slow start
Post by: Colin Day on January 06, 2011, 06:14:52 pm
Listen guys, I hope all you poor rechid folk make it through the winter.

Please check out the link, these people will help you all.

http://www.shelter.org.uk/get_advice/

... And here's a website that may be of interest to you, Matthew...

http://www.bpdworld.org/
 ;D


Thanks Colin, I'll put the guitar string and stool back where I found them. ;D
;D
Title: Re: Slow start
Post by: Colin Day on January 06, 2011, 06:17:08 pm
People are still responding to my first leaflets I had produced when I started up 3 years ago!

The response isn't necessarily immediate :)
Title: Re: Slow start
Post by: Billy Russell on January 06, 2011, 06:33:57 pm
Well i'm having a crap start! >:(

Went back officially on tuesday! 1st job in a high school going really well then bent down to pick up my solution hose! Then things went bad! i heard a noise in my back! ouch!!!!!!!! i'm in agony, i've torn the main ligament in my back again!!!! :'(  all i can do is rest!!!!!! but i will be having my truckmount fitted in a couple of weeks regardless how i feel!!!!!!!!!! ;D
Title: Re: Slow start
Post by: garyfindlay on January 06, 2011, 06:49:13 pm
I delivered leaflets at night a couple of months ago, and had booked 7 jobs for 3 1/2 hours leafletting. One guy chased me down the street to get my advice, and one called when I was in the next street. I think it is all about timing. I have spent all day leafletting with no response.
Title: Re: Slow start
Post by: seamus campbell on January 06, 2011, 07:01:21 pm
just wondering, why does it seem to work better in the evening. Do you knock the door?
Title: Re: Slow start
Post by: wayne zabel on January 06, 2011, 07:10:00 pm
I think its because leaflets dropped in the day tend to get mixed in with the post ect and not looked at properly.If a leaflet is dropped in the evening its there on its own on the matt and will have a better chance of being looked at.Sundays are a good day to leaflet for the same reason.
Title: Re: Slow start
Post by: Linds Russell on January 06, 2011, 07:22:44 pm
I built my business on leaflets back at the start and got a great response. I still say that if I hadn't put the time and effort in with leaflets, I would have struggled. I had 10,000 leaflets dropped over October and November and got a strong response and I am still getting calls from them.

Leafleting at night does work as stated but you have to make your leaflet look appealing with the right message to your target audience regardless of how and when you deliver them.
Title: Re: Slow start
Post by: clinton on January 06, 2011, 07:55:32 pm
Think you also have to keep leafleting the same area regular and mikeHalliday is the one to ask about that..
Title: Re: Slow start
Post by: JandS on January 06, 2011, 08:22:38 pm
I use glossy double sided postcards.
A lot dearer than leaflets but people hang onto them if
they look good.
I still get calls from postcards dropped 18 months ago.
Guy whose booked me for Friday for his 3 piece said he
got my card 14 months ago and as been meaning to phone
me ever since but just not got round to it.

John
Title: Re: Slow start
Post by: craig melvin on January 06, 2011, 08:57:08 pm
So leaflets delivered in the evening - why would that be better then - just interested?

i ve already mentioned that people hang onto them for a long time - so we know that.

but why a better response at night? - Do they feel sorry for us? out at all hours?

Craig :)
Title: Re: Slow start
Post by: Matt Seymour on January 06, 2011, 09:47:38 pm
So leaflets delivered in the evening - why would that be better then - just interested?

i ve already mentioned that people hang onto them for a long time - so we know that.

but why a better response at night? - Do they feel sorry for us? out at all hours?

Craig :)

As someone else said, it's because a leaflet delivered in the evening is not lost amongst the rest of the post.

When most people come home from work to find a pile of letters on the mat they are far more interested in the "proper mail" and generally toss any leaflets and junk mail to one side. It then generally goes in the bin without so much as a second look.

If you leaflet in the evening when the occupants have already picked up their mail, your leaflet will be the only thing sitting on their mat. Not only that, but the sound of the letterbox opening and closing will get their attention and they will probably go straight to the front door to see what it is that has just come through their letterbox. In short, you get their full attention.

