Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: craig melvin on November 23, 2010, 06:20:14 pm
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simple question really.
would it be true to say that the glossy flyers work better than the ones typed up at home. - You know the ones, the ones which are typed up on word or works etc with a box round them.
looking at doing some flashy glossy ones.
thanks in advance
Craig
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Simple answer YES
But it's a poor question.
Main factors -
Timing
Delivery Method
Headline
Offer
Deadline
BIG call to action
Testimonials
Pictures
gloss/colour/thickness
Sort of in that order of importance but I'm sure others will argue over that one.
And perhaps most important... how cheap to produce/distribute vs response. A crappy looking ad may get a smaller response but is way cheaper and yields a greater ROI in my humble opinion. :)
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In my experience the response rate is about the same.
Difference being getting them printed up is far less hassle than doing it yourself.
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Wynne have you get a flyer that features all that which you could show us?
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Ps; printing them yourself on a home printer is way more expensive unless you have a Riso(sp)
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I have a RISO :)
I certainly could show you one Mike. Although we know what will happen. It will get picked to fck for the way it looks and some smart arse will tell me they won't work.
Here's a formula for anyone interested though if you are in Pompey please get the glossiest thickest paper you can find and pay a leaflet delievery company to do a 50k drop. ;D
Go online and seach 100 greatest sales copy headlines, or something like that. Pick 3 that you can adapt for CC.
Make the headline big and bold and your number on the bottom saying CALL NOW or CALL BEFORE (date)
Put your copy in the middle ideally with a good offer
Put your testimonials on the back (which are local and have REAL NAMES AND ADDES)
Take the headlines and put each on an a6 column of a4 sheet (that's three ads per sheet of A4 ;) )
Get your paper from the cheapest possible source. That could be Tesco, Aldi or where the fast track boys get their pink from
Find people to deliver for you and ditch them as they let you down, keep the good ones happy. Keep doing this.
Everytime you take a call ask them the headline. Keep the most popular for your next run and add two new ones. Keep doing this.
Most printers want to do colour glossy rather than mono. That in my experience just means more profit for them not you.
Crappy looking leaflets also work in nice areas, but the headline and copy will not be the same for a cheap area. This is where people go wrong.
You can also really localise ads when you have your own printing ability and this can really make a big difference to response.
Do at least 30k before coming back and moaning at me.
Hope this helps.
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Have done both ways, my own at home with a riso and put out thousands, and a glossy batch designed by dp print and put out similar number.
the glossy ones won hands down ( not saying it will for eveyone, just my experience )
and only do the glossy well designed ones now,
One thing i've found about the design part is its best left to those that do it as a job, they know what works and what doesnt etc and unless you want to spend countless hours knocking up a design and trying etc then better to do what you do best and outsource the leaftlets to those who do it best.
If i'm honest if i see a homemade leaflet come through my door it normally goes in the bin, if i see a glossy one that looks like someones spent some money on it then i might put it to one side and maybe look at it later,
I dont rely on leaflets so my experience is limited, i guess if your putting thousands every week then cost may be an issue, but think its hard to match some of the prices at the moment
regards
steve
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Wynne,
You really do talk a lot of sense.
About eighteen months ago, we used a very similar approach with Adwords for a friend's telecom site. It was great because they gave us a free reign (with their money!).
One (tiny, highly targeted) adgroup got a click through rate of nearly 80%. Generally, we doubled or even trebled our CTRs by constant testing. I was amazed how a small change in an ad could really affect response rates.
Great advice above.
Garry
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Pure peel and stick mate, peel and stick. ;)
Glad to see you are using your skills in other areas other than CC Garry.
As I keep telling the current Mrs, I had to get through a lot of women before I found you. ;D
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Whats a RISO guys?
???
Craig
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It's a type of printer you often see schools and clubs using. When I was a lad ;D you had to crank a handle to churn them out. Do a search on EBAY you will see what I mean and you can pick them up for a few hundred quid. You will also need a decent guillotine if you don't want a big ball ache.
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like a big printer/copier then.
Craig :)
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Well yes I guess.
They hardly ever jam, consumables are cheap, they tend to be copier size though.
When you print out 1000 in a few minutes and know it's not going to jam you find the space for one.
This is what the Fastrack boys use so there may be some nice ones up for sale soon.
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but why bother printing yourself when you can order in batches of a 1000@ £34 or 5000@£45 and get them delivered in 5 days.... full colour both sides
Why look around for cheap paper and spend time DIy-ing
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Hey DP PRINT are great, that's DP PRINT. ;) and the reason you do this is you can cheaply test and find crappy cheap leaflets that out pull everything else.
All you do is come up with new copy, which you would have to do anyway. Printers get paid whether they work or not for you. Hey, the worse they do the more you have to bung out.
Yes invest time in sourcing paper ONCE.
