Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: SB Cleaning on December 10, 2010, 09:43:32 am
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Hi all :)
Im planning on doing a big leaflet drop of 30,000 soon, i will be getting the local free paper to do it they have quoted me £520 including vat does this sound a fair price??
Also what sort of return can i expect ??
Any advice from people that have done a large drop like this much appreciated :)
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That is a very good price, but will be a total waste of time at this time of the year unless its for gutter clearing, the best % return for window cleaning leaflets comes between April - September. If I were you I would save my money untill then, at that point if your leaflet gets a good response you may expect a 0.5% return eg 150 regular customers.
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That is a very good price, but will be a total waste of time at this time of the year unless its for gutter clearing, the best % return for window cleaning leaflets comes between April - September. If I were you I would save my money untill then, at that point if your leaflet gets a good response you may expect a 0.5% return eg 150 regular customers.
Hi Lee,
Thanks for your comments, I was looking at putting them out in mid march, i know this year would be a waste of time!
I would be well happy at that sort of return, how often do you do a repeat drop Lee??
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That is a very good price, but will be a total waste of time at this time of the year unless its for gutter clearing, the best % return for window cleaning leaflets comes between April - September. If I were you I would save my money untill then, at that point if your leaflet gets a good response you may expect a 0.5% return eg 150 regular customers.
Hi Lee,
Thanks for your comments, I was looking at putting them out in mid march, i know this time of year would be a waste of time!
I would be well happy at that sort of return, how often do you do a repeat drop Lee??
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trust me and wait till april, the reason is the clocks change at the end of march and suddenly its lighter in the evening and peoples atitudes change for the better.
If you are going to repeat in the same area do it every 2 months during the period of months I stated.
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Intresting i never thought leaflet drops would be so good. 150 customers dont sound like alot out of 30k but thinking about it its 150 customers that call you and ask for your service rather then the oterway round.
Its also cheaper then paying canvassers if you work it out 150 customers say £20 average thats £3000 worth of work canvassers charge 2x thats 6k ???
this method you could get 3k worth of work for alot less.
i guess its all about the leaflet too maybe a bit of luck also! could you ask them to keep to houses
cos there is alot of flats in london it wouldnt be cool to drop them in those!
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A question on this leaflets drop :)
Where I live we really get much flyers in our post box.
Thats why I want to hire someone to put out designed "post-it stickers" on every door.
I would imagine that it would be a much better way of getting more cust.?
And that it would be seen much more then.
I`m thinking of ordering 50.000 self designed "post-it" stickers, and get some to go out in January with this. And start all over again in March. Just by a moped that they can use.
What would be a good price for them to get for say every 100 house? anyone?
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The company i am using can eliminate the flats and terraces, which leaves the semis and detatched and businesses :D
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And also, do you guys think the response will be better than 0,5% if you do it on this kind of way? ;D
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trust me and wait till april, the reason is the clocks change at the end of march and suddenly its lighter in the evening and peoples atitudes change for the better.
If you are going to repeat in the same area do it every 2 months during the period of months I stated.
I agree, also it is no longer dark when folks get home from work so they can see their grubby windows.
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Only trouble with a newspaper drop, is that your gonna get potential customers ring you from all 4 corners of your town.
My advice to you is, hit areas hard, then move to the next area, and so on.
If you hav'nt got the time to do the drop yourself, then get someone in to do it area by area
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The company i am using can eliminate the flats and terraces, which leaves the semis and detatched and businesses :D
thats good mate
by the way i spoke to someone who does leaflet drops just now, his prices where £23 to £40 per postcode he told me if you get 0.05% return you would be a millionair however he has no expirience with window cleaning, but he has done carpet cleaning and gutter cleaning drops,
he told me 30k drop you will get 30 customers if you are lucky but he has never done it for window cleaners before so i hope he is wrong.
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Lees right, 0.5 - 0.25% is the average response.