Also, in the early evening husband and wifeare both home. While hubby might take one look at your leaflet and discard it, the mrs might have other ideas. Delivering in the evening means they are both likely to see it so one can't make a decision without the other knowing.
Title: Re: Slow start
Post by: from edge2edge on January 07, 2011, 07:38:45 am
Matt my mate has access(looked through their office window in a block he does of offices) and the chart said they pulled in over £20k in one week.He works in Portsmouth too and is just getting scraps at the moment and maybe this is the reason for your poor return of late(he has done 2 jobs recently where they had these chancers in a got ripped off previously   this outfit are here to stay i think.Regards Alan(swindon)
Title: Re: Slow start
Post by: MAX Carpets on January 07, 2011, 08:44:10 am
Call me negative, but I have had time to look at all reasons for being slow, I've looked back at the last few years figures, one conclusion! Economy, carpet cleaning this year I feel is going to be tougher than any of use can imagine, or have ever experienced. Will the last one turn the lights out! 
Title: Re: Slow start
Post by: Andrew Briscoe on January 07, 2011, 09:43:36 am
I have been self employed since early 80's,
i find during the tougher times i get more carpet cleaning.
Its cheaper to clean than replace, maybe there is an angle
there for leaflets.
We were up 12 % last year on carpet cleaning,
contract cleaning for us is up 85%  :o
 
Maybe it depends how long established and size of customer base.

Andrew
Title: Re: Slow start
Post by: MAX Carpets on January 07, 2011, 10:16:51 am
Started in 1988

Data base over 3500 customers
Title: Re: Slow start
Post by: wynne jones on January 07, 2011, 01:48:57 pm
That size database has to help you sleep at night. Really from day 1 you have to do this.

For the price of an advert you have been persuaded to buy which may or may not yield anything you can buy Cleanersmate and never lose another Client due to losing their contact details, not keeping in touch or not remembering what their hot buttons were.

Title: Re: Slow start
Post by: MAX Carpets on January 07, 2011, 02:40:05 pm
got that already.
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 03:33:40 pm
Matt my mate has access(looked through their office window in a block he does of offices) and the chart said they pulled in over £20k in one week.He works in Portsmouth too and is just getting scraps at the moment and maybe this is the reason for your poor return of late(he has done 2 jobs recently where they had these chancers in a got ripped off previously   this outfit are here to stay i think.Regards Alan(swindon)

I take it you are referring to Enterprise?

You're right, £20k a week sounds pretty accurate. They were doing a similar amount last year as well.

Whatever anyone thinks about their bait and switch sales techniques it works wonders for them and they are going from strength to strength despite the Watchdog programme and the bad reputation they are getting.

Sure, nobody would use them twice, but they don't need repeat business such is the size of their sales team. There isn't a carpet cleaning company in the area that can compete with that.

It is for this reason (and a couple of others) that I have decided to call it a day. There were already a lot of carpet cleaners around here even before Enterprise showed up and there simply isn't enough work. The more established guys should be ok due to their already established customer base, but for the newbies it's becoming harder and harder to get any kind of work.

Throw in a recession, VAT increase, job cuts and everything else and it's a very bad time to be trying to compete with the likes of Enterprise.
Title: Re: Slow start
Post by: Neil Grainger on January 07, 2011, 03:57:12 pm
Right time to leave me thinks, Problems will really hit home when Interest rates go up to counter Inflation that is going to rise due VAT going up.

There will be major implications in the south to Interest rate rises.
Title: Re: Slow start
Post by: from edge2edge on January 07, 2011, 04:09:41 pm
Matt Sorry to hear you are calling it a day if you have any  commercial work my friend could be interested in making you an offer or discussing an arrangement with yourself.Feel free to ring me on 07878601150 and discuss it.Regards Alan Turner(swindon)
Title: Re: Slow start
Post by: Ian Gourlay on January 07, 2011, 04:12:53 pm
Matt my mate has access(looked through their office window in a block he does of offices) and the chart said they pulled in over £20k in one week.He works in Portsmouth too and is just getting scraps at the moment and maybe this is the reason for your poor return of late(he has done 2 jobs recently where they had these chancers in a got ripped off previously   this outfit are here to stay i think.Regards Alan(swindon)

I take it you are referring to Enterprise

You're right, £20k a week sounds pretty accurate. They were doing a similar amount last year as well.