Invest time in sourcing people to deliever, the best investment of your time.
I can print 10k whilst having a coffee and a fAg. No lead time, no hold ups, no incorrect phone numbers, all targetted all in my control.
But you're right Mike DP PRINT are good value if you want to go down that route with DP PRINT.
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I have a RISO :)
I certainly could show you one Mike. Although we know what will happen. It will get picked to fck for the way it looks and some smart arse will tell me they won't work.
Here's a formula for anyone interested though if you are in Pompey please get the glossiest thickest paper you can find and pay a leaflet delievery company to do a 50k drop. ;D
Go online and seach 100 greatest sales copy headlines, or something like that. Pick 3 that you can adapt for CC.
Make the headline big and bold and your number on the bottom saying CALL NOW or CALL BEFORE (date)
Put your copy in the middle ideally with a good offer
Put your testimonials on the back (which are local and have REAL NAMES AND ADDES)
Take the headlines and put each on an a6 column of a4 sheet (that's three ads per sheet of A4 ;) )
Get your paper from the cheapest possible source. That could be Tesco, Aldi or where the fast track boys get their pink from
Find people to deliver for you and ditch them as they let you down, keep the good ones happy. Keep doing this.
Everytime you take a call ask them the headline. Keep the most popular for your next run and add two new ones. Keep doing this.
Most printers want to do colour glossy rather than mono. That in my experience just means more profit for them not you.
Crappy looking leaflets also work in nice areas, but the headline and copy will not be the same for a cheap area. This is where people go wrong.
You can also really localise ads when you have your own printing ability and this can really make a big difference to response.
Do at least 30k before coming back and moaning at me.
Hope this helps.
I'm in Pompey, but I don't get the thing about the 50k leaflet drop.
Please share! ;D
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mike,
were do you get 5000 for £45?
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Hey DP PRINT are great, that's DP PRINT. ;) and the reason you do this is you can cheaply test and find crappy cheap leaflets that out pull everything else.
All you do is come up with new copy, which you would have to do anyway. Printers get paid whether they work or not for you. Hey, the worse they do the more you have to bung out.
Yes invest time in sourcing paper ONCE.
Invest time in sourcing people to deliever, the best investment of your time.
I can print 10k whilst having a coffee and a f*g. No lead time, no hold ups, no incorrect phone numbers, all targetted all in my control.
But you're right Mike DP PRINT are good value if you want to go down that route with DP PRINT.
::) ::)
the prices are off printcarriers website where i get all my leaflets.
http://www.printcarrier.com/gb/category-10766/DIN-A6-10.5cm-x-14.8cm.html
after getting a professional graphic designer to do them.( he charges £40 an hour)
i wouldn't mind seeing a riso leaflet, could you send me one of yours? plus then I'd have an idea about your ideas about headlines & deadlines you'll find my address on my website. i'll do you a swop and send you some of mine. whats your website? or address or give me a call
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he'd have to reveal his true identity if he does that mike, yes thats right, he's banana man. ;D
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do you mean he's bent and a bit yellow :D :D
I shoulld be leafleting now but its snowing :'( :'(
Wynnes right about one thing.... the success of leaflets is in the delivery
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do you mean he's bent and a bit yellow :D :D
I shoulld be leafleting now but its snowing :'( :'(
Wynnes right about one thing.... the success of leaflets is in the delivery
yeah, making sure you keep your fingers when theres dogs around. and making sure the leaflet lands butter side up, now theres a skill to master.
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Try Paul Clark Printing in Topsham
250,000 for £980
Basic 80 gsm one colour one side
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Hey vernnon
Not in your area so you can tell me
How many leaflets do your guys distribute AT A tIME
hOW MUCH DO YOU PAY THEM
How much do you charge for delivery
dO THEY DO A FULL day
wHAT IS THEIR TARGET PER HOUR
DO YOU SACK THEM IF THEY FAIL
CLICK ON MY NAME TO FIND EMAIL CONTACT
Ian
Like the locator and tracker idea.
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Hey vernnon
Not in your area so you can tell me
How many leaflets do your guys distribute AT A tIME
hOW MUCH DO YOU PAY THEM
How much do you charge for delivery
dO THEY DO A FULL day
We have a maximum of 4 leaflets, one is my own carpet cleaning another one is a friend of mine that does gutter cleaning, I do about 30,000 homes a week, my friend that does gutter cleaning also has his own team of leafleters, so he takes mine with him so we double our capacity. We start at about 8:30 we do 1000 per person, but id they do not do it, provided they have done a good days work, we still pay them for the 1000 leaflets. This stops people dumping the remainder in the bin.
wHAT IS THEIR TARGET PER HOUR
DO YOU SACK THEM IF THEY FAIL
CLICK ON MY NAME TO FIND EMAIL CONTACT
Ian
Like the locator and tracker idea.