Ive built my whole biz on leaflets, but i wouldnt put it out with newspapers, i use a company and mine go with 3 others. and costs £25 per thousand
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The company i am using can eliminate the flats and terraces, which leaves the semis and detatched and businesses :D
How can a local fee paper do this, don't they just deliver to all premises,
Darren
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good luck with the flyers ...
one bad thing that can flyer drops can cause: you could end up with a very scattered round at first ...
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The company i am using can eliminate the flats and terraces, which leaves the semis and detatched and businesses :D
How can a local fee paper do this, don't they just deliver to all premises,
Darren
Not sure mate but they are, the company is called Newsquest and they cover not just one paper but many :)
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dont waste the time yet on drops do this in feb when everyon has cash in there pockets after the xmas binge do some yourself drop a few off in a local area to you then call back and introduce you to them saying i dropped a flyer off last week and i am hear to introduce my services people want to see you and wat you have to offer them 8)
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i hand deliverd around 700 couple years ago and got around 7/8 customers and 1 upvc clean i thought that was great!
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I dont like this method, as stated above the round would be to scattered and also you could have problem properties i.e daytime access etc which i would deliberately miss out when out canvassing, whats wrong with just delivering them yourself and then following it up??
I posted 2500 leaflets over the last 5 months which have given me almost 140 new custies in that same amount of time, ive been able to pick the estates i want and have kept the round very tite and all work flows from area to area with minimal travel time. ;D ;D ;D
I think mass leaflet drops in this business are a false economy as is yell.com etc, you need to get out there pounding the streets to acheive real results.
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I dont like this method, as stated above the round would be to scattered and also you could have problem properties i.e daytime access etc which i would deliberately miss out when out canvassing, whats wrong with just delivering them yourself and then following it up??
I posted 2500 leaflets over the last 5 months which have given me almost 140 new custies in that same amount of time, ive been able to pick the estates i want and have kept the round very tite and all work flows from area to area with minimal travel time. ;D ;D ;D
I think mass leaflet drops in this business are a false economy as is yell.com etc, you need to get out there pounding the streets to acheive real results.
Getting 140 new customers out of 2500 leaflets is an amazing result isn't it?
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Hi all :)
Im planning on doing a big leaflet drop of 30,000 soon, i will be getting the local free paper to do it they have quoted me £520 including vat does this sound a fair price??
Also what sort of return can i expect ??
Any advice from people that have done a large drop like this much appreciated :)
My returns from 2x7,500 drops in June and July were about 0.45%
My return from a 42,000 drop in October was 0.13%
Timing is crucial.
Vin
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I dont like this method, as stated above the round would be to scattered and also you could have problem properties i.e daytime access etc which i would deliberately miss out when out canvassing, whats wrong with just delivering them yourself and then following it up??
I posted 2500 leaflets over the last 5 months which have given me almost 140 new custies in that same amount of time, ive been able to pick the estates i want and have kept the round very tite and all work flows from area to area with minimal travel time. ;D ;D ;D
I think mass leaflet drops in this business are a false economy as is yell.com etc, you need to get out there pounding the streets to acheive real results.
Getting 140 new customers out of 2500 leaflets is an amazing result isn't it?
I think so, baring in mind window cleaning isn't all I do and I haven't actually knocked on a single door!!
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Thanks for all the comments guys, im going to take some of the advice given and wait till the start of april to do the drop, then im going to do another in July/august, if i only get 30 extra customers then at least its 30 more than i have now!!! :)
I will let you all know how i get on with it ;)
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SB cleaning can i be nosey mate and ask how much you paid for 30,000 leaflets?
Danny
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SB cleaning can i be nosey mate and ask how much you paid for 30,000 leaflets?