Whatever anyone thinks about their bait and switch sales techniques it works wonders for them and they are going from strength to strength despite the Watchdog programme and the bad reputation they are getting.

Sure, nobody would use them twice, but they don't need repeat business such is the size of their sales team. There isn't a carpet cleaning company in the area that can compete with that.




How are Enterprise finding their customers?

Are people just replying to £9.99 leaflets

Do they have a team of knockers
It is for this reason (and a couple of others) that I have decided to call it a day. There were already a lot of carpet cleaners around here even before Enterprise showed up and there simply isn't enough work. The more established guys should be ok due to their already established customer base, but for the newbies it's becoming harder and harder to get any kind of work.

Throw in a recession, VAT increase, job cuts and everything else and it's a very bad time to be trying to compete with the likes of Enterprise.
Title: Re: Slow start
Post by: wynne jones on January 07, 2011, 04:45:11 pm
There still is and always will be lots of money in carpet cleaning. If you are just starting it's very hard and there will be people starting up now with a little portable who in 3 years time will be ordering their first truckmount.

Never blame someone other than yourself if it's not going well, the problem is not the competition it's between your ears. Sure there are easier ways to make money but nothing stays easy for long, so why not get stuck in and get on with it.

Title: Re: Slow start
Post by: seamus campbell on January 07, 2011, 05:06:57 pm
Thats the spirit, There is an advantage in this type of business over many others, its low ticket value, It(can be} easily marketed,{word of mouth} you can pretty much go out and approach any potential customer. Lots of business have to sit back and wait for people to come through the door before they can sell to them. Its not easy but nothing worthwhile is . the grass always looks greener but every business {legal} is a struggle at one time or another.
Title: Re: Slow start
Post by: cannon on January 07, 2011, 05:21:35 pm
Thats the spirit, There is an advantage in this type of business over many others, its low ticket value, It(can be} easily marketed,{word of mouth} you can pretty much go out and approach any potential customer. Lots of business have to sit back and wait for people to come through the door before they can sell to them. Its not easy but nothing worthwhile is . the grass always looks greener but every business {legal} is a struggle at one time or another.

Second time ive heard that today and its very true.

Im finding things tough at the moment (1 job this week) but im very optomistic. Using the quiet times to hopfully lay the foundations to a brighter future.

Im out leafleting, using facebook and talking to people getting my name about. And today ive started walking into any premises where theres a carpet be it a shop an office whatever, and ill keep doing so. Maybe need to work on my approach and patter a bit but ill get there.
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 05:34:51 pm
Matt my mate has access(looked through their office window in a block he does of offices) and the chart said they pulled in over £20k in one week.He works in Portsmouth too and is just getting scraps at the moment and maybe this is the reason for your poor return of late(he has done 2 jobs recently where they had these chancers in a got ripped off previously   this outfit are here to stay i think.Regards Alan(swindon)

I take it you are referring to Enterprise

You're right, £20k a week sounds pretty accurate. They were doing a similar amount last year as well.

Whatever anyone thinks about their bait and switch sales techniques it works wonders for them and they are going from strength to strength despite the Watchdog programme and the bad reputation they are getting.

Sure, nobody would use them twice, but they don't need repeat business such is the size of their sales team. There isn't a carpet cleaning company in the area that can compete with that.




How are Enterprise finding their customers?

Are people just replying to £9.99 leaflets

Do they have a team of knockers
It is for this reason (and a couple of others) that I have decided to call it a day. There were already a lot of carpet cleaners around here even before Enterprise showed up and there simply isn't enough work. The more established guys should be ok due to their already established customer base, but for the newbies it's becoming harder and harder to get any kind of work.

Throw in a recession, VAT increase, job cuts and everything else and it's a very bad time to be trying to compete with the likes of Enterprise.

Enterprise predominantly use telesales and have a large team. I believe they also leaflet, but the vast majority of their business comes from the telesales.

Each of their cowboys has as many as 5 appointments a day generated that way. The company is turning over some £20k a week and that is a whole lot of money and carpets being cleaned around here.
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 05:43:32 pm
There still is and always will be lots of money in carpet cleaning. If you are just starting it's very hard and there will be people starting up now with a little portable who in 3 years time will be ordering their first truckmount.

Never blame someone other than yourself if it's not going well, the problem is not the competition it's between your ears. Sure there are easier ways to make money but nothing stays easy for long, so why not get stuck in and get on with it.



I hear what you're saying, but Enterprise are causing problems for a lot of carpet cleaners in this area. There was already quite a lot of competition as it was, but now it's very hot.

As a result a lot of companies are dropping their prices which is generally driving prices down for everyone. There are several companies doing living rooms for as little as £20. At that kind of money you'd have to be fully booked to make even a modest profit and I don't want to be running around for peanuts.

There are also a lot of people starting up in this business too, which doesn't help. It's only going to get worse if you ask me.

I also really don't enjoy it anymore to be honest. I can't see myself still doing this in several years time, so I will move on to pastures new now before I lose anymore money.
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 05:45:14 pm
Matt Sorry to hear you are calling it a day if you have any  commercial work my friend could be interested in making you an offer or discussing an arrangement with yourself.Feel free to ring me on 07878601150 and discuss it.Regards Alan Turner(swindon)

I wish I did have some commercial work to pass on but I don't. I generally found commercial jobs pretty hard to come by and only ever did a small amount as most people seemed to be tied into contracts.
Title: Re: Slow start
Post by: Neil Williams on January 07, 2011, 06:34:43 pm
Matt, you're clearly in the epicentre of where this bunch of crooks work which is ruining yours and others businesses. I would say go after commercial (because that crock of s-hite won't go there) but with the economy as it is that's not going to be easy either.
As you have the kit why not keep it and diversify with leather work or pressure washing. You'll still get some carpet cleaning on the back of that and just see out the next few years until things pick up.
Either way I hope you find a suitable solution.
Title: Re: Slow start
Post by: wynne jones on January 07, 2011, 06:46:46 pm
Matt

What you say concerns me. You have to 'see' yourself coming out of this the other side and better off for it. That's what people do who get through it because apart from raising their spirits it gets the brain searching for opportunies and taking action.

What about you setting yourself up as the Anti-Cowboy Cruisader LOL Get your mug in the paper and tell people how they can avoid the cowboys. Couldn't do it? Won't do it? When you're desperate sometimes it pushes you out of your natural comfort zone because the pain of the altrenative is even worse!  ;D
Title: Re: Slow start
Post by: MAX Carpets on January 07, 2011, 06:49:26 pm
Matt

I also wish you luck. How long have you been a CC, what will you do instead?

Justin
Title: Re: Slow start
Post by: MAX Carpets on January 07, 2011, 06:56:02 pm
Idea! Why dont we all agree to put the same wording on all of our websites, something like

"We do not use bait and switch tactics in such a way that was shown recently on BBC's rogue traders by another local company, Enterprise Cleaning Ltd. Please see BBC for further deatails"

Not those exact words, but if we came up with wording that we all agree to use, it would help to spread the word. I really think we should consider something along these lines, they are hitting us hard.

Justin   
Title: Re: Slow start
Post by: MAX Carpets on January 07, 2011, 06:57:14 pm
Remember this, if they are not in your area yet, they soon will be!
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 07:12:37 pm
Matt, you're clearly in the epicentre of where this bunch of crooks work which is ruining yours and others businesses. I would say go after commercial (because that crock of s-hite won't go there) but with the economy as it is that's not going to be easy either.
As you have the kit why not keep it and diversify with leather work or pressure washing. You'll still get some carpet cleaning on the back of that and just see out the next few years until things pick up.
Either way I hope you find a suitable solution.

I can't compete with this bunch of crooks and I don't want to to be honest.

I need to sell the kit to pursue some other ideas so keeping it and diversifying isn't an option. Truth is I don't enjoy carpet cleaning anyway and due to all the competition it's a whole lot of hard work for very little reward.

Title: Re: Slow start
Post by: wynne jones on January 07, 2011, 07:17:14 pm
Good luck Matt.
Title: Re: Slow start
Post by: jasonl on January 07, 2011, 08:56:42 pm
Enterprise turnover far more than 20k a week ,, 50 vans at 1500 average each .
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 09:12:27 pm
£20k is the Portsmouth branch. You're quite right, the Bournemouth branch must be doing a lot more than that.