Danny
You can get all sorts of quotes for big runs of leaflets, but 50,000 of mine, which are full-colour A4 folded twice to DL envelope size on 130gsm paper cost £1,300 (Edited from mistaken £1,700). So 2.5p each roughly. Add on 2p delivery and you can see that 4.5p gets you a leaflet through a door. If 0.4% respond and take you on, you can see that the cost per customer is 4.5 / 0.0044 = £10.20 per customer. If 0.13% respond it's £35 per customer.
My mean average clean price is just over £20, so even my October leaflets pay themselves off with two cleans, which is fine with me. My June ones at £10.20 were a steal.
As regards how widespread my customers are, I have a map on my wall with a pin for each customer. They were initially all over the place but now they are turning into clusters of pins as people see me working or I get recommended to neighbours. If you're in it for the long-term and you want to grow, the initial pain will pay off.
Vin
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SB cleaning can i be nosey mate and ask how much you paid for 30,000 leaflets?
Danny
I havent bought them yet, but have used this company on smaller orders, been quoted A5 double sided 135 gsm £386 including vat and delivery :)
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How many leaflets for £386 do you get mate?
Danny
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How many leaflets for £386 do you get mate?
Danny
Thats the quote i had for the 30k mate.
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Bloody hell thats a good price :o
Danny
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Those are good return rates who would you recommend to use for the drop (london)
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Hi all :)
Im planning on doing a big leaflet drop of 30,000 soon, i will be getting the local free paper to do it they have quoted me £520 including vat does this sound a fair price??
Also what sort of return can i expect ??
Any advice from people that have done a large drop like this much appreciated :)
I once put out 5000 flyers with a free paper, it was a waste of money.
I am friends on facebook with the owner of another free mag which I have advertised in with not great results.
Just recently she asked on facebook if people were getting their magazines delivered, I was amazed at how many folk said no. some had not had one for months.
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Hi all :)
Im planning on doing a big leaflet drop of 30,000 soon, i will be getting the local free paper to do it they have quoted me £520 including vat does this sound a fair price??
Also what sort of return can i expect ??
Any advice from people that have done a large drop like this much appreciated :)
I once put out 5000 flyers with a free paper, it was a waste of money.
I am friends on facebook with the owner of another free mag which I have advertised in with not great results.
Just recently she asked on facebook if people were getting their magazines delivered, I was amazed at how many folk said no. some had not had one for months.
Funny you should mention that as I was thinking of doing similar, has a circulation of 60,000 and is delivered by Royal mail !
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SB cleaning can i be nosey mate and ask how much you paid for 30,000 leaflets?
Danny
I havent bought them yet, but have used this company on smaller orders, been quoted A5 double sided 135 gsm £386 including vat and delivery :)
Check quinns the printers .
you will save £100 on that order.
Cheapest printer I have found, with amazing quality and turn around.
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I have also been a bit afraid that things will not be delivered out.
That`s why I will have a interview with some from Lithuania next week.
Where I will give them out phones with live GPS tracking that shows where they are, and where they have been.
Sorry, but I will not pay some that I do not trust that it will be deliverd.
I will order about 50K-85K designed "post-it notes" that will be put on every door.
If they will do a good job, I will use them regular for this kind for job.
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Also mention to them that you will be door knocking all the houses on the streets a week later as a follow up to the leaflet - then they'll know they'll be found out if they miss a few here and there.
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A question on this leaflets drop :)
Where I live we really get much flyers in our post box.
Thats why I want to hire someone to put out designed "post-it stickers" on every door.
I would imagine that it would be a much better way of getting more cust.?
And that it would be seen much more then.
I`m thinking of ordering 50.000 self designed "post-it" stickers, and get some to go out in January with this. And start all over again in March. Just by a moped that they can use.
What would be a good price for them to get for say every 100 house? anyone?
If your post-it stickers are what I think they are then I reckon that's a very bad idea - but maybe I am misunderstanding what they are.
Do you mean you stick a note on the outside of their front doors?
If so, you are creating a security risk.