I think at the time the Wachdog programme went to air they claimed to have had over 23,000 customers. Given what they charge they must have made millions.
Title: Re: Slow start
Post by: Linds Russell on January 07, 2011, 09:17:48 pm
I wonder if anyone uses their business tactics apart from the dodgy bait and switch stuff. Oh and trained, uniformed, insured operators.
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 09:18:35 pm
Idea! Why dont we all agree to put the same wording on all of our websites, something like

"We do not use bait and switch tactics in such a way that was shown recently on BBC's rogue traders by another local company, Enterprise Cleaning Ltd. Please see BBC for further deatails"

Not those exact words, but if we came up with wording that we all agree to use, it would help to spread the word. I really think we should consider something along these lines, they are hitting us hard.

Justin   

Before the Watchdog show was aired I was talking to a guy from BBC South and was going to appear on an Inside Out documentary about Enterprise Cleaning.

Unfortunately, it got canned after the Watchdog programme was shown.

I did think about putting something on my website as you suggest, but decided I was spending far too much time thinking about Enterprise as it was and decided to just focus on my own business.

I'm sure they will get what is coming to them eventually.
Title: Re: Slow start
Post by: ryan mca on January 07, 2011, 09:50:03 pm
Enterprise are aiming for impulsive buyers and are working in a different market to standard marketing
if you look over the last year most of the businesses that have went bust have been low end the travel
industry being the best example enterprise are not low end but very high end and are converting low
end price shoppers and custy who would not normally bother to high prices get your marketing right and
you could be quids in but dont go cheap set a proper price list tell people why they should use you if
you look on the cheapcarpetcleanersleaflets website they have sample leaflets one of mark powells
has rates on that are a good guide to start with a very large unlike our compeditors ' what you see is what
you pay' also remember in 3 months time there custys carpets will be have more dirt than before they were
cleaned so will need a proper clean.
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 09:56:08 pm
Enterprise might charge high end prices (and beyond), but they certainly don't deliver a high end service.

When I confronted one of their cowboys in a neighbour's house I couldn't believe the amount of foam he was pumping into the poor woman's carpets. I swear the foam on top of the solution tank of his ancient Ninja was 3 inches think!

I also asked him what he uses to remove red wine stains and he said "Trafficlean."

He also had absolutely no stain removal chems in his van. They use Trafficlean and some cheap equivalent of Prochem Extraction Plus on just about everything.
Title: Re: Slow start
Post by: happy mondays on January 07, 2011, 10:43:59 pm
Andrew Byars is a shareholder in 6 companys... a & n enserve ltd, enserve janitorial supplies ltd, enterprise cleaning services cardiff ltd, enterprise cleaning services portsmouth ltd, enterprise cleaning services reading ltd, and of course the famous  :) enterprise cleaning services uk ltd
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 11:04:41 pm
Isn't he from a telesales background or something?

He clearly knows his stuff as he making a small fortune.
Title: Re: Slow start
Post by: happy mondays on January 07, 2011, 11:13:05 pm
Isn't he from a telesales background or something?

He clearly knows his stuff as he making a small fortune.

Well at around 50 years old/young...  :-\  I dont think he's doing as well as Mr Earnshaw or Mr B in the cleaning industry, but I wouldnt think his wife needs to shop at aldi  ;D
Title: Re: Slow start
Post by: Matt Seymour on January 07, 2011, 11:20:11 pm
I happen to know that he received visits from 3 ghosts over the Christmas period, so maybe he will be changing his ways in 2011.

Although it's a visit from Trading Standards he really needs.
Title: Re: Slow start
Post by: happy mondays on January 07, 2011, 11:34:54 pm
 
I happen to know that he received visits from 3 ghosts over the Christmas period, so maybe he will be changing his ways in 2011.

Although it's a visit from Trading Standards he really needs.
;D
Title: Re: Slow start
Post by: MAX Carpets on January 08, 2011, 07:28:03 am
How ever you look at it, the fact is they are (will) causing a lot damage to all of us, thay are taking trade away and giving carpet cleaning a very bad name! I think all of us should put something on our sites/advertising to warn people of. We should have the same wording so people read it on a few sites, it will start to sink in. I have been hit last year by the Reading branch, and I know they have plans of becoming natonwide!