I already have an issue when leaflet droppers don't push the leaflets all the way through the letter box. To someone looking to do a break-in, seeing stuff poking out of the letter box for several days is a great way of telling them the householder is away. A post-it sticker (if I've understood correctly), would be even more blatant.
Anyone posting such a thing on my door would not only not get my business, they would get a phone call from me too. It's even possible I would phone the old bill to see you. Not to arrest you of course as you haven't broken any laws. Simply to advise you about security risks at people's houses.
Not having a go at you.
Just asking you to use a little empathy.
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Off with his head for putting a sticky note on someones door! :P
I have an American friend in a similar business and he uses 'door hangers', a card leaflet that hangs from the door numpty. He says the response from this is incredible - I do have examples and figures somewhere.
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A question on this leaflets drop :)
Where I live we really get much flyers in our post box.
Thats why I want to hire someone to put out designed "post-it stickers" on every door.
I would imagine that it would be a much better way of getting more cust.?
And that it would be seen much more then.
I`m thinking of ordering 50.000 self designed "post-it" stickers, and get some to go out in January with this. And start all over again in March. Just by a moped that they can use.
What would be a good price for them to get for say every 100 house? anyone?
If your post-it stickers are what I think they are then I reckon that's a very bad idea - but maybe I am misunderstanding what they are.
Do you mean you stick a note on the outside of their front doors?
If so, you are creating a security risk.
I already have an issue when leaflet droppers don't push the leaflets all the way through the letter box. To someone looking to do a break-in, seeing stuff poking out of the letter box for several days is a great way of telling them the householder is away. A post-it sticker (if I've understood correctly), would be even more blatant.
Anyone posting such a thing on my door would not only not get my business, they would get a phone call from me too. It's even possible I would phone the old bill to see you. Not to arrest you of course as you haven't broken any laws. Simply to advise you about security risks at people's houses.
Not having a go at you.
Just asking you to use a little empathy.
I am with you on that one, I used to get things like the betterware catologue, avon book etc left at my house. Always asking you to leave it outside you door 3 or 4 days later and they will pick it up. Not me I used to throw them in the bin if I was not in when the day came they were collecting them,
Point is, If I left them outside I would have told the whole world there is no one home, you sticking something to someone's door tells the whole world they are not in.
If i was you I would think about a leaflet that goes through the letter box, I do use leaflets myself, but I get fed up when I get them put through my door, but if someone stuck it to my door that would really annoy me and I would phone to complain to them
Darren
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Off with his head for putting a sticky note on someones door! :P
I have an American friend in a similar business and he uses 'door hangers', a card leaflet that hangs from the door numpty. He says the response from this is incredible - I do have examples and figures somewhere.
Well, capital punishment would be a bit extreme ;D .
I do stand by what I say about the security risk aspect of it though.
Perhaps it might be a bit different in America. After all, if there was a strong likelihood of householders owning guns, I reckon that breaking in would be a risky business even with a leaflet or hanger stuck on the door. I wouldn't put it past a few nuttier householders to leave them there just so they could have some shooting practice ;D
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ive just started out and am delivering my leaflets myself by hand and at present only hitting bungelows but the village im doing has streets and streets of them so all the leaflets are in close proximity short gardens etc
im doing around 500 / day at a leisurely pace working from about 9 to 4
been doing for a week so done about 2500 and so far got 11 customers in a week which i didnt think was a bad return especially this time of year
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You must be knocking as well, then dropping a leaflet if they're not in.
Is it a basic A5 black and white flyer with the basic info on (Window cleaning, tel number, etc..)?
Nice one by the way! Getting out there in this weather deserves some praise!
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im doing a street at a time started knocking at first but it was taking to long most of the custies come from them ringing me shortly after putting the leaflet thro the door and 1 bloke chasing me down the road
i got help next week so his knocking the following day after dropping the leaflet
just had simple text number etc done on mine cost me about 35 quid / 5000 on ebay